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市场调查报告书
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1627662

面膜市场预测(2025-2030)

Face Mask Market - Forecasts from 2025 to 2030

出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 114 Pages | 商品交期: 最快1-2个工作天内

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简介目录

面膜市场规模预计将从 2025 年的 480.36 亿美元成长到 2030 年的 689.82 亿美元,复合年增长率为 8.18%。

与其他快速消费品 (FMCG) 一样,护肤和美容行业正受到价值主导理念转变的推动和影响,而不是过去十年的从众心理。越来越多的消费者选择更接近自然、不含合成化学物质的产品。护肤的重要性日益凸显,2016 年至 2026 年期间预计每年平均招募 8,100 名护肤专业就证明了这一点。 [来源:美国劳工统计局]

口罩市场驱动因素

  • 可支配收入的增加和产品种类的多样化将推动面膜市场的发展。

都市化和不规律的工作时间所导致的不规则的生活方式使得注重健康的人群几乎没有机会补充失去的营养。口罩领域为各类市场参与者带来了巨大的创新机会。瑞典的 Foreo 等公司透过其 UFO Power Activate Mask 将面膜概念提升到了一个新的高度,该面膜有巴西莓、绿茶和保加利亚玫瑰等多种口味。这家健康科技公司开发了这款设备来解决当代人面临的时间限制,承诺提供快速有效的结果,同时物有所值。此外,其独特性得到了认可,该公司在中国为其面部美容设备Luna赢得了为期两年的智慧财产权战。

儘管有这些尝试颠覆传统面膜领域,但消费者仍然更倾向于选择含有维生素 E 和芦荟等传统成分的产品。因此,这类消费者族群对新型成分的敏感度较低,而且对这些成分的不熟悉可能会抑制面膜市场的成长。这也是因为您不需要在日常护肤中引入任何新成分。然而,儘管这些消费者暂时不太情愿,但他们还是愿意尝试新型面罩,从而创造了真正的市场机会。

面膜市场的地理展望:

  • 预计未来几年亚太地区将以最高的复合年增长率成长。

由于韩国、印度、澳洲和中国等国家面膜消费量庞大,亚太地区在全球面膜市场占据主导地位。这主要是因为该地区的文化非常重视美容和自我护理,从而对护肤产品的需求不断增长。近年来,为了满足不断变化的消费者偏好,产品不断创新,製造商推出先进的配方来解决各种皮肤问题。

密集护肤程序已深深植根于该地区消费者的生活方式,使用面膜来保持皮肤水分、增强柔软度并促进皮肤容光焕发。随着消费者寻求更有效、更高品质的护肤解决方案,这一趋势进一步促进了市场的发展。

为什么要购买这份报告?

  • 深入分析:深入了解主要和新兴地区的市场洞察,重点关注客户群、政府政策和社会经济因素、消费者偏好、垂直行业和其他子区隔。
  • 竞争格局:了解全球主要企业所采用的策略策略,并了解正确策略带来的潜在市场渗透率。
  • 市场趋势和驱动因素:探索动态因素和关键市场趋势以及它们将如何影响市场的未来发展。
  • 可行的建议:利用洞察力进行策略决策,在动态环境中开闢新的业务流和收益。
  • 适合广泛用户:对于新兴企业、科学研究机构、顾问公司、中小企业和大型企业来说都是有益且具成本效益的。

公司使用我们的报告有何目的?

产业与市场考量、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本支出决策、法律规范与影响、新产品开发、竞争影响

研究范围

  • 2022 年至 2030 年的历史资料与预测
  • 成长机会、挑战、供应链前景、法规结构、客户行为和趋势分析
  • 竞争定位、策略和市场占有率分析
  • 各细分市场及各地区(包括国家)的收益成长及预测分析
  • 公司概况(尤其是关键发展)。

目录

第 1 章 简介

  • 市场概况
  • 市场定义
  • 研究范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要利益

第二章调查方法

  • 研究设计
  • 研究过程

第三章执行摘要

  • 主要发现
  • 分析师观点

第四章 市场动态

  • 市场驱动因素
    • 包装需求不断增加
    • 更加重视永续性
  • 市场限制
    • 环境问题
    • 生产成本高
  • 波特五力分析
  • 产业价值链分析

第五章 面膜市场依产品类型分析

  • 介绍
  • 黏土面膜
    • 膨润土
    • 法国绿黏土
    • 其他的
  • 啫麵膜
  • 面膜纸
    • 安瓿面膜
    • 生物纤维素面膜
    • 木炭面膜
    • 其他的
  • 其他的

第六章 口罩市场依包装类型分析

  • 介绍
  • 管子
  • 小袋
  • 容器/瓶子

第七章 口罩市场依通路分析

  • 介绍
  • 在线的
  • 离线

第八章 口罩市场区域分布

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 其他的
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 以色列
    • 其他的
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 韩国
    • 印尼
    • 台湾
    • 泰国
    • 其他的

第九章竞争格局及分析

  • 主要企业和策略分析
  • 新兴企业和市场盈利
  • 合併、收购、协议和合作
  • 供应商竞争力矩阵

第十章 公司简介

  • Advanced AMOREPACIFIC CORPORATION
  • Avon
  • donnabellaluxuryskincare
  • Dr. Jart+, Have & Be USA, Inc.
  • EMINENCE ORGANIC SKINCARE
  • Estee Lauder Inc
  • L'Oreal Paris
  • THE BODY SHOP INTERNATIONAL LIMITED
  • TONYMOLY
  • Unilever
简介目录
Product Code: KSI061613463

The face mask market is estimated to grow at a CAGR of 8.18% to reach a market size of US$68.982 billion in 2030 from US$48.036 billion in 2025.

