2024 年至 2031 年调味牛奶市场（依产品、应用及地区划分）

调味乳市场评估，2024 年至 2031 年

消费者对美味、方便的乳製品的需求不断增长，推动了调味牛奶的普及。城镇化进程加快和繁忙的生活方式正在推动对 RTD 饮料的需求，预计 2024 年市场规模将超过 586 亿美元，到 2031 年将达到约 905 亿美元的估值。

此外，超市、大卖场和线上零售通路的成长使调味奶更容易被更广泛的受众所接受，预计将推动市场在2024 年至2031 年期间以5.6% 的复合年增长率增长。是促进成长的动力。

调味牛奶市场定义/概述

调味奶是在普通牛奶中添加调味剂、甜味剂和有时的添加剂製成的乳製品饮料。它们有各种口味，包括巧克力、草莓、香草和更多异国风味。该产品以多种形式出售，包括即饮瓶和纸盒，以及可与牛奶混合的粉末。调味牛奶具有与普通牛奶相同的营养成分，包括必需的维生素和矿物质，但味道更具吸引力，尤其是对儿童和年轻人。

调味牛奶是一种广泛饮用的清凉饮料，深受儿童、青少年和成年人的欢迎。它们通常被用作营养小吃或代餐，提供便捷的能量和必需营养素来源。学校、咖啡馆和快餐连锁店经常提供调味牛奶作为饮料选择。此外，调味奶也用于冰沙、甜点和烘焙等烹饪用途，以增加风味和营养价值。

随时随地吃零食的日益普及将如何促进调味牛奶的普及？

便携式零食和方便食品的日益普及推动了市场的成长。 FDA 报告称，2019 年至 2023 年，便利商店销售的调味牛奶销量将成长 12%。美国劳工统计局指出，2018 年至 2023 年，户外风味乳製品消费量将增加 15%。消费者行为的这些变化引发了包装和产品配方的创新。 2024 年 1 月，达能宣布计划透过创新的口味和包装扩大其 RTD 调味牛奶产品组合。 2024 年 2 月，coca cola旗下的 Fairlife 品牌推出了专为自动贩卖机和便利商店设计的全新货架稳定调味牛奶产品系列。

新兴市场可支配所得的增加正在刺激消费。印度统计部指出，2020 年至 2024 年间，调味牛奶销售量预计将成长 25%。中国国家统计局报告称，2019年至2023年，包括调味奶在内的乳製品人均支出将增加30%。这种成长吸引了国内外参与者的大量投资。 2024 年 2 月，Amul 公布了其策略，将调味奶产能提高一倍，以满足二、三线城市激增的需求。同时，恆天然于 2024 年 5 月宣布与中国本土一家乳製品公司成立合资企业，在中国大陆生产和销售调味乳製品。

人们越来越担心调味奶中添加的糖和人工成分对健康的影响，这会限制其使用吗？

调味牛奶市场面临的主要限制之一是人们越来越担心添加糖和人工成分对健康的影响。许多调味乳製品含有高水平的糖，可能导致肥胖、糖尿病和其他健康问题。随着消费者的健康意识增强，他们越来越多地转向天然、低糖的替代品。消费者健康意识的变化对依赖糖来调味的传统调味乳製品提出了课题。

调味奶市场面临各种替代饮料的激烈竞争，包括植物奶、调味水和运动饮料。这些替代饮料通常被宣传为更健康、更环保的选择，吸引了广泛的消费者，特别是那些有饮食限製或喜欢纯素或无乳糖产品的消费者。随着消费者的饮料选择不断多样化，这些替代品的市场渗透可能会限制调味奶的成长潜力。

消费者的价格敏感性，尤其是在新兴市场，也可能对调味奶市场造成限制。与普通牛奶相比，调味牛奶通常被视为高端产品，这可能会使对价格敏感的消费者难以接受。通货膨胀、可支配收入变化和经济衰退等经济因素可能会进一步影响消费者对非必需食品和饮料产品（包括调味牛奶）的支出。此外，牛奶和调味料等原料成本的波动将影响製造商的定价和获利能力，对市场成长构成课题。

