电子商务市场规模、份额、成长分析（按类型、应用程式和地区） - 产业预测，2024-2031

2022年全球电子商务市场规模将达到24兆美元，从2023年的266亿美元成长到2031年的621亿美元，复合年增长率预计将成长11%。

电子商务产业正在将传统的实体企业转变为具有全球影响力的动态品牌，凸显了建立线上形象的重要性。智慧型手机和网路连线的普及、社群媒体在推动电子商务平台方面的影响力不断增强以及各种付款选项的引入，推动了这一变化。透过将业务转移到线上，您可以显着减少与实体基础设施相关的资本支出，使其成为有吸引力的成长途径。电子商务平台透过提供多种产品选择的无缝购物之旅来增强消费者体验。印度製造和印度Start-Ups等措施正在促进企业发展，特别是在印度、南非和俄罗斯等新兴市场。随着这些小型企业利用线上市场实现成长，电子商务的扩张可能会加速。此外，消费者可支配收入的增加也推动了电子商务市场的成长。在美国，电子商务市场预计将在下一个预测期内保持强劲的复合年增长率，反映出对该行业永续性和成长潜力的整体乐观态度。因此，鼓励企业采用数位转型，以利用这些新机会并迎合不断增长的线上消费者群体。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特分析及影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 技术进步
• 监管环境
• 案例研究

电子商务市场规模：按类型和复合年增长率（2024-2031）

• 市场概况
• 企业对企业交易 (B2B)
• 企业对消费者 (B2C)
• 消费者对消费者（C2C）

电子商务市场规模：按应用和复合年增长率（2024-2031）

• 市场概况
• 车
• 美容/个人护理
• 书籍/文具
• 消费性电子产品
• 家电
• 时尚产品
• 杂货
• 图书
• 服装/鞋类
• 卫生保健
• 其他的

电子商务市场规模：按地区和复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Amazon（USA）
• Alibaba Group（China）
• JD.com（China）
• Pinduoduo（China）
• Shopify（Canada）
• eBay（USA）
• MercadoLibre（Latin America）
• Rakuten（Japan）
• Flipkart（India）
• Sea Limited（Shopee）（Singapore）
• Coupang（South Korea）
• Zalando（Germany）
• Wayfair（USA）
• Carrefour（France）
• Ocado（UK）
• BigCommerce（USA）
• SHEIN（China）
• Costco（USA）

结论和建议

Global E-Commerce Market size was valued at USD 24.0 trillion in 2022 and is poised to grow from USD 26.6 billion in 2023 to USD 62.1 billion by 2031, growing at a CAGR of 11% during the forecast period (2024-2031).

The e-commerce sector is transforming traditional brick-and-mortar businesses into dynamic brands with a global reach, underscoring the importance of establishing an online presence. This shift is fueled by the widespread adoption of smartphones and internet connectivity, the rising influence of social media in promoting e-commerce platforms, and the introduction of diverse payment options. As businesses shift to online operations, they can significantly reduce capital expenditures associated with physical infrastructure, making it an attractive avenue for growth. E-commerce platforms enhance consumer experiences by offering a seamless shopping journey with extensive product selections. The predicted surge in demand is also driven by the increasing number of small and medium-sized enterprises (SMEs), particularly in emerging markets like India, South Africa, and Russia, where initiatives like Make in India and Start-up India are fostering entrepreneurial growth. This trend is expected to accelerate the momentum of e-commerce expansion as these SMEs leverage online marketplaces to thrive. Additionally, the rising disposable incomes among consumers further contribute to the anticipated growth trajectory of the e-commerce market. In the United States, the e-commerce market is projected to maintain a robust compound annual growth rate (CAGR) over the next forecast period, reflecting the overall optimism about the sector's sustainability and growth potential. As such, businesses are encouraged to embrace digital transformation to capitalize on these emerging opportunities and cater to the expanding online consumer base.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global E-Commerce market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global E-Commerce Market Segmental Analysis

Global E-Commerce Market is segmented by Type, Application and region. Based on Type, the market is segmented into Business-to-Business, Business-to-Consumer, Consumer-to-Consumer. Based on application, the market is segmented into Automotive, Beauty & Personal Care, Books & Stationery, Consumer Electronics, Home Appliances, Fashion Products, Groceries, Books, Clothing & Footwear, Healthcare, Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global E-Commerce Market

The rapid expansion of the global e-commerce market is largely driven by the widespread availability of the Internet, especially in developing regions. As more individuals gain access to online services, particularly e-commerce, the market continues to flourish. Factors such as increased smartphone usage, government initiatives aimed at digitizing various sectors, and affordable network services are encouraging consumer participation in online shopping. According to Internetworldstats.com, around 5.05 billion people now utilize the Internet. This growing accessibility, coupled with heightened awareness and rising disposable incomes in emerging markets, propels the e-commerce sector's development, paving the way for innovative growth opportunities.

Restraints in the Global E-Commerce Market

The global E-Commerce market faces several restraints that hinder its growth. Arising from concerns about online fraud and cybercrime, consumer distrust is a significant barrier that impacts purchasing behavior. Furthermore, strict local laws and regulations surrounding international E-Commerce transactions complicate cross-border trade, creating additional challenges for businesses. Additionally, the absence of tactile experiences in online shopping-where consumers cannot physically interact with products-also limits market expansion. These factors collectively contribute to a cautious attitude among potential buyers, impeding the overall progress of the E-Commerce landscape on a global scale.

Market Trends of the Global E-Commerce Market

The global e-commerce market is witnessing a significant shift towards image shopping, a trend that allows consumers to purchase products by simply pointing their cameras at them. This seamless integration of visual recognition technology into retail has gained momentum, exemplified by the emergence of specialized apps like CamFinder, enhancing the shopping experience by bridging the gap between offline and online commerce. With a growing number of retailers adopting this innovative approach, we can expect an increase in affiliate product sales through photo shopping, further driving engagement and conversions in the digital marketplace, thus reshaping consumer purchasing behavior in 2023 and beyond.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies

Global E-Commerce Market Size by Type & CAGR (2024-2031)

• Market Overview
• Business to Business (B2B)
• Business to Consumer (B2C)
• Consumer to Consumer (C2C)

Global E-Commerce Market Size by Application & CAGR (2024-2031)

• Market Overview
• Automotive
• Beauty & Personal Care
• Books & Stationery
• Consumer Electronics
• Home Appliances
• Fashion Products
• Groceries
• Books
• Clothing & Footwear
• Healthcare
• Others

Global E-Commerce Market Size & CAGR (2024-2031)

• North America, (Type, Application)
  • US
  • Canada
• Europe, (Type, Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Amazon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JD.com (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pinduoduo (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eBay (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MercadoLibre (Latin America)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rakuten (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Flipkart (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sea Limited (Shopee) (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coupang (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zalando (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wayfair (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carrefour (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ocado (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BigCommerce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SHEIN (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Costco (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation