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市场调查报告书
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1642026

美国行销分析市场：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

US Marketing Analytics Market - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3个工作天内

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简介目录

美国行销分析市场规模在 2025 年预估为 52.5 亿美元，预计到 2030 年将达到 95.6 亿美元，预测期内（2025-2030 年）的复合年增长率将超过 12.73%。

使用分析市场-IMG1

企业越来越意识到分析在客户维繫和保持竞争力方面的好处。由于企业使用多种管道让客户了解情况并保持联繫，分析解决方案可协助他们追踪这些行为的影响。这就是为什么公司将分析解决方案整合到其现有的 ERP 系统中，以利用产生的资料做出更好的决策。

主要亮点

  • 大型企业使用网路分析和数位行销工具来实现有效的投资收益（ROI）并提高业务绩效。社群媒体平台也鼓励负责人透过监控、增强和基准化分析社群媒体绩效来投资线上行销资料分析。
  • 云端技术和巨量资料的采用也促进了美国行销分析市场的成长。云端基础的分析工具更受青睐，因为它们基于网络，不需要安装任何硬体或软体。利用先进的视觉化技术来创建全面且使用者友好的仪表板。
  • 2023年5月，微软宣布对人工智慧的投资。向 OpenAI 投资 130 亿美元，并努力将 AI 技术融入其 Bing搜寻引擎和电子邮件、Word 和 Excel 等其他产品，以及微软允许用户访问储存在资料库的倡议我们正在部署聊天机器人或副驾驶，帮助顾客理解他们收到的讯息。
  • 零售业是行销分析的重要用户，尤其是随着向数位转型和创新店内营运技术的转变。可操作资料对于减少结帐时的资产损失至关重要，这可以对收益和客户体验产生积极影响。
  • 2022 年 5 月，智慧视讯分析公司 Deepnorth 宣布推出新的零售防损解决方案 Checkout IQ，以解决这个问题。该解决方案使用电脑视觉和人工智慧 (AI) 来减少结帐缩水并提供资料驱动的解决方案，帮助零售商保持竞争力、最大化收益并提供卓越的客户体验。 Deepnorth 也宣布完成由 Celesta Capital 和 YobiPartners主导的1,670 万美元 A-1资金筹措。

美国行销分析市场趋势

云端技术和巨量资料的采用预计将推动市场成长

  • 云端行销是组织数位行销策略的重要组成部分，涉及使用各种基于网路的技术在线上推广产品和服务。这种方法使用社交媒体、网站、应用程式和电子邮件等线上平台与潜在客户联繫并推动销售。
  • 例如，企业可以在 Facebook、Instagram 和 Twitter 等社群媒体网站上进行有针对性的广告宣传，作为众包行销计画的一部分。此外，云端基础的行销平台提供数位行销和线上广告的专门功能，使企业能够更有效地管理其网路行销倡议。
  • 云端行销的优点之一是能够利用尖端的行销资料和分析技术。透过将行销资料从本地系统转移到云端，企业可以追踪网站访客、浏览量、喜欢、分享等重要资料。这些指标可协助企业确定宣传活动是否成功并确定需要改进的领域。此外，企业可以使用云端行销自动化软体来自动化他们的行销工作。
  • 客製化的云端基础设施也有助于管理日常流量。同时，强大的混合云端解决方案还可以处理圣诞节、黑色星期五、节礼日和免费送货日等高峰季节的流量激增。由于库存管理、提高生产力、更好地管理客户资料以及客製化客户体验等优势，云端运算在零售业的应用正在迅速成长。
  • 此外，进阶分析、快速洞察和云端策略正在彻底改变数位格局，实现个人化的客户体验、全通路网路和敏捷的供应链。根据 IBM 和牛津经济研究院的一项研究，零售业预计将更多地转向云端託管环境，这表明云端运算采用的趋势良好。
  • 总之，对于希望在线上促销其产品和服务的组织来说，众包行销是一种有效的方法。透过利用各种基于网路的技术，企业可以接触更多的人，追踪重要资料，并自动化他们的行销工作。随着零售业对云端运算的采用不断成长，采用这项技术的公司可能会比不采用这项技术的公司更具竞争优势。

