![]() |
市场调查报告书
商品编码
1476316
到 2030 年补充品和治疗方法的全球市场预测:按类型、形式、性别、分销管道和地区进行的全球分析Hair Growth Supplement and Treatment Market Forecasts to 2030 - Global Analysis By Type, By Form, Gender, Distribution Channel and By Geography |
根据 Stratistics MRC 的数据,2023 年全球补充品和治疗市场规模为 78.8 亿美元,预计到 2030 年将达到 136 亿美元,预测期内复合年增长率为 8.1%。
头髮生长补充品是含有维生素和矿物质的产品,可解决导致脱髮和头髮脆弱的潜在缺陷。它旨在透过补充必需营养素来支持头髮健康。另一方面,脱髮药物含有被证明可以治疗脱髮和促进头髮生长的活性成分。这些治疗方法经过研究支持、测试和改进,可为脱髮问题提供有效的解决方案。
根据美国国家医学图书馆的数据,男性型脱髮症影响美国约 5,000 万名男性和 3,000 万名女性。
掉髮增加
脱髮的增加趋势是市场的关键驱动因素。遗传、荷尔蒙失衡、压力、饮食和环境影响等因素都会导致掉髮问题。这些日益增长的担忧导致对创新的头髮生长补充品和治疗方法的需求激增,这些补充剂和治疗旨在解决脱髮的具体根本原因。此外,公司正在投资研发以开发有效的产品,满足护髮行业对个人化解决方案日益增长的需求,从而推动市场成长。
某些治疗的副作用
与某些治疗相关的副作用可能会限制市场。这些副作用从轻微到严重不等,可能会影响这些产品的整体需求。生物素补充品通常用于头髮生长,但可能会引起皮疹、消化器官系统问题和胰岛素水平升高等副作用。同样,米诺地尔(一种用于毛髮生长的外用药物)可能会引起副作用,例如头皮发炎、脸部毛髮生长和心率变化。这些副作用可能会阻止潜在用户使用这些产品,进而影响市场成长。
对天然和有机生髮产品的需求不断增长
消费者越来越要求不含化学物质和人工成分的产品,并选择被认为更安全、更永续的解决方案。这一趋势与人们对整体和健康护髮的日益关注不谋而合。公司可以透过提供有效、天然和有机的生髮解决方案来满足这一需求,以利用这一市场趋势并满足注重健康的消费者不断变化的需求。
仿冒品和虚假广告
欺骗性行销计划,例如 Nutrafol 集体诉讼中的计划,透过虚假的临床功效声明误导消费者,可能损害健康,并违反消费者保护法。包括脱髮和减重治疗药物在内的仿冒品的非法贸易不仅为犯罪企业带来了巨额利润,而且还通过提供无效或有害的产品使消费者面临风险并损害行业信任,这将对市场产生重大影响。
COVID-19 大流行对市场产生了显着影响,广泛的封锁和社交疏远措施导致更多的人寻求解决压力引起的头髮问题的方法,对头髮补充品和治疗的需求增加。然而,全球供应链中断和製造延误阻碍了部分产品的供应,导致部分地区出现价格波动和短缺。随着疫情的发展,市场也出现了向线上销售和远端医疗咨询的转变,重点是电商平台和虚拟头髮相关咨询。
锭剂和胶囊部分预计将在预测期内成为最大的部分
在头髮补充品和治疗市场中,由于各种因素,锭剂和胶囊细分市场预计将成为预测期内最大的细分市场。锭剂和胶囊是最常见的补充品形式,使消费者易于获取和熟悉,易于服用,并且对于生活方式忙碌的人来说很方便,因为它们可以与食物一起服用或单独服用。此外,对天然和有机头髮生长补充品的需求不断增长,导致含有各种维生素、矿物质和草药萃取物以支持头髮生长的片剂和胶囊的产量增加。
线上零售领域预计在预测期内复合年增长率最高
由于网路购物日益普及、便利性高且易于获得各种生髮产品,预计线上零售领域在预测期内将呈现最高的复合年增长率。 COVID-19 大流行也加速了电子商务的发展,消费者更喜欢在网路购物健康和保健产品,包括生髮补充品和治疗方法。线上零售领域提供无缝的购物体验,包括轻鬆存取产品资讯、客户评论以及比较不同品牌的价格和产品的能力。此外,智慧型手机和网路使用的增加以及个人化护髮趋势的上升预计将进一步推动线上零售领域的市场成长。
预计在预测期内,北美将主导头髮生长补充品和治疗市场。这是由于头髮相关问题的高发、消费者对头髮健康意识的提高、先进治疗方案的可用性、积极的研发活动以及主要市场参与者的存在所推动的。此外,有利的报销政策和不断增长的可支配收入正在增强该地区的优势。因此,北美地区预计将保持其作为市场成长驱动力的主导地位。
在预测期内,预计亚太地区的生髮补充品和治疗市场将出现快速扩张。这种增长是由于人口基数扩大、可支配收入增加、生活方式改变以及整装仪容和美学意识增强等因素造成的。此外,医疗基础设施的进步、都市化的加速和中阶的崛起正在推动该地区对头髮修復解决方案的需求,从而推动市场的显着增长和行业参与者的机会。
According to Stratistics MRC, the Global Hair Growth Supplement and Treatment Market is accounted for $7.88 billion in 2023 and is expected to reach $13.60 billion by 2030 growing at a CAGR of 8.1% during the forecast period. Hair growth supplements are products containing vitamins and minerals to address potential deficiencies contributing to hair loss or brittle hair. They aim to support hair health by providing essential nutrients. Hair loss treatments, on the other hand, contain active ingredients proven to treat hair loss and stimulate hair growth. These treatments are backed by research, tested, and refined to offer effective solutions for hair loss concerns.
