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市场调查报告书
商品编码
1383354
到 2030 年生髮补充品市场预测:按类型、型态、配销通路、应用和地区进行的全球分析Hair Growth Supplements Market Forecasts to 2030 - Global Analysis By Type, Form, Distribution Channel, Application and By Geography |
根据 Stratistics MRC 的数据,2023 年全球生髮补充剂市场规模为 7.6053 亿美元,预计到 2030 年将达到 22.4189 亿美元,预测期内复合年增长率为 16.7%。
头髮生长补充剂是含有各种维生素、矿物质和草药成分的食品,可支持和促进健康的头髮。这些补充剂旨在增强毛囊并促进生长,经常被宣传为解决头髮稀疏和脱髮等问题的方法。虽然它可能对缺乏某些营养素的人有帮助,但并不是每个人都会看到相同的效果或结果,因此在服用之前咨询您的医疗保健提供者很重要。
据国际头髮诊断协会称,COVID-19 引起了两种主要症状:脱髮症和瀰漫性脱髮症。因此,在COVID-19大流行期间,对头髮补充剂的需求强劲。
由于美容标准不断变化,头髮美学受到高度重视。头髮不仅是健康的标誌,也是个人表达的媒介。头髮生长补充剂越来越受欢迎,因为它可以让头髮拥有许多人想要的闪亮、多彩的头髮。此外,随着越来越多的人希望头髮焕发活力、光泽和丰盈,这些补充剂已成为广受欢迎的治疗方法,支持市场成长。
生髮补充剂市场在很大程度上受到缺乏证明产品有效性的科学资料的限制。虽然胶原蛋白和生物素等某些成分有望保持头髮健康,但许多其他益处缺乏临床证据。此外,缺乏可靠的科学证据可能会导致客户怀疑,从而阻碍市场扩张。
社交媒体和数数位平台带来了对头髮健康和美丽日益增长的兴趣,这是一个巨大的机会。顾客正在积极寻找头髮问题的答案,从而为头髮生长补充剂创造了一个开放的市场。此外,製造商可以利用这一点,向消费者提供教育材料,解释饮食对健康头髮的重要性以及某些补充剂如何支持这一点。
一个严重的风险是,许多促进头髮生长的补充剂缺乏可靠的科学证据。随着消费者变得更加挑剔,缺乏足够科学证据来支持其主张的产品可能会对产业声誉产生负面影响。此外,製造商必须资助临床研究并提供明确的报告来应对这项威胁。
生髮补充剂市场受到了 COVID-19大流行的各种影响。最初出现了短暂的挫折,因为供应链中断,消费者支出因关闭和经济不确定性而减少。然而,随着消费者寻求头髮健康的解决方案以及与压力相关的头髮问题的增加,市场最终在大流行期间復苏,这增加了线上销售管道的重要性。此次疫情证明了该产业应对困难市场条件的坚韧和弹性。
在生髮补充剂市场中,多成分细分市场占据最大份额。多成分补充剂通常含有多种维生素、矿物质和其他已知可促进头髮整体健康的物质。此外,该细分市场的受欢迎程度是由于客户寻求整体解决方案来解决影响头髮生长的各种因素,例如营养缺乏、头髮强度和头皮健康。市场以结合多种成分的产品为主,因为它们很方便,并且被视为改善髮质的整体方法。
生髮补充剂市场预计将以最高的复合年增长率成长,其中软糖和软胶囊细分市场占主导地位。有几个因素促成了这种增长。首先,与传统锭剂相比,这些型态更令人愉悦且更容易吞嚥,吸引了广泛的消费者,包括儿童和吞嚥锭剂或胶囊有困难的人。其次,软糖和软胶囊很容易融入常规护髮方案中,这种便利性使其越来越受欢迎。此外,市场正在经历新颖和美味配方(包括口味和型态)的开发热潮,这推动了该行业的令人印象深刻的扩张。
预计亚太地区将占据全球生髮补充剂市场的最大市场占有率。该地区人口众多且多元化,有着强烈的文化规范,重视头髮健康和美学,这是成长背后的驱动力。在中国、日本和印度等国家,快速的都市化、不断壮大的中阶和不断上升的可支配所得水平正在推动对包括补充剂在内的护髮产品的需求。它也是全球生髮补充品市场成长最快的部分之一。此外,这些因素,加上社群媒体的影响和西方整装仪容标准意识的提高,正在支持亚太地区的市场扩张。
在全球生髮补充剂市场中,欧洲地区的复合年增长率预计最高。在欧洲,消费者对头髮健康和美容的兴趣不断增加,特别是在英国、德国和法国。许多因素促成了这一增长,包括成熟的美容和个人护理行业、高龄化以及人们越来越意识到压力和生活方式选择对头髮的影响。我是。为了解决这些问题,欧洲消费者开始转向生髮补充剂,该地区的全球市场占有率正在显着增加。此外,由于电子商务的出现和各种产品的供应,欧洲生髮补充品市场正在扩大。
According to Stratistics MRC, the Global Hair Growth Supplements Market is accounted for $760.53 million in 2023 and is expected to reach $2241.89 million by 2030 growing at a CAGR of 16.7% during the forecast period. Supplements for hair growth are food items that include different vitamins, minerals, and herbal ingredients to support and encourage healthy hair. With the goal of fortifying hair follicles and promoting growth, these supplements are frequently promoted as a solution to problems like hair thinning or loss. Even though they may help people with certain nutrient deficiencies, it's important to speak with a healthcare provider before taking them because not everyone will experience the same benefits and results from them.
