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市场调查报告书
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1495970

体育技术市场：2024-2029 年预测

Sports Technology Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 125 Pages | 商品交期: 最快1-2个工作天内

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简介目录

体育科技市场预计将从 2022 年的初始估值 328.23 亿美元成长到 2029 年的 910.17 亿美元，复合年增长率为 15.69%。

体育技术是人类在体育运动中实现兴趣和目标的一种手段。这些技术的范围从物理技术到运动员在比赛中使用的传统运动器材，再到比赛外使用的提高表现的机器、物质和方法。在运动中使用科技可以让观看体育比赛变得更加有趣，因为您可以看到所做的正确决策会对您团队的表现产生巨大影响。因此，大公司正在扩大技术突破，以在未来几年增加市场占有率。

市场趋势：

许多关键因素正在推动体育科技产业的发展，推动创新和扩张。运动员和体育组织对伤害预防和表现增强相关解决方案日益增长的需求是关键动机之一。穿戴式装置、智慧纺织品和动态分析工具都是技术创新的例子，它们为运动员的生理学和表现指标提供了有用的见解。这些见解可以实现客製化训练计划和运动表现优化。

此外，资料分析和人工智慧 (AI) 的出现实现了即时表现监控和策略决策，正在彻底改变教练和球员发展。

市场驱动因素：

  • 技术进步预计将影响体育技术市场的成长。

人工智慧等用于追踪运动员活动并减少足球等运动伤害机会的技术可能有利于推动未来几年整体体育技术市场的成长。例如，根据全球体育创新中心（GSIC）2021年8月上传的《体育产业与数位转型》，美国足球俱乐部皇家盐湖城使用人工智慧主导的人体表现平台Zone7，显着减少了57名球员受伤%与前一年同期比较。

  • 穿戴式装置的日益普及预计将对运动科技市场的成长产生积极影响。

穿戴式装置等运动科技产品越来越多地用于追踪运动员在比赛和训练期间的表现，预计将在预测期内推动运动科技市场的成长。透过使用穿戴式感测器和「智慧服装」（用感测纤维编织的运动服），教练和运动员可以即时测量和追踪表现。此外，物联网在运动产业的普及正在对运动员发展和观众参与产生重大影响。

由于每个运动员都是不同的，即时个人表现测量有助于建立更准确和一致的基准。透过识别更复杂的资料，您可以减少压力和潜在的伤害并提高表现。此外，考虑到穿戴式装置在追踪运动员表现方面的各种优势，像 Bison Athletics 这样的团队正在转向 Zephyr System（我是一家先进心率监测器的私人製造商）的可穿戴监测器。除其他追踪设备外，远端生理监测还允许教练监测球员的热疲劳情况并改变球员的体温升高程度。

市场限制因素：

运动技术具有很大的潜力，但普及仍有一些障碍。运动员、团队和当局不愿意完全采用技术主导的解决方案，因为收集和使用敏感的运动员资料会引发隐私和资料安全问题。此外，由于实施现代体育技术（例如设备、感测器和分析平台）的成本高昂，资源有限的小型体育组织和个人面临障碍。

相容性和互通性问题阻碍了系统之间的资料交换和分析，因为多个技术平台无法无缝协作。此外，一些体育文化对改变和使用传统教练技术的厌恶可能会阻碍最尖端科技的采用。

此外，关于使用性能增强技术的道德影响以及它们是否有可能破坏权力平衡的争论仍在继续。只有透过强大的资料安全通讯协定、经济实惠的解决方案、标准化工作和教育宣传活动来解决这些限制，体育技术才能充分实现。这将确保整个体育产业以道德和公平的方式采用技术。

北美地区预计将占据市场主要份额。

在北美，充满活力的运动产业环境，包括职业联盟、大学运动和草根活动，是市场成功的主要因素。体育管理中的资料主导分析和决策推动了对最尖端科技解决方案的需求，提供对即时球员表现和策略规划的洞察。

