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市场调查报告书
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1479939

风味奶市场 - 2024 年至 2029 年预测

Flavoured Milk Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 140 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

全球风味奶市场预计将从2022年的533.2亿美元市场规模成长至2029年的879.3亿美元，复合年增长率为7.40%。

调味奶是一类由牛奶、砂糖、口味，有时还会添加食品色素製成的甜乳类饮料。可作为巴氏杀菌冷藏产品或不需要冷藏的超高温加工产品。牛奶也可以在家里或餐厅与调味料混合，或在杂货店作为预包装产品生产。

随着客户偏好的变化，全球风味奶市场的製造商正在提供新颖的创意产品，以满足对创新口味不断增长的需求。这包括创造该地区流行的口味，提供水果口味的变化以吸引年轻顾客，以及提供具有增强功能的风味牛奶。风味奶市场分为不同的细分市场，如风味奶类型、分销管道和地区。

人们希望透过使用增强免疫力的营养素强化饮食，并结合强化乳製品和具有功能性声称的食品替代品来改善胃肠道健康。同时，消费者越来越倾向于那些能够帮助他们放鬆、睡眠和提升情绪以应对持续的不确定性、担忧和焦虑的功能性产品。

因此，消费者对功能性风味牛奶的需求越来越大。此外，健康意识的增强促使公司在调味奶类别中引入低糖或无糖替代品。

市场驱动因素：

  • 对新颖、爆炸性口味不断增长的需求正在增加对风味乳製品的需求。

千禧世代也寻求调味牛奶中的民族风风味。这些产品不仅满足了他们的味蕾，还提供了了解其他文化的机会。三奶、酥饼、无花果、梨子、班兰和泰国辣椒越来越多地用于调味牛奶，因为它们的亚洲、地中海和拉丁美洲风味与乳製品完美搭配。例如，2022年9月，印度快消品品牌Godrej推出了一款名为「Nutty Badam」的即饮口味牛奶，该牛奶再现了印度着名民族饮料Badam Doodh。

近年来，植物基乳製品在市场上呈指数级增长。植物来源风味乳製品正面临新口味和原料开发带来的新竞争。由细胞农业生产的乳清蛋白製成的非动物乳製品也销往世界各地。这种牛奶不含乳糖和胆固醇。纯素和素食人口的成长是推动植物风味奶成长的主要因素之一。 2022 年，FrieslandCampina 旗下的荷兰乳製品品牌 Chocomel 推出了英国广受欢迎的巧克力牛奶的纯素版本。

  • 针对千禧世代

风味奶公司不断推出针对千禧世代的新饮料。这个群体具有环保意识，喜欢多样化，因此他们总是在寻找新的、有趣的口味和永续的东西。

例如，2023年4月，总部位于威斯康辛州的乳製品公司DARI LLC宣布推出新品牌MOO'VTM。 MOO'VTM 是一种高蛋白、低糖的儿童饮料。

市场限制因素：

  • 价格波动是主要阻碍因素

儘管全球风味奶市场具有成长潜力，但仍面临着阻碍更广泛普及和市场扩张的多项挑战。一项挑战是人们认为调味牛奶比纯牛奶或替代饮料更贵。

此外，大众对砂糖消费（尤其是儿童消费）的日益关注，促使父母寻求比砂糖风味奶更健康的饮料。此外，对含有公认天然成分的清洁标籤产品的需求不断增长，可能会使消费者远离被认为过度加工的调味奶。

全球风味奶市场依分销管道分为超级市场/大卖场、便利商店、专卖店、线上零售商和其他分销管道。

全球风味奶市场按超级市场/大卖场、便利商店、专卖店、线上零售商和其他分销管道细分。超级市场/大卖场传统上在风味牛奶市场上占有重要且最成熟的份额。

便利商店迎合衝动购买，通常比超级市场提供更少的风味牛奶。专卖店是专门经营保健食品、有机产品和乳製品的商店，为风味奶消费者提供了利基市场。

与实体店相比，线上零售业正在经历显着成长，提供了更方便的调味奶产品以及更多种类的品牌和口味。其他分销管道包括自动贩卖机、加油站和各种替代零售业态，为消费者提供获取风味乳製品的新方式。

