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电子商务人工智慧市场:未来预测(2024-2029)AI in e-commerce market - Forecasts from 2024 to 2029 |
电子商务市场的人工智慧预计将以 15.70% 的复合年增长率成长,市场规模从 2024 年的 78.86 亿美元增至 2029 年的 145.2 亿美元。
电子商务中的人工智慧是指利用人工智慧技术和技术来改善个人或组织的网路购物体验、流程和结果。人工智慧电子商务的主要特征包括以客户为中心、聊天机器人和虚拟助理、预测和动态定价。它还根据客户偏好和行为模式为电子商务公司提供有针对性的内容、广告和行销媒体建议,确保更好的客户参与。
智慧虚拟代理 (IVA) 是一种聊天机器人或语音助理设备,可协助顾客关怀负责人回应客户询问、执行产品搜寻并在整个客户旅程中增强相互沟通。这可以增强客户旅程,缩短週转时间,并降低电子商务业务的成本。人工智慧(AI)中的图形和预测分析涉及财务和人力资源管理会计中的需求预测、电子商务行业中的供应链流程控制和风险管理以及与销售相关的统计收集和分析。
此外,历史资料和产业趋势可以帮助电商企业避免因缺货而造成的损失。电子商务 AI 解决方案可简化组织内的流程、改善客户体验并加速竞争激烈的网路环境中的开发。透过这种方式,电子商务彻底改变了商业运作方式并培养了创造力。
电子商务人工智慧市场的驱动力
人工智慧建议引擎可以使用您和其他人的资料和行为向您推荐产品。这会增加用户互动和购买率。独家购物体验在电子商务人工智慧市场的成长中发挥着重要作用,可提高客户参与度、转换率和对特定品牌的忠诚度。例如,ZBrain是业界最重要和差异化的产品之一,是一个全面的生成式人工智慧系统,用于从头开始建立基于LLM的企业应用程式。 ZBrain 解决方案的实际实施可以透过执行多项任务、增强客户互动和製定策略决策来促进流程。
此外,电子商务人工智慧可以透过增强有针对性的个人化购物体验来提高客户满意度、提高购买率并扩大整个行业。随着技术的变革,电子商务的个人化可能会变得更具战术性,因为线上消费者期望获得更专业和相关的服务。
电子商务人工智慧市场的地域展望
北美市场预计将占据最大份额,因为该市场以其以技术为导向和创造性的商业文化而闻名。北美是 IBM、 销售团队、Meta 和 Google 等大型、快速发展且成熟的公司的所在地。这种环境正在推动包括人工智慧在内的技术在电子商务等各个行业的成长和使用。北美大陆已经发展了高速互联网等数位基础设施。然而,大多数人在使用智慧型手机和先进的付款方式方面面临挑战。所有这些因素都在推动企业和个人采用人工智慧主导的电子商务系统。
此外,由于其大量的网路购物和快速成长的数位空间,北美在全球电子商务业务中占据最大份额。因此,人工智慧电商解决方案提供商有很多机会进入该地区并主导市场。
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The AI in e-commerce market is expected to grow at a CAGR of 15.70%, reaching a market size of US$14.520 billion in 2029 from US$7.886 billion in 2024.
Artificial intelligence in e-commerce refers to the use of AI technologies and techniques to enhance the online shopping experience, process, and outcomes for individuals or organizations. Key features of AI e-commerce include customer centricity, chatbots and virtual assistants, prediction, and dynamic pricing. It also ensures better customer engagement, providing e-commerce firms with specialized recommendations based on content, commercials, and marketing mediums oriented to customers' preferences and behavioral patterns.
Intelligent virtual agents are chatbots and voice self-assist devices that perform many of the functions of a customer care executive, such as addressing customer queries, conducting product searches, and enhancing cross-communication throughout the customer journey. This enhances the customer journey, reduces turnaround times, and lowers costs for e-commerce businesses. Graphics and Predictive Analysis in Artificial Intelligence (AI) is accompanied by predicting financial and human resource management accounting demand, involved supply chain process control and risk management in e-commerce industries, and sales-related statistics collection and analysis.
Moreover, drawing on historical data and trends in the given industry, business enterprises in e-commerce would be able to avoid losses by stocking out products. E-commerce AI solutions streamline processes within the organization, enhance the experience of the clients, and speed up development in the very competitive web environment. Thus, e-commerce revolutionizes the ways of doing business and encourages creativity.
AI in e-commerce market drivers
AI recommendation engines can use the data and behavior of the user and other people to recommend products to the users. This leads to increased user interaction and purchase rates. Inordinate shopping experiences play a major part in AI in e-commerce market growth, enhancing customer engagement, conversion, and loyalty for a particular brand. For instance, ZBrain is one of the industry's most significant and differentiating offerings, being a comprehensive generative AI system for building enterprise LLM-based applications from scratch. ZBrain's real-life implementations of solutions can ease processes by carrying out some tasks, enhancing interactions with customers, and making strategic decisions.
Moreover, AI in e-commerce brings higher customer satisfaction, purchase rates, and the industry's expansion as a whole due to enhanced targeted and personalized shopping experience. With technological changes, personalization in e-commerce will become more tactical as online shoppers expect more dedicated and relevant services.
AI in the e-commerce market geographical outlook
North American market is expected to hold the largest share, as it is known for its technology-oriented creative business culture. It is home to some of the most rapidly expanding and existing tech giants, such as IBM, Salesforce, Meta, and Google, to mention a few. Such an environment promotes the growth and utilization of technology, including AI, in various industries such as e-commerce. The continent of North America possesses a well-developed digital infrastructure, such as high-speed internet. Still, a majority of the population is challenged with using smartphones and advanced means of payment. All these factors encourage both businesses and individuals to embrace AI-driven e-commerce systems.
Additionally, North America has a huge chunk of the e-commerce business globally, thanks to the large population that adheres to online shopping and the rapidly growing digital space. This allows several opportunities for AI e-commerce solution providers to enter the region and conquer the market.
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