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市场调查报告书
商品编码
1457125

虚拟旅游软体市场 – 2024 年至 2029 年预测

Virtual Tour Software Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 120 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

虚拟旅游软体市场预计将以 17.15% 的复合年增长率成长，从 2022 年的 8.55 亿美元增至 2029 年的 25.89 亿美元。

由于 VR、AR 和 MR 设备的普及，虚拟旅游软体市场正在不断增长。促进以目的地为基础的行销的虚拟旅游软体是虚拟实境不断增长的应用之一。许多行业，包括教育、汽车、製造、安全、房地产、旅游和酒店业，都在使用该软体作为与消费者互动的新行销策略。透过使用虚拟解决方案，行销计划有望提高客户满意度并增加互动会话。

市场驱动因素：

  • 最终用户不断增长的需求正在推动市场成长。

对虚拟旅游的需求不断增长，以及房地产、旅游、教育和汽车行业等多个行业对虚拟旅游软体的采用，推动了对虚拟旅游软体的需求。例如，2022 年 6 月，虚拟地图企业 Concept3D 与高等教育参与公司 Pathify 合作，为大学和教育机构提供 3D 地图服务。此外，zSpace 是一家教育科技公司，为特定硬体创建互动式扩增实境(AR) 体验。 zSpace 为交通运输、农业科学、先进製造和健康科学等关键产业提供身临其境型学习资源。

  • 扩大房地产领域应用支援市场拓展

由于虚拟旅游软体具有身临其境型，因此在房地产行业中的应用越来越多。透过整合虚拟现实，房地产仲介可以瞄准合适的买家，提供 360 度虚拟游览，并产生有针对性的销售线索。此外，提供 360 度虚拟房产游览可以增加收益。虚拟旅游使房地产经纪人能够提供优质的客户服务，并增加所提供的房产获得更高价格的可能性。虚拟旅游软体还可以提高整体竞标，并允许接受清单竞标的房地产仲介业者增加销售收益。例如，知名房地产科技公司 Square Yards 宣布，由于住宅房地产需求不断增长，2023 财年收益成长 70%，达到 670.55 卢比。该公司2021-2022财年的收益为395.66卢比。公司整体收益的主要来源之一是房地产行业。

北美预计将占据重要份额

技术创新的进步、关键最终用户的成长以及增强扩增实境(AR) 和虚拟实境 (VR) 的有利投资正在对包括美国在内的北美主要经济体对虚拟旅游软体的市场需求产生积极影响。 。根据世界旅游理事会《旅行与旅游经济影响2023年全球趋势》报告，2022年，旅游业对美国GDP的贡献达到约2兆美元，较2021年成长16.9%。此外，据同一消息人士称，2023年对GDP的贡献预计将达到2.2兆美元。例如，2023 年 10 月，第一夫人吉尔·拜登在国家公民日启动了新的白宫虚拟之旅。这次虚拟游览由Google街景技术提供支持，是白宫、谷歌艺术与文化和谷歌地图之间的合作。

市场开拓：

  • 2024 年1 月：iGUIDE 製造商Planitar Inc. 宣布推出IGUIDE Instant，这是一款全新的AI 驱动数位解决方案，重新定义了房地产摄影中的3D 虚拟游览和互动式平面图。此新解决方案是iGUIDE 独有的。使用AI 技术和PLANIX 相机系统中，我们呈现了3D虚拟游览。
  • 2023年12月：Instra360宣布与Release合作，旨在使用Insta360的「360相机技术」和Release的虚拟游览系统。
  • 2022 年 5 月：英特尔公司在加州推出虚拟英特尔博物馆，让外地游客可以探索博物馆资料、浏览博物馆楼层并与展品互动。为此，我们创建了 3D 互动式虚拟导览。

目录

第一章 简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关利益者的主要利益

第二章调查方法

  • 研究设计
  • 调查过程

第三章执行摘要

  • 主要发现
  • 分析师观点

第四章市场动态

  • 市场驱动因素
  • 市场限制因素
  • 波特五力分析
  • 产业价值链分析
  • 分析师观点

第五章虚拟旅游软体市场：依类型

  • 介绍
  • 360度虚拟游览
    • 市场趋势和机会
    • 成长前景
    • 地理盈利洞察
  • 3D虚拟游览
    • 市场趋势和机会
    • 成长前景
    • 地理盈利洞察
  • 虚拟实境之旅
    • 市场趋势和机会
    • 成长前景
    • 地理盈利洞察