零售业可望实现强劲成长

  • 美国零售业是世界上最大的零售业之一，世界上许多最大的零售公司的总部都设在美国。在过去二十年里，该国的零售总额大幅成长，从 2000 年的不到 3 兆美元增加到 2021 年的约 6.6 兆美元。
  • 虽然冠状病毒疫情影响了传统零售业，但全国范围内的企业停工和商店关闭刺激了网上零售的成长。 2022年第一季，电子商务占美国全部零售额的14%以上，较2019年同期成长近4%。因此，美国电子商务零售额近年来激增，2016年至2021年间，该国电子商务销售额将成长超过4,870亿美元。商店业务资料量的快速成长正在推动市场成长。
  • 据 NewGenApps 称，充分利用巨量资料分析潜力的零售商可以将其营业利润率提高近 60%。此外，全通路零售商可以透过监控店内顾客行为并及时提供提案来激励顾客在店内购物和随后的线上购物，从而简化购物流程。这些因素预计将推动零售行销分析的采用。
  • 在研究市场中收集资料并据此做出决策至关重要，尤其是在零售业。由于顾客直接决定零售商的成功，因此消费者的体验和满意度至关重要，这使得顾客和市场研究至关重要。客户资料使零售商能够了解购买决策的驱动因素，而巨量资料在零售领域的引入使零售商能够创造更相关、更有意义、更具吸引力的客户体验。这对于成功的商务策略和行销策略也是必要的。

美国行销分析产业概况

美国行销分析市场竞争激烈，几家大公司争夺市场占有率。目前，只有少数几家公司占据市场主导地位。这些产业巨头主要致力于扩大国内和国际基本客群。

  • 2023 年 9 月 - Oracle为 Orcale Fusion Cloud 客户体验 (CX) 添加新的人工智慧 (AI) 功能，以帮助负责人、负责人和服务代理增加收益并提供卓越的客户体验我们协助提供：现代人工智慧能够透过自动化和对话介面提供相关内容、建议和见解，从而使负责人、负责人和服务代理从耗时的手动任务中解放出来。
  • 2022 年 3 月－LinkedIn 收购以色列行销分析Start-UpsOribi，大幅扩展其行销解决方案。透过此次收购，LinkedIn 将探索新的方式帮助企业从其广告和招募功能中获益，同时提高整个平台的效能。 Oribi 的分析解决方案透过突出显示公司需要采取行动以从商业趋势中获益的关键知识，提供了一种简单的追踪和回应方法。

其他福利：

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 调查结果
  • 调查前提
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力波特五力分析
    • 新进入者的威胁
    • 购买者/消费者的议价能力
    • 供应商的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争强度
  • 产业价值链分析
  • 技术简介

第五章 市场动态

  • 市场驱动因素
    • 增加社群媒体管道
    • 利用行销预算实现有效投资回报的需求日益增长
    • 采用云端技术和巨量资料
  • 市场限制
    • 行销分析软体实施成本高及系统整合问题
    • 提供大量免费和开放原始码软体

第六章 市场细分

  • 按部署
    • 云
    • 本地
  • 按应用
    • 网路行销
    • 电子邮件行销
    • 内容行销
    • 社群媒体行销
    • 其他的
  • 按最终用户
    • 零售
    • BFSI
    • 教育
    • 卫生保健
    • 製造业
    • 旅游与饭店
    • 其他最终用户

第七章 竞争格局

  • 公司简介
    • IBM Corporation
    • Microsoft Corporation
    • Oracle Corporation
    • Salesforce.Com Inc.（Tableau Software Inc.）
    • Accenture PLC
    • Adobe Systems Incorporated
    • SAS Institute Inc.
    • Teradata Corporation
    • Neustar, Inc.
    • Pegasystems Inc.
    • Google LLC

第八章投资分析

第九章 市场机会与未来趋势

简介目录
Product Code: 66021

The US Marketing Analytics Market size is estimated at USD 5.25 billion in 2025, and is expected to reach USD 9.56 billion by 2030, at a CAGR of greater than 12.73% during the forecast period (2025-2030).

