软糖维生素市场规模、份额和成长分析（按类型、原材料、包装、通路、最终用户和地区划分）—2026-2033年产业预测

预计到 2024 年，软糖维生素市场规模将达到 60 亿美元，到 2025 年将成长至 65.5 亿美元，到 2033 年将成长至 132.3 亿美元，在预测期（2026-2033 年）内，复合年增长率为 9.17%。

软糖维生素市场蓬勃发展，尤其受到吞嚥传统片剂困难人群的青睐，因为其易于咀嚼且口味丰富的形式广受欢迎。不断增长的消费者需求催生了新的产品，包括大麻基软糖和宠物专用产品。过去，软糖维生素的口味和种类较为有限，而现在则提供了丰富的选择，例如柠檬、橙子、樱桃和草莓口味，以满足不同消费者的偏好。这一增长得益于人们健康意识的提高，消费者寻求能够增强免疫功能和促进整体健康的营养补充剂。然而，糖含量和缺乏某些矿物质成分等挑战可能会阻碍市场扩张。尤其是在疫情之后，人们健康意识的提高为市场带来了更大的成长潜力，製造商将继续推出针对不同膳食需求的特色产品。

软糖维生素市场成长要素

全球素食人口的不断增长，以及营养不良人群的日益增多，预计将显着推动软糖维生素市场的收入成长。人们越来越倾向于植物性饮食，这带动了对素食综合维他命的需求。这些维生素作为重要的膳食补充剂，可以弥补素食饮食中常常缺少的营养素。此外，这一趋势也反映了消费者对更健康生活方式的偏好转变，从而推动了市场发展。人们健康意识的不断提高，有望继续维持软糖维生素需求的成长趋势。

限制软糖维生素市场的因素

软糖维生素市场面临许多可能阻碍其成长的重大挑战。虽然传统综合维他命方便，但人们普遍认为其功效不如天然动植物来源的必需营养素，例如维生素、矿物质、铁和锌。维生素喷雾等替代品更具吸引力且吸收率更高，进一步降低了软糖维生素的吸引力。此外，过量食用软糖维生素可能带来的健康风险（例如蛀牙、心臟病以及因高糖含量导致的体重增加）也是消费者关注的焦点。而且，软糖的黏性可能导致口腔健康问题，与传统营养来源相比，这也限制了其市场需求。

软糖维生素市场趋势

软糖维生素市场的一个显着趋势是，越来越多的女性消费者寻求营养补充剂来改善皮肤、头髮和指甲的健康。她们偏好软糖配方，因为它方便易服用且偏好，并且含有胶原蛋白和生物素等成分（这些成分已知能促进皮肤和头髮的健康生长）。在零售通路方面，由于消费者渴望即时满足和麵对面的咨询服务，他们越来越倾向于离线购买。这种转变反映了更广泛的健康养生趋势，即女性在日常生活中更加重视整体美容解决方案。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术进步
• 监管环境
• 案例研究
• 客户和购买标准分析
• 贸易分析
• 原料分析

全球软糖维生素市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 单一维生素
• 综合维他命

全球软糖维生素市场规模（按来源和复合年增长率划分）（2026-2033 年）

• 植物来源
• 动物源性

全球软糖维生素市场规模（按包装类型和复合年增长率划分）（2026-2033 年）

• 瓶子和罐子
• 包包

全球软糖维生素市场规模（按分销管道划分）及复合年增长率（2026-2033 年）

• 在线的
• 离线

全球软糖维生素市场规模（按最终用户划分）及复合年增长率（2026-2033 年）

• 成人
• 适合儿童

全球软糖维生素市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2021-2023年营收年比比较

主要企业简介

• Pfizer
• Nature's Bounty
• Makers Nutrition
• Gummi World
• SMP Nutra
• Willings Nutraceutical
• Almighty Nutrition
• GWGummies
• Well Aliments
• Somafina
• Zanon Vitamec
• SmartyPants Vitamins
• Vitapur Labs
• Superior Supplement Manufacturing
• Pharmavite
• Church & Dwight Co. Inc.
• Reckitt Benckiser Group PLC
• Unilever PLC
• Otsuka Holdings Co. Ltd
• Amway Corp.

结论与建议

Gummy Vitamins Market size was valued at USD 6 Billion in 2024 and is poised to grow from USD 6.55 Billion in 2025 to USD 13.23 Billion by 2033, growing at a CAGR of 9.17% during the forecast period (2026-2033).