该地区由老牌公司、新兴企业公司和研究机构组成的充满活力的生态系统推动了创新和创业。穿戴式装置、虚拟实境和扩增实境是体育训练和球迷参与中采用的一些最尖端科技。

北美精通技术的人口正在推动体育技术融入体育娱乐和表现优化的各个方面。北美大陆和世界各地体育运动的未来预计将由这些驱动力的融合塑造，使北美成为体育技术创新和投资的主要中心。

主要进展：

  • 2023 年 11 月，企业再造、数位转型以及咨询服务和解决方案的知名供应商 Tech Mahindra 宣布与亚马逊网路服务 (AWS) 合作开发体育云平台。该产品旨在帮助体育组织开发下一代数位功能，并为世界各地的体育迷提供个人化、身临其境型的体验。
  • 2023 年 7 月，NTT 资料宣布在 7 月 16 日至 23 日在皇家利物浦举行的第 151 届英国公开赛上采用了支持数位数位双胞胎的 ShotView 技术。 NTT 资料将建立在 ShotView 的成功基础上，ShotView 在 2022 年受到了世界各地球迷的好评，提供的资料点、见解和分析将为锦标赛设立新标准。

目录

第一章简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关利益者的主要利益

第二章调查方法

  • 研究设计
  • 调查过程

第三章执行摘要

  • 主要发现
  • 分析师观点

第四章市场动态

  • 市场驱动因素
  • 市场限制因素
  • 波特五力分析
  • 产业价值链分析
  • 分析师观点

第五章体育技术市场：依类型

  • 介绍
  • 穿戴式装置
    • 市场趋势和机会
    • 成长前景
    • 地域获利能力
  • 数位电子看板
    • 市场趋势和机会
    • 成长前景
    • 地域获利能力
  • 智慧体育场
    • 市场趋势和机会
    • 成长前景
    • 地域获利能力
  • 运动分析
    • 市场趋势和机会
    • 成长前景
    • 地域获利能力
  • 服务
    • 市场趋势和机会
    • 成长前景
    • 地域获利能力

第六章 体育科技市场：依体育划分

  • 介绍
  • 足球
    • 市场趋势和机会
    • 成长前景
    • 地域获利能力
  • 篮球
    • 市场趋势和机会
    • 成长前景
    • 地域获利能力
  • 网球
    • 市场趋势和机会
    • 成长前景
    • 地域获利能力
  • 蟋蟀
    • 市场趋势和机会
    • 成长前景
    • 地域获利能力
  • 其他的
    • 市场趋势和机会
    • 成长前景
    • 地域获利能力

第七章 体育科技市场：按地区

  • 介绍
  • 北美洲
    • 按类型
    • 按运动
    • 按国家/地区
  • 南美洲
    • 按类型
    • 按运动
    • 按国家/地区
  • 欧洲
    • 按类型
    • 按运动
    • 按国家/地区
  • 中东/非洲
    • 按类型
    • 按运动
    • 按国家/地区
  • 亚太地区
    • 按类型
    • 按运动
    • 按国家/地区

第八章竞争环境及分析

  • 主要企业及策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作
  • 竞争对手仪表板

第九章 公司简介

  • IBM
  • CISCO
  • SAP SE
  • FITBIT Inc.（Google LLC）
  • Ericsson
  • Fujitsu
  • Oracle
  • Sony Corporation
简介目录
Product Code: KSI061614771

The sports technology market is expected to grow at a CAGR of 15.69% from an initial evaluated value of US$32.823 billion in 2022 to reach US$91.017 billion in 2029.

Sports technology represents a certain type of means to realize human interests and goals in the sport. Such technology ranges from body techniques, via traditional sports equipment used by athletes within the competition, to performance-enhancing machines, substances, and methods used outside of the competitive setting. Using technology in sports makes watching it more enjoyable as one can see the correct decisions being made that may have a major effect on the performance of the teams. As a result, large corporations have expanded their technological breakthroughs to improve their market share in the upcoming years.