第六章 虚拟旅游软体市场：依部署分类

  • 介绍
  • 云
    • 市场趋势和机会
    • 成长前景
    • 地理盈利洞察
  • 本地
    • 市场趋势和机会
    • 成长前景
    • 地理盈利洞察

第七章 虚拟旅游软体市场：依最终使用者分类

  • 介绍
  • 教育
    • 市场趋势和机会
    • 成长前景
    • 地理盈利洞察
  • 观光
    • 市场趋势和机会
    • 成长前景
    • 地理盈利洞察
  • 车
    • 市场趋势和机会
    • 成长前景
    • 地理盈利洞察
  • 房地产
    • 市场趋势和机会
    • 成长前景
    • 地理盈利洞察
  • 其他的
    • 市场趋势和机会
    • 成长前景
    • 地理盈利洞察

第八章 虚拟旅游软体市场：按地区

  • 介绍
  • 北美洲
    • 按类型
    • 按发展
    • 按最终用户
    • 按国家/地区
  • 南美洲
    • 按类型
    • 按发展
    • 按最终用户
    • 按国家/地区
  • 欧洲
    • 按类型
    • 按发展
    • 按最终用户
    • 按国家/地区
  • 中东/非洲
    • 按类型
    • 按发展
    • 按最终用户
    • 按国家/地区
  • 亚太地区
    • 按类型
    • 按发展
    • 按最终用户
    • 按国家/地区

第九章竞争环境及分析

  • 主要企业及策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作
  • 有竞争力的仪表板

第十章 公司简介

  • CloudPano
  • RTV Inc.
  • Concept3D（3D BIM Design）
  • Klapty
  • Kuula LLC
  • Matterport Inc.
  • My360（Plush Global Media）
  • 3DVista
  • EyeSpy360
  • Capterra Inc.
简介目录
Product Code: KSI061614882

The virtual tour software market is projected to grow at a CAGR of 17.15% to reach US$2.589 billion in 2029 from US$0.855 billion in 2022.

The virtual tour software market is increasing due to the proliferation of VR, AR, and MR devices. The software for virtual tours that facilitates destination-based marketing is one of the expanding uses for virtual reality. Many industries are using this software as a new marketing tactic to increase consumer interaction, including education, automotive, manufacturing, security, real estate, tourism, and hospitality. Through the use of a virtual solution, the marketing plan is anticipated to enhance client satisfaction and increase interaction sessions.

Market Driver:

  • Growing Demand from End-Users is driving the market growth.

The need for virtual tour software is being driven by the growing demand for virtual tourism as well as the adoption of the program by several industries, including real estate, tourism, education, and the automotive sector. For instance, in June 2022, the virtual mapping business Concept3D partnered with Pathify, a higher education engagement company, to offer 3D mapping services to colleges and institutions. Additionally, zSpace is an edtech company that creates interactive augmented reality (AR) experiences for specific hardware. It provides immersive learning resources for important industries like transportation, agriscience, advanced manufacturing, and health sciences.

  • Growing Applicability in Real-Estate sector is augmenting the market expansion.

The adoption of virtual tour software is increasing in real estate as virtual tour software is immersive, they are becoming more common in the real estate industry. Real estate brokers can more successfully target the correct buyers, offer 360 virtual tours, and uncover targeted leads by integrating virtual reality. Moreover, offering 360-degree virtual tours of a property can also result in higher earnings. Virtual tours offer realtors the ability to offer superior customer service, which increases the likelihood that the offered property will fetch a higher price. The virtual tour software also enhances the overall bid value, real estate brokers who accept bids for their listings can also boost their revenues from sales. For instance, renowned proptech company Square Yards has announced a 70% rise in FY23 revenues, at Rs. 670.5 crores, driven by the growing demand for residential real estate. In 2021-2022, the company's revenue was Rs. 395.6 crore. One of the main sources of the company's overall revenue was the real estate industry.

North America is anticipated to account for a considerable share

The growing technological innovation coupled with the bolstering growth in major end-users and favorable investment to bolster Augmented Reality (AR) and Virtual Reality (VR) have positively impacted the market demand for virtual tour software in major North American economies such as the USA. According to the World Travel and Tourism Council's "Travel & Tourism Economic Impact 2023 Global Trends" report, in 2022, the tourism sector's contribution to U.S GDP reached nearly US$2 trillion which represents a 16.9% increase over 2021. Furthermore, as per the same source, the GDP contribution is expected to reach US$2.2 trillion in 2023. Moreover, the recent launches of virtual tours in the USA are also paving the way for market growth, for instance, in October 2023, First Lady Jill Biden launched a new virtual tour of the White House on National Civics Day. The virtual tour displayed Google's Street View Technology and came as a collaboration of the White House with Google Arts & Culture and Google Maps

Market Development:

  • In January 2024: Maker of "iGUIDE" Planitar Inc. introduced "IGUIDE Instant" a new AI-powered digital solution to redefine 3D virtual tour and interactive floor plans in real estate photography. The new solution uses iGUIDE proprietary AI technology and PLANIX camera system to captivate 3D virtual tours.
  • In December 2023: Instra360 announced a partnership with Release which aimed to use Insta360's "360 Camera Technology" with Release's virtual tour system. The new platform would feature free floor plan modification, comprehensive editing tool kit, and AI virtual renovation.
  • In May 2022: Intel Corporation launched its virtual Intel Museum, located in California, to allow distant visitors to examine museum material, navigate museum floors, and engage with exhibits, the company built 3D interactive virtual tours.

Segmentation:

By Type

  • 360 Virtual Tour
  • 3D Virtual Tour
  • Virtual Reality Tour

By Deployment

  • Cloud
  • On-Premise

By End-User

  • Education
  • Tourism
  • Automotive
  • Real Estate
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Singapore
  • Indonesia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline
  • 1.8. Key Benefits for the stakeholder

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Processes

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. Analyst View

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. VIRTUAL TOUR SOFTWARE MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. 360 Virtual Tour
    • 5.2.1. Market Trends and Opportunities
    • 5.2.2. Growth Prospects
    • 5.2.3. Geographic Lucrativeness Insights
  • 5.3. 3D Virtual Tour
    • 5.3.1. Market Trends and Opportunities
    • 5.3.2. Growth Prospects
    • 5.3.3. Geographic Lucrativeness Insights
  • 5.4. Virtual Reality Tour
    • 5.4.1. Market Trends and Opportunities
    • 5.4.2. Growth Prospects
    • 5.4.3. Geographic Lucrativeness Insights

6. VIRTUAL TOUR SOFTWARE MARKET BY DEPLOYMENT

  • 6.1. Introduction
  • 6.2. Cloud
    • 6.2.1. Market Trends and Opportunities
    • 6.2.2. Growth Prospects
    • 6.2.3. Geographic Lucrativeness Insights
  • 6.3. On-Premise
    • 6.3.1. Market Trends and Opportunities
    • 6.3.2. Growth Prospects
    • 6.3.3. Geographic Lucrativeness Insights

7. VIRTUAL TOUR SOFTWARE MARKET BY END-USER

  • 7.1. Introduction
  • 7.2. Education
    • 7.2.1. Market Trends and Opportunities
    • 7.2.2. Growth Prospects
    • 7.2.3. Geographic Lucrativeness Insights
  • 7.3. Tourism
    • 7.3.1. Market Trends and Opportunities
    • 7.3.2. Growth Prospects
    • 7.3.3. Geographic Lucrativeness Insights
  • 7.4. Automotive
    • 7.4.1. Market Trends and Opportunities
    • 7.4.2. Growth Prospects
    • 7.4.3. Geographic Lucrativeness Insights
  • 7.5. Real Estate
    • 7.5.1. Market Trends and Opportunities
    • 7.5.2. Growth Prospects
    • 7.5.3. Geographic Lucrativeness Insights
  • 7.6. Others
    • 7.6.1. Market Trends and Opportunities
    • 7.6.2. Growth Prospects
    • 7.6.3. Geographic Lucrativeness Insights

8. VIRTUAL TOUR SOFTWARE MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. By Type
    • 8.2.2. By Deployment
    • 8.2.3. By End-User
    • 8.2.4. By Country
      • 8.2.4.1. USA
        • 8.2.4.1.1. Market Trends and Opportunities
        • 8.2.4.1.2. Growth Prospects
      • 8.2.4.2. Canada
        • 8.2.4.2.1. Market Trends and Opportunities
        • 8.2.4.2.2. Growth Prospects
      • 8.2.4.3. Mexico
        • 8.2.4.3.1. Market Trends and Opportunities
        • 8.2.4.3.2. Growth Prospects
  • 8.3. South America
    • 8.3.1. By Type
    • 8.3.2. By Deployment
    • 8.3.3. By End-User
    • 8.3.4. By Country
      • 8.3.4.1. Brazil
        • 8.3.4.1.1. Market Trends and Opportunities
        • 8.3.4.1.2. Growth Prospects
      • 8.3.4.2. Argentina
        • 8.3.4.2.1. Market Trends and Opportunities
        • 8.3.4.2.2. Growth Prospects
      • 8.3.4.3. Others
        • 8.3.4.3.1. Market Trends and Opportunities
        • 8.3.4.3.2. Growth Prospects
  • 8.4. Europe
    • 8.4.1. By Type
    • 8.4.2. By Deployment
    • 8.4.3. By End-User
    • 8.4.4. By Country
      • 8.4.4.1. United Kingdom
        • 8.4.4.1.1. Market Trends and Opportunities
        • 8.4.4.1.2. Growth Prospects
      • 8.4.4.2. Germany
        • 8.4.4.2.1. Market Trends and Opportunities
        • 8.4.4.2.2. Growth Prospects
      • 8.4.4.3. France
        • 8.4.4.3.1. Market Trends and Opportunities
        • 8.4.4.3.2. Growth Prospects
      • 8.4.4.4. Italy
        • 8.4.4.4.1. Market Trends and Opportunities
        • 8.4.4.4.2. Growth Prospects
      • 8.4.4.5. Spain
        • 8.4.4.5.1. Market Trends and Opportunities
        • 8.4.4.5.2. Growth Prospects
      • 8.4.4.6. Others
        • 8.4.4.6.1. Market Trends and Opportunities
        • 8.4.4.6.2. Growth Prospects
  • 8.5. Middle East and Africa
    • 8.5.1. By Type
    • 8.5.2. By Deployment
    • 8.5.3. By End-User
    • 8.5.4. By Country
      • 8.5.4.1. Saudi Arabia
        • 8.5.4.1.1. Market Trends and Opportunities
        • 8.5.4.1.2. Growth Prospects
      • 8.5.4.2. UAE
        • 8.5.4.2.1. Market Trends and Opportunities
        • 8.5.4.2.2. Growth Prospects
      • 8.5.4.3. Others
        • 8.5.4.3.1. Market Trends and Opportunities
        • 8.5.4.3.2. Growth Prospects
  • 8.6. Asia Pacific
    • 8.6.1. By Type
    • 8.6.2. By Deployment
    • 8.6.3. By End-User
    • 8.6.4. By Country
      • 8.6.4.1. China
        • 8.6.4.1.1. Market Trends and Opportunities
        • 8.6.4.1.2. Growth Prospects
      • 8.6.4.2. Japan
        • 8.6.4.2.1. Market Trends and Opportunities
        • 8.6.4.2.2. Growth Prospects
      • 8.6.4.3. India
        • 8.6.4.3.1. Market Trends and Opportunities
        • 8.6.4.3.2. Growth Prospects
      • 8.6.4.4. South Korea
        • 8.6.4.4.1. Market Trends and Opportunities
        • 8.6.4.4.2. Growth Prospects
      • 8.6.4.5. Australia
        • 8.6.4.5.1. Market Trends and Opportunities
        • 8.6.4.5.2. Growth Prospects
      • 8.6.4.6. Singapore
        • 8.6.4.6.1. Market Trends and Opportunities
        • 8.6.4.6.2. Growth Prospects
      • 8.6.4.7. Indonesia
        • 8.6.4.7.1. Market Trends and Opportunities
        • 8.6.4.7.2. Growth Prospects
      • 8.6.4.8. Others
        • 8.6.4.8.1. Market Trends and Opportunities
        • 8.6.4.8.2. Growth Prospects

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. CloudPano
  • 10.2. RTV Inc.
  • 10.3. Concept3D (3D BIM Design)
  • 10.4. Klapty
  • 10.5. Kuula LLC
  • 10.6. Matterport Inc.
  • 10.7. My360 (Plush Global Media)
  • 10.8. 3DVista
  • 10.9. EyeSpy360
  • 10.10. Capterra Inc.