According to the National Library of Medicine, androgenetic alopecia impacts around 50 million men and approximately 30 million women across the U.S.
Increasing prevalence of hair loss
The increasing prevalence of hair loss is a significant driver in the market. Factors such as genetics, hormonal imbalances, stress, diet, and environmental influences contribute to hair loss issues. This rising concern has led to a surge in demand for innovative hair growth supplements and treatments tailored to address specific underlying causes of hair loss. Additionally, companies are investing in research and development to create effective products, meeting the growing need for personalized solutions in the hair care industry, which is fueling market growth.
Side effects associated with certain treatments
Side effects associated with certain treatments can be a restraint in the market. These side effects can range from mild to severe and can affect the overall demand for these products. Biotin supplements, which are commonly used for hair growth, can cause side effects such as skin rashes, digestive problems, and increased insulin levels. Similarly, minoxidil, a topical medication used for hair regrowth, can cause side effects such as scalp irritation, unwanted facial hair growth, and changes in heart rate. These side effects can deter potential users from using these products, thereby impacting market growth.
Rising demand for natural and organic hair growth products
Consumers are increasingly seeking products that are free from chemicals and artificial ingredients, opting for solutions that are perceived as safer and more sustainable. This trend aligns with the growing preference for holistic and wellness-focused approaches to hair care. Companies can cater to this demand by offering effective, natural, and organic hair growth solutions stand to capitalize on this market trend and meet the evolving needs of health-conscious consumers.
Counterfeit products and false advertising
Deceptive marketing schemes, like those seen in the Nutrafol class action lawsuit, mislead consumers with false claims of clinical efficacy, potentially harming their health and violating consumer protection laws. The illicit trafficking of counterfeit goods, including pharmaceuticals for hair and weight loss treatments, not only generates substantial profits for criminal enterprises but also endangers consumers by providing ineffective or harmful products, undermining trust in the industry, which will have a major impact on the industry growth.
The COVID-19 pandemic has had a notable impact on the market, with widespread lockdowns and social distancing measures leading to increased demand for hair growth supplements and treatments as people sought ways to address stress-related hair concerns. However, disruptions in the global supply chain and manufacturing delays hindered the availability of certain products, leading to price fluctuations and shortages in some regions. As the pandemic progressed, the market also saw a shift towards online sales and telehealth consultations, with a growing emphasis on e-commerce platforms and virtual consultations for hair-related issues.
The tablets & capsules segment is expected to be the largest during the forecast period
The tablets and capsules segment is expected to be the largest during the forecast period in the Hair Growth Supplement and Treatment Market due to various factors. Tablets and capsules are the most common forms of supplements, making them easily accessible and familiar to consumers and they are easy to consume and can be taken with or without food, making them convenient for individuals with busy lifestyles. Moreover, the growing demand for natural and organic hair growth supplements has led to an increase in the production of tablets and capsules, as they can be formulated with various vitamins, minerals, and herbal extracts that support hair growth.
The online retail segment is expected to have the highest CAGR during the forecast period
The online retail segment is expected to have the highest CAGR during the forecast period due to the increasing popularity of online shopping, convenience, and accessibility to a wide range of hair growth products. The COVID-19 pandemic has also accelerated the growth of e-commerce, with consumers preferring to shop online for health and wellness products, including hair growth supplements and treatments. The online retail segment offers a seamless shopping experience, with easy access to product information, customer reviews, and the ability to compare prices and products from different brands. Moreover, the increasing use of smartphones and the internet, coupled with the growing trend of personalized hair care, is expected to further boost the growth of the online retail segment in the market.
Over the forecast period, North America is positioned to dominate the Hair Growth Supplement and Treatment Market due to a higher prevalence of hair-related issues, increased consumer awareness about hair health, availability of advanced treatment options, robust research and development activities, and the presence of key market players. Additionally, favorable reimbursement policies and rising disposable incomes further contribute to the region's dominance. As a result, North America is expected to maintain its leading position in driving market growth.
During the forecast period, the Asia Pacific region is projected to witness rapid expansion in the Hair Growth Supplement and Treatment Market. This growth can be attributed to factors such as a large population base, increasing disposable incomes, changing lifestyle patterns, and rising awareness about personal grooming and aesthetics. Moreover, advancements in healthcare infrastructure, growing urbanization, and a burgeoning middle-class population drive demand for hair growth solutions in the region, fostering substantial market growth and opportunities for industry players.
Key players in the market
Some of the key players in Hair Growth Supplement and Treatment Market include Alma Lasers, Amway, Capillus, Cipla Inc., Curallux, LLC., ExoCoBio, GNC Holdings, Inc., InVite Health, Johnson & Johnson Services, Inc, Kerastase, Lexington International, LLC, Merck & Co., Inc., Nioxin, Nutraceutical Wellness Inc., NutraStim, OUAI HAIRCARE, Viviscal Limited (Church & Dwight) and WON TECH Co., Ltd.
In September 2023, Alma Lasers collaborated with Kate Hudson on the 'Beyond the Trend' Campaign. The aim behind the collaboration is to highlight its best products including LMNT, PrimeX, and others.
In January 2023, Nutraceutical Wellness Inc. announced a partnership with Sephora U.S. to provide quality hair health supplements.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.