市场调查报告书
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1521026
补充品市场 – 2024 年至 2029 年预测Hair Growth Supplements Market - Forecasts from 2024 to 2029 |
补充品市场预计在预测期内将以 9.17% 的年复合成长率(CAGR)增长,到 2029 年将达到 26.98 亿美元,而 2024 年的估计值17.4 亿美元。
脱髮症盛行率的上升正在推动市场的大幅成长。这一趋势预计将增加对创意护髮解决方案的需求。脱髮症影响着世界各地不同年龄层和性别的许多人,其日益流行预计将引起人们的关注并增加市场成长前景。由于压力过大、荷尔蒙失衡(尤其是女性)、营养不良、遗传和环境污染物等多种因素,头髮问题已成为一个常见且持续存在的问题。
日常脱髮过多也可能是由心理和病理原因引起的,例如药物、甲状腺疾病和缺铁的影响。此外,美国国家医学图书馆估计,美国近 3,000 万名女性和 5,000 万名男性患有雄性脱髮症,导致脱髮。此病早在青春期即可发病,且发病率随着年龄的增长而增加。另一方面,女性闭经后更容易出现脱髮。由于其覆盖范围广泛,该市场盈利丰厚、多样化,并且能够满足广泛的客户需求。
此外,由于全球人口老化和营养不良率高,全球头髮生长补充品和治疗市场正在扩大。美国人口研究所发布的报告预测,65岁及以上的美国人数量将从2022年的5,800万增加到2050年的8,200万,增加47%。人们越来越多地使用食品来对抗老龄化的影响并改善整体健康。在许多国家,越来越多的护髮补充品正在开发和推出,以满足最终消费者不断增长的需求。
脱髮症患者数量的增加预计将推动市场成长。
男性秃头问题主要影响30岁以上的人。据美国脱髮协会称,男性型脱髮症(MPB) 是一种遗传性疾病,是导致 95% 以上男性脱髮的主要原因。据估计,四分之一的男性在 21 岁之前会经历脱髮,头髮补充品在未来越来越受到关注。
脱髮症变得越来越普遍,导致客户寻求尖端的自然和科学解决方案来治疗脱髮症及相关问题。这促使公司创造并推广各种生髮补充品,以确保在更短的时间内产生有效的效果,并确保针对复杂反应的安全性。此外,透过研究和技术发展,独特的脱髮症治疗方法已成为可能。公司专注于大规模研发投资,以创造尖端、独特的产品。例如,2023年3月,Viviscal推出了一系列专为解决女性面临的头髮相关问题而客製化的局部护髮产品。该产品系列包括 Viviscal 浓缩精华液、Viviscal 浓缩护髮素和 Viviscal 浓缩洗髮精。
此外,由于人们对医疗保健问题的认识不断增强,对根据每个客户的个人需求和偏好量身定制的产品和服务的需求不断增长。个人化趋势的上升预计将增加对补充品产品的需求,并推动护髮行业在预测期内的成长。此外,人们越来越积极地改善他们的整体健康和头髮健康,这是推动市场扩张的主要因素。了解头髮健康不是一个普遍问题也是推动客製化解决方案需求的一个因素。许多因素都会导致脱髮和稀疏,包括遗传、荷尔蒙失衡、压力、饮食和环境。这些因素因人而异,因此您应该能够针对您独特的根本原因进行治疗方法。
预计北美地区市场将成长。
随着该地区主要企业加强在该领域的研发力度,提供创新的补充品产品,美国市场预计将扩大。此外,该国拥有强大的基础设施和完善的供应链,例如零售药局连锁店、运输和头髮补充品供应和物流的分销,预计将在预测期内推动市场成长。
此外,美国脱髮的增加也被认为是推动市场成长的关键因素之一。例如,根据美国皮肤病学会的数据,大约有8000万人患有脱髮,其中5000万是男性,3000万是女性。
此外,该国人民对这些维生素和营养食品的益处的认识不断提高,进一步推动了市场的成长。根据美国国家斑秃脱髮症的数据,美国约有 670 万人,全球约有 1.6 亿人患有或曾经患有脱髮症。因此,美国对头髮日益增长的担忧预计将在预测期内推动补充品市场的发展。
美国主要市场参与者推出的各种产品透过推动技术创新、提高客户兴趣和扩大产品种类,正在影响补充品市场。公司和零售商之间的策略伙伴关係和合作预计将在预测期内进一步推动市场成长。
The hair growth supplements market is anticipated to grow at a compound annual growth rate (CAGR) of 9.17% over the forecast period to reach US$2.698 billion by 2029, increasing from estimated value of US$1.740 billion in 2024.