目录

第 1 章 全球调味乳市场：简介

市场概况
• 研究范围
• 先决条件

第 2 章执行摘要

第 3 章：经过验证的市场研究方法

• 资料探勘
• 验证
• 主要来源
• 资料来源列表

第四章 全球调味乳市场展望

• 概述
• 市场动态
• 驱动程式
• 阻碍因素
• 机会
• 波特五力模型
• 价值链分析

第 5 章。

• 保质期长的调味牛奶
• 新鲜调味牛奶

6. 全球调味牛奶市场依应用划分

• 超商与大卖场
• 个体零售商
• 便利商店
• 专业零售商
• 线上零售商

第七章 全球调味牛奶市场（依地区划分）

• 北美洲
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 德国
• 英国
• 法国
• 其他欧洲国家 亚太地区
• 中国
• 日本
• 印度
• 其他亚太地区
• 世界其他地区
• 拉丁美洲
• 中东和非洲

第 8 章 全球调味乳市场：竞争格局

• 概述
• 公司市场排名
• 主要发展策略

第九章 公司简介

• China Mengniu Dairy Company
• Danone
• Gujarat Cooperative Milk Marketing Federation（GCMMF）
• Inner Mongolia Yili Industrial Group
• Nestle
• Arla Foods
• Associated Milk Producers
• Bright Food
• Dairy Farmers of America
• Dean Foods
• FrieslandCampina
• Grupo Lala
• Land O'Lakes Inc
• Morinaga Milk Industry
• Muller

第 10 章附录

• 相关报告

Flavored Milk Market Valuation - 2024-2031

Rising consumer demand for tasty and convenient dairy options is propelling the adoption of flavored milk. Growing urbanization and busy lifestyles increase the demand for ready-to-drink beverages is driving the market size to surpass USD 58.6 Billion in 2024 to reach a valuation of aroundUSD 90.5 Billion by 2031.

In addition to this, the growth of supermarkets, hypermarkets, and online retail channels makes flavored milk more accessible to a wider audience is enabling the market grow at aCAGR of 5.6 % from 2024 to 2031.

Flavored Milk Market: Definition/ Overview

Flavored milk is a dairy beverage made by adding flavorings, sweeteners, and sometimes additional ingredients to regular milk. It comes in various flavors such as chocolate, strawberry, vanilla, and more exotic options. This product is available in different forms, including ready-to-drink bottles, cartons, and powders that can be mixed with milk. Flavored milk retains the nutritional benefits of regular milk, including essential vitamins and minerals, while providing a more appealing taste, particularly for children and young adults.

Flavored milk is widely consumed as a refreshing beverage and is popular among children, teenagers, and adults. It is often used as a nutritious snack or meal replacement, providing a convenient source of energy and essential nutrients. Schools, cafes, and fast-food chains frequently offer flavored milk as part of their beverage options. Additionally, flavored milk is used in culinary applications, such as in smoothies, desserts, and baking, where it adds both flavor and nutritional value.

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How will Growing Popularity of On-The-Go Snacking Increase Adoption of Flavored Milk?

Growing popularity of on-the-go snacking and convenience foods fuels market growth. The FDA reported a 12% increase in flavored milk sales through convenience stores from 2019-2023. The U.S. Bureau of Labor Statistics noted a 15% rise in out-of-home consumption of flavored dairy beverages between 2018-2023. This shift in consumer behavior has led to innovations in packaging and product formulations. Danone announced plans in January 2024 to expand its RTD flavored milk portfolio with innovative flavors and packaging. In February 2024, Coca-Cola's Fairlife brand launched a new line of shelf-stable flavored milk products designed for vending machines and convenience stores.

Increasing disposable income in developing markets boosts consumption. The Indian Ministry of Statistics noted a 25% rise in flavored milk sales from 2020-2024. China's National Bureau of Statistics reported a 30% increase in per capita spending on dairy products, including flavored milk, between 2019-2023. This growth has attracted significant investment from both local and international players. In February 2024, Amul revealed its strategy to double its flavored milk production capacity in response to surging demand in tier 2 and 3 cities. Meanwhile, Fonterra announced a joint venture with a local Chinese dairy company in May 2024 to produce and distribute flavored milk products across mainland China.

Will Growing Concern over the Health Implications of Added Sugars and Artificial Ingredients of Flavored Milk Restrain Its Application?

One of the significant restraints in the flavored milk market is the growing concern over the health implications of added sugars and artificial ingredients. Many flavored milk products contain high levels of sugar, which can contribute to obesity, diabetes, and other health issues. As consumers become more health-conscious, there is an increasing preference for natural and low-sugar alternatives. This shift in consumer perception towards healthier options poses a challenge for traditional flavored milk products that rely on sugar for taste.

