市场调查报告书
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1494786
2030 年洗手液市场预测:按产品、成分、包装、香味、最终用户和地区分類的全球分析Hand Sanitizer Market Forecasts to 2030 - Global Analysis By Product (Gel, Foam, Spray, Liquid, Wipes and Other Products), Ingredient, Packaging, Fragrance, End User and By Geography |
根据Stratistics MRC的数据,2024年全球洗手液市场规模为62.7亿美元,预计2030年将达到113.2亿美元,预测期内复合年增长率为7.8%。
洗手液是含有酒精或其他抗菌剂的液体、凝胶或泡沫,用于杀死或抑製手上微生物的生长。其主要目的是降低透过手与手指接触传播感染疾病的风险,特别是在不可能或不方便用肥皂和水洗手的情况下。当将洗手液涂布在手上并彻底揉搓时,它可以有效杀死细菌和病毒,使其成为保持手部卫生的方便且便携的选择。
根据消费者新闻与商业频道(CNBC)发表的报导,2020 年 3 月美国洗手液销量与 2019 年同周相比增长了 300%。
人们对感染疾病的担忧与日俱增
对感染疾病的日益关注,特别是考虑到最近的全球健康危机,极大地推动了洗手液市场的扩张。人们对卫生意识的不断增强和手部消毒的重要性导致世界各地对洗手液产品的需求增加。随着消费者优先采取预防措施来保护自己免受细菌和病毒的侵害,洗手液在家庭、医疗机构和公共场所等各种环境中的使用量激增,刺激了市场的成长。
环境危害
洗手液可以有效杀死细菌,但其化学成分和处理方法会对环境产生负面影响。三氯生和酒精等成分会污染水源并危害水生生物和生态系统。处置不当会导致污染和垃圾掩埋场堆积。此外,生产过程常常涉及能源消耗和二氧化碳排放。针对永续性议题的监管行动也可能限制某些配方和包装,这可能会进一步阻碍市场扩张。
采取企业卫生倡议
企业卫生倡议的采用在推动洗手液市场的成长中发挥关键作用。随着公司优先考虑员工的健康和安全,职场对洗手液的需求激增。这一趋势不仅促进了更清洁、更健康的环境,也强调了预防传染病措施的重要性。因此,在企业部门致力于维持卫生标准和保护员工健康的推动下,洗手液市场正在大幅扩大。
与替代卫生用品的竞争
洗手液的替代卫生用品包括肥皂和水、消毒湿纸巾和抗菌洗手液。虽然这些替代卫生产品可能对皮肤较温和,对环境的危害也较小,但它们在杀菌方面的效果各不相同。这些产品的可用性和易用性可以引导消费者远离洗手液,特别是在首选或强制执行传统卫生习惯的环境中。因此,洗手液市场面临维持市场占有率和成长的挑战。
COVID-19 的影响
COVID-19大流行大大增加了对洗手液的需求,导致洗手液市场迅速扩大。消费者优先考虑卫生习惯,销售量和产量大幅成长。製造商增加产量以满足不断增长的需求,导致一些地区出现短缺。市场也见证了非接触式分配器和新配方等创新。然而,随着大流行的消退和疫苗接种率的提高,市场成长虽然仍高于疫情前的水平,但由于卫生习惯意识的增强,可能会放缓。
凝胶细分市场预计将在预测期内成为最大的细分市场
凝胶领域预计将出现良好的成长。凝胶洗手液是一种方便、便携的手部卫生解决方案。它们通常含有酒精,在没有肥皂和水的情况下可以有效杀死细菌。它呈凝胶状,因此易于涂布,并且可以均匀地分布在您的手上。非常适合在旅途中使用,可快速干燥,不会留下黏性残留物。在紧凑的包装中,它是保持清洁和防止疾病传播的必备品。
在预测期内,医院/诊所产业预计复合年增长率最高
预计医院和诊所产业在预测期内将出现最高的复合年增长率。洗手液对于医院和诊所的感染控制至关重要。医护人员在与病人接触前后用它来消毒双手,以防止病菌(包括细菌和病毒)的传播。它们被策略性地放置在各种易于到达的位置,包括靠近病床、走廊和入口。适当的手部卫生,包括经常使用洗手液,是医疗机构中降低医疗相关感染风险的重要措施。
由于 COVID-19 大流行等公共卫生问题,预计亚太地区将在预测期内占据最大的市场占有率。推动市场成长的主要因素包括都市化、人口密度和严格的卫生法规。此外,电子商务平台的普及使产品更容易获得。製造商正专注于产品创新和行销策略,以利用这个不断成长的市场,预计在可预见的未来,这种上升趋势将持续下去。
由于消费者对健康和卫生的日益关注以及严格的法规,预计北美在预测期内将呈现最高的复合年增长率。该地区拥有先进的医疗基础设施和普及的手部消毒实践,进一步增加了市场需求。製造商正专注于产品创新,包括环保和亲肤配方,以应对不断变化的消费者偏好。由于卫生仍然是人们关注的焦点,北美洗手液市场预计将持续成长。
According to Stratistics MRC, the Global Hand Sanitizer Market is accounted for $6.27 billion in 2024 and is expected to reach $11.32 billion by 2030 growing at a CAGR of 7.8% during the forecast period. Hand sanitizer is a liquid, gel, or foam containing alcohol or other antimicrobial agents used to kill or inhibit the growth of microorganisms on the hands. Its primary purpose is to reduce the risk of transmitting infectious diseases by hand contact, especially in situations where hand washing with soap and water is unavailable or inconvenient. When applied to the hands and rubbed thoroughly, hand sanitizer effectively kills bacteria and viruses, making it a convenient and portable option for maintaining hand hygiene.
According to an article published by Consumer News and Business Channel (CNBC), in March 2020, hand sanitizer sales in the U.S. went up by 300% as compared to the same week in the year 2019.
Rising concerns about infectious diseases
Growing concerns about infectious diseases, especially in light of recent global health crises, have significantly driven the expansion of the hand sanitizer market. This heightened awareness of hygiene and the importance of hand sanitization have led to increased demand for hand sanitizer products worldwide. Consumers are increasingly prioritizing preventative measures to protect against germs and viruses, leading to a surge in the adoption of hand sanitizers across various settings such as households, healthcare facilities, and public spaces, thereby fueling market growth.
Environmental hazards
Hand sanitizers, while effective in killing germs, pose environmental hazards due to their chemical composition and disposal. Ingredients like triclosan and alcohol can contaminate water sources, harming aquatic life and ecosystems. Improper disposal contributes to pollution and landfill accumulation. Additionally, the production process often involves high energy consumption and carbon emissions. Regulatory measures addressing sustainability concerns may also restrict certain formulations or packaging, further impeding market expansion.
Adoption of corporate hygiene initiatives
The adoption of corporate hygiene initiatives plays a pivotal role in driving the growth of the hand sanitizer market. As companies prioritize employee health and safety, there's a surge in demand for hand sanitizers in workplaces. This trend not only fosters a cleaner and healthier environment but also underscores the importance of preventive measures against contagious illnesses. Consequently, the hand sanitizer market experiences significant expansion, fuelled by the corporate sector's commitment to maintaining hygiene standards and safeguarding employee well-being.
Competition from alternative hygiene products
Alternative hygiene products to hand sanitizers include soap and water, disinfectant wipes, and antimicrobial hand lotions. These alternatives offer varying levels of effectiveness in killing germs while potentially being gentler on the skin and less harmful to the environment. Their availability and ease of use can divert consumers away from hand sanitizers, particularly in settings where traditional hygiene practices are preferred or mandated. As a result, the hand sanitizer market face challenges in maintaining market share and growth.
Covid-19 Impact
The covid-19 pandemic drastically increased demand for hand sanitizers, leading to a surge in the hand sanitizer market. Consumers prioritized hygiene practices, causing a significant uptick in sales and production. Manufacturers ramped up production to meet the heightened demand, resulting in shortages in some regions. The market also witnessed innovations such as touchless dispensers and new formulations. However, as the pandemic wanes and vaccination rates rise, the market may experience a slowdown in growth, albeit remaining higher than pre-pandemic levels due to heightened awareness of hygiene practices.
The gel segment is expected to be the largest during the forecast period
The gel segment is estimated to have a lucrative growth. Hand sanitizer in gel form is a convenient, portable solution for hand hygiene. Typically containing alcohol, it effectively kills germs and bacteria when soap and water aren't readily available. Its gel consistency ensures easy application, spreading evenly across the hands for thorough coverage. Ideal for on-the-go use, it dries quickly without leaving a sticky residue. With its compact packaging, it's a must-have for maintaining cleanliness and preventing the spread of illness.
The hospitals & clinics segment is expected to have the highest CAGR during the forecast period
The hospitals & clinics segment is anticipated to witness the highest CAGR growth during the forecast period. Hand sanitizer is crucial in hospitals and clinics for infection control. Healthcare workers use it to sanitize their hands before and after patient contact to prevent the spread of germs, including bacteria and viruses. It's strategically placed in various locations for easy access, such as near patient beds, in corridors, and at entrances. Proper hand hygiene, including frequent use of hand sanitizer, is an essential measure in healthcare settings to reduce the risk of healthcare-associated infections.
Asia Pacific is projected to hold the largest market share during the forecast period due to public health concerns such as the COVID-19 pandemic. Key factors contributing to market growth include urbanization, population density, and stringent hygiene regulations. Additionally, the proliferation of e-commerce platforms has facilitated product accessibility. Manufacturers are focusing on product innovation and marketing strategies to capitalize on this growing market, which is expected to continue its upward trajectory in the foreseeable future.
North America is projected to have the highest CAGR over the forecast period, owing to increased consumer focus on health and sanitation, coupled with stringent regulations. The region's advanced healthcare infrastructure and widespread adoption of hand sanitizing practices have further propelled market demand. Manufacturers are emphasizing product innovation, including eco-friendly and skin-friendly formulations, to cater to evolving consumer preferences. With sustained emphasis on hygiene, the North American Hand sanitizer market is poised for continued growth.
Key players in the market
Some of the key players profiled in the Hand Sanitizer Market include Unilever PLC, Henkel AG and Company, The Himalaya Drug Company, Procter and Gamble, Bacardi Limited, Reckitt Benckiser Group, CVS Health, The 3M Company, Sanofi S.A., Godrej Consumer Products Limited, SC Johnson, Ecolab, GOJO Industries, L Brands, Vi-Jon, Clorox, Cadila Pharmaceuticals, Marico Limited, Dukes India and Zydus Wellness.
In March 2022, The GOJO Industries brand PURELL(R) launched its latest innovative solutions for consumers - PURELL(R) Advanced Hand Sanitizer Naturals Foam and PURELL(R) Advanced Hand Sanitizer 2in1 Moisturizing Foam. These new formulas are perfect enough to kill 99.99% of most common germs that may cause illness while being gentle on skin - even clinically proven to maintain skin health.
In June 2020, Cadila Pharmaceuticals has launched a range of hand sanitizers, the first batch of the sanitizers will be distributed to health workers, government officials and local community in order to promote safety precautions required in the new normal.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.