市场调查报告书
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电子召车市场 – 2024 年至 2029 年预测E-Hailing Market - Forecasts from 2024 to 2029 |
预计全球电子召车市场在预测期内将以 23.13% 的复合年增长率增长,从 2024 年的 933.22 亿美元增长到 2029 年的 2641.02 亿美元。
在电子叫车服务中,服务供应商使用智慧型手机、平板电脑和笔记型电脑等电子应用程式预订客运车辆。这些服务提供了一个易于使用的交通途径,因为用户可以在几分钟内乘车到任何地方。各国日益严重的交通拥堵对私人持有的规模产生了负面影响,加速了对电子叫车服务的需求和使用。此外,网路普及率的提高和技术进步可能会支持市场扩张。根据《世界人口评论》预测,2022年,全球将有约49亿人积极使用互联网,占总人口的69%,新增网路用户每年增长4%。
此外,都市化报告《我们的数据世界》显示,城市人口正以更高的速度成长,从2022年的43.8亿增加到2030年的51.7亿。此外,到2050年,预计全球三分之二以上的人口将居住在都市区,而且所有国家的都市区所占比例预计都会大幅增加。这种成长需要更方便、更实惠的交通途径,从而促进了市场的成长。此外,电子叫车提供的便利性出行选择为消费者带来了更多便利,促使出行公司透过在其他地区投资和推出新服务来扩展其服务。
日益严重的交通拥堵预计将增加全球电子叫车市场的需求。
道路上车辆数量增加、大众交通工具使用不当以及不良驾驶习惯是造成交通拥堵的常见原因。人口成长和快速都市化的结合预计将进一步加剧交通拥堵的规模,特别是在美国、印度和中国等主要国家。根据世界银行资料,2022年印度城市人口将达5.0837亿,中国城市人口也将成长,2022年将达到8.9758亿。
此外,根据ACEA 2023年5月全球新车註册量报告显示,2022年印度新车註册量为4,741辆,较2021年的3,820辆成长24.1%。全球每年售出约 8,200 万辆汽车。欧盟 (EU) 占所有汽车註册量的 13.3%,每年售出约 1,100 万辆新车。
此外,电子召车让乘客从家中职场或从职场到职场变得更便宜、更方便。因此,使用个人交通途径出行的需求预计将适度增长,从而减少道路上的个人车辆总数,缓解交通拥堵。网约车提供的这些好处相信会对印度和中国等主要经济体的市场需求产生正面影响。
全球叫车市场区隔分析
电子叫车服务透过电子应用程式优先安排乘车预订,为用户提供最大的舒适度。此外,智慧型手机和穿戴式装置的日益普及以及网路使用量的增加预计将支持市场成长。随着交通模式的日益普及,叫车服务已成为传统计程车服务和其他大众交通工具的替代方案。在所有车辆中,汽车已成为最受消费者欢迎的选择。这是因为它是一种便捷的交通途径,可以按需提供汽车,而无需担心与拥有汽车相关的成本。此外,从长远来看,汽车作为最适合电子召车的车辆的需求正在增加,因为使用者摆脱了与停车相关的问题。
此外,公司提供的多种选择,例如有竞争力的价格以及提供共乘和共乘服务,可以让更多客户降低总旅行成本。它支援快速决策,在应用程式上提供透明的汽车旅行定价,并在旅行前提供准确的票价报价。
乘客等待时间将进一步减少,车辆数量将增加,并支持叫车平台的发展。这是因为随着越来越多的驾驶者加入这些平台,汽车的供应量增加,使用者可以根据自己的独特需求有更广泛的选择。根据OICA统计,2023年全球乘用车销量与前一年同期比较成长约11%。此举可望加强四轮车的参与,促进叫车平台的高效发展。此外,电子叫车服务的扩展为车主提供了更多的灵活性和收入机会,从而给予他们参与共乘平台的充足奖励。
预计美国地区将对市场成长做出重大贡献。
美国等新兴经济体电子叫车服务的成长将受到网路普及率和智慧型手机等设备高普及率的极大影响。此外,对按需服务不断增长的需求为寻求汽车租赁和其他传统方式替代方案的客户提供了完美的选择。因此,在预测期内,共乘服务可能会在全国范围内提供良好的前景。
此外,领先公司开发永续交通途径(例如电子召车平台上的电动车)的倡议可能会成为未来几年的重要趋势。例如,2022 年,Uber 将其乘车平台上的电动车数量增加了两倍,实现了让 3,100 万独特乘客乘坐电动车的里程碑。这也符合该公司到 2040 年成为北美和欧洲零排放移动平台的承诺。
此外,2024年,美国明尼阿波利斯市宣布与Uber和Lyft达成协议,提高司机的薪水并改善他们的工作条件。这些干预措施将为电子召车平台带来更多司机,并扩大为客户提供的服务。
此外,根据全国汽车流通协会预测,新车占国内经销商总销量的比重将上升,由2022年的49.7%达到2023年的53.6%。随着全国新车持有的增加,该国的电子叫车服务将在预测期内扩大并促进市场成长。
此外,随着电动车的普及,电动车越来越多地融入叫车车队并满足具有环保意识的客户的需求,预计该国的电子叫车市场将蓬勃发展。例如,特斯拉 Model 3 和 Model Y 等汽车因其先进的技术特点而成为叫车公司的首选。
The global e-hailing market is projected to grow at a CAGR of 23.13% over the forecast period, from US$93.322 billion in 2024 to US$264.102 billion by 2029.