The flavored milk market faces stiff competition from a variety of alternative beverages, including plant-based milks, flavored waters, and sports drinks. These alternatives are often marketed as healthier or more environmentally friendly options, appealing to a broad range of consumers, especially those with dietary restrictions or preferences for vegan and lactose-free products. The proliferation of these alternatives in the market can limit the growth potential for flavored milk, as consumers diversify their beverage choices.

Price sensitivity among consumers, particularly in emerging markets, can also act as a restraint for the flavored milk market. Flavored milk is often perceived as a premium product compared to regular milk, which can make it less accessible to price-sensitive consumers. Economic factors such as inflation, changes in disposable income, and economic downturns can further impact consumer spending on non-essential food and beverage items, including flavored milk. Additionally, fluctuations in raw material costs, such as milk and flavoring agents, can affect pricing and profitability for manufacturers, posing a challenge to market growth.

Category-Wise Acumens

Will Rise in Adoption of Fresh Flavored Milk Drive Flavored Milk Market Growth?

Fresh flavored milk is projected to hold significant market share due to perceived health benefits and superior taste. According to the USDA, sales of fresh flavored milk increased by 22% from 2019 to 2023, outpacing shelf-stable alternatives. An FDA consumer survey in 2022 revealed that 68% of respondents preferred fresh flavored milk over UHT options. This trend has prompted major players to invest heavily in cold chain infrastructure and local production facilities. In January 2024, Dean Foods announced a USD 100 Million investment to expand its fresh flavored milk production capacity across five states. Simultaneously, Organic Valley launched a new line of grass-fed fresh flavored milk in March 2024, targeting health-conscious consumers.

The rise of premium and artisanal fresh flavored milk products is driving market growth. The U.S. Bureau of Labor Statistics reported a 35% increase in consumer spending on premium dairy products, including fresh flavored milk, between 2020 and 2024. Local and regional dairies have capitalized on this trend, with the number of small-scale producers of fresh flavored milk growing by 15% from 2021 to 2023, according to the American Dairy Association. In response to this shift, Danone acquired three regional fresh milk brands in April 2024 to strengthen its position in the premium segment. Meanwhile, Kroger expanded its Simple Truth organic fresh flavored milk line with four new flavors in May 2024.

Which Factors Enhance the Sale of Flavored Milk in Supermarkets and Hypermarkets?

Supermarkets and hypermarkets are the primary distribution channels for flavored milk products holding major share in the market. According to the U.S. Census Bureau's Annual Retail Trade Survey, these retail formats accounted for 62% of flavored milk sales in 2023, up from 54% in 2019. The USDA reported that the average shelf space allocated to flavored milk in supermarkets increased by 15% between 2020 and 2024. This dominance is driven by factors such as wide product variety, competitive pricing, and convenient shopping experiences. In response to this trend, Walmart announced in February 2024 a partnership with major dairy producers to expand its flavored milk offerings by 30% across all stores. Similarly, Kroger launched an exclusive line of premium flavored milk products in April 2024, available only in their supermarkets and hypermarkets.

The rise of private label flavored milk products in supermarkets and hypermarkets is fueling market growth. Nielsen data showed that private label flavored milk sales in these retail formats grew by 28% from 2021 to 2023, outpacing branded products. The Food Marketing Institute reported that 72% of consumers purchased private label dairy products, including flavored milk, from supermarkets in 2023, up from 63% in 2020. This shift has prompted retailers to invest heavily in product development and marketing of their own brands. In March 2024, Target expanded its Good & Gather flavored milk line with six new flavors and improved formulations. Costco's Kirkland Signature brand introduced a range of organic flavored milk options in May 2024, available exclusively in their warehouse stores.

Country/Region-wise Acumens

Will Rising Disposable Incomes and Urbanization Enhance Adoption of Flavored Milk in Asia Pacific?

The Asia Pacific region dominating the market for flavored milk. According to the Food and Agriculture Organization (FAO), the region accounted for 45% of global flavored milk consumption in 2023, up from 38% in 2019. China's National Bureau of Statistics reported a 32% increase in flavored milk sales between 2020 and 2024. This growth is driven by rising disposable incomes, urbanization, and changing dietary habits. In response to this trend, Nestle announced in March 2024 a USD 500 Million investment to expand its flavored milk production capacity across five countries in the Asia Pacific region. Similarly, Fonterra launched a new range of premium flavored milk products tailored for Asian consumers in April 2024.

India has become a key player in the Asia Pacific flavored milk market. The Indian Ministry of Food Processing Industries reported that the country's flavored milk market grew at a CAGR of 24% from 2019 to 2023. According to the National Dairy Development Board, flavored milk consumption in India increased by 38% between 2020 and 2024. This growth is attributed to increasing health awareness and the popularity of value-added dairy products. In February 2024, Amul announced plans to double its flavored milk production capacity in India by 2026. Meanwhile, Mother Dairy introduced a new line of functional flavored milk products enriched with ayurvedic ingredients in May 2024, targeting health-conscious consumers.

Will Innovation in Flavors And Formulations of Flavored Milk in North America Drive the Market Growth?

North America's flavored milk market has shown significant growth in recent years. According to the USDA, flavored milk consumption in the U.S. increased by 15% between 2020 and 2024. Statistics Canada reported a 12% rise in flavored milk sales across Canada from 2021 to 2023. This growth is driven by increasing health consciousness and demand for convenient, nutritious beverages. In response to this trend, Dean Foods launched a new line of protein-enriched flavored milk in February 2024, targeting fitness enthusiasts. Similarly, Dairy Farmers of America introduced a range of lactose-free flavored milk options in April 2024, catering to the growing lactose-intolerant consumer base.

Innovation in flavors and formulations is fueling market expansion in North America. The FDA reported a 25% increase in new flavored milk product registrations from 2022 to 2024. A survey by the National Dairy Council found that 58% of American consumers were interested in trying unique flavored milk varieties in 2023. This consumer demand has led to the introduction of novel flavors and functional additives. In March 2024, Fairlife announced the launch of a limited-edition series of dessert-inspired flavored milk, including tiramisu and banoffee pie variants. Organic Valley rolled out a line of adaptogen-infused flavored milk in May 2024, targeting the wellness-focused consumer segment.

Competitive Landscape

The flavored milk market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the flavored milk market include:

• Nestle S.A.
• Danone S.A.
• Arla Foods
• Dean Foods
• Fonterra Co-operative Group
• Gujarat Cooperative Milk Marketing Federation (Amul)
• The Hershey Company
• Dairy Farmers of America, Inc.
• Saputo, Inc.
• Almarai Company
• Inner Mongolia Yili Industrial Group Co., Ltd.
• Mengniu Dairy Company Limited
• Meiji Holdings Co., Ltd.
• Parmalat S.p.A.
• Royal FrieslandCampina N.V.
• China Modern Dairy Holdings Ltd.
• Brownes Dairy
• Morinaga Milk Industry Co., Ltd.
• Fairlife, LLC
• Shamrock Farms

Latest Developments

• In January 2024, Coca-Cola introduced a collaboration with a renowned chef to create artisanal flavors for its flavored milk range, focusing on premium offerings in the market.
• In November 2023, Dairy Farmers of America partnered with a sustainability firm to enhance eco-friendly packaging solutions for its flavored milk products, aiming for reduced environmental impact.
• In September 2023, Yili Group expanded its flavored milk portfolio with innovative packaging designs that improve shelf life and convenience for consumers in urban markets.

TABLE OF CONTENTS

1. Introduction of Global Flavored Milk Market

• Overview of the Market
• Scope of Report
• Assumptions

2. Executive Summary

3. Research Methodology of Verified Market Research

• Data Mining
• Validation
• Primary Interviews
• List of Data Sources

4. Global Flavored Milk Market Outlook

• Overview
• Market Dynamics
• Drivers
• Restraints
• Opportunities
• Porters Five Force Model
• Value Chain Analysis

5. Global Flavored Milk Market, By Product

• Long-Life Flavored Milk
• Fresh Flavored Milk

6. Global Flavored Milk Market, By Application

• Supermarkets and Hypermarkets
• Independent Retailers
• Convenience Stores
• Specialist Retailers
• Online Retailers

7. Global Flavored Milk Market, By Geography

• North America
• U.S.
• Canada
• Mexico
• Europe
• Germany
• UK
• France
• Rest of Europe
• Asia Pacific
• China
• Japan
• India
• Rest of Asia Pacific
• Rest of the World
• Latin America
• Middle East & Africa

8. Global Flavored Milk Market Competitive Landscape

• Overview
• Company Market Ranking
• Key Development Strategies

9. Company Profiles

• China Mengniu Dairy Company
• Danone
• Gujarat Cooperative Milk Marketing Federation (GCMMF)
• Inner Mongolia Yili Industrial Group
• Nestle
• Arla Foods
• Associated Milk Producers
• Bright Food
• Dairy Farmers of America
• Dean Foods
• FrieslandCampina
• Grupo Lala
• Land O'Lakes Inc
• Morinaga Milk Industry
• Muller

10. Appendix

• Related Reports