Like any other fast-moving consumer goods (FMCG), the skincare and the beauty sector are steered and influenced by the trends, which have shifted towards a more value-driven rationale than the past decade's bandwagon approach. Consumers are keener on selecting products that are closer to nature and devoid of synthetic chemicals. Besides, the importance of skincare has gained quite a momentum, as exemplified by the annual average of occupation openings projected between 2016-26 for skincare specialists, which is 8,100 [Source: U.S. Bureau of Labor Statistics].

Face Mask Market Drivers

  • The increasing disposable income and wide range of products are poised to drive the face mask market.

The urbanization and irregular lifestyle resulting from erratic working schedules leave the health-savvy population with almost little room to compensate for the lost nutrients. There is a great opportunity for various market players to innovate in the face mask sector. Thus, companies like Foreo, based out of Sweden, have taken the concept of face masks to a different level with their UFO Power Activated Masks, which are made available in the varietals of acai berry, green tea, and Bulgarian rose. As a health tech company, they developed this device to address the time constraints the current generation faces, promising instant and effective results while providing value for money. Moreover, its uniqueness was so sought after that it won a two-year IP battle in China for one of its facial beauty devices, Luna.

Despite such endeavors to disrupt the traditional face mask space, consumers still rely more on products with traditional ingredients like Vitamin E, aloe vera, etc., because they find this most believable. Thus, this section of the consumer is less likely to be influenced by a new type of ingredients, which may be due to their unfamiliarity with ingredients, restraining the face mask market's growth. This is also because the need to include new ingredients in the skincare routine is absent. Nevertheless, despite not being willing immediately, these consumers are open to experimenting with new types of face masks, creating a plausible market opportunity.

Face Mask Market Geographical Outlook:

  • The Asia Pacific region is expected to grow with the highest CAGR in the coming years.

The Asia-Pacific region dominates the global face mask market, considering the massive intake of products in countries such as South Korea, India, Australia, and China. This is mainly attributed to the growth in demand for skincare products, as the region highly focuses on beauty and self-care due to its strong cultural emphasis. In recent years, continuous product innovations have emerged in response to changing consumer preferences, with manufacturers introducing advanced formulations to cater to diverse skin concerns.

Intensive skincare routines are deeply ingrained in the lifestyle of consumers in this region, where applying face masks is a crucial step for maintaining skin hydration, enhancing softness, and achieving a radiant complexion. The trend further contributes to the market as consumers are seeking more effective, high-quality skincare solutions.

Reasons for buying this report:-

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, other sub- segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape up future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decision to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data & forecasts from 2022 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

The Face Mask market is segmented and analyzed as follows:

By Product Type

  • Clay Mask
  • Bentonite Claymade
  • French Green Clay
  • Others
  • Gel Mask
  • Sheet Mask
  • Ampoule Sheet Masks
  • Bio-Cellulose Masks
  • Charcoal Sheet Masks
  • Others
  • Others

By Packaging Type

  • Tubes
  • Sachets
  • Containers/Jars

By Distribution Channel

  • Online
  • Offline

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • UK
  • Germany
  • France
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Indonesia
  • Taiwan
  • Thailand
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base and Forecast Years Timeline
  • 1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. Analyst View

4. MARKET DYNAMICS

  • 4.1. Market Drivers
    • 4.1.1. Growing Demand for Packaging
    • 4.1.2. Increasing Focus on Sustainability
  • 4.2. Market Restraints
    • 4.2.1. Environmental Concerns
    • 4.2.2. High Production Cost
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. The Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. FACE MASK MARKET ANALYSIS BY PRODUCT TYPE

  • 5.1. Introduction
  • 5.2. Clay Mask
    • 5.2.1. Bentonite Clay
    • 5.2.2. French Green Clay
    • 5.2.3. Others
  • 5.3. Gel Mask
  • 5.4. Sheet Mask
    • 5.4.1. Ampoule Sheet Masks
    • 5.4.2. Bio-Cellulose Masks
    • 5.4.3. Charcoal Sheet Masks
    • 5.4.4. Others
  • 5.5. Others

6. FACE MASK MARKET ANALYSIS BY PACKAGING TYPE

  • 6.1. Introduction
  • 6.2. Tubes
  • 6.3. Sachets
  • 6.4. Containers/Jars

7. FACE MASK MARKET ANALYSIS BY DISTRIBUTION CHANNEL

  • 7.1. Introduction
  • 7.2. Online
  • 7.3. Offline

8. FACE MASK MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. United States
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. UK
    • 8.4.2. Germany
    • 8.4.3. France
    • 8.4.4. Others
  • 8.5. Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. United Arab Emirates
    • 8.5.3. Israel
    • 8.5.4. Others
  • 8.6. Asia Pacific
    • 8.6.1. Japan
    • 8.6.2. China
    • 8.6.3. India
    • 8.6.4. South Korea
    • 8.6.5. Indonesia
    • 8.6.6. Taiwan
    • 8.6.7. Thailand
    • 8.6.8. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Emerging Players and Market Lucrativeness
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Vendor Competitiveness Matrix

10. COMPANY PROFILES

  • 10.1. Advanced AMOREPACIFIC CORPORATION
  • 10.2. Avon
  • 10.3. donnabellaluxuryskincare
  • 10.4. Dr. Jart+, Have & Be USA, Inc.
  • 10.5. EMINENCE ORGANIC SKINCARE
  • 10.6. Estee Lauder Inc
  • 10.7. L'Oreal Paris
  • 10.8. THE BODY SHOP INTERNATIONAL LIMITED
  • 10.9. TONYMOLY
  • 10.10. Unilever