MARKET TRENDS:

Numerous important factors are driving the sports technology industry, encouraging innovation and expansion. The growing need among athletes and sports organizations for solutions related to injury prevention and performance enhancement is one important motivator. Wearables, smart textiles, and biomechanical analysis tools are examples of technological innovations that provide useful insights into athletes' physiology and performance indicators. These insights enable customized training plans and the optimization of athletic potential.

Additionally, coaching and player development have undergone a revolution because of the advent of data analytics and artificial intelligence (AI), which enable real-time performance monitoring and strategic decision-making.

MARKET DRIVERS:

  • Advancement in technologies is expected to influence sports technology market growth.

Technologies like artificial intelligence in sports like soccer for tracking athletes' activities and reducing the chances of injuries are projected to prove to be beneficial in propelling the overall growth of the sports technology market in the coming years. For instance, according to the Sports Industry and the Digital Transformation upload by the Global Sports Innovation Center (GSIC) in August 2021, American soccer club Real Salt Lake reduced the injuries to players by a major 57% as compared to the previous year by using Zone7, an AI-driven human performance platform.

  • The growing use of wearable devices is predicted to positively impact sports technology market growth.

The increasing use of sports technology products like wearable devices for tracking player performance both during live games and in training is expected to boost the growth of the sports technology market during the forecast period. Using sensors placed on the body or in "smart clothing" (activewear with sensing fibers woven in), allows the trainers and athlete to measure and track performance in real-time. Furthermore, the widespread adoption of the Internet of Things in the sports industry has significantly impacted player development and spectator engagement.

Real-time individual performance measures help establish a more accurate and consistent baseline because every athlete is different. Identifying more intricate data leads to improved performance with less stress and a chance of injury. Moreover, considering the various benefits wearables offer in tracking player performance, teams like Bison Athletics, make use of wearable monitors provided by Zephyr system, which is a privately owned manufacturer of advanced heart rate monitors, and remote physiological monitoring among other tracking devices that allows coaches to monitor athletes for heat exhaustion as well as alter them of the athlete's rising core temperature, and others, which is expected to boost the demand for wearables and as well the demand for sports technology solutions.

MARKET RESTRAINTS:

Sports technology has a lot of potential, but there are a few barriers that prevent it from becoming widely used. The gathering and use of sensitive athlete data raises privacy and data security issues, which makes athletes, teams, and authorities reluctant to fully adopt tech-driven solutions. Furthermore, smaller sports organizations and individuals with limited resources face obstacles due to the high expenses associated with deploying modern sports technology, including equipment, sensors, and analytics platforms.

The inability of multiple technological platforms to work together seamlessly prevents data exchange and analysis between systems due to compatibility and interoperability problems. Furthermore, some sports cultures' aversion to change and the use of conventional coaching techniques may hinder the uptake of cutting-edge technologies.

In addition, there is ongoing debate over the moral implications of using performance-enhancing technology and whether or not they may upset the equilibrium of power. Sports technology can only be fully realised when these limitations are addressed by strong data security protocols, affordable solutions, standardisation efforts, and educational campaigns. This will guarantee the technology's ethical and equitable implementation throughout the sports business.

The North American region is anticipated to hold a significant share of the market.

The vibrant sports industry environment in North America, which includes professional leagues, university athletics, and grassroots involvement, is a major factor in the market's success. The need for cutting-edge technological solutions is fueled by data-driven analytics and decision-making in sports management, which provide real-time player performance and strategic planning insights.

Innovation and entrepreneurship are encouraged by the dynamic sports technology ecosystem in the area, which is made up of existing businesses, startups, and research institutes. Wearables, virtual reality, and augmented reality are examples of cutting-edge technology that are being adopted in sports training and fan engagement because of a robust sports culture and broad access to digital devices.

