农业软体市场报告：趋势、预测和竞争分析（至 2031 年）

未来全球农业软体市场很可能在精密农业、牲畜追踪和监控、智慧温室和精准林业市场中看到机会。预计到 2031 年全球农业软体市场规模将达到 66 亿美元，2025 年至 2031 年的复合年增长率为 11.4%。该市场的主要驱动力是人口成长产生的巨大需求、农民对温室环境自动监控和控制的好处的认识不断提高、以及全球对粮食的需求不断增长。

• 根据 Lucintel 的预测，基于部署方法，云端领域预计在预测期内将实现高速成长。
• 从应用角度来看，精密农业预计仍将占据最大的份额。
• 根据地区划分，由于政府采取措施推动精密农业，预计北美在预测期内仍将是最大的地区。

农业软体市场的策略性成长机会

技术进步和不断变化的农业需求推动着农业软体市场提供了各种成长机会。这些机会为各种应用的扩展和创新提供了潜力。

• 精密农业：精密农业软体具有巨大的成长潜力，它使用资料分析和物联网来优化农业运作。这一机会将有助于提高作物产量和资源管理，满足现代农业精准化的需求。
• 农场管理系统：简化农场运作各方面的综合农场管理系统的需求很高。这使得种植、收穫和资源分配的管理更加有效，从而提高整体农场生产力。
• 农村地区的行动解决方案：为农村和服务不足的地区开发基于行动的农业软体存在成长机会。这些解决方案为小农户提供了必要的资讯和工具，以提高他们的生产力和资源取得能力。
• 资料分析平台：提供先进的资料分析平台来分析大量农业资料的机会越来越多。这一成长机会透过资料主导的洞察力支持更好的决策和业务效率。
• 永续农业解决方案：支援永续农业的软体解决方案的开发变得越来越重要。这项成长机会符合全球永续性目标，并满足了环境友善农业实践的需求。

这些策略性成长机会正在透过提高精度、效率和可访问性来重塑农业软体市场。这些促进了创新并满足了农业部门不断变化的需求。

农业软体市场驱动因素与挑战

农业软体市场受到与技术进步、经济因素和监管条件相关的各种驱动因素​​和挑战的影响。了解这些因素对于驾驭市场动态至关重要。

农业软体市场受以下因素驱动：

• 技术进步：人工智慧、物联网和资料分析的创新将推动农业软体的应用。这些技术提高了农业经营的效率、生产力和决策能力。
• 精密农业需求不断增长：精密农业对优化资源利用率和提高作物产量的需求不断增长，推动了对先进农业软体解决方案的需求。
• 行动和云端技术的扩展：行动和云端基础技术的兴起将提高可近性和灵活性，加速农民对农业软体的采用。
• 关注永续性：对永续农业实践的日益关注推动了对支持环境友善和资源高效农业的软体解决方案的需求。
• 政府支持和资金：政府对农业技术和创新的倡议和资金正在帮助开发和采用先进的农业软体解决方案。

农业软体市场面临的挑战是：

• 开发成本高：包括人工智慧和物联网技术在内的先进农业软体的开发成本可能很高，这对小型开发商和农民构成了挑战。
• 资料安全问题：确保农业资料的安全和隐私是一项挑战，资料外洩可能会影响农场营运和决策。
• 法规遵循：对于软体开发人员和使用者来说，满足有关资料使用和农业实践的复杂监管要求是一个挑战。
• 与现有系统的整合：将新的软体解决方案与现有的农场管理系统整合可能很复杂，并且需要进行重大调整。
• 农村地区网路连线有限：农村地区网路存取有限会阻碍云端基础和行动的农业软体解决方案的采用和有效性。

农业软体市场的关键驱动因素和挑战反映了技术、经济和监管因素的动态组合。应对这些挑战并利用驱动因素对于实现该行业的成长和创新至关重要。

目录

第一章执行摘要

第 2 章全球农业软体市场：市场动态

• 简介、背景和分类
• 供应链
• 产业驱动因素与挑战

第 3 章 市场趋势与预测分析（2019-2031）

• 宏观经济趋势（2019-2024）与预测（2025-2031）
• 全球农业软体市场趋势（2019-2024）与预测（2025-2031）
• 全球农业软体市场（依部署方式划分）
  • 云
  • 本地
• 全球农业软体市场（按应用划分）
  • 精密农业
  • 牲畜追踪和监控
  • 智慧温室
  • 精准林业
  • 其他的