According to the International Association of Trichologists, COVID-19 caused two major types of conditions, alopecia areata, and diffuse hair loss. Thus, it has created a robust demand for hair supplements during the pandemic.
Hair aesthetics are highly valued due to the constantly changing standards of beauty. Not only is hair considered a sign of good health, but it also serves as a medium for personal expression. As a way to attain the luscious, colorful hair that so many people desire, hair growth supplements have become more and more popular. Moreover, these supplements have become a sought-after remedy, supporting the market's growth as more people want hair that radiates vitality, luster, and fullness.
The market for hair growth supplements is significantly constrained by the paucity of scientific data demonstrating the products' efficacy. While some ingredients, like collagen and biotin, have shown promise in supporting hair health, many other claims lack strong clinical evidence. Additionally, customers may become skeptical as a result of this lack of solid scientific evidence, which could impede market expansion.
There is a significant opportunity due to the growing emphasis on hair health and beauty brought about by social media and digital platforms. Customers are actively looking for answers to hair-related issues, which has created a market that is open to hair growth supplements. Furthermore, manufacturers can take advantage of this by offering consumers instructional materials that explain the importance of diet for healthy hair and the ways in which particular supplements can support this.
A serious risk is the lack of solid scientific proof for many supplements that promote hair growth. The reputation of an industry can be negatively impacted by products that do not have sufficient scientific evidence to back up their claims, as consumers are becoming more discriminating. Moreover, manufacturers need to fund clinical research and provide clear results reporting in order to counter this threat.
The market for hair growth supplements was impacted by the COVID-19 pandemic in many ways. There was a brief setback at first as supply chains were disrupted and consumer spending was lowered as a result of lockdowns and economic uncertainty. However, as consumers looked for solutions for hair health during the pandemic and as stress-related hair issues increased, the market eventually recovered, elevating the prominence of online sales channels. All things considered, the pandemic demonstrated the industry's tenacity and flexibility in handling difficult market circumstances.
In the market for hair growth supplements, the segment with multiple ingredients has the largest share. Typically, multi-ingredient supplements contain a range of vitamins, minerals, and other substances that are known to promote the general health of hair. Moreover, customers looking for all-inclusive solutions that address the different factors influencing hair growth, such as nutritional deficiencies, hair strength, and scalp health, are what are driving this segment's popularity. Because it is convenient and seen as a comprehensive approach to enhancing hair quality, the market is dominated by products that combine multiple ingredients.
The market for hair growth supplements is expected to grow at the highest CAGR in the gummies and soft gels segment. Several factors contribute to this growth. First of all, compared to conventional pills, these forms are more enjoyable and palatable, which appeals to a wider range of customers, including kids and people who might have trouble swallowing pills or capsules. Second, the ease of integration of gummies and soft gels into regular hair care regimens is frequently linked to their convenience, which contributes to their growing popularity. Additionally, the market has also seen a boom in the creation of novel and delicious formulations, such as flavors and shapes, which have helped to fuel the segment's impressive expansion.
In the global market for hair growth supplements, the Asia-Pacific region is projected to hold the largest market share. The large and diverse population in the area, where the value of good hair health and appearance is engrained in cultural norms, is what is driving this growth. The demand for hair care products, including supplements, has increased in countries like China, Japan, and India due to rapid urbanization, a growing middle class, and rising disposable income levels. It is also one of the fastest-growing segments of the global market for hair growth supplements. Furthermore, these factors, along with the influence of social media and the rising awareness of Western grooming standards, have supported the market's expansion in the Asia-Pacific region.
In the global market for hair growth supplements, the European region is projected to have the highest CAGR. Europe's consumer interest in hair health and beauty has increased, particularly in the UK, Germany, and France. Numerous factors, such as a well-established beauty and personal care industry, an aging population, and growing awareness of the effects of stress and lifestyle choices on hair, are responsible for this growth. As a solution to these issues, European consumers are turning to hair growth supplements, which has helped the region's market share rise significantly worldwide. Moreover, the European market for hair growth supplements has also expanded as a result of the emergence of e-commerce and the accessibility of a large variety of goods.
Some of the key players in Hair Growth Supplements market include: Nutraceutical Wellness Inc. (Unilever), Eu Natural, OUAI Haircare, Viva Naturals, HUM Nutrition, GNC Holdings, Inc. (Harbin Pharmaceutical Group), Viviscal Limited, Nature's Bounty, Keranique, Brock Beauty, Arkopharma, Codeage LLC, SugarBearHair, Natrol and Amway.
In December 2022, OUAI, the award winning hair care and lifestyle brand founded by Jen Atkin, announces the launch of Anti-Dandruff Shampoo, the brand's first product offering containing an FDA approved ingredient, 2% salicylic acid. The gentle formula works to reduce flaking, itching, and irritation associated with dandruff that leaves hair feeling clean and soft, while also smelling good.
In May 2022, Unilever announced today that it has signed an agreement to acquire a majority stake in Nutrafol, a leading provider of hair wellness products. Unilever currently holds a minority stake (13.2%) in Nutrafol through Unilever Ventures.
In September 2020, GNC Holdings Inc., the Pittsburgh-based international health and wellness chain, has been for sold for $770 million to a Chinese pharmaceutical firm in a deal approved Thursday in bankruptcy court in Delaware. Harbin Pharmaceutical Group Holding Co., an affiliate of GNC's largest shareholder that owns 40% of the company, also agreed to assume GNC's liabilities.