发酵饮料市场：2025-2030 年预测

发酵饮料市场预计将从 2025 年的 1.26 兆美元成长到 2030 年的 1.625 兆美元，复合年增长率为 5.22%。

随着消费者对注重健康的机能饮料的需求不断增长，以及高级产品和手工产品的日益普及，发酵饮料市场正在经历显着增长。发酵技术的进步，加上人们日益增强的健康意识、都市化以及可支配收入的提高，是推动市场发展的关键因素。

市场驱动因素

健康饮品需求不断成长

健康与保健趋势显着影响消费者对发酵饮料的偏好，尤其是那些富含益生菌等营养成分的饮料。消费者越来越重视能够增强免疫力、促进消化和整体健康的饮料，这推动了对机能饮料的需求。根据国际食品理事会的数据，四成消费者认为植物性食品更健康，而植物性饮食的日益普及进一步推动了益生菌和植物性发酵饮料的需求。这种向健康消费的转变预计将在整个预测期内维持市场成长。

发酵酒精饮料的成长

受可支配收入成长和消费者生活方式转变的推动，酒精发酵饮料市场预计将大幅扩张。不断增长的购买力推动了对精酿啤酒和陈年葡萄酒等高端饮料的需求。此外，人们对低酒精饮料以及柠檬、桃子、巧克力和草莓啤酒等创新口味产品的偏好也推动了市场成长。啤酒厂正利用这些趋势，推出创新口味，以吸引千禧世代和Z世代——酒精饮料市场的关键驱动力。

非常规原料创新

为了吸引新消费者并实现产品差异化，饮料业正专注于开发使用咖啡、水果、蔬菜和鲜花等非传统原料的发酵饮料。芒果、凤梨、覆盆子和奇异果酒等水果发酵饮料在烹饪和美食界越来越受欢迎。此外，以大米、草药、谷类、椰子和腰果製成的传统民族饮料正成为新的增长点，因其健康益处和独特风味而备受认可，进一步扩大了其市场吸引力。

市场区隔分析

酒精饮料领域的成长

预计酒精饮料细分市场将引领市场成长，这得益于消费者对高端和风味饮料的需求。低酒精和风味产品（例如精酿啤酒和水果酒）的创新迎合了消费者不断变化的偏好，尤其是在年轻人群中。该细分市场受益于消费者购买力的提升以及手工和健康酒精饮料的日益普及，而这些正是市场扩张的关键驱动力。

植物性和益生菌饮料

素食主义和健康意识的兴起推动了植物性和益生菌饮料的需求。这些饮料通常以乳製品替代品或水果为原料製成，满足了消费者对天然健康产品的偏好。对永续性和洁净标示成分的关注进一步推动了这一领域的成长，製造商也在不断创新，以满足对增强营养和促进消化的机能饮料的需求。

地理视角

美国作为市场领导

由于消费者对益生菌在健康和营养方面日益增长的兴趣，美国在北美发酵饮料市场占据主导地位。可支配收入的增加推动了健身和健康产品（包括发酵饮料）支出的增加。从气泡式饮料饮料和碳酸饮料转向天然益生菌饮料（例如乳製品和水果发酵饮料）是关键的成长动力。素食主义的兴起和对植物性饮料的需求进一步推动了市场的发展，行业领导者纷纷推出创新产品以抓住这一潜力。美国市场受益于多元化的消费群体和强劲的健康意识，确保了预测期内的持续成长。

在北美具有广泛影响力

由于北美拥有广泛的消费群体，且对酒精和非酒精发酵饮料的需求不断增长，预计将占据主要市场份额。都市化、生活方式的改变以及对健康和永续性的关注是推动全部区域市场扩张的关键因素，其中以美国为首。

发酵饮料市场正呈现强劲成长势头，这得益于消费者健康意识的提升、高端酒精饮料的日益普及以及植物来源和非传统原料的创新。酒精饮料和益生菌饮料是关键驱动力，而可支配收入的增加以及消费者对天然和功能性产品的偏好则进一步推动了这一增长。美国引领北美市场，主要得益于消费者对益生菌、纯素素食和高端饮料的需求。随着消费者偏好不断向健康、永续性和独特风味转变，发酵饮料市场在预测期内有望持续扩张。

本报告的主要优点

• 深入分析：深入了解主要和新兴地区的市场洞察，重点关注客户群、政府政策和社会经济因素、消费者偏好、垂直行业和其他细分市场。
• 竞争格局：了解主要企业所采用的策略策略，并了解正确策略的市场渗透潜力。
• 市场趋势和驱动因素：探索动态因素和关键市场趋势以及它们将如何影响未来的市场发展。
• 可行的建议：利用洞察力进行策略决策，并在动态环境中开闢新的业务流和收益。
• 适合广泛的使用者：对于新兴企业、研究机构、顾问、中小企业和大型企业来说都是有益且具有成本效益的。

