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市场调查报告书
商品编码
1824481
全球互联农业市场:2025-2030 年预测Global Connected Agriculture Market - Forecasts from 2025 to 2030 |
互联农业市场预计将从 2025 年的 54.55 亿美元成长到 2030 年的 140.96 亿美元,复合年增长率为 20.91%。
互联农业利用物联网、人工智慧、巨量资料分析和行动连线等数位技术来提高农业生产力、永续性和市场进入。整合物联网感测器、云端平台、无人机和农场管理软体可以实现即时数据收集和数据主导的决策,从而优化资源利用率和作物产量。互联农业市场是农业科技领域的一部分,预计到 2024 年价值将达到 2,738 亿美元,并且由于粮食需求增加、技术进步和政府支持而快速增长。主要应用包括精密农业、智慧温室、牲畜监控和供应链管理,适用于各种规模的农场。虽然农村地区高成本和数位素养有限等挑战可能会阻碍广泛采用,但人工智慧和连结性的创新正在推动市场扩张。
市场趋势
互联农业市场正透过永续的气候智慧型农业方法的进步来应对气候变迁和水资源短缺等环境挑战。物联网赋能的精密农业和人工智慧主导的分析技术优化了水、养分和农药的使用,而机器人和自动化则解决了劳动力短缺的问题。再生农业解决方案促进了土壤健康和生物多样性,精准葡萄栽培则增强了葡萄园管理。交易和支付系统等行动平台改善了农民的市场进入和金融包容性,尤其是在偏远地区。推动这一市场的是智慧型手机的日益普及,到2024年,全球智慧型手机用户将达到68亿,使人们能够获取有关天气、土壤和价格的即时数据。然而,农村地区的基础设施缺口和高昂的部署成本为这些技术的推广带来了挑战。
成长动力
全球粮食需求不断成长
预计到2050年,全球人口将达到98亿,这将需要粮食产量从21亿吨增加到30亿吨,这是一个主要的驱动因素。物联网感测器和精密农业等互联农业技术将提高产量,解决粮食安全问题,进而推动市场成长。
技术进步
物联网、人工智慧和云端运算领域的创新实现了即时数据分析和自动化。例如,Taranis 于 2024 年 7 月推出的基于人工智慧的生成式农业引擎,整合了多模态数据,以优化农场管理,提高产量和永续性。
政府支持
美国农业部于 2023 年向精密农业投资 5 亿美元,印度于 2024 年 8 月启动国家害虫监测系统 (NPSS) 等政府倡议正在透过补贴和数位平台推动精准农业的应用,将农民与害虫管理解决方案联繫起来。
致力于永续性
气候变迁和资源稀缺正在推动对智慧灌溉和土壤感测器的需求,这些感测器透过优化资源利用和减少环境影响来实现永续性目标。
市场限制
物联网感测器、无人机和云端平台的高昂初始成本对于小农户来说可能是难以承受的,而农村地区有限的数位素养和较差的网路连接阻碍了其采用并限制了市场发展,尤其是在新兴经济体中。
地理视角
北美洲
北美凭藉其先进的技术基础设施和精密农业的广泛应用,引领着互联农业市场。美国凭藉迪尔公司(Deere & Company)的人工智慧自动驾驶拖拉机(2023年)和天宝(Trimble)的精密农业解决方案等创新技术占据主导地位。包括美国农业部(2023年)提供的5亿美元拨款在内的政府支持正在推动其应用。加拿大和墨西哥分别凭藉智慧灌溉和市场邻近性,在贸易和行动资讯领域占据主导地位。
亚太地区
亚太地区是成长最快的市场,这得益于中国和印度庞大的农业基地。中国将利用阿里巴巴ET农业大脑(将于2023年扩展)等人工智慧平台,而印度的NPSS(将于2024年8月推出)将透过行动应用程式为1000万农民提供病虫害管理服务。高智慧型手机普及率以及印度「数位农业使命」(2021-2025)等措施将推动行动智慧和小额贷款产业的发展。
在不断增长的粮食需求、技术进步和政府支持的推动下,互联农业市场正在透过物联网、人工智慧和自动化技术革新农业。北美和亚太地区正引领这一趋势,其中亚太地区凭藉其庞大的农业基础和数位化应用正在快速成长。高成本和基础设施缺口等挑战亟待解决。行业相关人员应关注可扩展且经济高效的解决方案、农民教育以及利用政府措施来抓住市场机会。
它有什么用途?