US ing Analytics Market - IMG1

Companies increasingly realize the benefits of analytics in retaining customers and staying competitive. Businesses use multiple channels to keep customers informed and connected, and analytics solutions help track the impact of these actions. This has led to integrating analytics solutions with existing ERP systems, utilizing the generated data for better decision-making.

Key Highlights

  • Large businesses use web analytics and digital marketing tools to achieve an effective return on investment (ROI) and improve performance. Social media platforms also encourage marketers to invest in online marketing data analysis by monitoring, enhancing, and benchmarking their social media performance.
  • The adoption of cloud technology and Big Data is also contributing to the growth of the marketing analytics market in the US. Cloud-based analytical tools are preferred as they are web-based, making hardware or software installation unnecessary. Advanced visualization techniques are being used to create comprehensive and user-friendly dashboards.
  • In May 2023, Microsoft has announced Investment in AI Chatbots are finding their way into data analysis of USD 13 billion investment in OpenAI and its early efforts to integrate AI technology into Bing's search engine and other products such as email, word and excel, and Microsoft is rolling out a chatbot or Copilot that allows users to make sense of the information stored in corporate databases.
  • The retail industry is a significant user of marketing analytics, particularly with the shift towards digital transformation and innovative store operations technologies. The need for actionable data is crucial in reducing asset loss at checkout, which can positively impact revenue and customer experience.
  • In May 2022, Deep North, an intelligent video analytics company, launched Checkout IQ, its new retail loss prevention solution, to combat this issue. The solution uses computer vision and artificial intelligence (AI) to reduce shrinkage at checkout, empowering retailers with data-driven tools to remain competitive, maximize revenue, and offer great customer experiences. Deep North also announced a USD 16.7 Million Series A-1 funding, led by Celesta Capital and YobiPartners.

US Marketing Analytics Market Trends

Adoption of Cloud Technology and Big Data is Expected to Drive the Market Growth

  • Cloud marketing is crucial to an organization's digital marketing strategy, leveraging various web-based technologies to promote goods and services online. This approach involves using online platforms, such as social media, websites, apps, emails, and more, to connect with potential customers and drive sales.
  • For instance, businesses may run targeted advertising campaigns on social media sites like Facebook, Instagram, or Twitter as part of their cloud marketing plan. Additionally, cloud-based marketing platforms offer specific capabilities for digital marketing or online advertising, enabling businesses to manage their web marketing initiatives more effectively.
  • One of the advantages of cloud marketing is that it allows businesses to leverage cutting-edge marketing data and analytics technologies. By moving their marketing data from local systems to the cloud, companies can track important data such as website visitors, views, likes, and shares. These indicators help businesses determine their campaigns' success and identify improvement areas. Moreover, companies can use cloud marketing automation software to automate their marketing efforts.
  • Customized cloud infrastructure can also help manage daily traffic. In contrast, a strong hybrid cloud solution can handle traffic spikes during peak seasons like Christmas, Black Friday, Boxing Day, and free-shipping days. Cloud adoption in the retail industry is growing rapidly due to benefits such as inventory control, increased productivity, better control of customer data, and customized customer experience.
  • In addition, advanced analytics, quick insights, and cloud strategies are transforming the digital landscape around personalized customer experiences, omnichannel networks, and agile supply chains. According to a study by IBM and Oxford Economics, a shift to cloud hosting environments is expected to gain traction for the retail sector, indicating promising trends in cloud adoption.
  • In conclusion, cloud marketing is an effective approach for organizations looking to promote their goods and services online. By leveraging various web-based technologies, businesses can reach a wider audience, track important data, and automate their marketing efforts. As cloud adoption in the retail sector continues to grow, businesses embracing this technology will have a competitive edge over those not.

