市场调查报告书
商品编码
1557253
全球婴儿身体保养市场:2024-2029 年预测Global Baby Body Care Market - Forecasts from 2024 to 2029 |
全球婴儿身体保养市场预计到 2029 年将达到 686.35 亿美元,预测期内复合年增长率为 4.88%,而 2024 年为 540.9 亿美元。
婴儿身体保养市场的成长驱动因素有多个,例如父母对使用安全精緻物品的重要性的认识不断提高、可支配收入的增加、个人生活方式的改变以及人口的增加是一个变数。
此外,几个关键地区出生率的上升预计也将推动市场成长。根据《我们的数据世界》的数据,预计每年的出生人数将持续成长,从2024年的1.3448亿增加到2030年的1.3601亿。
此外,亚马逊和沃尔玛等电子商务和网路购物的主导地位正在迅速增强,由于其便利性,它们在消费者生活中的地位不断提高。预计更广泛的品种将进一步推动市场扩张。线上平台的优势在于可以 24/7 全天候访问,并允许您比较不同品牌和零售商的成本和产品功能。线下通路仍是婴幼儿幼儿身体护理用品的重要通路,提供个人化的购物体验。
此外,婴儿护理用品开发的进步也支持了对婴儿身体护理用品的需求。婴儿护理产品製造商不断努力创造现代和创新的产品,以满足客户不断变化的需求和偏好。他们提供个人化的商品,以满足人们的需求、趋势以及买家的必需品。
此外,人们对婴幼儿适当卫生和护肤重要性的认识以及电子商务的快速增长将推动市场扩张的需求。此外,为客户开发婴儿身体保养产品预计将为未来市场成长铺平道路。
日益增长的都市化正在增加世界各地对婴儿身体护理用品的需求。随着越来越多的人搬到城市,由于生活方式的改变和市场上选择的增加,对婴儿身体保养产品的需求也在增加。都市区的父母越来越关心婴儿的健康和福祉,并在不含有害化学物质的有机和天然产品上花费更多。这导致对由天然成分製成的婴儿身体保养产品的需求不断增长,这些产品被认为对婴儿更安全。
推动婴儿身体保养产品需求的另一个主要因素是可支配收入的增加。父母现在可以花更多的钱购买婴儿身体护理产品,包括优质的产品。 FRED最新的美国实际可支配所得资料报告显示,美国实际可支配所得从2023年1月的166,019亿美元增至2024年1月的169,142亿美元。随着可支配收入的增加,父母更愿意花钱购买他们认为对婴儿安全的产品,例如有机、低过敏性和经过皮肤病学测试的婴儿产品。
此外,女性越来越多地寻求经济独立。因此,人们希望确保自己的宝宝干净、健康、打扮整装仪容,从而越来越关注提供舒适、节省时间和易于使用的婴儿身体护理用品。例如,2022年2月,Pigeon Corporation在新加坡推出了一系列源自天然成分的婴儿身体护理用品,被称为「天然植物婴儿」。为了吸引千禧世代和 Z 世代,他们对永续产品进行了修改。
全球婴儿身体保养市场細項分析
顾客的偏好正在转向优质、高品质的婴儿产品,强调效用,这正在影响婴儿护肤和护髮产品的成长。全球消费能力的增强、育儿方式的改变、独立性的增强以及女性劳动参与预计将推动整体市场的扩张。随着消费者越来越意识到使用含有危险化学物质的合成婴儿护肤品的缺点,例如过敏和皮疹,含有有机和天然成分的护肤品变得越来越受欢迎。
因此,越来越多的父母选择采用植物来源和有机成分製成的婴儿护理产品,例如沐浴乳、尿布霜和护髮产品。此外,这些产品还有助于治疗皮肤过敏、不适、皮疹和其他类似的皮肤相关病症。
有鑑于此趋势,全球婴幼儿护肤市场的主要企业正在提升其提供有机和天然产品的能力。例如,2024 年 1 月,总部位于阿拉伯联合大公国 (UAE) 的婴儿护理品牌 PureBorn 推出了一系列由天然竹子製成的低过敏性和高吸水性一次性尿布,以及专门针对婴幼儿。生产洗髮精、清洁剂、SPF乳液等,我们正在报告欧洲的出货情况。该公司已与 Laboratoire Naturel 签署协议,允许其直接在欧盟 (EU) 内交付产品。
越来越多的创投公司从事研发,以及由有机和天然成分製成的婴儿护理产品的趋势正在鼓励各种製造商推出新产品。例如,根据强生公司的年报,该公司将在2023年投入151亿美元用于研发,高于2022年的141亿美元。研究和开发的扩大是预测期内推动婴儿身体保养产品市场的主要原因之一。
美国地区预计将占据主要市场占有率。
推动发展的主要变数之一是对天然有机儿童护理产品的需求不断增长。消费者越来越意识到传统婴儿身体保养产品的成分和潜在的健康风险,并正在寻求天然成分和有机选择。因此,各公司正在透过推广使用植物来源和生物分解性材料等成分的环保和永续产品来应对。
此外,随着买家变得更健康、更具环保意识,这种趋势可能会持续下去。例如,专门生产婴儿擦拭巾的WaterWipes公司提供的擦拭巾由99.9%的水和一滴水果萃取物製成,使其成为更安全、更环保的替代品。
The global baby bodycare market is projected to grow at a CAGR of 4.88% over the forecast period, from US$54.090 billion in 2024 and is expected to reach US$68.635 billion by 2029.
