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大众通知系统的全球市场:预测(2024-2029)Mass Notifications Systems Market - Forecasts from 2024 to 2029 |
全球大众通知系统(MNS)市场规模预计将从2024年的109.32亿美元达到2029年的305.58亿美元,预测期内复合年增长率为22.82%。
群发通知是一个旨在允许营业单位和当局向大量人员发送重要讯息的平台。该平台在任何危机、灾难或特定事件的紧急情况下传递讯息,并透过文字讯息、电子邮件、社交媒体平台、语音通话和数数位电子看板等各种通讯管道传递讯息。它还可以向特定区域内的人们提供基于位置的警报。
由于公共和紧急管理的需求不断增加,MNS 市场正在稳步成长。此外,自然灾害和网路恐怖主义威胁的增加刺激了对可靠通讯管道的需求,以传达与此类事件相关的关键讯息。 MNS 供应商提供广泛的解决方案,可进行客製化以满足不同组织的特定需求。大众通知系统提供的多功能优势,例如即时报告和分析、多通路讯息、行动可访问性以及与第三方系统的集成,进一步推动了市场需求。
随着物联网 (IoT) 和人工智慧 (AI) 等新技术的出现,供应商正在使用群发通知系统和紧急通知等最新技术选项来改善我们传递讯息的媒介。 。这些积极措施进一步促进了市场的上升轨迹。
自然灾害、恐怖攻击和其他紧急情况的不断发生增加了对可靠通讯系统的需求,这些系统可以快速有效地通知人们潜在的危险。据联邦紧急灾难管理署(FEMA)称,过去几十年来,自然灾害变得更加频繁和严重。根据FEMA的《国家防备报告》,2020年至2022年期间记录了近60起与气候相关的自然灾害,造成2,939人受伤、1,460人死亡,总损失达10亿美元。根据该报告,社区认为洪水、网路攻击和流行病是最有可能发生的事件。
为了应对不可预见的事件和自然灾害,各国政府正在投资紧急通讯和大规模通知技术,以在关键时刻发挥作用。为此,各项规划、政策和策略合作相继推出。例如,2023年9月,通讯与自然灾害管理局(NDMA)合作改善了蜂窝广播预警系统,以加强优先考虑公民安全的紧急通讯。
大众通知系统市场細項分析
按应用划分,大众通知系统市场分为整合公共警报和警告(IPAW)、可互通紧急通讯(IEC)以及业务永续营运和灾害復原(BCDR)。 IEC 系统取得了显着的成长,因为它们是透过利用文字、语音通话、电子邮件和社交媒体平台等多种通讯平台来改善紧急应变的时间和协调的系统,预计将占据重要的市场占有率。由于可互通的紧急通讯能够在短时间内覆盖大量人群,因此越来越多地应用于教育、医疗保健、政府、交通运输等行业。
大众通知系统市场的地理前景
依地区划分,分为北美、南美、欧洲、中东/非洲、亚太地区。预计北美在预测期内将呈现强劲成长。这是因为美国这个主要地区自然灾害频繁发生,对MNS传递重要讯息的需求正在加速成长。
此外,云端基础等先进技术的采用以及对公共和紧急通讯解决方案不断增长的需求正在推动市场发展。同样,企业、教育和其他政府部门的需求不断增长,以及 Everbridge、Alertus Technologies 和 Blackboard 等主要企业在该地区的成熟存在,进一步推动了市场的上涨。
The mass notifications systems (MNS) market is poised to reach a market size of US$30.558 billion in 2029 from US$10.932 billion in 2024 at a CAGR of 22.82% during the forecast period.
Mass notification is a platform designed to enable business entities and authorities to send important messages to a large number of people. The platform delivers messages during any crisis, disaster, or specific event emergency, and the message is delivered through various communication channels, including text messages, emails, social media platforms, voice calls, and digital signage. The system can also provide location-based alerts to people within a specific area.
The MNS market has been growing steadily due to the increasing need for public safety and emergency management. Moreover, the growing prevalence of natural disasters and cyber and terrorist threats has stimulated the demand for reliable communication channels for passing critical information relating to such events. MNS vendors offer a wide range of solutions that can be customized to meet the specific needs of different organizations. Multi-functional benefits provided by mass notification systems, such as real-time reporting and analytics, multi-channel message delivery, mobile accessibility, and integration with third-party systems, are further driving their market demand.
Witnessing the emergence of new technologies such as the Internet of Things and Artificial Intelligence, vendors are planning to implement investments that integrate such modern technological options with mass or emergency notification systems to improve the medium through which messages are transmitted. Such favorable efforts have further led to an upward market trajectory.
The increasing occurrence of natural disasters, terrorist attacks, and other emergencies has raised the need for reliable communication systems that can quickly and effectively notify people about potential dangers. According to the Federal Emergency Management Agency (FEMA), natural disasters have become more frequent and severe over the past several decades. According to the FEMA's "National Preparedness Report", from 2020 to 2022, nearly 60 climate-related natural disasters were recorded, which led to 2,939 injuries, 1,460 fatalities, and a total damage cost of $1 billion. As per the same report, communities identified floods, cyberattacks, and pandemics as most likely to occur events.
Governments of countries to tackle unforeseen events and natural disasters are investing in emergency communication and mass notification technologies that serve the purpose during critical times. Hence, various schemes, policies, and strategic collaboration are being laid down in that accordance. For instance, in September 2023, the Department of Telecommunications collaborated with the Natural Disaster Management Authority (NDMA) for the improvement of the Cell Broadcast Alert System, to bolster emergency communication that would prioritize citizen's safety.
Mass Notification Systems Market Segmentation Analysis
Application-wise, the mass notification system market is segmented into integrated public alert and warning (IPAW), interoperable emergency communication (IEC), and business continuity and disaster recovery (BCDR). The IEC system is set to show significant growth and will account for a considerable market share fuelled by the system's ability to improve emergency response timing and coordination across organizations through the usage of multiple communication platforms, such as text, voice calls, email, and social media platforms. Due to their ability to reach a larger mass in a short time, the applicability of interoperable emergency communication is gaining traction in education, healthcare, government, and transportation industries.
Mass Notification Systems Market Geographical Outlook
Geography-wise, the mass notifications systems market is divided into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. The North American region is poised to show significant growth during the given time frame. This is attributable to the growing prevalence of natural disasters in the major regional economies, namely the USA, which has accelerated the demand for MNS for critical message conveying.
Moreover, the market is driven by the adoption of advanced technologies, such as cloud-based systems, and the increasing demand for public safety and emergency communication solutions. Likewise, booming demand from corporate, education, and other government sectors, followed by the well-established presence of major key players in the region, such as Everbridge, Alertus Technologies, and Blackboard, has further led to an upward market trajectory.