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市场调查报告书
商品编码
1775438

干洗手剂市场：2025-2030 年预测

Hand Sanitizer Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 140 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

预计干洗手剂市场规模将从 2025 年的 64.8 亿美元成长到 2030 年的 87.9 亿美元，复合年增长率为 6.52%。

本研究报告对全球干洗手剂市场进行了全面分析，为行业专业人士提供有关市场动态、技术进步和竞争策略的实用见解。报告深入探讨了关键细分市场，包括产品类型、成分类别、产能、分销管道和地区，旨在帮助相关人员深入了解成长机会和挑战。该研究专为寻求策略资讯的专业人士而设计，重点关注塑造产业未来的新兴趋势和竞争态势。

市场概况和研究范围

干洗手剂市场研究报告考察了全球干洗手剂市场，并将其定义为含酒精、不含酒精或草本成分的产品，旨在消除手部细菌和病菌。产品类型包括凝胶、泡沫、喷雾、液体、擦拭巾等，并按成分类型、产能和销售管道进行细分。报告涵盖了北美、欧洲、亚太、南美以及中东和非洲等主要地区，从而深入了解了区域需求模式和监管影响。这种细分使行业专家能够识别高成长市场并制定相应的策略。

商业和技术见解

该研究分析了市场驱动因素，例如疫情后卫生意识的增强和便携式消毒剂需求的不断增长，以及市场限制因素，例如皮肤敏感性问题和原材料价格波动。此外，研究也详细探讨了环保配方转型等机会。波特五力分析和产业价值链分析提供了对竞争压力和供应链动态的洞察。本市场研究报告还评估了长效抗菌涂层和天然成分稳定性等技术进步，这些技术进步正在重新定义产品功效和消费者偏好。

竞争格局与分析

干洗手剂市场格局研究用很大篇幅论述了竞争格局，分析了主要企业、他们的策略和最新发展。研究介绍了利洁时集团、联合利华和宝洁公司等主要企业，以及他们的策略倡议和市场定位。值得注意的发展包括套件洁时将于 2024 年推出永续的无酒精洗手液系列，利用草本萃取物吸引欧洲和亚太地区具有环保意识的消费者。这项倡议与对天然产品日益增长的需求相吻合，正如该研究的成分細項分析所强调的那样。同样，联合利华于 2025 年扩大了其 Lifebuoy 品牌，推出了一款具有保湿配方的旅行装凝胶洗手液，瞄准印度和巴西等新兴市场的 50 毫升至 250 毫升细分市场。这些发展凸显了竞争对产品差异化和区域客製化的重视。

研究也检验了汉高股份公司（Henkel AG & Co. KGaA）收购中东某消毒剂品牌（2024年）作为其在高销量细分市场立足的案例。市场占有率分析和竞争态势分析清楚展现了各参与者的优势和策略敏捷性。这些洞察使行业专业人士能够预测竞争态势并发现合作机会。

市场区隔与区域洞察

干洗手剂市场研究报告按产品类型（凝胶、泡沫、喷雾、液体、擦拭巾、其他）、成分类型（含酒精、不含酒精、草本/天然）、容量（50毫升以下、50毫升-250毫升、250毫升以上）和分销渠道（线上、线下）对市场进行了分类。受亚太地区和北美电商蓬勃发展的推动，线上通路实现了显着成长。依地区划分，北美引领酒精类洗手液的需求，而亚太地区，尤其是印度和中国，草本配方洗手液的需求则呈现强劲成长。这些研究结果将有助于相关人员优先考虑其产品开发和分销策略。

本报告的主要优点

  • 深刻分析：获得涵盖主要地区和新兴地区的深入市场洞察，重点关注客户群、政府政策和社会经济因素、消费者偏好、垂直行业和其他细分市场。
  • 竞争格局：了解全球主要企业所采用的策略策略，并了解正确策略带来的潜在市场渗透。
  • 市场趋势和驱动因素：探索动态因素和关键市场趋势以及它们将如何影响市场的未来发展。
  • 可行的建议：利用洞察力进行策略决策，在动态环境中开闢新的业务流和收益。
  • 适合广泛的使用者：对于新兴企业、研究机构、顾问公司、中小企业和大型企业来说都是有益且具有成本效益的。

它有什么用途？

产业和市场考量、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本支出决策、法律规范与影响、新产品开发、竞争影响

研究范围

  • 2022 年至 2024 年的历史数据和 2025 年至 2030 年的预测数据
  • 成长机会、挑战、供应链前景、法律规范与趋势分析
  • 竞争定位、策略和市场占有率分析
  • 收益成长和预测包括国家在内的细分市场和地区分析
  • 公司概况（特别是财务状况和关键发展）

目录

第一章执行摘要

第二章市场概述

  • 市场概览
  • 市场定义
  • 研究范围
  • 市场区隔

第三章 商业景气

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策法规
  • 策略建议

第四章 技术展望

第五章干洗手剂市场（按产品）

  • 介绍
  • 凝胶
  • 表格
  • 喷
  • 液体
  • 擦拭巾
  • 其他的

干洗手剂市场（依成分类型）

  • 介绍
  • 酒精类
  • 无酒精
  • 草本/天然

干洗手剂市场：按容量

  • 介绍
  • 旅行装/口袋装（最多 50 毫升）
  • 个人（50毫升至250毫升）
  • 散装（超过250毫升）

干洗手剂市场按通路

  • 介绍
  • 在线的
  • 离线
    • 百货公司
    • 药局
    • 其他的

干洗手剂市场（按地区）

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 西班牙
    • 其他的
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 其他的
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 印尼
    • 泰国
    • 其他的

第十章竞争格局及分析

  • 主要企业和策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作
  • 竞争仪錶板

第十一章 公司简介

  • Reckitt Benckiser Group plc
  • Himalaya Wellness Company
  • Unilever Plc.
  • ITC Limited
  • Godrej Consumer Products Limited
  • Dabur India Limited
  • Henkel AG & Co. KGaA
  • 3M Company
  • The Procter & Gamble Company
  • SC Johnson & Son, Inc.

第十二章 附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要利益
  • 调查方法
  • 简称
简介目录
Product Code: KSI061613428

The Hand Sanitizer Market is expected to grow from USD 6.408 billion in 2025 to USD 8.790 billion in 2030, at a CAGR of 6.52%.

The Hand Sanitizer Market Research Study provides a comprehensive analysis of the global hand sanitizer industry, offering industry experts actionable insights into market dynamics, technological advancements, and competitive strategies. This study delves into key market segments, including product types, ingredient categories, capacities, distribution channels, and geographic regions, to equip stakeholders with a robust understanding of growth opportunities and challenges. Designed for professionals seeking strategic intelligence, the study emphasizes emerging trends and competitive developments shaping the industry's future.

Market Overview and Scope

The Hand Sanitizer Market Research Study examines the global hand sanitizer market, defined as products designed to eliminate germs and bacteria on hands through alcohol-based, alcohol-free, or herbal formulations. The scope encompasses various product forms-gels, foams, sprays, liquids, wipes, and others-segmented by ingredient type, capacity, and distribution channels. The study covers major geographic regions, including North America, Europe, Asia Pacific, South America, and the Middle East and Africa, providing a granular view of regional demand patterns and regulatory influences. This segmentation enables industry experts to identify high-growth markets and tailor strategies accordingly.

Business and Technological Insights

The study analyzes market drivers, such as heightened hygiene awareness post-pandemic and rising demand for portable sanitizers, alongside restraints like skin sensitivity concerns and raw material price volatility. Opportunities, including the shift toward eco-friendly formulations, are explored in detail. A Porter's Five Forces Analysis and Industry Value Chain Analysis offer insights into competitive pressures and supply chain dynamics. The Hand Sanitizer Market Research Study also evaluates technological advancements, such as innovations in long-lasting antimicrobial coatings and natural ingredient stabilization, which are redefining product efficacy and consumer preferences.

Competitive Environment and Analysis

The Hand Sanitizer Market Research Study dedicates a pivotal section to the competitive landscape, analyzing major players, their strategies, and recent developments. Key market players, including Reckitt Benckiser Group plc, Unilever Plc., and The Procter & Gamble Company, are profiled for their strategic initiatives and market positioning. Notable developments include Reckitt Benckiser's launch of a sustainable, alcohol-free sanitizer line in 2024, leveraging herbal extracts to appeal to eco-conscious consumers in Europe and Asia Pacific. This move aligns with growing demand for natural products, as highlighted in the study's ingredient segmentation analysis. Similarly, Unilever Plc. expanded its Lifebuoy brand in 2025 with a travel-size gel sanitizer featuring a moisturizing formula, targeting the 50 ml to 250 ml segment in emerging markets like India and Brazil. These developments underscore the competitive focus on product differentiation and regional customization.

