和牛市规模、份额、成长分析、按应用程式、按类型、按最终用户、按价格、按等级、按分销管道、按地区 - 行业预测，2025 年至 2032 年

预计全球和牛市规模将在 2023 年达到 247 亿美元，并从 2024 年的 264 亿美元增长到 2032 年的 450.3 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.9%。

受优质肉类需求激增、高级餐厅兴起以及人们对和牛脂肪的健康意识的推动，和牛市场预计将出现显着增长。随着消费者越来越青睐高品质的雪花肉，和牛独特的鲜嫩度和风味也越来越受到广泛认可。日本料理的全球化以及西方和亚洲市场高级餐厅的扩张，进一步增加了消费者对正宗和牛菜餚的机会。此外，澳洲、美国和加拿大等国家正在透过先进的育种计画提高国内产量并加强市场供应。然而，高价格、供应链复杂性、监管障碍和道德问题等挑战可能会在 2032 年及以后抑制市场渗透。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

和牛市规模：按类型和复合年增长率（2025-2032）

• 市场概览
• 黑毛和牛
• 棕色和牛
• 日本短角牛
• 非方形日本物种
• 美国和牛
• 澳洲和牛

和牛市规模：依等级和复合年增长率（2025-2032）

• 市场概览
• A5级
• A4 级
• A3级
• A2级
• A1级

和牛市规模：按分销管道和复合年增长率（2025-2032）

• 市场概览
• 超级市场大卖场
• 专卖店
• 网路商店
• 其他的

和牛市规模：按应用和复合年增长率（2025-2032）

• 市场概览
• 餐饮业
• 家庭使用
• 加工产品

和牛市规模：按价格和复合年增长率（2025-2032）

• 市场概览
• 优质的
• 中阶
• 经济

和牛市规模（按最终用户划分）及复合年增长率（2025-2032 年）

• 市场概览
• 零售消费者
• 商业买家

和牛市规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Marbled Meat Co., Ltd.（Japan）
• Wagyu World Co., Ltd.（Japan）
• Tender Beef Japan Ltd.（Japan）
• Prime Cuts Co., Ltd.（Japan）
• Gourmet Meats Japan Inc.（Japan）
• Rich Taste Farms Co., Ltd.（Japan）
• Heritage Meats Japan Co., Ltd.（Japan）
• Snake River Farms（USA）
• Holy Grail Steak Co.（USA）
• Australian Agricultural Company（AACo）（Australia）
• Blackmore Wagyu（Australia）
• Starzen Co. Ltd.（Japan）
• Lone Mountain Wagyu LLC（USA）
• Jack's Creek（Australia）
• Crowd Cow（USA）
• DeBragga & Spitler（USA）
• Itoham Foods Inc.（Japan）
• Ohmi Beef（Japan）

结论和建议

Global Wagyu Beef Market size was valued at USD 24.7 billion in 2023 and is poised to grow from USD 26.4 billion in 2024 to USD 45.03 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The market for wagyu beef is poised for significant growth, driven by surging demand for premium meat products, the rise of fine dining, and the health perception of wagyu fat. As consumers increasingly favor high-quality, marbled meats, wagyu's distinct tenderness and flavor are becoming widely recognized. The globalization of Japanese cuisine and the expansion of fine dining establishments in both Western and Asian markets further heighten consumer exposure to authentic wagyu dishes. Additionally, countries like Australia, the U.S., and Canada are bolstering domestic production through advanced breeding programs, enhancing market supply. However, challenges such as high prices, supply chain complexities, regulatory hurdles, and ethical concerns may impede market penetration through 2032 and beyond.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Wagyu Beef market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Wagyu Beef Market Segments Analysis

Global Wagyu Beef Market is segmented by Type, Grade, Distribution Channel, Application, Pricing, End User and region. Based on Type, the market is segmented into Japanese Black, Japanese Brown, Japanese Shorthorn, Japanese Polled, American Wagyu and Australian Wagyu. Based on Grade, the market is segmented into A5 Grade, A4 Grade, A3 Grade, A2 Grade and A1 Grade. Based on Distribution Channel, the market is segmented into Supermarkets Hypermarkets, Specialty Stores, Online Stores and Others. Based on Application, the market is segmented into Food Service Industry, Household and Processed Products. Based on Pricing, the market is segmented into Premium, Mid-range and Economy. Based on End User, the market is segmented into Retail Consumers and Commercial Buyers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Wagyu Beef Market

The Global Wagyu Beef market is driven by the meat's distinct fat composition, which has been associated with reduced levels of LDL cholesterol and increased levels of HDL cholesterol, based on various studies. Unlike standard beef, Wagyu is abundant in monounsaturated fats as well as omega-3 and omega-6 fatty acids, attracting health-conscious consumers. As dietary preferences evolve from avoiding red meat to embracing higher-quality options, Wagyu beef emerges as a luxurious choice that offers potential health advantages. This shift in consumer behavior is significantly enhancing the market outlook for Wagyu beef on a global scale.

Restraints in the Global Wagyu Beef Market

The Global Wagyu Beef market faces significant challenges due to its unique characteristics and scarcity, which contribute to its high price point compared to conventional beef. This premium pricing restricts consumption primarily to wealthier individuals or special occasions, as many consumers find it financially prohibitive. The elevated costs arise from rigorous breeding practices, extended feeding durations, stringent care protocols, and a limited supply chain. Furthermore, economic fluctuations and inflation can adversely impact discretionary spending on luxury food products like Wagyu. Despite increased global awareness, the steep cost remains a major barrier to broadening appeal beyond affluent or niche market segments.

Market Trends of the Global Wagyu Beef Market

The Global Wagyu Beef market is witnessing a significant trend with the rise of domestic Wagyu brands outside Japan, notably in Australia, the United States, and the United Kingdom. Producers in these regions are engaging in innovative crossbreeding of Japanese Wagyu cattle with local breeds, ensuring the preservation of intensive marbling and feeding practices integral to authentic Wagyu. Prominent brands like Blackmore Wagyu and Snake River Farms are successfully offering locally-produced Wagyu at competitive price points, thereby enhancing accessibility for consumers. This trend not only strengthens regional supply chains but also expands the market's appeal beyond luxury dining establishments, fostering a broader consumer base.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Wagyu Beef Market Size by Type & CAGR (2025-2032)

• Market Overview
• Japanese Black
• Japanese Brown
• Japanese Shorthorn
• Japanese Polled
• American Wagyu
• Australian Wagyu

Global Wagyu Beef Market Size by Grade & CAGR (2025-2032)

• Market Overview
• A5 Grade
• A4 Grade
• A3 Grade
• A2 Grade
• A1 Grade

Global Wagyu Beef Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets Hypermarkets
• Specialty Stores
• Online Stores
• Others

Global Wagyu Beef Market Size by Application & CAGR (2025-2032)

• Market Overview
• Food Service Industry
• Household
• Processed Products

Global Wagyu Beef Market Size by Pricing & CAGR (2025-2032)

• Market Overview
• Premium
• Mid-range
• Economy

Global Wagyu Beef Market Size by End User & CAGR (2025-2032)

• Market Overview
• Retail Consumers
• Commercial Buyers

Global Wagyu Beef Market Size & CAGR (2025-2032)

• North America (Type, Grade, Distribution Channel, Application, Pricing, End User)
  • US
  • Canada
• Europe (Type, Grade, Distribution Channel, Application, Pricing, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Grade, Distribution Channel, Application, Pricing, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Grade, Distribution Channel, Application, Pricing, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Grade, Distribution Channel, Application, Pricing, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Marbled Meat Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wagyu World Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tender Beef Japan Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prime Cuts Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gourmet Meats Japan Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rich Taste Farms Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heritage Meats Japan Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Snake River Farms (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Holy Grail Steak Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Australian Agricultural Company (AACo) (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blackmore Wagyu (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starzen Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lone Mountain Wagyu LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jack's Creek (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crowd Cow (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DeBragga & Spitler (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Itoham Foods Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ohmi Beef (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations