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市场调查报告书
商品编码
1866456

软糖维生素市场－2025-2030年预测

Gummy Vitamins Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 142 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

预计软糖维生素市场将从 2025 年的 100.77 亿美元快速成长到 2030 年的 153.63 亿美元，复合年增长率为 8.80%。

软糖维生素是一种柔软易咀嚼的膳食补充剂，富含必需营养素和维生素，旨在取代传统的片剂和液体补充剂。最初是为难以吞嚥传统补充剂的儿童和老年人开发的，其多样化的口味使其偏好极佳，比传统药物製剂更具吸引力。

市场结构与成长要素

软糖维生素市场正迅速扩张，这主要得益于人们健康意识的提高和预防医学趋势的兴起。新冠感染疾病显着提升了消费者的健康意识，并催生了对增强免疫力产品和补充剂的巨大需求。软糖维生素能够改善多种健康问题，包括代谢健康、血糖值调节和叶酸平衡。产品系列涵盖益生菌、欧米伽补充剂、特定营养素以及富含多种维生素和矿物质或精心挑选的特定营养素的免疫支持配方。

人口老化加剧以及开发中国家和发展中国家消费者健康意识的提高，正从根本上改变消费者对富含健康成分产品的偏好，从而拓展市场机会。多样化的口味选择创造了强劲的市场需求，而高糖含量也成为吸引消费者的另一个因素。

市场挑战

该行业面临的主要挑战之一是，越来越多的生产商为了追求保健功效，在产品中添加高浓度的特定维生素。然而，过量摄取营养素会带来健康风险，这将是预测期内市场成长的主要障碍。因此，需要製定一种能够兼顾功效和安全性的配方策略。

细分市场分析

依最终用户划分：市场分为成人和儿童两大类，其中成人市场占据主要份额。这一主导地位归因于成人人口的快速增长以及老年人口的不断增加，而老年人更容易出现维生素缺乏症。其他因素包括老年人对营养补充剂的需求，以及消费者由于吞嚥药片和胶囊等药物剂型困难而更倾向于软糖产品。

成年人群体主要由劳工阶级组成，他们生活节奏快，更容易患慢性疾病，且购买力强。这些消费者倾向于选择便捷高效的维生素补充方式，而口味多样、兼具增强免疫力和补充必需维生素等健康益处的咀嚼软糖尤其吸引他们。

随着越来越多的女性寻求软糖维生素来保护和提升自身的美丽，软糖孕期综合维他命作为一种有效提供各种必需营养素的方式，正变得越来越受欢迎。

产品创新趋势

製造商正将有机配方软糖维生素推向市场，旨在延长维生素的保质期。业内人士认识到产品线商业化的巨大成长潜力，各公司纷纷推出各种口味、形状和颜色的创新综合维他命产品，以抓住不断扩大的市场机会。

区域市场分析

北美：凭藉显着的市场份额，製造商不断改进配方以促进市场成长。

欧洲：在多家主要市场参与者的支持下，欧洲是仅次于北美的第二大市场。预计在预测期内，营养食品需求的激增将在推动市场成长方面发挥关键作用。

亚太地区：预计该地区将以快速的复合年增长率成长，主要成长动力来自印度和中国。消费者购买力的提升、生活方式的改变以及可支配收入的增加正在推动市场扩张。随着人们对慢性病风险和营养不良的日益关注，以及知名企业投资创造的新机会，该地区蕴藏着巨大的市场潜力。

本报告的主要优势：

  • 深入分析：取得以客户群、政府政策和社会经济因素、消费者偏好、垂直产业和其他细分市场为重点的深入市场洞察，涵盖主要地区和新兴地区。
  • 竞争格局：了解主要企业采取的策略倡议，并了解透过正确的策略打入市场的潜力。
  • 市场驱动因素与未来趋势：探索动态因素和关键市场趋势，以及它们将如何塑造未来的市场发展。
  • 可执行的建议：利用洞察力为策略决策提供讯息，从而在动态环境中开拓新的业务管道和收入来源。
  • 受众范围广：对新兴企业、研究机构、顾问公司、中小企业和大型企业都有益处且经济高效。

它是用来做什么的？

产业与市场洞察、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法律规范及影响、新产品开发、竞争影响

分析范围

  • 历史资料（2022-2024 年）和预测资料（2025-2030 年）
  • 成长机会、挑战、供应链前景、法规结构、客户行为和趋势分析
  • 竞争对手定位、策略和市场占有率分析
  • 按业务板块和地区（国家）分類的收入成长和预测分析
  • 公司概况（策略、产品、财务资讯、关键趋势等）

目录

第一章执行摘要

第二章市场概述

  • 市场概览
  • 市场定义
  • 分析范围
  • 市场区隔

第三章 商业情境

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策和法规
  • 策略建议

第四章 技术展望

5. 依成分分類的软糖维生素市场

  • 介绍
  • 动物源性
  • 植物来源

6. 依包装类型分類的软糖维生素市场

  • 介绍
  • 瓶子和罐子
  • 小袋
  • 其他的

7. 软糖维他命市场（依产品划分）

  • 介绍
  • 单一维生素
  • 综合维他命
  • 益生菌/益生元维生素

8. 按最终用户分類的软糖维生素市场

  • 介绍
  • 成人
  • 适合儿童

9. 按销售管道分類的软糖维他命市场

  • 介绍
  • 在线的
  • 离线

第十章 各地区的软糖维他命市场

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 西班牙
    • 其他的
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 其他的
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 印尼
    • 泰国
    • 其他的

第十一章 竞争格局与分析

  • 主要企业和策略分析
  • 市占率分析
  • 企业合併、协议、商业合作
  • 竞争对手仪錶板

第十二章：公司简介

  • Santa Cruz Nutritionals
  • Bayer AG
  • SmartyPants Vitamins
  • Pharmavite
  • Zanon Lifesciences Pvt Ltd.
  • Olly Public Benefit Corporation
  • Life Science Nutritionals.
  • Nature's Bounty
  • Garden of life
  • Hero Nutritionals

第十三章附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要收益
  • 分析方法
  • 简称
简介目录
Product Code: KSI061614081

The Gummy Vitamins Market is expected to soar from USD 10.077 billion in 2025 to USD 15.363 billion in 2030, driven by an 8.80% CAGR.

Gummy vitamins represent soft, chewable dietary supplements enriched with essential nutrients and vitamins, designed as an alternative to traditional pills and liquid supplements. Originally formulated for children and elderly populations who experience difficulty with conventional supplement forms, these products offer superior palatability through diverse flavor profiles, making them more appealing than traditional pharmaceutical formats.

Market Fundamentals and Growth Drivers

The gummy vitamin market is experiencing rapid expansion driven by heightened health awareness and preventive healthcare trends. The COVID-19 pandemic significantly accelerated consumer health consciousness, creating substantial demand for immunity-boosting products and supplements. Gummy vitamins address multiple health aspects including metabolic health, glycemic index regulation, and folic acid balance. Product offerings encompass probiotics, omega supplements, targeted nutrients, and immune support formulations containing comprehensive vitamin and mineral combinations or specific selected nutrients.

The geriatric population growth and rising awareness in both developing and developed markets have fundamentally shifted consumer preferences toward essential health ingredient products, expanding market opportunities. The availability of diverse flavors has created strong market demand, with the high sugar content serving as an additional appeal factor for consumers.

Market Challenges

A significant challenge facing the industry involves manufacturers adding elevated levels of specific vitamins intended for health benefits. Excessive nutrient intake can create health risks, presenting a considerable obstacle for market growth during the forecast period. This necessitates careful formulation strategies balancing efficacy with safety.

Segmentation Analysis

By End-User: The market segments into adult and children categories, with the adult segment commanding the dominant market share. This leadership stems from rapid adult population growth coupled with expanding geriatric demographics prone to vitamin deficiencies. Additional factors include dietary supplementation needs among older populations and consumer preference for gummies due to swallowing difficulties associated with tablets, capsules, and other pharmaceutical forms.

The adult segment comprises predominantly working-class populations characterized by busier lifestyles, increased chronic disease susceptibility, and higher purchasing power. These consumers prefer convenient, efficient vitamin intake methods, making chewable gummies with various flavors particularly attractive while delivering health benefits including immunity support and essential vitamins.

