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封面
市场调查报告书
商品编码
1800119

全球线上调查软体市场：2025-2030 年预测

Global Online Survey Software Market - Forecasts fom 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 148 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

线上调查软体市场预计将从 2025 年的 156.86 亿美元成长到 2030 年的 361.95 亿美元，复合年增长率为 18.20%。

线上调查软体能够更深入了解消费者偏好、品牌认知和市场趋势，帮助企业改善行销策略。全球网路存取的扩张，尤其是透过智慧型手机，推动了市场发展，使企业能够接触更广泛的受众并收集切实可行的洞察。社群媒体平台的普及为瞄准利基市场和多元化客户群创造了新的机会，从而提升了线上调查的有效性。此外，调查工具的产品发布和技术进步，透过提供用户友好且高效的数据收集解决方案，也推动了市场的成长。

全球网路普及率

网路调查软体市场的主要驱动力是高速网路的普及，尤其是随着5G网路的推出。这项技术飞跃将使企业能够收集即时客户回馈，扩大覆盖范围并改善决策。快速且经济高效地进行调查的能力正在支撑市场成长，因为企业可以利用这些工具在动态市场中保持竞争力。

目录

第一章执行摘要

第二章市场概述

  • 市场概览
  • 市场定义
  • 调查范围
  • 市场区隔

第三章 经营状况

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策法规
  • 策略建议

第四章 技术展望

5. 全球线上调查软体市场（按产品）

  • 介绍
  • 一次性计费
  • 部分索赔
  • 付款时间

6. 全球线上调查软体市场（按应用）

  • 介绍
  • 零售
  • 市场研究
  • 卫生保健
  • 金融服务
  • 製造业

7. 全球线上调查软体市场（按最终用户）

  • 介绍
  • 个人
  • 公司

8. 全球线上调查软体市场（按地区）

  • 介绍
  • 北美洲
    • 按产品
    • 按用途
    • 按最终用户
    • 按国家
      • 美国
      • 加拿大
      • 墨西哥
  • 南美洲
    • 按产品
    • 按用途
    • 按最终用户
    • 按国家
      • 巴西
      • 阿根廷
      • 其他的
  • 欧洲
    • 按产品
    • 按用途
    • 按最终用户
    • 按国家
      • 德国
      • 法国
      • 英国
      • 西班牙
      • 其他的
  • 中东和非洲
    • 按产品
    • 按用途
    • 按最终用户
    • 按国家
      • 沙乌地阿拉伯
      • 阿拉伯聯合大公国
      • 其他的
  • 亚太地区
    • 按产品
    • 按用途
    • 按最终用户
    • 按国家
      • 中国
      • 印度
      • 日本
      • 韩国
      • 印尼
      • 泰国
      • 台湾
      • 其他的

第九章：竞争格局及分析

  • 主要企业和策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作
  • 竞争对手仪表板

第十章：公司简介

  • Zoho Corporation Pvt. Ltd
  • Medallia
  • Forsta
  • Inqwise
  • SurveyMonkey（STG Partners, LLC）
  • Campaign Monitor
  • QuestionPro Survey Software
  • Qualtrics（Silver Lake Technology Management）
  • Snap Surveys Ltd
  • Alchemer

第十一章 附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要利益
  • 调查方法
  • 简称
简介目录
Product Code: KSI061610749

The Global Online Survey Software Market is expected to grow from USD 15.686 billion in 2025 to USD 36.195 billion in 2030, at a CAGR of 18.20%.

Online survey software facilitates a deeper understanding of consumer preferences, brand perception, and market trends, enabling businesses to refine marketing strategies. The market is propelled by the global expansion of internet access, particularly through smartphones, which allows companies to reach broader audiences and gather actionable insights. The proliferation of social media platforms has created new opportunities for targeting niche and diverse customer segments, enhancing the effectiveness of online surveys. Additionally, product launches and technological advancements in survey tools are boosting market growth by offering user-friendly, efficient solutions for data collection.

Global Internet Penetration

A key driver of the online survey software market is the widespread adoption of high-speed internet, particularly with the rollout of 5G networks. This technological leap allows companies to gather real-time customer feedback, expanding their reach and improving decision-making. The ability to conduct surveys quickly and cost-effectively supports market growth, as businesses leverage these tools to stay competitive in dynamic markets.