预计亚太地区将占据风味奶市场的主要份额。

预计亚太地区将在风味奶市场中占据主要份额。由于对乳製品新口味和创新风味的需求不断增长，该地区可能会在预测期内经历快速扩张。印度、韩国和中国等市场对风味奶的需求量大。

由于千禧世代人口的不断增长，该地区的市场也在扩大。由于饮食习惯的改变和对健康饮料的需求增加，该地区的市场正在扩大。此外，Amul、雀巢和达能等主要市场参与者的普及也推动了该地区风味奶的成长。该地区也出现了小众品牌推出的各种特色产品，与较大、知名品牌形成了激烈的竞争。

市场开拓：

  • 2023年4月－Lactalis旗下风味牛奶品牌Breka与Perfetti Van Melle旗下的珍宝珠合作，推出限量版糖果味牛奶。 Breaka Chupa Chups 草莓奶油口味牛奶的灵感来自于 Chupa Chups 的两种最畅销的棒棒糖口味。同时，Breka Chupa Chups 巧克力和香草风味牛奶具有奶油巧克力和焦糖香草的味道。
  • 2023 年 4 月 - Brownes Dairy 强调乳製品的好处，仅使用新鲜的全脂牛奶、天然香料、不添加砂糖、不添加人工色素或防腐剂以及牛奶中的天然糖，我们宣布推出新的风味牛奶系列。香草和巧克力天然风味牛奶最初将以 250 毫升瓶装供外出使用，以及 1 公升纸盒装供家庭使用。
  • 2023 年 4 月 - Vega Group 推出无乳糖版本的 Dare、Big M 和 Dairy Farmers Classic。 Dare 最畅销的双份浓缩咖啡的无乳糖版本以及 Dairy Farmers Classic 和 Big M 的无乳糖巧克力风味牛奶现已向消费者提供。

目录

第一章简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关利益者的主要利益

第二章调查方法

  • 研究设计
  • 调查过程

第三章执行摘要

  • 主要发现
  • 分析师观点

第四章市场动态

  • 市场驱动因素
  • 市场限制因素
  • 波特五力分析
  • 产业价值链分析
  • 分析师观点

第五章全球风味奶市场：（按类型）

  • 介绍
  • 以乳製品为基础
    • 市场机会和趋势
    • 成长前景
    • 地域获利能力
  • 植物来源
    • 市场机会和趋势
    • 成长前景
    • 地域获利能力

第六章依分销管道分類的全球风味奶市场

  • 介绍
  • 超级市场/大卖场
    • 市场机会和趋势
    • 成长前景
    • 地域获利能力
  • 便利商店
    • 市场机会和趋势
    • 成长前景
    • 地域获利能力
  • 专卖店
    • 市场机会和趋势
    • 成长前景
    • 地域获利能力
  • 网路零售店
    • 市场机会和趋势
    • 成长前景
    • 地域获利能力
  • 其他分销管道
    • 市场机会和趋势
    • 成长前景
    • 地域获利能力

第七章按地区分類的全球风味奶市场

  • 介绍
  • 北美洲
    • 按类型
    • 按分销管道
    • 按国家/地区
  • 南美洲
    • 按类型
    • 按分销管道
    • 按国家/地区
  • 欧洲
    • 按类型
    • 按分销管道
    • 按国家/地区
  • 中东/非洲
    • 按类型
    • 按分销管道
    • 按国家/地区
  • 亚太地区
    • 按类型
    • 按分销管道
    • 按国家/地区

第八章竞争环境及分析

  • 主要企业及策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作
  • 竞争对手仪表板

第九章 公司简介

  • Nestle SA
  • The Hershey Company
  • The Farmer's Cow
  • Oakhurst
  • Dean Food Company
  • Fairlife, LLC
  • Saputo Inc
  • Agropur Dairy Cooperative
  • Mondelz International
  • The Kraft Heinz Company
  • Danone
简介目录
Product Code: KSI061615375

The global Flavoured Milk Market is expected to grow at a CAGR of 7.40% from a market size of US$53.32 billion in 2022 to reach US$87.93 billion in 2029.

Flavored milk is a category of sweetened dairy beverage made from milk, sugar, taste profiles, and sometimes food coloring. It can be offered as a pasteurized, refrigerated product or as an ultra-high-temperature treated product that does not need to be refrigerated. It can also be produced at home and in restaurants by combining flavorings with milk or as a pre-packed product on grocery aisles.

Manufacturers in the global flavored milk market offer new and creative products to cater to the growing demand for innovative flavors as customer preferences shift. This includes creating flavors that are popular in the region, giving fruit-flavored variations to appeal to younger customers, and presenting flavored milk with increased functional features. The market for flavored milk is categorized into various segments, including the type of flavored milk, distribution channels, and geographical regions.

Individuals are seeking to augment their diets with immune-boosting nutrients and enhance their gastrointestinal health by including fortified dairy products and alternatives with functional claims. Simultaneously, customers are increasingly drawn to functional items positioned to help them relax, sleep better, and boost their mood to cope with persistent uncertainty, worry, and anxiety.

Consumers are increasingly demanding functional flavored milk as a result. Moreover, rising health consciousness has led companies to launch low-sugar or sugar-free alternatives in the flavored milk category.

Market Drivers:

  • Growing demand for new innovative and explosive flavor profiles is augmenting the demand for flavored milk products

Millennials also demand ethnic-inspired flavor profiles in flavored milk. Such items not only satisfy their taste senses but also provide them with the opportunity to learn about another culture. Tres leeches, shortcakes, figs, pear, pandan, and Thai chili are increasingly used in flavored milk as Asian, Mediterranean, and Latin American flavors combine well with dairy. For instance, in September 2022, Indian FMCG brand Godrej launched an RTD-flavoured milk called "Nutty Badam," replicating the famous ethnic Indian drink called Badam Doodh.

In recent years, plant-based milk products have flourished in the market exponentially. Plant-based flavored milk products face fresh competition as they develop new flavors and ingredients. Animal-free dairy milk, created from whey proteins generated by cellular agriculture, is also available in stores worldwide. This type of milk is lactose-free and cholesterol-free. The growing number of vegan and vegetarian populations is one of the primary factors driving the growth of plant-based flavored milk. In 2022, the Dutch dairy brand Chocomel owned by FrieslandCampina, launched the vegan version of its hugely popular chocolate milk in the United Kingdom.

  • Millennials as the targeted audience

Flavored milk companies have continued introducing new beverages for the millennial demographic. This segment always seeks novel and intriguing flavors and sustainable ones since they are passionate about environmental concerns and enjoy diversity.

For instance, in April 2023, Wisconsin-based dairy company DARI LLC announced the debut of its new brand, MOO'VTM, an ultra-filtered, lactose-free whole milk beverage available in three delectable flavors. MOO'VTM is a high protein, low sugar beverage for kids.

Market Restraint:

  • Price volatility as a major restraint

Despite its growth potential, the global flavored milk market encounters several challenges that hinder broader adoption and market expansion. One challenge lies in the perception that flavored milk may be costlier than plain milk or alternative beverages, particularly for consumers mindful of their budgets.

Additionally, mounting public health concerns regarding sugar consumption, particularly among children, prompt parents to seek healthier beverage options over sugary flavored milk. Moreover, the rising demand for clean-label products containing recognizable and natural ingredients can deter consumers from flavored milk perceived as overly processed.

Global flavored milk market segmentation by distribution channel into supermarkets/hypermarkets, convenience stores, specialist stores, online retail stores, and other distribution channels

The global flavored milk market is segmented by distribution channel, which includes supermarkets/hypermarkets, convenience stores, specialist stores, online retail stores, and other distribution channels. Supermarkets/hypermarkets have traditionally held the significant and most established share of the flavored milk market.

Convenience stores cater to impulse purchases and typically offer a smaller selection of flavored milk options compared to supermarkets. Specialist stores encompass outlets specializing in health food, organic products, or dairy products, providing a niche market for flavored milk consumers.

The online retail segment is witnessing significant growth, offering convenient access to flavored milk products and a potentially broader range of brands and flavors compared to brick-and-mortar stores. Other distribution channels encompass vending machines, gas stations, and various alternative retail formats, providing additional avenues for consumers to access flavored milk products.

