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市场调查报告书
商品编码
1627662
面膜市场预测(2025-2030)Face Mask Market - Forecasts from 2025 to 2030 |
面膜市场规模预计将从 2025 年的 480.36 亿美元成长到 2030 年的 689.82 亿美元,复合年增长率为 8.18%。
与其他快速消费品 (FMCG) 一样,护肤和美容行业正受到价值主导理念转变的推动和影响,而不是过去十年的从众心理。越来越多的消费者选择更接近自然、不含合成化学物质的产品。护肤的重要性日益凸显,2016 年至 2026 年期间预计每年平均招募 8,100 名护肤专业就证明了这一点。 [来源:美国劳工统计局]
口罩市场驱动因素
都市化和不规律的工作时间所导致的不规则的生活方式使得注重健康的人群几乎没有机会补充失去的营养。口罩领域为各类市场参与者带来了巨大的创新机会。瑞典的 Foreo 等公司透过其 UFO Power Activate Mask 将面膜概念提升到了一个新的高度,该面膜有巴西莓、绿茶和保加利亚玫瑰等多种口味。这家健康科技公司开发了这款设备来解决当代人面临的时间限制,承诺提供快速有效的结果,同时物有所值。此外,其独特性得到了认可,该公司在中国为其面部美容设备Luna赢得了为期两年的智慧财产权战。
儘管有这些尝试颠覆传统面膜领域,但消费者仍然更倾向于选择含有维生素 E 和芦荟等传统成分的产品。因此,这类消费者族群对新型成分的敏感度较低,而且对这些成分的不熟悉可能会抑制面膜市场的成长。这也是因为您不需要在日常护肤中引入任何新成分。然而,儘管这些消费者暂时不太情愿,但他们还是愿意尝试新型面罩,从而创造了真正的市场机会。
由于韩国、印度、澳洲和中国等国家面膜消费量庞大,亚太地区在全球面膜市场占据主导地位。这主要是因为该地区的文化非常重视美容和自我护理,从而对护肤产品的需求不断增长。近年来,为了满足不断变化的消费者偏好,产品不断创新,製造商推出先进的配方来解决各种皮肤问题。
密集护肤程序已深深植根于该地区消费者的生活方式,使用面膜来保持皮肤水分、增强柔软度并促进皮肤容光焕发。随着消费者寻求更有效、更高品质的护肤解决方案,这一趋势进一步促进了市场的发展。
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The face mask market is estimated to grow at a CAGR of 8.18% to reach a market size of US$68.982 billion in 2030 from US$48.036 billion in 2025.
Like any other fast-moving consumer goods (FMCG), the skincare and the beauty sector are steered and influenced by the trends, which have shifted towards a more value-driven rationale than the past decade's bandwagon approach. Consumers are keener on selecting products that are closer to nature and devoid of synthetic chemicals. Besides, the importance of skincare has gained quite a momentum, as exemplified by the annual average of occupation openings projected between 2016-26 for skincare specialists, which is 8,100 [Source: U.S. Bureau of Labor Statistics].
Face Mask Market Drivers
The urbanization and irregular lifestyle resulting from erratic working schedules leave the health-savvy population with almost little room to compensate for the lost nutrients. There is a great opportunity for various market players to innovate in the face mask sector. Thus, companies like Foreo, based out of Sweden, have taken the concept of face masks to a different level with their UFO Power Activated Masks, which are made available in the varietals of acai berry, green tea, and Bulgarian rose. As a health tech company, they developed this device to address the time constraints the current generation faces, promising instant and effective results while providing value for money. Moreover, its uniqueness was so sought after that it won a two-year IP battle in China for one of its facial beauty devices, Luna.
Despite such endeavors to disrupt the traditional face mask space, consumers still rely more on products with traditional ingredients like Vitamin E, aloe vera, etc., because they find this most believable. Thus, this section of the consumer is less likely to be influenced by a new type of ingredients, which may be due to their unfamiliarity with ingredients, restraining the face mask market's growth. This is also because the need to include new ingredients in the skincare routine is absent. Nevertheless, despite not being willing immediately, these consumers are open to experimenting with new types of face masks, creating a plausible market opportunity.
The Asia-Pacific region dominates the global face mask market, considering the massive intake of products in countries such as South Korea, India, Australia, and China. This is mainly attributed to the growth in demand for skincare products, as the region highly focuses on beauty and self-care due to its strong cultural emphasis. In recent years, continuous product innovations have emerged in response to changing consumer preferences, with manufacturers introducing advanced formulations to cater to diverse skin concerns.
Intensive skincare routines are deeply ingrained in the lifestyle of consumers in this region, where applying face masks is a crucial step for maintaining skin hydration, enhancing softness, and achieving a radiant complexion. The trend further contributes to the market as consumers are seeking more effective, high-quality skincare solutions.
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