The tech-savvy populace in North America expedites the assimilation of sports technology into diverse facets of sports entertainment and performance optimization. The future of sports on the continent and throughout the world is anticipated to be shaped by this convergence of drivers, which establishes North America as a premier hub for sports technology innovation and investment.

Key Developments:

  • In November 2023, Tech Mahindra, a prominent supplier of corporate re-engineering, digital transformation, and consulting services and solutions, announced that it has partnered with Amazon Web Services (AWS) to develop a sports cloud platform. The product is designed to help sports organizations develop next-generation digital capabilities and to provide global sports fans with individualized, immersive experiences.
  • In July 2023, NTT DATA announced that The 151st Open, which was held at Royal Liverpool from July 16-23, marked the introduction of its ShotView technology, which is supported by digital twins. NTT DATA has expanded on its success after ShotView's positive response with global fans in 2022 to offer more data points, insights, and analysis that will set new standards for the Championship.

Segmentation:

By Type

  • Wearable Device
  • Digital Signage
  • Smart Stadium
  • Sports Analytics
  • Services

By Sports

  • Soccer
  • Basketball
  • Tennis
  • Cricket
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Taiwan
  • Thailand
  • Indonesia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline
  • 1.8. Key Benefits for the stakeholder

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Processes

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. Analyst View

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. SPORTS TECHNOLOGY MARKET, BY TYPE

  • 5.1. Introduction
  • 5.2. Wearable Device
    • 5.2.1. Market Trends and Opportunities
    • 5.2.2. Growth Prospects
    • 5.2.3. Geographic Lucrativeness
  • 5.3. Digital Signage
    • 5.3.1. Market Trends and Opportunities
    • 5.3.2. Growth Prospects
    • 5.3.3. Geographic Lucrativeness
  • 5.4. Smart Stadium
    • 5.4.1. Market Trends and Opportunities
    • 5.4.2. Growth Prospects
    • 5.4.3. Geographic Lucrativeness
  • 5.5. Sports Analytics
    • 5.5.1. Market Trends and Opportunities
    • 5.5.2. Growth Prospects
    • 5.5.3. Geographic Lucrativeness
  • 5.6. Services
    • 5.6.1. Market Trends and Opportunities
    • 5.6.2. Growth Prospects
    • 5.6.3. Geographic Lucrativeness

6. SPORTS TECHNOLOGY MARKET, BY SPORTS

  • 6.1. Introduction
  • 6.2. Soccer
    • 6.2.1. Market Trends and Opportunities
    • 6.2.2. Growth Prospects
    • 6.2.3. Geographic Lucrativeness
  • 6.3. Basketball
    • 6.3.1. Market Trends and Opportunities
    • 6.3.2. Growth Prospects
    • 6.3.3. Geographic Lucrativeness
  • 6.4. Tennis
    • 6.4.1. Market Trends and Opportunities
    • 6.4.2. Growth Prospects
    • 6.4.3. Geographic Lucrativeness
  • 6.5. Cricket
    • 6.5.1. Market Trends and Opportunities
    • 6.5.2. Growth Prospects
    • 6.5.3. Geographic Lucrativeness
  • 6.6. Others
    • 6.6.1. Market Trends and Opportunities
    • 6.6.2. Growth Prospects
    • 6.6.3. Geographic Lucrativeness