第 4 章区域市场趋势与预测分析（2019-2031 年）

• 全球农业软体市场（按区域）
• 北美农业软体市场
• 欧洲农业软体市场
• 亚太农业软体市场
• 世界其他地区农业软体市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 全球农业软体市场按部署类型分類的成长机会
  • 全球农业软体市场成长机会（按应用）
  • 全球农业软体市场各区域成长机会
• 全球农业软体市场的新趋势
• 战略分析
  • 新产品开发
  • 全球农业软体市场产能扩张
  • 全球农业软体市场的企业合併
  • 认证和许可

第七章主要企业简介

• Trimble
• AGRIVI
• Oracle Corporation
• Conservis
• Farmbrite
• Deere & Company
• Ag Leader Technology Incorporated

The future of the global agriculture software market looks promising with opportunities in precision farming, livestock tracking and monitoring, smart greenhouse, and precision forestry markets. The global agriculture software market is expected to reach an estimated $6.6 billion by 2031 with a CAGR of 11.4% from 2025 to 2031. The major drivers for this market are the increasing population creating significant demand, growing awareness among farmers towards the benefits of automatic monitoring and control of the greenhouse environment, and rising food demand across the globe.

• Lucintel forecasts that, within the deployment type category, the cloud segment is expected to witness higher growth over the forecast period.
• Within the application category, precision farming will remain the largest segment.
• In terms of region, North America will remain the largest region over the forecast period due to government initiatives to boost precision farming in the region.

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Emerging Trends in the Agriculture Software Market

The agriculture software market is experiencing transformative trends driven by technological innovation and changing agricultural practices. These trends are reshaping how farming operations are managed and optimized, contributing to more efficient and sustainable agriculture.

• Integration of Artificial Intelligence (AI): AI technologies are being integrated into agriculture software to enhance predictive analytics and decision-making. This trend improves crop yield forecasting, pest detection, and resource management, leading to more efficient farming practices.
• Adoption of Internet of Things (IoT): IoT sensors and devices are increasingly used in agriculture software to monitor soil conditions, weather, and crop health in real time. This trend supports precision agriculture by providing actionable insights for better farm management.
• Growth of Mobile and Cloud-Based Solutions: Mobile and cloud-based agriculture software is gaining popularity, offering farmers access to tools and data from anywhere. This trend improves accessibility, data management, and collaboration among farm stakeholders.
• Focus on Data-Driven Farming: There is a growing emphasis on leveraging big data analytics in agriculture software to optimize farming practices. This trend involves analyzing large datasets to improve crop management, resource allocation, and operational efficiency.
• Development of Integrated Farm Management Systems: Integrated software solutions are being developed to manage all aspects of farm operations, from planting to harvesting. This trend streamlines farm management processes and enhances overall efficiency.

These trends are driving innovation and efficiency in the agriculture software market, enabling more precise and data-driven farming practices. They are transforming how farms operate, leading to increased productivity and sustainability.

Recent Developments in the Agriculture Software Market

Recent developments in the agriculture software market highlight advancements in technology and increased adoption of digital tools. These innovations are enhancing farm management and operational efficiency across various applications.

• AI-Enhanced Crop Management Tools: Recent advancements include AI-powered tools for crop management, offering improved accuracy in predicting yield and managing pests. This development helps farmers make data-driven decisions and optimize crop production.
• IoT Integration for Real-Time Monitoring: The integration of IoT sensors in agriculture software enables real-time monitoring of environmental conditions and crop health. This development supports precision farming by providing timely and actionable data.
• Cloud-Based Farm Management Solutions: The adoption of cloud-based solutions is growing, allowing farmers to access and manage farm data from any location. This development enhances data accessibility and collaboration among farm operators.
• Mobile Apps for Smallholder Farmers: New mobile applications are being introduced to support smallholder farmers with real-time information on weather, market prices, and best practices. This development helps improve productivity and decision-making for smaller farms.
• Advanced Data Analytics Platforms: The development of advanced data analytics platforms is helping farmers analyze large datasets to optimize farm operations. This includes better resource allocation, crop management, and operational efficiency.