The gummy vitamins market is thriving, appealing particularly to individuals who struggle with traditional pills due to their chewable and palatable format. Increasing consumer demand has led to innovations, including hemp-based gummies and specialized pet formulations. Once limited in flavor and variety, gummy vitamins are now available in an array of options, including lemon, orange, cherry, and strawberry, catering to diverse consumer preferences. This growth is propelled by heightened health awareness, with consumers seeking nutritional supplements that support immune health and overall well-being. However, challenges such as sugar content and the omission of certain minerals can hinder market expansion. The rise in health consciousness, especially post-pandemic, indicates further growth potential as manufacturers continue to introduce specialized products for various dietary needs.

Top-down and bottom-up approaches were used to estimate and validate the size of the Gummy Vitamins market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Gummy Vitamins Market Segments Analysis

Global Gummy Vitamins Market is segmented by type, source, packaging type, distribution channel, end-user and region. Based on type, the market is segmented into single vitamins and multi-vitamins. Based on source, the market is segmented into plants and animals. Based on packaging type, the market is segmented into bottle & jars and pouches. Based on distribution channel, the market is segmented into online and offline. Based on end-user, the market is segmented into adults and children. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Gummy Vitamins Market

The expansion of the vegetarian population worldwide, coupled with the increasing number of individuals facing malnutrition, is anticipated to significantly enhance revenue growth in the Gummy Vitamins market. As more consumers shift towards plant-based diets, the demand for vegetarian multivitamins is rising. These vitamins serve as essential nutritional supplements, compensating for the nutrients that might be lacking in a meat-free diet. Furthermore, this trend reflects a broader change in consumer preferences towards healthier lifestyle choices, driving the market forward. The growing awareness of health and wellness issues is likely to sustain this upward trajectory in demand for gummy vitamins.

Restraints in the Gummy Vitamins Market

The gummy vitamins market faces several significant challenges that could hinder its growth. Traditional multivitamins, while convenient, are often viewed as less effective compared to natural animal and plant-based sources of essential nutrients such as vitamins, minerals, iron, and zinc. Alternatives like vitamin sprays provide a more appealing and absorbable option, further detracting from the appeal of gummy vitamins. Additionally, the potential health risks associated with excessive consumption, including issues like tooth decay, heart disease, and weight gain due to high sugar content, pose serious concerns for consumers. The sticky nature of these gummies also raises dental health issues, limiting their demand compared to more traditional nutrient sources.

Market Trends of the Gummy Vitamins Market

The gummy vitamins market is experiencing a notable trend driven by women increasingly seeking beauty supplements that enhance their skin, hair, and nails. This demographic is favoring the convenience and palatable nature of gummy formulations, which often include ingredients like collagen and biotin-known for their benefits in promoting healthy skin and hair growth. Retail channels are witnessing heightened foot traffic as consumers prefer to purchase these products offline, driven by a desire for instant gratification and personal consultation. This shift reflects a broader health and wellness movement, as women prioritize holistic beauty solutions within their daily routines.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis
• Trade Analysis
• Raw Material Analysis

Global Gummy Vitamins Market Size by Type & CAGR (2026-2033)

• Market Overview
• Single Vitamins
• Multi-Vitamins

Global Gummy Vitamins Market Size by Source & CAGR (2026-2033)

• Market Overview
• Plants
• Animals

Global Gummy Vitamins Market Size by Packaging Type & CAGR (2026-2033)

• Market Overview
• Bottle & Jars
• Pouches

Global Gummy Vitamins Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
• Offline

Global Gummy Vitamins Market Size by End-User & CAGR (2026-2033)

• Market Overview
• Adults
• Children

Global Gummy Vitamins Market Size & CAGR (2026-2033)

• North America (Type, Source, Packaging Type, Distribution Channel, End-User)
  • USA
  • Canada
• Europe (Type, Source, Packaging Type, Distribution Channel, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Source, Packaging Type, Distribution Channel, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Source, Packaging Type, Distribution Channel, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Source, Packaging Type, Distribution Channel, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Pfizer
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Bounty
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Makers Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gummi World
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SMP Nutra
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Willings Nutraceutical
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Almighty Nutrition
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GWGummies
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Well Aliments
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Somafina
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zanon Vitamec
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SmartyPants Vitamins
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vitapur Labs
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Superior Supplement Manufacturing
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pharmavite
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co. Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Holdings Co. Ltd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corp.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations