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市场调查报告书
商品编码
1825304

和牛市：2025-2030 年预测

Wagyu Beef Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 155 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

和多头市场预计将从 2025 年的 58.37 亿美元成长到 2030 年的 82.69 亿美元，复合年增长率为 7.21%。

和牛是日本的高端牛肉产品，以其独特的大理石花纹和上乘的品质而闻名，在全球市场上价格不菲。这种备受追捧的蛋白质产品在国际上享有盛誉，并销往美国、英国和法国等主要市场。在日本，和牛有不同地区名称，包括神户牛、松阪牛、牛和米泽牛，每种名称都有独特的品质属性和市场定位。

神户牛肉的高脂肪含量，加上其优质的品质，使其口感和风味远超普通牛肉。这一定位使和牛成为高端食品，吸引追求卓越用餐体验的挑剔消费者。

市场驱动因素与消费者趋势

消费者愿意投资富含必需营养素的高品质食品，这是和牛市需求的主要驱动力。消费者对食品选择的意识不断增强，为兼具美味和营养价值的优质蛋白质产品创造了机会。注重健康的消费者群尤其对兼具偏好和营养价值的产品感兴趣。

美食产品市场的成长和精緻餐饮文化的扩张极大地推动了和牛市场的成长。五星级饭店和高级餐厅越来越青睐和牛，因为它们品质上乘，并且能够完美搭配菜餚。专业餐饮服务业的这种趋势正在创造持续的需求，并提升和牛的市场知名度。

健康益处和营养状况

研究表明，与其他牛肉品种相比，和牛的单元不饱和脂肪酸与饱和脂肪酸的比例更高。硬脂酸约占和牛总脂肪的40%，据报道具有降低胆固醇的功效。与传统牛肉产品相比，和牛丰富的大理石花纹特征使其营养价值和健康益处更高。

和牛的共轭亚麻油酸 (CLA) 含量高，比其他牛种高出约 30%，这是其关键的差异化优势。 CLA 脂肪酸有助于控制体重，同时也能带来额外的健康益处。这种营养价值吸引了注重健康的消费者，他们愿意为所谓的健康益处支付高价。

其独特的黄油风味、非凡的柔软度和独特的质地创造了无与伦比的饮食体验，并证明了其在挑剔的消费者中的高价是合理的——这些特点促使世界各地的美食厨师和高级餐厅采用它，支持了市场的持续扩张。

市场挑战与限制因素

高昂的价格是限制和牛市广泛普及的主要因素。次级部位，如牛腹肉和牛侧腹肉，每份300克的价格超过25英镑，而顶级部位则高达每公斤150英镑，一般消费者难以负担。

如此高昂的价格反映了和牛为了获得其独特的品质而需要的集约化饲养方式。全球通膨趋势加剧了消费者的购买力挑战，限制了其在价格敏感型消费群中的市场渗透。

区域市场动态

亚太地区凭藉日本作为和牛的发源地，占据市场主导地位。该地区的高产能支撑着强劲的国内需求，同时也带来了出口机会。个人收入的提高、快速的都市化以及对美食日益增长的需求，正在扩大该地区消费者获得优质牛肉产品的管道。

市场参与企业的涌现和豪华酒店业的蓬勃发展，正在支撑该地区市场的发展。韩国、日本和澳洲等国家的牛肉消费率较高，创造了有利的市场条件。主要区域市场包括中国大陆、日本、韩国、台湾和泰国，每个市场都呈现独特的消费模式和成长机会。

产业展望

消费者对高端和奢侈食品的偏好不断变化，加上电商平台的日益普及，为和牛市的成长创造了有利的市场条件。儘管价格受到限制，但健康意识的提升、美食潮流的兴起以及不断增长的可支配收入等因素仍支撑着和牛市场的持续扩张。

本报告的主要优点

  • 深刻分析：获得涵盖主要和新兴地区的深入市场洞察，重点关注客户群、政府政策和社会经济因素、消费者偏好、垂直行业和其他细分市场。
  • 竞争格局：了解主要企业所采用的策略策略，并了解正确策略的市场渗透潜力。
  • 市场趋势和驱动因素：探索动态因素和关键市场趋势以及它们将如何影响未来的市场发展。
  • 可行的建议：利用洞察力来制定策略决策，在动态环境中开闢新的业务流和收益。
  • 受众广泛：对于新兴企业、研究机构、顾问、中小企业和大型企业来说，既有利又划算。

它有什么用途？

产业与市场考量、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本支出决策、法律规范与影响、新产品开发、竞争影响

调查范围

  • 2022 年至 2024 年的历史数据和 2025 年至 2030 年的预测数据
  • 成长机会、挑战、供应链前景、法律规范与趋势分析
  • 竞争定位、策略和市场占有率分析
  • 收益成长和预测细分市场和区域分析（包括国家）
  • 公司概况（尤其是财务状况和关键发展）

目录

第一章执行摘要

第二章市场概述

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔

第三章 经营状况

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策法规
  • 策略建议

第四章 技术展望

第五章 和牛市（依产品类型）

  • 介绍
  • 日本和牛
  • 澳洲和牛
  • 美国和牛

第六章 和牛市场：牛的种类

  • 介绍
  • 纯血统
  • 完全纯血统
  • 杂交种

第七章 和牛市（按最终用户）

  • 介绍
  • 食品服务频道
  • 零售通路

第八章 各地区和牛市

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 西班牙
    • 其他的
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 以色列
    • 其他的
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 印尼
    • 泰国
    • 其他的

第九章竞争格局及分析

  • 主要企业和策略分析
  • 市占率分析
  • 合併、收购、协议和合作
  • 竞争对手仪表板

第十章：公司简介

  • Blackmore Wagyu
  • Agri Beef Co.
  • Australian Agricultural Company Limited
  • Starzen Co., Ltd
  • Stockyard Pvt Ltd
  • Lone Mountain Wagyu
  • Jacks Creek
  • Sugar Mountain
  • Stanbroke
  • Beefcorp Australia Pvt Ltd.

第十一章 附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要利益
  • 调查方法
  • 简称
简介目录
Product Code: KSI061614336

The wagyu beef market is expected to grow from USD 5.837 billion in 2025 to USD 8.269 billion in 2030, at a CAGR of 7.21%.

Wagyu beef represents Japan's premium cattle product characterized by exceptional marbling, exclusive quality, and commanding premium pricing in global markets. This highly coveted protein product has gained international recognition and availability across major markets including the United States, United Kingdom, and France. The beef's regional designations within Japan include prestigious varieties such as Kobe beef, Matsusaka beef, Sanda beef, and Yonezawa beef, each carrying distinct quality characteristics and market positioning.

The product's high fat content, combined with its exclusive and premium quality attributes, delivers superior delicacy and flavor profiles compared to conventional beef varieties. This positioning establishes Wagyu beef as a luxury food item that appeals to discerning consumers seeking exceptional culinary experiences.

Market Drivers and Consumer Trends

Consumer willingness to invest in high-quality food products containing essential nutrients drives significant market demand for Wagyu beef. Increasing consumer consciousness regarding food choices creates opportunities for premium protein products that offer both superior taste and nutritional benefits. The health-conscious consumer segment demonstrates particular interest in products that combine indulgence with perceived nutritional advantages.

The growing gourmet products market and expanding fine dining culture provide substantial support for Wagyu beef market growth. Five-star hotels and fine dining restaurants increasingly prefer Wagyu cuts due to their premium quality characteristics and ability to enhance culinary offerings. This professional foodservice adoption creates sustained demand while elevating the product's market profile.

Health Benefits and Nutritional Positioning

Research demonstrates that Wagyu beef contains a superior mono-unsaturated to saturated fat ratio compared to other beef varieties. Stearic acid comprises approximately 40 percent of total fat content in Wagyu beef and reportedly has neutral effects on cholesterol elevation. The high marbling characteristic enhances nutritional value while providing health benefits compared to conventional beef products.

Wagyu beef's elevated conjugated linoleic acid (CLA) content represents a significant differentiator, with concentrations approximately 30 percent higher than other cattle breeds. CLA fatty acids support weight management objectives while providing additional health benefits. This nutritional profile appeals to health-conscious consumers willing to pay premium prices for perceived health advantages.

The distinct buttery flavor, exceptional tenderness, and unique texture create unparalleled eating experiences that justify premium pricing among discerning consumers. These characteristics drive adoption among gourmet chefs and upscale restaurants worldwide, supporting continued market expansion.

Market Challenges and Constraints

Premium pricing represents the primary constraint limiting broader market adoption of Wagyu beef. The product commands some of the highest prices in the meat market, with secondary cuts such as bavette or flank exceeding £25 for single 300-gram portions. Prime cuts can reach £150 per kilogram, creating accessibility barriers for average consumers.

The steep pricing reflects intensive cattle rearing practices required to achieve Wagyu's distinctive characteristics. Global inflation trends further exacerbate affordability challenges, limiting market penetration among price-sensitive consumer segments.

Regional Market Dynamics

The Asia Pacific region maintains dominant market positioning due to Japan's role as the originating source for Wagyu cattle. High regional production capacity supports strong domestic demand while enabling export opportunities. Rising personal incomes, rapid urbanization, and increasing demand for gourmet food products enable broader consumer access to premium beef products within the region.

The presence of established market participants and growing luxury hospitality sectors support regional market development. High beef consumption rates in countries including South Korea, Japan, and Australia provide favorable market conditions. Key regional markets encompass China, Japan, South Korea, Taiwan, and Thailand, each demonstrating distinct consumption patterns and growth opportunities.

Industry Outlook

Shifting consumer preferences toward premium and exclusive food products, combined with expanding e-commerce platform penetration, creates favorable market conditions for Wagyu beef growth. The convergence of health consciousness, gourmet food trends, and disposable income growth supports continued market expansion despite pricing constraints.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Segmentation

By Product Type

  • Japanese Wagyu
  • Australian Wagyu
  • American Wagyu

By Breed Type

  • Purebred
  • Fullblood
  • Crossbred

By End-User

  • Foodservice Channels
  • Retail Channels

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. WAGYU BEEF MARKET BY PRODUCT TYPE

  • 5.1. Introduction
  • 5.2. Japanese Wagyu
  • 5.3. Australian Wagyu
  • 5.4. American Wagyu

6. WAGYU BEEF MARKET BY BREED TYPE

  • 6.1. Introduction
  • 6.2. Purebred
  • 6.3. Fullblood
  • 6.4. Crossbred

7. WAGYU BEEF MARKET BY END-USER

  • 7.1. Introduction
  • 7.2. Foodservice Channels
  • 7.3. Retail Channels

8. WAGYU BEEF MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. USA
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. Germany
    • 8.4.2. France
    • 8.4.3. United Kingdom
    • 8.4.4. Spain
    • 8.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. Israel
    • 8.5.4. Others
  • 8.6. Asia Pacific
    • 8.6.1. China
    • 8.6.2. India
    • 8.6.3. Japan
    • 8.6.4. South Korea
    • 8.6.5. Indonesia
    • 8.6.6. Thailand
    • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Blackmore Wagyu
  • 10.2. Agri Beef Co.
  • 10.3. Australian Agricultural Company Limited
  • 10.4. Starzen Co., Ltd
  • 10.5. Stockyard Pvt Ltd
  • 10.6. Lone Mountain Wagyu
  • 10.7. Jacks Creek
  • 10.8. Sugar Mountain
  • 10.9. Stanbroke
  • 10.10. Beefcorp Australia Pvt Ltd.

11. APPENDIX

  • 11.1. Currency
  • 11.2. Assumptions
  • 11.3. Base and Forecast Years Timeline
  • 11.4. Key benefits for the stakeholders
  • 11.5. Research Methodology
  • 11.6. Abbreviations