E-hailing services involve the service provider booking passenger vehicles by using any electronic applications such as smartphones, tab, or laptops. Such services have provided an easy-to-use mode-transportation since users can get a ride anywhere within minutes. The growing traffic congestion in countries has negatively impacted the scale of owning private vehicles, which is accelerating the demand and usage of e-hailing services. Further, the upsurge in internet penetration in coordination with the growing technological advancements has potentially propelled the market expansion. According to the World Population Review, around 4.9 billion individuals worldwide were actively using the Internet in 2022, which accounts for 69% of the total population and a yearly rise of 4% in new Internet users.
Additionally, according to Our World in Data report on Urbanization, the urban population is rising at a higher rate and is estimated to rise from 4.38 billion in 2022 to 5.17 billion by 2030. Further, urban regions are predicted to become the home of over two-thirds of the world's population by 2050, with urban area shares estimated to rise largely across all nations. This increase will demand more convenient and affordable transportation options, contributing to a rise in the market. Furthermore, the increased consumer convenience with easy mobility options provided through e-hailing has made mobility companies expand their services through investments and new launches in other regions.
The rising traffic congestion is expected to bolster the demand for the e-hailing market globally.
The growing number of vehicles on the road, improper public transport availability, and poor driving habits are some of the common causes of traffic congestion. Growing population coupled with rapid urbanization are expected to further increase the scale of traffic congestion, especially in major countries such as the USA, India, and China. According to the World Bank's data, in 2022, India's urban population stood at 508.37 million, while China also recorded a rise in its urban population to 897.58 million in 2022.
Moreover, according to the ACEA report on World new motor vehicle registrations of May 2023, India had a constant increase of 24.1%, with 4,741 new vehicle units registered in 2022, a rise from 3,820 units in 2021. In addition, about 82 million motor vehicles are sold worldwide every year. The European Union accounted for 13.3% of all motor vehicle registrations, with about 11 million new vehicles sold yearly.
In addition, e-hailing enables passengers to travel from their homes to workplaces and vice-versa at a much lower rate and greater convenience. Owing to this, the need to use personal transport for traveling is expected to witness slow growth, thereby reducing the overall number of personal vehicles on the road and reducing traffic congestion. Such benefits provided by e-hailing will positively impact the market demand in major economies such as India and China.
Global E-Hailing Market Segment Analysis
The e-hailing services provide a preference for booking a ride through electronic applications, thereby providing the utmost comfort to users. Furthermore, with the increased adoption of smartphones, wearables coupled with rising internet usage are anticipated to boost the market growth. The growing popularity of transportation models has made e-hailing services an alternative to traditional taxi services or other public transport vehicles. Cars have emerged as the most popular choice for customers among all vehicles. This is because it serves as a convenient transport mode with ease of getting car availability on demand without worrying about the cost associated with its ownership. Moreover, users are free from car parking-related issues, which propels the demand for cars as the most suitable vehicle for e-hailing in the long term.
Additionally, numerous options from companies, such as competitive pricing and availability of ride-sharing and pooling services, enable more customers to reduce their total travel expenses. This aids their quick decision-making with transparent pricing related to car rides on apps and proper upfront fare estimates before the ride.
The waiting time for passengers will further reduce, boosting the growth of e-hailing platforms with the availability of more vehicles. This is because as the supply of cars increases with more drivers joining these platforms, users will get a wide range of options to choose from per their unique needs. According to the OICA, the global sales of passenger cars increased by around 11% in 2023 compared to the previous year. This is expected to promote the efficient growth of the e-hailing platform with enhanced participation of four-wheeler vehicles. Furthermore, the expansion of e-hailing services provides car owners with more flexibility and income opportunities, thereby incentivizing them in large numbers to participate in ride-sharing platforms.
The United States region is predicted to contribute at a significant pace to market growth
The growth of e-hailing services in developed economies such as the United States will be impacted in a significant manner with increased adoption of the internet and higher proliferation of devices such as smartphones. Further, the rising demand for on-demand services serves as a perfect substitute for customers who look for alternatives to rental cars or other traditional modes. Therefore, this will result in lucrative prospects for ride-sharing across the country till the projected period.
Furthermore, efforts by major companies to develop sustainable modes of transportation, such as electric vehicles on their e-hailing platforms, are likely to emerge as a key trend in upcoming years. For instance, in 2022, Uber tripled the number of electric vehicles on its riding platform in regards to its milestone of connecting 31 million unique riders with a ride in electric vehicles. This also aligns with the company's commitment to emerge as a zero-emission mobility platform in North America and Europe regions by 2040.
Moreover, in 2024, Minneapolis, United States, announced a deal with Uber and Lyft related to an increase in driver wages and improved working conditions. Such interventions will attract more drivers to participate in e-hailing platforms, thereby expanding services for customers.
Additionally, according to the National Automobile Dealers Association's estimate, the new vehicle share in total dealership sales in the country has increased and reached 53.6% in 2023 compared to 49.7% in 2022. With the rise in new vehicle ownership across the country, e-hailing services in the country will expand, contributing to market growth until the forecast period.
Additionally, with the growth of EV popularity, the e-hailing market will get a boost in the country with greater integration of EVs into ride-hailing fleets, thereby catering to the needs of environment-conscious customers. For instance, Tesla vehicles such as Model 3 and Model Y are known to be the most preferred choice among e-hailing companies mainly due to their inclusion of advanced technological features.