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市场调查报告书
商品编码
1627903
全球资料仲介市场:未来预测(2025-2030 年)Global Data Broker Market - Forecasts from 2025 to 2030 |
资料仲介市场预计将以 7.29% 的复合年增长率成长,从 2025 年的 4,339.36 亿美元成长到 2030 年的 6,165.41 亿美元。
资料仲介是一家透过网路合法收集用户资讯的公司,然后将这些资料提供给各行各业的公司,帮助他们制定新的行销策略。全球社群媒体用户数量的快速成长,加上行动装置的普及率不断提高,产生了越来越多的消费者资料,而这些数据对于获得商业优势至关重要。
此外,物联网在各行业的渗透率不断提高以及全球连网设备数量的不断增加也被认为是预测期内促进市场成长的主要因素之一。
此外,2023 年 6 月,欧盟委员会发布了数位时代的付款和金融业现代化计画。新法规加强了消费者安全,增加了电子付款市场的竞争,并使客户能够安全地交换资料并获得更好、更实惠的金融服务和产品。这些计划优先考虑客户利益、竞争、安全和信任。欧盟委员会表示,付款服务业务正在发生重大变化。例如,到 2023 年下半年,信用转帐将占非现金付款的 21%,卡片付款56%,直接扣款将占 15%,电子货币付款6%。
资料仲介市场成长动力
由于对重点行销的需求不断增加,资料仲介行业正在经历巨大的市场力量,推动客户参与策略和业务绩效发生巨大变化。随着技术进步推动消费者偏好的变化,企业现在更加重视客製化广告,以接触尽可能多的客户,无论这是为了推动客户获取还是提高客户忠诚度。
此外,资料收集服务收集的大型资料集使企业能够利用客户行为、偏好和购买模式。除了加强您的品牌和消费者之间的关係之外,这种客製化策略还可以提高转换率和行销宣传活动的投资收益(ROI)。例如,Meta 等知名公司在消费者资料仲介市场中发挥关键作用。定向广告带来巨额利润,凸显了这些仲介的内在价值,他们为公司提供消费者资料以及有关客户购买习惯、偏好和偏好的关键资讯。
资料仲介市场的地理展望
该地区经济繁荣,设计合理,许多跨国公司涉足科技、贸易、医疗保健和金融等各个领域。由于产生大量资料,上述行业通常需要资料仲介服务;竞争格局、市场趋势和消费行为都需要评估。
此外,北美为资料仲介提供了有利的法规环境,在资料经济蓬勃发展的背景下培养了企业家精神和创造力。此外,北美的创新文化和对新兴技术的早期采用支持了资料仲介服务的持续发展和成长,使其成为资料经济国家中的全球领导者。
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产业与市场洞察、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本支出决策、法律规范与影响、新产品开发、竞争影响
The global data broker market is expected to grow at a CAGR of 7.29%, reaching a market size of US$616.541 billion in 2030 from US$433.936 billion in 2025.
Data brokers are the companies that collect the information of users through the internet legally and further, provide this data to various companies operating across different industry verticals for the development of new marketing strategies. The burgeoning number of social media users worldwide, coupled with the high penetration of mobile devices, is further generating huge amounts of consumer data, which is considered to be important for attaining business advantages.
Furthermore, the growing penetration of IoT across different industries and the growing number of connected devices worldwide is considered to be one of the key factors that are anticipated to supplement the market growth throughout the forecast period.
Moreover, In June 2023, the European Commission unveiled plans to modernize payments and the larger financial industry for the digital era. The new regulations enacted enhanced consumer safety boosted competition in the electronic payments market and enabled customers to securely exchange their data to access a greater array of more affordable and superior financial services and products. The interests of customers, competition, security, and trust were prioritized in these plans. According to the European Commission, there has been a considerable shift in the payment services business. For instance, in the second half of 2023, credit transfers made up 21% of all non-cash payments, card payments made up 56%, direct debits made up 15%, and e-money payments made up 6%.
Data broker market growth drivers
The data broker industry is experiencing a major market force that is resulting in drastic changes in customer engagement strategies and business results due to the increased demand for focused marketing. Given recent shifts in consumer preferences alongside technological advancements, businesses now lay more emphasis on tailored advertising to reach out to as many clients as possible, including promoting client gains and enhancing customer loyalty.
Further, the use of large data sets gathered by data collecting services enables companies to use customer behaviours, preferences, and buying patterns. In addition to strengthening brand-consumer relationships, this customized strategy increases conversion rates and the return on investment (ROI) of marketing campaigns. For instance, Meta and other famous companies are important actors in the market of data brokers for consumers who target advertisements at specific audiences with caution. Targeted ads bring enormous profits that underline the intrinsic value of consumer data and such brokers who contribute vital information about the purchasing habits, tastes, and preferences of clients to businesses.
Global data broker market geographical outlook
The region harbours a prosperous, intelligently designed economy characterized by the prominent existence of numerous international companies in various sectors such as technology, trade, health, and finances. Due to the production of massive data volumes, data broker services are frequently required in these sectors; competitive environments, market trends, and consumer behaviour must all be evaluated.
Further, North America provides a regulatory environment that allows data brokerage to thrive, thereby promoting entrepreneurship and creativity within an economy that thrives on data. Furthermore, the innovative culture and early adoption of emerging technologies in North America support the ongoing development and growth of data broker services, establishing the region as a global leader in the data economy.
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