7. SPORTS TECHNOLOGY MARKET, BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. By Type
    • 7.2.2. By Sports
    • 7.2.3. By Country
      • 7.2.3.1. USA
        • 7.2.3.1.1. Market Trends and Opportunities
        • 7.2.3.1.2. Growth Prospects
      • 7.2.3.2. Canada
        • 7.2.3.2.1. Market Trends and Opportunities
        • 7.2.3.2.2. Growth Prospects
      • 7.2.3.3. Mexico
        • 7.2.3.3.1. Market Trends and Opportunities
        • 7.2.3.3.2. Growth Prospects
  • 7.3. South America
    • 7.3.1. By Type
    • 7.3.2. By Sports
    • 7.3.3. By Country
      • 7.3.3.1. Brazil
        • 7.3.3.1.1. Market Trends and Opportunities
        • 7.3.3.1.2. Growth Prospects
      • 7.3.3.2. Argentina
        • 7.3.3.2.1. Market Trends and Opportunities
        • 7.3.3.2.2. Growth Prospects
      • 7.3.3.3. Others
        • 7.3.3.3.1. Market Trends and Opportunities
        • 7.3.3.3.2. Growth Prospects
  • 7.4. Europe
    • 7.4.1. By Type
    • 7.4.2. By Sports
    • 7.4.3. By Country
      • 7.4.3.1. United Kingdom
        • 7.4.3.1.1. Market Trends and Opportunities
        • 7.4.3.1.2. Growth Prospects
      • 7.4.3.2. Germany
        • 7.4.3.2.1. Market Trends and Opportunities
        • 7.4.3.2.2. Growth Prospects
      • 7.4.3.3. France
        • 7.4.3.3.1. Market Trends and Opportunities
        • 7.4.3.3.2. Growth Prospects
      • 7.4.3.4. Spain
        • 7.4.3.4.1. Market Trends and Opportunities
        • 7.4.3.4.2. Growth Prospects
      • 7.4.3.5. Others
        • 7.4.3.5.1. Market Trends and Opportunities
        • 7.4.3.5.2. Growth Prospects
  • 7.5. Middle East and Africa
    • 7.5.1. By Type
    • 7.5.2. By Sports
    • 7.5.3. By Country
      • 7.5.3.1. Saudi Arabia
        • 7.5.3.1.1. Market Trends and Opportunities
        • 7.5.3.1.2. Growth Prospects
      • 7.5.3.2. UAE
        • 7.5.3.2.1. Market Trends and Opportunities
        • 7.5.3.2.2. Growth Prospects
      • 7.5.3.3. Israel
        • 7.5.3.3.1. Market Trends and Opportunities
        • 7.5.3.3.2. Growth Prospects
      • 7.5.3.4. Others
        • 7.5.3.4.1. Market Trends and Opportunities
        • 7.5.3.4.2. Growth Prospects
  • 7.6. Asia Pacific
    • 7.6.1. By Type
    • 7.6.2. By Sports
    • 7.6.3. By Country
      • 7.6.3.1. China
        • 7.6.3.1.1. Market Trends and Opportunities
        • 7.6.3.1.2. Growth Prospects
      • 7.6.3.2. Japan
        • 7.6.3.2.1. Market Trends and Opportunities
        • 7.6.3.2.2. Growth Prospects
      • 7.6.3.3. India
        • 7.6.3.3.1. Market Trends and Opportunities
        • 7.6.3.3.2. Growth Prospects
      • 7.6.3.4. South Korea
        • 7.6.3.4.1. Market Trends and Opportunities
        • 7.6.3.4.2. Growth Prospects
      • 7.6.3.5. Taiwan
        • 7.6.3.5.1. Market Trends and Opportunities
        • 7.6.3.5.2. Growth Prospects
      • 7.6.3.6. Thailand
        • 7.6.3.6.1. Market Trends and Opportunities
        • 7.6.3.6.2. Growth Prospects
      • 7.6.3.7. Indonesia
        • 7.6.3.7.1. Market Trends and Opportunities
        • 7.6.3.7.2. Growth Prospects
      • 7.6.3.8. Others
        • 7.6.3.8.1. Market Trends and Opportunities
        • 7.6.3.8.2. Growth Prospects

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Market Share Analysis
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Competitive Dashboard

9. COMPANY PROFILES

  • 9.1. IBM
  • 9.2. CISCO
  • 9.3. SAP SE
  • 9.4. FITBIT Inc. (Google LLC)
  • 9.5. Ericsson
  • 9.6. Fujitsu
  • 9.7. Oracle
  • 9.8. Sony Corporation