The baby bodycare market growth is driven by several variables, including the growing mindfulness among parents about the significance of utilizing safe and delicate items, the rise in expendable income, the changing lifestyles of individuals, and the rising populace.
Moreover, the higher birth rate in several major geographies is also expected to drive market growth. According to Our World in Data, there will be a consistent rise in births per year, with a projected value increment from 134.48 million births in 2024 to 136.01 million births by 2030.
Additionally, the predominance of e-commerce and online shopping, such as Amazon, Walmart, and others, is rising quickly and increasing their place in consumers' lives due to convenience. Wider selection offerings are further anticipated to drive market expansion. Online platforms give the added advantage of 24/7 accessibility and the ability to compare costs and product features over different brands and retailers. The offline channel remains the essential distribution channel for infant bodycare items, giving a personalized shopping experience,
Moreover, the growing development in baby care items also drives the need for baby body care items. Producers of baby care products always strive to create modern and innovative items that meet buyers' advancing needs and preferences. They offer personalized items that cater to people's needs and inclinations and buyers' necessities.
Furthermore, the awareness regarding the importance of proper infant hygiene and skincare and the exponential growth of e-commerce will fuel the demand for market expansion. In addition, the development of baby bodycare products for customers is expected to pave the way for future market growth.
The rise in urbanization is driving the necessity for worldwide baby bodycare items. As more people move to cities, there's an increase in the necessity for baby body products due to changes in lifestyle and the availability of more options in the market. Urban guardians are more concerned about the well-being and health of their babies and are prepared to spend more on organic and natural products that are free of harmful chemicals. This has driven a rise in the requirement for natural infant bodycare products, which are seen to be safer for babies.
The other major derivative increasing the demand for baby bodycare items is the increment in disposable income. Parents have more money to spend on baby bodycare items, including premium and high-quality items. As per the FRED's latest data report on real disposable personal income in the United States, it reportedly increased from US$16,601.9 billion in January 2023 to US$16,914.2 billion in January 2024. With higher disposable incomes, parents could willingly spend money on items that offer benefits such as organic products, hypoallergenic properties, and dermatologically tested baby products that are seen to be safer to utilize for babies.
In addition, women are progressively looking for financial independence. As a result, they contribute more to baby bodycare items that offer comfort, time-saving benefits, and ease of utilization as they would want to guarantee that their babies are clean, healthy, and well-groomed. For example, in February 2022, Pigeon Corporation introduced a new line of baby bodycare items in Singapore, derived from natural ingredients known as "Natural Botanical Baby". It is altered to captivate millennials and Gen Z, inclined toward sustainable items.
GLOBAL BABY BODYCARE MARKET SEGMENT ANALYSIS
Customers' preferences have changed towards premium, high-quality baby items focusing on usefulness, which influences the growth of baby skin and hair care products. The global increase in spending power, changing parenting styles, and rising independence and women's engagement in the workforce are anticipated to drive the market's overall expansion. Skincare products made with organic and natural components are becoming more popular as consumers become more aware of the drawbacks, such as allergies or rashes, of using synthetic baby skincare products containing dangerous chemicals.
Parents are choosing baby care products like body washes, diaper creams, and hair care products that are created from plant-based and organic components as a result of the same. Additionally, these items provide advantages in treating skin allergies, discomfort, rashes, and other comparable skin-related conditions.
Major firms in the worldwide infant skincare market are upgrading their capacity to deliver organic and natural items in light of this trend. For example, in January 2024, PureBorn, a UAE-based baby care brand that specializes in making hypo-allergic and ultra-absorbent diapers made with natural bamboo and other items such as shampoo, cleanser, and SPF lotions for the infant, among others, reported their dispatch in Europe. The company has signed a deal with Laboratoire Naturel and will be able to directly deliver their item within the European Union.
Rising ventures in R&D and the trend towards baby care products, which are organic and made from natural ingredients, have pushed different producers to launch new items. For instance, according to the Annual report of the Johnson and Johnson company, the company invested US$15.1 billion in research and development in 2023, up from US$14.1 billion in 2022. Expanding research and development is one of the major reasons for boosting the market for baby body care products during the anticipated period.
The United States region is anticipated to have a significant market share.
One of the key variables driving development is the expanding demand for natural and organic childcare items. Shoppers are becoming more mindful of the ingredients and potential wellbeing dangers associated with conventional baby body care products and are progressively looking for natural and organic options. As a result, companies are reacting by propelling eco-friendly and sustainable items, utilizing ingredients like plant-based extracts and biodegradable materials.
Moreover, this trend will proceed as buyers become healthier and more environmentally aware. For example, WaterWipes, a company specializing in infant wipes, offers wipes made with 99.9% water and a drop of fruit extract, making them a more secure and environment-friendly alternative.