The study also examines mergers, acquisitions, and collaborations, such as Henkel AG & Co. KGaA's 2024 acquisition of a regional sanitizer brand in the Middle East to strengthen its foothold in the bulk capacity segment. Market share analysis and a competitive dashboard provide a clear view of player dominance and strategic agility. These insights enable industry experts to anticipate competitor moves and identify partnership opportunities.

Market Segmentation and Regional Insights

The Hand Sanitizer Market Research Study segments the market by product (gel, foam, spray, liquid, wipes, others), ingredient type (alcohol-based, alcohol-free, herbal/natural), capacity (up to 50 ml, 50 ml to 250 ml, above 250 ml), and distribution channels (online, offline). The online channel has seen significant growth, driven by e-commerce penetration in Asia Pacific and North America. Regionally, North America leads in alcohol-based sanitizer demand, while Asia Pacific shows robust growth in herbal formulations, particularly in India and China. These findings help stakeholders prioritize product development and distribution strategies.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Key Market Segmentation:

By Product

  • Gel
  • Foam
  • Spray
  • Liquid
  • Wipes
  • Others

By Ingredient Type

  • Alcohol-Based
  • Alcohol-Free
  • Herbal/Natural

By Capacity

  • Travel Size/ Pocket Size (Up to 50 ml)
  • Personal Use (50 ml to 250 ml)
  • Bulk (Above 250 ml)

By Distribution Channel

  • Online
  • Offline
  • Departmental Store
  • Pharmacy Store
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • Others
  • Middle East and Africa
  • UAE
  • Saudi Arabia
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Thailand
  • Indonesia
  • Taiwan
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. HAND SANITIZER MARKET BY PRODUCT

  • 5.1. Introduction
  • 5.2. Gel
  • 5.3. Foam
  • 5.4. Spray
  • 5.5. Liquid
  • 5.6. Wipes
  • 5.7. Others

6. HAND SANITIZER MARKET BY INGREDIENT TYPE

  • 6.1. Introduction
  • 6.2. Alcohol-Based
  • 6.3. Alcohol-Free
  • 6.4. Herbal/Natural

7. HAND SANITIZER MARKET BY CAPACITY

  • 7.1. Introduction
  • 7.2. Travel Size/ Pocket Size (Up to 50 ml)
  • 7.3. Personal Use (50 ml to 250 ml)
  • 7.4. Bulk (Above 250 ml)

8. HAND SANITIZER MARKET BY DISTRIBUTION CHANNEL

  • 8.1. Introduction
  • 8.2. Online
  • 8.3. Offline
    • 8.3.1. Departmental Store
    • 8.3.2. Pharmacy Store
    • 8.3.3. Others

9. HAND SANITIZER MARKET BY GEOGRAPHY

  • 9.1. Introduction
  • 9.2. North America
    • 9.2.1. USA
    • 9.2.2. Canada
    • 9.2.3. Mexico
  • 9.3. South America
    • 9.3.1. Brazil
    • 9.3.2. Argentina
    • 9.3.3. Others
  • 9.4. Europe
    • 9.4.1. Germany
    • 9.4.2. France
    • 9.4.3. United Kingdom
    • 9.4.4. Spain
    • 9.4.5. Others
  • 9.5. Middle East and Africa
    • 9.5.1. Saudi Arabia
    • 9.5.2. UAE
    • 9.5.3. Others
  • 9.6. Asia Pacific
    • 9.6.1. China
    • 9.6.2. India
    • 9.6.3. Japan
    • 9.6.4. South Korea
    • 9.6.5. Indonesia
    • 9.6.6. Thailand
    • 9.6.7. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 10.1. Major Players and Strategy Analysis
  • 10.2. Market Share Analysis
  • 10.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 10.4. Competitive Dashboard

11. COMPANY PROFILES

  • 11.1. Reckitt Benckiser Group plc
  • 11.2. Himalaya Wellness Company
  • 11.3. Unilever Plc.
  • 11.4. ITC Limited
  • 11.5. Godrej Consumer Products Limited
  • 11.6. Dabur India Limited
  • 11.7. Henkel AG & Co. KGaA
  • 11.8. 3M Company
  • 11.9. The Procter & Gamble Company
  • 11.10. S.C. Johnson & Son, Inc.

12. APPENDIX

  • 12.1. Currency
  • 12.2. Assumptions
  • 12.3. Base and Forecast Years Timeline
  • 12.4. Key Benefits for the Stakeholders
  • 12.5. Research Methodology
  • 12.6. Abbreviations