产业与市场考量、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本支出决策、法律规范与影响、新产品开发、竞争影响
图表目录
表格列表
The connected agriculture market will grow at a CAGR of 20.91% to be valued at USD 14.096 billion in 2030 from USD 5.455 billion in 2025.
Connected agriculture leverages digital technologies like IoT, AI, big data analytics, and mobile connectivity to enhance farming productivity, sustainability, and market access. By integrating IoT sensors, cloud platforms, drones, and farm management software, it enables real-time data collection and data-driven decisions, optimizing resource use and crop yields. The global connected agriculture market, part of the $273.8 billion AgTech sector in 2024, is growing rapidly due to rising food demand, technological advancements, and government support. Key applications include precision farming, smart greenhouses, livestock monitoring, and supply chain management, catering to farms of all sizes. Challenges such as high costs and limited digital literacy in rural areas may hinder adoption, but innovations in AI and connectivity are driving market expansion.
Market Trends
The connected agriculture market is advancing through sustainable and climate-smart farming practices, addressing environmental challenges like climate variability and water scarcity. IoT-enabled precision farming and AI-driven analytics optimize water, nutrient, and pesticide use, while robotics and automation address labor shortages. Regenerative agriculture solutions promote soil health and biodiversity, and precision viticulture enhances vineyard management. Mobile-based platforms, such as trading and payment systems, improve market access and financial inclusion for farmers, particularly in remote areas. The market is supported by growing smartphone penetration, with 6.8 billion global subscriptions in 2024, enabling access to real-time data on weather, soil, and prices. However, infrastructure gaps in rural regions and high implementation costs pose challenges to scaling these technologies.
Growth Drivers
Rising Global Food Demand
The projected global population of 9.8 billion by 2050, requiring a rise in cereal production to 3 billion tonnes from 2.1 billion, is a primary driver. Connected agriculture technologies, such as IoT sensors and precision farming, boost yields to address food security, driving market growth.
Technological Advancements
Innovations in IoT, AI, and cloud computing enable real-time data analysis and automation. For instance, Taranis's generative AI-powered agronomy engine, launched in July 2024, integrates multimodal data to optimize farm management, enhancing yields and sustainability.
Government Support
Government initiatives, such as the U.S. Department of Agriculture's $500 million investment in precision agriculture in 2023 and India's National Pest Surveillance System (NPSS) launched in August 2024, promote adoption through subsidies and digital platforms, connecting farmers to pest management solutions.
Sustainability Imperatives
Climate change and resource scarcity drive demand for smart irrigation and soil sensors, aligning with sustainability goals by optimizing resource use and reducing environmental impact.
Market Restraints
High initial costs for IoT sensors, drones, and cloud platforms can be prohibitive for smallholder farmers. Limited digital literacy in rural areas and inadequate internet connectivity hinder adoption, particularly in developing regions, limiting market reach.
Geographical Outlook
North America
North America leads the connected agriculture market, driven by advanced technological infrastructure and widespread precision agriculture adoption. The U.S. dominates with innovations like Deere & Company's AI-powered autonomous tractors (2023) and Trimble's precision farming solutions. Government support, including $500 million from the USDA in 2023, bolsters adoption. Canada and Mexico contribute through smart irrigation and market proximity, respectively, with trading and mobile information segments dominating.
Asia Pacific
Asia Pacific is the fastest-growing market, fueled by large agricultural bases in China and India. China leverages AI platforms like Alibaba's ET Agricultural Brain (expanded in 2023), while India's NPSS (August 2024) connects 10 million farmers to pest management via mobile apps. High smartphone penetration and initiatives like India's Digital Agriculture Mission (2021-2025) drive mobile information and micro-lending segments.
The connected agriculture market is transforming farming through IoT, AI, and automation, driven by rising food demand, technological advancements, and government support. North America and Asia Pacific lead, with the latter growing fastest due to its vast agricultural base and digital adoption. Challenges like high costs and infrastructure gaps must be addressed. Industry stakeholders should focus on scalable, cost-effective solutions, farmer education, and leveraging government initiatives to capitalize on market opportunities.
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