The rising incidence of hair loss disorders is driving a substantial surge in the market. It is anticipated that this trend will increase demand for creative hair care solutions. With hair loss disorders affecting large people across the globe pertaining to different ages as well as gender, their increasing prevalence has raised concerns and is predicted to increase market growth prospects. Hair problems have emerged as a common and persistent issue due to varied factors such as excessive stress, hormone imbalances, especially among women, poor nutrition, genetics, and environmental pollutants.
Excessive hair loss on a daily basis may also arise due to psychological or pathological reasons as well including drug effects, thyroid disturbances, and iron deficiency among others. Furthermore, as per the estimates from the National Library of Medicine, in the United States, there are nearly 30 million women and 50 million men who suffer from androgenetic alopecia, thereby leading to hair loss. This disorder may begin as early as adolescence, and the probability of developing it increases with age. On the other hand, women are more likely to experience hair loss after menopause. Due to its wide demographic reach, the market is very profitable, diverse, and able to meet a wide range of customer needs.
Moreover, the global market for hair growth supplements and treatments is expanding due to the aging population and the high rate of nutritional deficiencies worldwide. A report released by the Population Reference Bureau projects that the number of Americans 65 and older will rise by 47%, from 58 million in 2022 to 82 million in 2050. Dietary and nutritional supplements are being used by more and more people to counteract the effects of aging and enhance their general health. In numerous nations, an increasing quantity of hair supplements are being developed and introduced to meet the rising demand from final consumers.
Rising cases of alopecia is anticipated to propel market growth.
Hair loss concerns among men predominantly affect a demographic aged 30 years and older. According to the American Hair Loss Association, androgenetic alopecia, or common male pattern baldness (MPB), is a hereditary condition, the prime reason for over 95% of hair loss in men. It is estimated that one in every four men starts losing their hair before they reach 21 years of age, therefore reflecting the greater potential for hair supplement application in the coming years.
Alopecia is becoming more common, which has prompted customers to look for cutting-edge, natural, and scientific solutions to treat alopecia and related problems. This has led to businesses creating and promoting a wide range of hair growth supplements that guarantee effective results in less time and security against complex reactions. Additionally, the creation of creative treatments for alopecia has been made possible by developments in research and technology. Businesses are focusing on significant R&D investments to produce cutting-edge and unique product offerings. For instance, in March 2023, Viviscal introduced a wide range of topical hair care products that are specifically tailored to address the hair-related issues faced by women. The product line includes viviscal thickening serum, viviscal strengthening conditioner, and viviscal thickening shampoo among other products.
Furthermore, the growing demand for goods and services catered to the particular requirements and preferences of every client is a result of increased awareness of healthcare issues. The rising trend toward personalization is expected to boost the growth of hair care industry with greater demand for supplement products till the forecast period. which is also spurring innovation in the development of specialized treatments & supplements. In addition, people are becoming more proactive in improving their general health and hair health, which is a key driver of market expansion. The understanding that hair health is not a universal problem is another factor fueling the demand for customized solutions. Numerous factors, such as genetics, hormonal imbalances, stress, diet, and environment, can cause hair loss and thinning. Since these variables can differ greatly from person to person, people must have access to therapies that target their unique root causes.
The market is projected to grow in the North American region.
The United States is expected to boost owing to growing research and development in the field to bring innovative hair supplement products by key players in the region. Additionally, the country has a robust infrastructure, and there is a well-established supply chain such as retail pharmacy chains, transportation, and distribution for the supply and logistics of hair supplements, which is expected to propel the market growth in the projected period.
Additionally, the rising condition of hair loss among Americans is considered one of the major reasons propelling the market growth. For instance, according to the American Academy of Dermatology Association, approximately 80 million people are suffering from hair loss out of which 50 million are male and 30 million are females.
Various products launched by key market players in the United States have an influence on the hair growth supplements market by fuelling innovation, increasing customer interest, and extending product offerings. Strategic partnership and collaboration among companies and retail stores are further expected to fuel the market growth in the projected period.
Moreover, Viviscal Limited. (Church & Dwight) headquartered in Illinois, Chicago, which specializes in the production of household products, personal care products, hair care products, skincare products, and gummy dietaries, is showing positive revenue growth, indicating the growing demand for these products in the projected period. The company's net sales in 2020 were US$4,896 million, which increased to US$5,190 in 2021, and in 2022 the revenue grew to US$5,376. Hence, the rising demand for hair care products in the US is expected to boost the market in the projected period.