These developments are driving significant improvements in the agriculture software market, enhancing efficiency, data management, and productivity. They reflect a broader trend towards digitalization and technological integration in agriculture.

Strategic Growth Opportunities for Agriculture Software Market

The agriculture software market presents various growth opportunities driven by technological advancements and evolving agricultural needs. These opportunities offer potential for expansion and innovation across different applications.

• Precision Agriculture: There is significant growth potential in precision agriculture software, which uses data analytics and IoT to optimize farming practices. This opportunity supports improved crop yields and resource management, addressing the demand for precision in modern farming.
• Farm Management Systems: Integrated farm management systems that streamline all aspects of farm operations are in high demand. This opportunity allows for efficient management of planting, harvesting, and resource allocation, enhancing overall farm productivity.
• Mobile Solutions for Rural Areas: Developing mobile-based agriculture software for rural and underserved areas presents growth opportunities. These solutions provide essential information and tools to smallholder farmers, improving their productivity and access to resources.
• Data Analytics Platforms: There is a growing opportunity to offer advanced data analytics platforms that analyze large volumes of agricultural data. This growth opportunity supports better decision-making and operational efficiency through data-driven insights.
• Sustainable Farming Solutions: The development of software solutions that support sustainable farming practices is increasingly important. This opportunity aligns with global sustainability goals and addresses the need for environmentally friendly agricultural practices.

These strategic growth opportunities are reshaping the agriculture software market by enhancing precision, efficiency, and accessibility. They are driving innovation and addressing the evolving needs of the agricultural sector.

Agriculture Software Market Driver and Challenges

The agriculture software market is influenced by various drivers and challenges related to technological advancements, economic factors, and regulatory conditions. Understanding these factors is essential for navigating the market dynamics.

The factors responsible for driving the agriculture software market include:

• Technological Advancements: Innovations in AI, IoT, and data analytics drive the adoption of agriculture software. These technologies improve efficiency, productivity, and decision-making in farming operations.
• Increased Demand for Precision Farming: The growing need for precision agriculture to optimize resource use and increase crop yields fuels the demand for advanced agriculture software solutions.
• Expansion of Mobile and Cloud Technologies: The rise of mobile and cloud-based technologies enhances accessibility and flexibility, driving the adoption of agriculture software among farmers.
• Focus on Sustainability: The emphasis on sustainable farming practices creates demand for software solutions that support environmentally friendly and resource-efficient agriculture.
• Government Support and Funding: Government initiatives and funding for agricultural technology and innovation support the development and adoption of advanced agriculture software solutions.

Challenges in the agriculture software market are:

• High Development Costs: The cost of developing advanced agriculture software, including AI and IoT technologies, can be high, posing a challenge for smaller developers and farmers.
• Data Security Concerns: Ensuring the security and privacy of agricultural data is a challenge, as data breaches can impact farm operations and decision-making.
• Regulatory Compliance: Navigating complex regulatory requirements for data usage and agricultural practices can be challenging for software developers and users.
• Integration with Existing Systems: Integrating new software solutions with existing farm management systems can be complex and may require significant adjustments.
• Limited Internet Connectivity in Rural Areas: Limited internet access in rural areas can hinder the adoption and effectiveness of cloud-based and mobile agriculture software solutions.

The major drivers and challenges in the agriculture software market reflect a dynamic interplay of technological, economic, and regulatory factors. Addressing these challenges while leveraging drivers is crucial for achieving growth and innovation in the sector.

List of Agriculture Software Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies agriculture software companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the agriculture software companies profiled in this report include-

• Trimble
• AGRIVI
• Oracle Corporation
• Conservis
• Farmbrite
• Deere & Company
• Ag Leader Technology Incorporated

Agriculture Software by Segment

The study includes a forecast for the global agriculture software market by deployment type, application, and region.

Agriculture Software Market by Deployment Type [Analysis by Value from 2019 to 2031]:

• Cloud
• On-Premise

Agriculture Software Market by Application [Analysis by Value from 2019 to 2031]:

• Precision Farming
• Livestock Tracking and Monitoring
• Smart Greenhouse
• Precision Forestry
• Others

Agriculture Software Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Agriculture Software Market

Major players in the market are expanding their operations and forming strategic partnerships to strengthen their positions. The below image highlights recent developments by major agriculture software producers in key regions: the USA, China, India, Japan, and Germany.

• USA: In the United States, there is a significant push towards integrating AI and machine learning in agriculture software. These technologies are enhancing predictive analytics for crop management and optimizing resource use, leading to more efficient and sustainable farming practices.
• China: In China, the focus is on expanding the use of agriculture software for precision farming. Recent developments include the integration of satellite imagery and IoT sensors to improve crop monitoring and yield forecasting, supporting the country's large-scale farming operations.
• Germany: In Germany, agriculture software advancements are centered on sustainability and efficiency. New software solutions are incorporating features for precise resource management and compliance with environmental regulations, reflecting Germany's commitment to sustainable agriculture practices.
• India: In India, there is a growing adoption of mobile-based agriculture software to support small and medium-sized farms. These solutions provide access to real-time weather data, market prices, and expert advice, helping farmers make informed decisions and improve productivity.
• Japan: In Japan, agriculture software is increasingly focused on automation and robotics. Recent developments include software that supports automated planting, harvesting, and crop monitoring, aimed at addressing labor shortages and enhancing efficiency in the country's high-tech agriculture sector.

Features of the Global Agriculture Software Market

Market Size Estimates: Agriculture software market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Agriculture software market size by deployment type, application, and region in terms of value ($B).

Regional Analysis: Agriculture software market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different deployment types, applications, and regions for the global agriculture software market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the global agriculture software market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the agriculture software market by deployment type (cloud and on-premise), application (precision farming, livestock tracking and monitoring, smart greenhouse, precision forestry, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Agriculture Software Market: Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Agriculture Software Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Agriculture Software Market by Deployment Type
  • 3.3.1: Cloud
  • 3.3.2: On-Premise
• 3.4: Global Agriculture Software Market by Application
  • 3.4.1: Precision Farming
  • 3.4.2: Livestock Tracking and Monitoring
  • 3.4.3: Smart Greenhouse
  • 3.4.4: Precision Forestry
  • 3.4.5: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Agriculture Software Market by Region
• 4.2: North American Agriculture Software Market
  • 4.2.1: North American Agriculture Software Market by Deployment Type: Cloud and On-Premise
  • 4.2.2: North American Agriculture Software Market by Application: Precision Farming, Livestock Tracking and Monitoring, Smart Greenhouse, Precision Forestry, and Others
• 4.3: European Agriculture Software Market
  • 4.3.1: European Agriculture Software Market by Deployment Type: Cloud and On-Premise
  • 4.3.2: European Agriculture Software Market by Application: Precision Farming, Livestock Tracking and Monitoring, Smart Greenhouse, Precision Forestry, and Others
• 4.4: APAC Agriculture Software Market
  • 4.4.1: APAC Agriculture Software Market by Deployment Type: Cloud and On-Premise
  • 4.4.2: APAC Agriculture Software Market by Application: Precision Farming, Livestock Tracking and Monitoring, Smart Greenhouse, Precision Forestry, and Others
• 4.5: ROW Agriculture Software Market
  • 4.5.1: ROW Agriculture Software Market by Deployment Type: Cloud and On-Premise
  • 4.5.2: ROW Agriculture Software Market by Application: Precision Farming, Livestock Tracking and Monitoring, Smart Greenhouse, Precision Forestry, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Agriculture Software Market by Deployment Type
  • 6.1.2: Growth Opportunities for the Global Agriculture Software Market by Application
  • 6.1.3: Growth Opportunities for the Global Agriculture Software Market by Region
• 6.2: Emerging Trends in the Global Agriculture Software Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Agriculture Software Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Agriculture Software Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Trimble
• 7.2: AGRIVI
• 7.3: Oracle Corporation
• 7.4: Conservis
• 7.5: Farmbrite
• 7.6: Deere & Company
• 7.7: Ag Leader Technology Incorporated