它有什么用途？

产业与市场洞察、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本支出决策、监管影响、新产品开发、竞争情报

调查范围

• 2022 年至 2024 年的历史数据和 2025 年至 2030 年的预测数据
• 成长机会、挑战、供应链前景、法律规范与趋势分析
• 竞争定位、策略和市场占有率分析
• 收益成长和预测细分市场和区域分析（包括国家）
• 公司概况（尤其是财务状况和关键发展）

目录

第一章执行摘要

第二章市场概述

• 市场概况
• 市场定义
• 调查范围
• 市场区隔

第三章 经营状况

• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析
• 产业价值链分析
• 政策法规
• 策略建议

第四章 技术展望

第五章发酵饮料市场（按类型）

• 介绍
• 酒精饮料
• 非酒精饮料

第六章 发酵饮料市场（按产地）

• 介绍
• 乳製品
• 水果
• 蔬菜
• 其他的

第七章发酵饮料市场通路

• 介绍
• 离线
• 在线的

第八章发酵饮料市场（按地区）

• 介绍
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 南美洲
  • 巴西
  • 阿根廷
  • 其他的
• 欧洲
  • 德国
  • 法国
  • 英国
  • 西班牙
  • 其他的
• 中东和非洲
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 其他的
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 印尼
  • 泰国
  • 其他的

第九章竞争格局及分析

• 主要企业和策略分析
• 市占率分析
• 合併、收购、协议和合作
• 竞争对手仪表板

第十章：公司简介

• Farmhouse Culture, Inc.
• Lifeway Foods, Inc.
• BioZen, LLC
• RCL Foods Limited
• Saba Kombucha
• Natural Enzymes Limited
• HAKUTSURU SAKE Brewing Co., Ltd
• Remedy Drinks

第十一章 附录

• 货币
• 先决条件
• 基准年和预测年时间表
• 相关人员的主要利益
• 调查方法
• 简称

The fermented drinks market is expected to grow from USD 1.260 trillion in 2025 to USD 1.625 trillion in 2030, at a CAGR of 5.22%.

The fermented drinks market is experiencing significant growth, driven by increasing consumer demand for health-focused, functional beverages and the rising popularity of premium and artisanal products. Advancements in fermentation technologies, coupled with growing health awareness, urbanization, and rising disposable incomes, are key factors propelling the market.

Market Drivers

Rising Demand for Healthy Beverages

Health and wellness trends are significantly influencing consumer preferences for fermented beverages, particularly those fortified with nutraceutical ingredients like probiotics. Consumers are increasingly prioritizing beverages that support immunity, digestion, and overall well-being, driving demand for functional drinks. The growing popularity of plant-based diets, with four out of ten consumers viewing plant-based foods as healthier, according to the International Food Council, further fuels demand for probiotic and plant-based fermented beverages. This shift toward health-conscious consumption is expected to sustain market growth throughout the forecast period.

Growth in Alcoholic Fermented Beverages

The alcoholic fermented drinks segment is poised for significant expansion, driven by rising disposable incomes and evolving consumer lifestyles. The demand for premium beverages, such as craft beers and aged wines, is increasing as purchasing power grows. Additionally, the preference for low-alcohol-content drinks and innovative flavor-infused products, such as lemon, peach, chocolate, or strawberry beers, is stimulating market growth. Breweries are leveraging these trends to introduce novel flavors, appealing to millennials and Gen Z, who are key drivers of the alcoholic beverage market.

Innovation in Unconventional Ingredients

The beverage industry is focusing on developing fermented drinks from unconventional raw materials, such as coffee, fruits, vegetables, and flowers, to attract new consumers and differentiate products. Fruit-based fermented beverages, including mango, pineapple, raspberry, and kiwi wines, are gaining popularity among culinary and gastronomic communities. Additionally, traditional ethnic beverages made from rice, herbs, cereal grains, coconuts, or cashews are emerging as a new growth avenue due to their perceived health benefits and unique flavors, further expanding the market's appeal.

Market Segmentation Analysis

Alcoholic Beverages Segment Growth

The alcoholic fermented drinks segment is expected to lead market growth, driven by consumer demand for premium and flavored beverages. Innovations in low-alcohol and flavor-infused products, such as craft beers and fruit wines, cater to evolving tastes, particularly among younger demographics. The segment benefits from the increasing purchasing power of consumers and the growing popularity of artisanal and health-focused alcoholic beverages, positioning it as a key driver of market expansion.