Market Segmentation

By Application

The retail sector is a major growth driver for online survey software, fueled by the booming e-commerce industry. Retailers rely on surveys to understand consumer preferences, optimize inventory, and enhance customer experiences. The need for recurring consumer data to inform stocking decisions and marketing strategies positions online surveys as a critical tool in this sector. The efficiency of web-based surveys, combined with their low cost, makes them indispensable for retailers aiming to stay agile in a competitive landscape.

Geographical Outlook

North America dominates the global online survey software market, driven by its advanced technological infrastructure and early adoption of digital tools. High internet penetration and widespread social media use, particularly on platforms like Facebook and Instagram, amplify demand for survey software. The region's robust education and workplace programs further support market growth by promoting the use of surveys for consumer and employee insights. The presence of major market players and a culture of innovation contribute to North America's leadership, with industries leveraging surveys to track market trends and consumer behavior effectively.

Competitive and Strategic Insights

The online survey software market is characterized by intense competition and continuous innovation. Companies are focusing on developing intuitive, scalable survey platforms to meet diverse industry needs. The integration of advanced analytics and AI-driven insights enhances the value of survey tools, enabling businesses to extract deeper market intelligence. The growing reliance on social media for consumer engagement further drives demand, as retailers and other sectors use surveys to refine marketing strategies and improve product offerings.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2020 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Global Online Survey Software Market Segmentation

By Product

  • One Time Charge
  • Partially Charge
  • Time to Pay

By Application

  • Retail
  • Media Research
  • Healthcare
  • Financial Service
  • Manufacturing

By End-User

  • Individual
  • Businesses

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • UAE
  • Israel
  • Saudi Arabia
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Taiwan
  • Thailand
  • Indonesia
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL ONLINE SURVEY SOFTWARE MARKET BY PRODUCT

  • 5.1. Introduction
  • 5.2. One Time Charge
  • 5.3. Partially Charge
  • 5.4. Time To Pay

6. GLOBAL ONLINE SURVEY SOFTWARE MARKET BY APPLICATION

  • 6.1. Introduction
  • 6.2. Retail
  • 6.3. Market Research
  • 6.4. Healthcare
  • 6.5. Financial Services
  • 6.6. Manufacturing

7. GLOBAL ONLINE SURVEY SOFTWARE MARKET BY END-USER

  • 7.1. Introduction
  • 7.2. Individual
  • 7.3. Businesses

8. GLOBAL ONLINE SURVEY SOFTWARE MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. By Product
    • 8.2.2. By Application
    • 8.2.3. By End-User
    • 8.2.4. By Country
      • 8.2.4.1. USA
      • 8.2.4.2. Canada
      • 8.2.4.3. Mexico
  • 8.3. South America
    • 8.3.1. By Product
    • 8.3.2. By Application
    • 8.3.3. By End-User
    • 8.3.4. By Country
      • 8.3.4.1. Brazil
      • 8.3.4.2. Argentina
      • 8.3.4.3. Others
  • 8.4. Europe
    • 8.4.1. By Product
    • 8.4.2. By Application
    • 8.4.3. By End-User
    • 8.4.4. By Country
      • 8.4.4.1. Germany
      • 8.4.4.2. France
      • 8.4.4.3. United Kingdom
      • 8.4.4.4. Spain
      • 8.4.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. By Product
    • 8.5.2. By Application
    • 8.5.3. By End-User
    • 8.5.4. By Country
      • 8.5.4.1. Saudi Arabia
      • 8.5.4.2. UAE
      • 8.5.4.3. Others
  • 8.6. Asia Pacific
    • 8.6.1. By Product
    • 8.6.2. By Application
    • 8.6.3. By End-User
    • 8.6.4. By Country
      • 8.6.4.1. China
      • 8.6.4.2. India
      • 8.6.4.3. Japan
      • 8.6.4.4. South Korea
      • 8.6.4.5. Indonesia
      • 8.6.4.6. Thailand
      • 8.6.4.7. Taiwan
      • 8.6.4.8. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Zoho Corporation Pvt. Ltd
  • 10.2. Medallia
  • 10.3. Forsta
  • 10.4. Inqwise
  • 10.5. SurveyMonkey (STG Partners, LLC)
  • 10.6. Campaign Monitor
  • 10.7. QuestionPro Survey Software
  • 10.8. Qualtrics (Silver Lake Technology Management)
  • 10.9. Snap Surveys Ltd
  • 10.10. Alchemer

11. APPENDIX

  • 11.1. Currency
  • 11.2. Assumptions
  • 11.3. Base and Forecast Years Timeline
  • 11.4. Key Benefits for the Stakeholders
  • 11.5. Research Methodology
  • 11.6. Abbreviations