Women represent a growing demographic segment, demanding gummy vitamins for beauty protection and enhancement. Prenatal multivitamin gummies are gaining popularity as effective methods for delivering diverse required nutrients to expectant mothers.

Product Innovation Trends

Manufacturers are introducing organically formulated gummy vitamins while focusing on extending vitamin life expectancy. The industry recognizes significant growth potential for product line commercialization, with companies launching innovative multivitamin products in various flavors, shapes, and colors to capture expanding market opportunities.

Geographic Market Analysis

North America: Occupies significant market share, with manufacturers frequently improving formulations to propel market growth.

Europe: Follows North America in market prominence, supported by several key market players. Surging demand for nutritional foods plays a significant role in driving market growth during the forecast period.

Asia Pacific: Expected to demonstrate rapid CAGR growth, driven primarily by India and China. Rising consumer purchasing power, evolving lifestyles, and growing disposable income fuel market expansion. The region presents untapped market opportunities, with growing awareness about chronic illness risks, malnutrition concerns, and renowned player investments creating new prospects during the forecast period.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Segmentation:

By Source

  • Animal
  • Plants

By Packaging Type

  • Bottles and Jars
  • Pouches
  • Others

By Product

  • Single Vitamin
  • Multivitamin
  • Probiotic and Prebiotic Vitamin

By End-Users

  • Adults
  • Children

By Sales Channel

  • Online
  • Offline

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GUMMY VITAMINS MARKET BY SOURCE

  • 5.1. Introduction
  • 5.2. Animal
  • 5.3. Plants

6. GUMMY VITAMINS MARKET BY PACKAGING TYPE

  • 6.1. Introduction
  • 6.2. Bottles and Jars
  • 6.3. Pouches
  • 6.4. Others

7. GUMMY VITAMINS MARKET BY PRODUCT

  • 7.1. Introduction
  • 7.2. Single Vitamin
  • 7.3. Multivitamin
  • 7.4. Probiotic and Prebiotic Vitamin

8. GUMMY VITAMINS MARKET BY END-USERS

  • 8.1. Introduction
  • 8.2. Adults
  • 8.3. Children

9. GUMMY VITAMINS MARKET BY SALES CHANNEL

  • 9.1. Introduction
  • 9.2. Online
  • 9.3. Offline

10. GUMMY VITAMINS MARKET BY GEOGRAPHY

  • 10.1. Introduction
  • 10.2. North America
    • 10.2.1. USA
    • 10.2.2. Canada
    • 10.2.3. Mexico
  • 10.3. South America
    • 10.3.1. Brazil
    • 10.3.2. Argentina
    • 10.3.3. Others
  • 10.4. Europe
    • 10.4.1. Germany
    • 10.4.2. France
    • 10.4.3. United Kingdom
    • 10.4.4. Spain
    • 10.4.5. Others
  • 10.5. Middle East and Africa
    • 10.5.1. Saudi Arabia
    • 10.5.2. UAE
    • 10.5.3. Others
  • 10.6. Asia Pacific
    • 10.6.1. China
    • 10.6.2. India
    • 10.6.3. Japan
    • 10.6.4. South Korea
    • 10.6.5. Indonesia
    • 10.6.6. Thailand
    • 10.6.7. Others

11. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 11.1. Major Players and Strategy Analysis
  • 11.2. Market Share Analysis
  • 11.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 11.4. Competitive Dashboard

12. COMPANY PROFILES

  • 12.1. Santa Cruz Nutritionals
  • 12.2. Bayer AG
  • 12.3. SmartyPants Vitamins
  • 12.4. Pharmavite
  • 12.5. Zanon Lifesciences Pvt Ltd.
  • 12.6. Olly Public Benefit Corporation
  • 12.7. Life Science Nutritionals.
  • 12.8. Nature's Bounty
  • 12.9. Garden of life
  • 12.10. Hero Nutritionals

13. APPENDIX

  • 13.1. Currency
  • 13.2. Assumptions
  • 13.3. Base and Forecast Years Timeline
  • 13.4. Key benefits for the stakeholders
  • 13.5. Research Methodology
  • 13.6. Abbreviations