APAC is anticipated to hold a significant share of the flavored milk market.

Asia Pacific region is anticipated to hold a significant market share in flavored milk. This region will experience rapid expansion throughout the projection period due to growing demand for new and innovative flavor profiles for milk products. Flavored milk is in high demand in markets such as India, South Korea, and China.

This region's market is also expanding due to the growing millennial population. This region's market is expanding due to changing eating habits and rising demand for healthy beverages. In addition, the prevalence of key market players such as Amul, Nestle, Danone, and others also spurs the growth of flavored milk in this region. The region is also experiencing various launches from niche brands with specialty products and giving tough competition to bigger well-established brands.

Market Developments:

  • April 2023- Breaka, a Lactalis-owned flavored milk brand, collaborated with Perfetti Van Melle's Chupa Chups to offer a pair of limited-edition candy-flavored milk. Breaka Chupa Chups Strawberry & Cream flavor milk is inspired by the tastes of Chupa Chups' two best-selling lollipops. In contrast, Breaka Chupa Chups Choco & Vanilla flavored milk offers a creamy chocolate and caramelized vanilla taste.
  • April 2023- Brownes Dairy introduced a new line of flavored milk emphasizing dairy's advantages by utilizing fresh full cream milk, natural flavors, no added sugar, no artificial colors or preservatives, and only the natural sugar in milk. The Vanilla and Chocolate Natural Flavoured Milk would first be offered in a 250ml bottle for on-the-go and a 1-liter carton for at-home use.
  • April 2023- Bega Group introduced lactose-free versions of its Dare, Big M, and Dairy Farmers Classic lines. Lactose-free versions of Dare's best-selling double espresso and lactose-free chocolate-flavored milk from Dairy Farmers Classic and Big M are now available to consumers.

Market Segmentation:

By Type

  • Dairy-Based
  • Plant-Based

By Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialist Stores
  • Online Retail Stores
  • Other Distribution Channels

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • UK
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base and Forecast Years Timeline
  • 1.8. Key benefits to the stakeholder

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. Analyst View

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. GLOBAL FLAVORED MILK MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. Dairy-Based
    • 5.2.1. Market opportunities and trends
    • 5.2.2. Growth prospects
    • 5.2.3. Geographic lucrativeness
  • 5.3. Plant-Based
    • 5.3.1. Market opportunities and trends
    • 5.3.2. Growth prospects
    • 5.3.3. Geographic lucrativeness

6. GLOBAL FLAVORED MILK MARKET BY DISTRIBUTION CHANNEL

  • 6.1. Introduction
  • 6.2. Supermarkets/Hypermarkets
    • 6.2.1. Market opportunities and trends
    • 6.2.2. Growth prospects
    • 6.2.3. Geographic lucrativeness
  • 6.3. Convenience Stores
    • 6.3.1. Market opportunities and trends
    • 6.3.2. Growth prospects
    • 6.3.3. Geographic lucrativeness
  • 6.4. Specialist Stores
    • 6.4.1. Market opportunities and trends
    • 6.4.2. Growth prospects
    • 6.4.3. Geographic lucrativeness
  • 6.5. Online Retail Stores
    • 6.5.1. Market opportunities and trends
    • 6.5.2. Growth prospects
    • 6.5.3. Geographic lucrativeness
  • 6.6. Other Distribution Channels
    • 6.6.1. Market opportunities and trends
    • 6.6.2. Growth prospects
    • 6.6.3. Geographic lucrativeness

7. GLOBAL FLAVORED MILK MARKET BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. By Type
    • 7.2.2. By Distribution Channel
    • 7.2.3. By Country
      • 7.2.3.1. United States
        • 7.2.3.1.1. Market Trends and Opportunities
        • 7.2.3.1.2. Growth Prospects
      • 7.2.3.2. Canada
        • 7.2.3.2.1. Market Trends and Opportunities
        • 7.2.3.2.2. Growth Prospects
      • 7.2.3.3. Mexico
        • 7.2.3.3.1. Market Trends and Opportunities
        • 7.2.3.3.2. Growth Prospects
  • 7.3. South America
    • 7.3.1. By Type
    • 7.3.2. By Distribution Channel
    • 7.3.3. By Country
      • 7.3.3.1. Brazil
        • 7.3.3.1.1. Market Trends and Opportunities
        • 7.3.3.1.2. Growth Prospects
      • 7.3.3.2. Argentina
        • 7.3.3.2.1. Market Trends and Opportunities
        • 7.3.3.2.2. Growth Prospects
      • 7.3.3.3. Others
        • 7.3.3.3.1. Market Trends and Opportunities
        • 7.3.3.3.2. Growth Prospects
  • 7.4. Europe
    • 7.4.1. By Type
    • 7.4.2. By Distribution Channel
    • 7.4.3. By Country
      • 7.4.3.1. Germany
        • 7.4.3.1.1. Market Trends and Opportunities
        • 7.4.3.1.2. Growth Prospects
      • 7.4.3.2. France
        • 7.4.3.2.1. Market Trends and Opportunities
        • 7.4.3.2.2. Growth Prospects
      • 7.4.3.3. UK
        • 7.4.3.3.1. Market Trends and Opportunities
        • 7.4.3.3.2. Growth Prospects
      • 7.4.3.4. Spain
        • 7.4.3.4.1. Market Trends and Opportunities
        • 7.4.3.4.2. Growth Prospects
      • 7.4.3.5. Others
        • 7.4.3.5.1. Market Trends and Opportunities
        • 7.4.3.5.2. Growth Prospects
  • 7.5. Middle East and Africa
    • 7.5.1. By Type
    • 7.5.2. By Distribution Channel
    • 7.5.3. By Country
      • 7.5.3.1. Saudi Arabia
        • 7.5.3.1.1. Market Trends and Opportunities
        • 7.5.3.1.2. Growth Prospects
      • 7.5.3.2. UAE
        • 7.5.3.2.1. Market Trends and Opportunities
        • 7.5.3.2.2. Growth Prospects
      • 7.5.3.3. Israel
        • 7.5.3.3.1. Market Trends and Opportunities
        • 7.5.3.3.2. Growth Prospects
      • 7.5.3.4. Others
        • 7.5.3.4.1. Market Trends and Opportunities
        • 7.5.3.4.2. Growth Prospects
  • 7.6. Asia Pacific
    • 7.6.1. By Type
    • 7.6.2. By Distribution Channel
    • 7.6.3. By Country
      • 7.6.3.1. China
        • 7.6.3.1.1. Market Trends and Opportunities
        • 7.6.3.1.2. Growth Prospects
      • 7.6.3.2. Japan
        • 7.6.3.2.1. Market Trends and Opportunities
        • 7.6.3.2.2. Growth Prospects
      • 7.6.3.3. India
        • 7.6.3.3.1. Market Trends and Opportunities
        • 7.6.3.3.2. Growth Prospects
      • 7.6.3.4. South Korea
        • 7.6.3.4.1. Market Trends and Opportunities
        • 7.6.3.4.2. Growth Prospects
      • 7.6.3.5. Indonesia
        • 7.6.3.5.1. Market Trends and Opportunities
        • 7.6.3.5.2. Growth Prospects
      • 7.6.3.6. Thailand
        • 7.6.3.6.1. Market Trends and Opportunities
        • 7.6.3.6.2. Growth Prospects
      • 7.6.3.7. Others
        • 7.6.3.7.1. Market Trends and Opportunities
        • 7.6.3.7.2. Growth Prospects

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Market Share Analysis
  • 8.3. Mergers, Acquisition, Agreements, and Collaborations
  • 8.4. Competitive Dashboard

9. COMPANY PROFILES

  • 9.1. Nestle S.A
  • 9.2. The Hershey Company
  • 9.3. The Farmer's Cow
  • 9.4. Oakhurst
  • 9.5. Dean Food Company
  • 9.6. Fairlife, LLC
  • 9.7. Saputo Inc
  • 9.8. Agropur Dairy Cooperative
  • 9.9. Mondelz International
  • 9.10. The Kraft Heinz Company
  • 9.11. Danone