Plant-Based and Probiotic Beverages

The rise of veganism and health consciousness is boosting demand for plant-based and probiotic fermented drinks. These beverages, often made from dairy alternatives or fruit bases, align with consumer preferences for natural, health-promoting products. The focus on sustainability and clean-label ingredients further supports the growth of this segment, as manufacturers innovate to meet the demand for functional beverages that enhance nutrition and digestion.

Geographical Outlook

United States as a Market Leader

The United States dominates the North American fermented drinks market, driven by growing consumer interest in probiotics for health and nutrition. Rising disposable incomes have increased spending on fitness and wellness products, including fermented beverages. The shift away from fizzy or carbonated drinks toward natural, probiotic-based options, such as dairy-based and fruit-based fermented drinks, is a significant growth driver. The rise of veganism and the demand for plant-based beverages further bolster the market, with major industry players launching innovative products to tap into this potential. The U.S. market benefits from a diverse consumer base and a strong focus on health-conscious consumption, ensuring sustained growth during the forecast period.

North America's Broader Influence

The broader North American region is estimated to hold a significant market share due to its large consumer base and increasing demand for both alcoholic and non-alcoholic fermented beverages. Urbanization, changing lifestyles, and a focus on health and sustainability are key factors driving market expansion across the region, with the U.S. leading the charge.

The fermented drinks market is on a robust growth trajectory, propelled by health-conscious consumer trends, the rising popularity of premium alcoholic beverages, and innovations in plant-based and unconventional ingredients. The alcoholic and probiotic beverage segments are key growth drivers, supported by rising disposable incomes and a shift toward natural, functional products. The United States leads the North American market, fueled by demand for probiotics, vegan options, and premium beverages. As consumer preferences continue to evolve toward health, sustainability, and unique flavors, the fermented drinks market is well-positioned for sustained expansion during the forecast period.

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
• Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
• Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

• Historical data from 2022 to 2024 & forecast data from 2025 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Segmentation

By Type

• Alcoholic Beverages
• Non-Alcoholic Beverages

By Source

• Dairy Products
• Fruits
• Vegetables
• Others

By Distribution Channel

• Offline
• Online

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• France
• United Kingdom
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Others
• Asia Pacific
• China
• India
• Japan
• South Korea
• Indonesia
• Thailand
• Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

• 2.1. Market Overview
• 2.2. Market Definition
• 2.3. Scope of the Study
• 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Porter's Five Forces Analysis
• 3.5. Industry Value Chain Analysis
• 3.6. Policies and Regulations
• 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. FERMENTED DRINKS MARKET BY TYPE

• 5.1. Introduction
• 5.2. Alcoholic Beverages
• 5.3. Non-Alcoholic Beverages

6. FERMENTED DRINKS MARKET BY SOURCE

• 6.1. Introduction
• 6.2. Dairy Products
• 6.3. Fruits
• 6.4. Vegetables
• 6.5. Others

7. FERMENTED DRINKS MARKET BY DISTRIBUTION CHANNEL

• 7.1. Introduction
• 7.2. Offline
• 7.3. Online

8. FERMENTED DRINKS MARKET BY GEOGRAPHY

• 8.1. Introduction
• 8.2. North America
  • 8.2.1. USA
  • 8.2.2. Canada
  • 8.2.3. Mexico
• 8.3. South America
  • 8.3.1. Brazil
  • 8.3.2. Argentina
  • 8.3.3. Others
• 8.4. Europe
  • 8.4.1. Germany
  • 8.4.2. France
  • 8.4.3. United Kingdom
  • 8.4.4. Spain
  • 8.4.5. Others
• 8.5. Middle East and Africa
  • 8.5.1. Saudi Arabia
  • 8.5.2. UAE
  • 8.5.3. Others
• 8.6. Asia Pacific
  • 8.6.1. China
  • 8.6.2. India
  • 8.6.3. Japan
  • 8.6.4. South Korea
  • 8.6.5. Indonesia
  • 8.6.6. Thailand
  • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 9.1. Major Players and Strategy Analysis
• 9.2. Market Share Analysis
• 9.3. Mergers, Acquisitions, Agreements, and Collaborations
• 9.4. Competitive Dashboard

10. COMPANY PROFILES

• 10.1. Farmhouse Culture, Inc.
• 10.2. Lifeway Foods, Inc.
• 10.3. BioZen, LLC
• 10.4. RCL Foods Limited
• 10.5. Saba Kombucha
• 10.6. Natural Enzymes Limited
• 10.7. HAKUTSURU SAKE Brewing Co., Ltd
• 10.8. Remedy Drinks

11. APPENDIX

• 11.1. Currency
• 11.2. Assumptions
• 11.3. Base and Forecast Years Timeline
• 11.4. Key benefits for the stakeholders
• 11.5. Research Methodology
• 11.6. Abbreviations