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市场调查报告书
商品编码
1825369
咖啡生豆市场 - 预测 2025-2030Green Coffee Market - Forecasts from 2025 to 2030 |
预计绿咖啡市场规模将从 2025 年的 17.69 亿美元成长到 2030 年的 23.25 亿美元,复合年增长率为 5.62%。
绿咖啡,由未经烘焙的咖啡豆(例如阿拉比卡咖啡豆、罗布斯塔咖啡豆、卡尼弗拉咖啡豆和埃克塞尔萨咖啡豆)提取而成,因其绿原酸含量较高而日益受到欢迎。绿原酸被认为比传统烘焙咖啡更有益于健康。绿咖啡的风味类似花草茶,无需加工即可饮用,保留了其天然特性。受人们健康意识的增强、慢性病发病率的上升以及咖啡消费量的增加等因素推动,全球绿咖啡市场预计将持续成长。然而,咖啡豆价格波动以及缺乏确凿的科学证据支持其健康功效等挑战可能会阻碍市场扩张。
市场趋势
绿咖啡市场的发展得益于人们日益认识到其潜在的健康益处,包括减重、调节血糖、控制高血压、预防癌症、改善情绪和排毒。这些特性与消费者对更健康食品和饮料的需求一致,尤其是在糖尿病、高血压和癌症等慢性疾病日益普遍的今天。零售咖啡行业的扩张、手工咖啡口味的日益普及以及专门食品咖啡店的激增进一步支撑了市场。绿咖啡的咖啡因含量低于烘焙咖啡,这吸引了那些注重健康的消费者,他们正在寻找一种天然的替代品。然而,由于全球供需关係、极端天气和生产成本上升,咖啡豆价格高涨且波动,构成了重大障碍。另一个重大障碍是缺乏明确的科学证据检验绿咖啡的健康益处,这导致消费者产生怀疑并限制了市场成长。
成长动力
健康意识的增强和慢性病的流行
消费者对绿咖啡健康益处的认识不断提高是市场成长的主要驱动力。与烘焙咖啡不同,绿咖啡含有高浓度的绿原酸,可能有助于减重、调节血糖值和高血压。随着消费者寻求预防性和治疗性食品选择,慢性病的日益普及正在刺激需求。例如,根据国际糖尿病联盟的数据,2021 年全球约有 5.37 亿人将罹患糖尿病,预计到 2030 年将达到 6.43 亿,到 2045 年将达到 7.83 亿,导致 2021 年 670 万人死亡。同样,伦敦帝国学院和世界卫生组织 (WHO) 2021 年的一项全球分析估计,12.8 亿成年人患有高血压,其中近一半没有症状。世界癌症研究基金会报告称,2020 年将新增 1,810 万例癌症病例。这些统计数据凸显了对绿咖啡等健康产品日益增长的需求,推动了市场需求。
咖啡消费和零售店的增加
全球咖啡消费量(尤其是专门食品咖啡和手工咖啡)的不断增长,正在支撑生咖啡市场。零售通路的不断扩张以及专门食品咖啡店的日益壮大(尤其是在新兴市场),为生咖啡产品创造了商机。消费者对独特咖啡风味和健康饮品的偏好进一步推动了需求,使生咖啡成为饮料行业的高端功能性产品。
市场限制
价格波动和缺乏科学证据
生咖啡市场面临咖啡豆价格波动和高企的挑战,这受到全球供需波动、极端天气以及生产和运输成本上升的影响。这些因素推高了生咖啡产品的成本,疏远了对价格敏感的消费者。此外,由于缺乏确凿的科学证据来支持生咖啡的健康声明,例如对糖尿病、高血压和肥胖症的有效性,导致消费者不愿购买。许多声明依赖传闻或叙述证据,这损害了市场信任,阻碍了成长。
地理视角
欧洲
欧洲是全球最大的咖啡市场和主要的生咖啡进口地,预计在预测期内将占据全球生咖啡市场的显着份额。根据CBI数据,欧洲在2021年进口了360万吨生咖啡,其中310万吨来自生产国,占总进口量的86%。需求成长的动力来自德国和义大利等国家的高咖啡消费量,以及波兰、罗马尼亚和保加利亚等东欧国家专门食品咖啡店的日益增加。该地区的主要市场包括德国、英国、西班牙和法国,消费者对健康意识强和手工咖啡产品的兴趣推动了市场成长。
日益增强的健康意识、慢性病的盛行率上升以及咖啡消费量的不断增长,共同推动生咖啡市场的发展。欧洲凭藉其高进口量和浓厚的咖啡文化,依然占据主导地位。然而,价格波动以及健康声明缺乏科学检验,构成了挑战。相关人员应专注于利用日益增长的专门食品咖啡需求来掌握市场机会,同时透过透明的营销和投资研究来证实其健康益处,以消除消费者的疑虑。
本报告的主要优点
它有什么用途?
产业与市场洞察、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法律规范与影响、新产品开发、竞争影响
The Green Coffee Market is expected to grow from USD 1.769 billion in 2025 to USD 2.325 billion in 2030, at a CAGR of 5.62%.
Green coffee, derived from unroasted coffee beans such as Arabica, Robusta, Canephora, and Excelsa, is gaining traction due to its high chlorogenic acid content, which is believed to offer health benefits compared to traditional roasted coffee. With a flavor profile resembling herbal tea, green coffee is consumed unprocessed, retaining its natural properties. The global green coffee market is poised for growth, driven by rising health consciousness, increasing prevalence of chronic diseases, and growing coffee consumption. However, challenges such as volatile coffee bean prices and a lack of robust scientific evidence supporting health claims may impede market expansion.
Market Trends
The green coffee market is propelled by growing awareness of its potential health benefits, including weight loss, blood glucose regulation, hypertension management, cancer prevention, mood enhancement, and detoxification. These attributes align with consumer demand for healthier food and beverage options, particularly as chronic diseases like diabetes, hypertension, and cancer become more prevalent. The market is further supported by the expansion of the retail coffee sector, the rising popularity of artisanal coffee flavors, and the proliferation of specialty coffee shops. Green coffee's lower caffeine content compared to roasted coffee appeals to health-conscious consumers seeking natural alternatives. However, high and fluctuating coffee bean prices, driven by global supply-demand dynamics, extreme weather, and increased production costs, pose significant barriers. Additionally, the lack of definitive scientific evidence validating green coffee's health benefits leads to consumer skepticism, limiting market growth.
Growth Drivers
Rising Health Consciousness and Chronic Disease Prevalence
Increasing consumer awareness of green coffee's health benefits is a key driver of market growth. Unlike roasted coffee, green coffee retains high levels of chlorogenic acids, which are associated with benefits such as weight loss, blood sugar regulation, and hypertension control. The rising incidence of chronic diseases fuels demand, as consumers seek preventive and therapeutic food options. For instance, the International Diabetes Federation reports that approximately 537 million people globally had diabetes in 2021, with projections of 643 million by 2030 and 783 million by 2045, contributing to 6.7 million deaths in 2021. Similarly, a 2021 global analysis by Imperial College London and the World Health Organization estimated 1.28 billion adults with hypertension, nearly half unaware of their condition. The World Cancer Research Fund reported 18.1 million new cancer cases in 2020. These statistics underscore the growing need for health-focused products like green coffee, which is perceived to address these conditions, driving market demand.
Growing Coffee Consumption and Retail Expansion
The global rise in coffee consumption, particularly in specialty and artisanal segments, supports the green coffee market. The expansion of retail channels and the increasing presence of specialty coffee shops, especially in emerging markets, create opportunities for green coffee products. Consumers' preference for unique coffee flavors and health-oriented beverages further boosts demand, positioning green coffee as a premium, functional product in the beverage industry.
Market Restraints
Price Volatility and Lack of Scientific Evidence
The green coffee market faces challenges due to volatile and high coffee bean prices, influenced by global supply-demand fluctuations, extreme weather, and rising production and shipping costs. These factors increase the cost of green coffee products, deterring price-sensitive consumers. Additionally, the absence of concrete scientific evidence supporting green coffee's health claims, such as its efficacy in managing diabetes, hypertension, or obesity, fosters consumer reluctance. Many claims rely on anecdotal or narrative evidence, which undermines market confidence and hinders growth.
Geographical Outlook
Europe
Europe is anticipated to hold a significant share of the global green coffee market during the forecast period, driven by its position as the world's largest coffee market and leading importer of green coffee. In 2021, Europe imported 3.6 million tonnes of green coffee, with 3.1 million tonnes from producing nations, accounting for 86% of total imports, according to CBI data. High coffee consumption in countries like Germany and Italy, coupled with the growing presence of specialty coffee shops in Eastern European nations such as Poland, Romania, and Bulgaria, fuels demand. Key markets in the region include Germany, the United Kingdom, Spain, and France, where consumer interest in health-oriented and artisanal coffee products drives market growth.
The green coffee market is set for growth, driven by rising health awareness, increasing chronic disease prevalence, and expanding coffee consumption. Europe remains a dominant market due to its significant import volumes and strong coffee culture. However, price volatility and the lack of scientific validation for health claims pose challenges. Industry stakeholders should focus on addressing consumer skepticism through transparent marketing and invest in research to substantiate health benefits, while leveraging the growing demand for specialty coffee to capitalize on market opportunities.
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