Retail is Expected to Register the Significant Growth Rate

  • The retail industry in the United States is one of the largest in the world, with many of the world's biggest retailers headquartered there. Over the past two decades, total retail sales in the country experienced a significant increase, rising from just under three trillion dollars in 2000 to approximately 6.6 trillion dollars in 2021.
  • While the coronavirus epidemic impacted conventional retail sales, nationwide lockdowns, and store closures fueled the growth of online retail. In the first quarter of 2022, e-commerce accounted for more than 14% of all US retail sales, nearly 4% more than during the same period in 2019. As a result, US e-commerce retail sales have experienced a recent surge, with the value of e-commerce sales in the nation climbing by over 487 billion dollars between 2016 and 2021. The rapidly growing data volume across in-store operations drives the market's growth.
  • According to NewGenApps, retailers who leverage the full potential of big data analytics can optimize their operating margins by almost 60%. Additionally, omnichannel retailers can monitor in-store customer behavior and provide timely suggestions to incentivize in-store or later online purchases, thereby keeping the purchasing within the fold of the retailer. Due to these factors, adopting retail marketing analytics is expected to drive the market.
  • Collecting and making decisions based on that data in the studied market is vital, particularly in the retail industry. Customers are directly responsible for retailers' success, making shopper experience and customer satisfaction high on the priority list, and customer and market research crucial. Customer data enables retailers to understand what drives purchase decisions, and the introduction of big data in retail enables retailers to curate more relevant, meaningful, and engaging customer experiences. It is also necessary for developing a successful business and marketing strategy.

US Marketing Analytics Industry Overview

The marketing analytics market in the United States is highly competitive, with several major players vying for market share. Currently, only a few of these players dominate the market. These industry leaders primarily focus on expanding their customer base domestically and abroad.

  • September 2023 - Oracle added new artificial intelligence (AI) capabilities in Orcale Fusion cloud customer experience (cx)to help marketers, sellers, and service agents grow revenue and deliver exceptional customer experience. The latest AI capabilities liberate marketers, sellers, and service agents from time-consuming and manual tasks by unlocking relevant content, recommendations, and insights with automation and conversational interfaces.
  • March of 2022 - LinkedIn significantly expanded its marketing solutions offering by acquiring Oribi, an Israeli marketing analytics startup. This acquisition will help LinkedIn explore new methods to assist businesses in profiting from its advertising and recruitment capabilities while improving performance across its platform. Oribi's analytics solutions provide businesses with an easier way to track and respond to events by emphasizing the crucial knowledge they need to act upon to benefit from performance trends.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis
  • 4.4 Technology Snapshot

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increase in Social Media Channels
    • 5.1.2 Increasing Need to Utilize Marketing Budgets for an Effective ROI
    • 5.1.3 Adoption of Cloud Technology and Big Data
  • 5.2 Market Restraints
    • 5.2.1 High Cost of Implementation and System Integration Issues for Marketing Analytics Software
    • 5.2.2 Availability of Many Free Open Source Software

6 MARKET SEGMENTATION

  • 6.1 By Deployment
    • 6.1.1 Cloud
    • 6.1.2 On-premise
  • 6.2 By Application
    • 6.2.1 Online Marketing
    • 6.2.2 E-mail Marketing
    • 6.2.3 Content Marketing
    • 6.2.4 Social Media Marketing
    • 6.2.5 Other Applications
  • 6.3 By End User
    • 6.3.1 Retail
    • 6.3.2 BFSI
    • 6.3.3 Education
    • 6.3.4 Healthcare
    • 6.3.5 Manufacturing
    • 6.3.6 Travel and Hospitality
    • 6.3.7 Other End Users

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 IBM Corporation
    • 7.1.2 Microsoft Corporation
    • 7.1.3 Oracle Corporation
    • 7.1.4 Salesforce.Com Inc. (Tableau Software Inc.)
    • 7.1.5 Accenture PLC
    • 7.1.6 Adobe Systems Incorporated
    • 7.1.7 SAS Institute Inc.
    • 7.1.8 Teradata Corporation
    • 7.1.9 Neustar, Inc.
    • 7.1.10 Pegasystems Inc.
    • 7.1.11 Google LLC

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS