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市场调查报告书
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1878164
全球泡菜市场-2025-2030年预测Global Kimchi Market - Forecasts from 2025 to 2030 |
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全球泡菜市场预计将从 2025 年的 52.37 亿美元成长到 2030 年的 69.63 亿美元,年复合成长率为 5.86%。
泡菜是韩国料理中不可或缺的一部分,是一种发酵腌製的蔬菜配菜。传统上,泡菜主要由大白菜和萝卜製成,并以独特的辣椒粉(韩式辣椒酱)、大蒜、葱、姜和咸鱼调味。泡菜在韩国饮食文化中扮演着至关重要的角色,几乎每餐都会出现,也是各种汤、炖菜和其他菜餚的关键食材,例如泡菜火锅、泡菜炒饭和泡菜煎饼。泡菜的味道并非千篇一律,而是会根据具体的食材、烹饪方法、发酵时间和储存条件而发生显着变化,使其成为一种极其多样且复杂的食物。根据记载,泡菜的品种约有200种,在韩国家庭和餐厅中随处可见,可以单独食用,也可以搭配米饭,或作为其他传统菜餚的重要组成部分。
主要市场驱动因素
全球泡菜市场的扩张是由两个相互关联的因素驱动的:其日益增长的国际知名度以及人们认为食用泡菜有益健康。
泡菜最初流行于韩国,如今已风靡全球,成为世界各地美食中不可或缺的一部分。这种传统小菜展现出惊人的适应能力,巧妙地融入了不同的饮食文化。在日本,它被重新演绎,与寿司搭配;在中国,它与饺子一起食用;甚至在美国,它被用来代替腌菜,出现在汉堡包里。这种全球融合是推动市场成长的主要动力,使泡菜从异国食品区走向了主流美食领域。
韩流的强大影响力是其全球吸引力的背后。在韩流音乐和电视剧的推动下,国际社会对韩国文化的兴趣日益浓厚,进而带动了韩国食品消费量的成长。海外粉丝已成为追求道地韩国美食体验的忠实消费者,直接推动了泡菜的国际知名度和商业性需求。这种文化现像在将全球认知转化为实际的市场成长方面发挥关键作用。
泡菜的文化兴起与消费者对机能性食品和健康食品日益增长的兴趣相辅相成,而泡菜在这方面表现尤为出色。泡菜的发酵过程和植物性成分使其营养丰富,富含多种有益健康的成分。它富含维生素和矿物质,包括对血液凝固和骨骼健康至关重要的维生素K,以及其主要成分胆碱,胆碱能够支持细胞功能、神经系统、肌肉运动和认知功能,包括记忆力。
此外,泡菜因其在发酵过程中产生的益生菌而对消化系统健康有益。除了增强免疫系统外,泡菜还与降低某些心血管疾病和癌症的风险有关。这些显着的健康益处正推动着世界各地註重健康的消费者对泡菜的需求不断增长,他们食用泡菜不仅是因为它的美味,更是因为它具有治疗和预防疾病的功效。
区域市场展望
预计亚太地区将继续保持主导地位。泡菜是韩国饮食文化的重要组成部分,支撑着庞大的国内市场。根深蒂固的饮食传统使韩国国内的泡菜消费量一直居高不下,这为亚太地区市场的强劲发展奠定了基础。
除韩国外,整个亚太地区的需求强劲且持续成长。主要市场包括中国、日本、印度、泰国、印尼和台湾。区域供应链也在不断发展以满足这一持续增长的需求。一个显着的趋势是,韩国以外的製造地(例如中国青岛)的出口能力不断扩大。由于当地的经济状况和生产效率,这些基地已成为重要的供应来源,能够满足韩国等主要市场相当一部分的进口需求。这种区域内贸易趋势凸显了该商品在经济上的重要性,以及亚太地区日益成熟且不断发展的供应网络,进一步巩固了该地区的市场主导地位。韩国国内消费的稳定成长与全部区域不断扩大的生产和出口活动之间的相互作用,共同创造了一个稳健而充满活力的市场环境。
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The global kimchi market is projected to expand at a 5.86% CAGR, achieving USD 6.963 billion by 2030 from USD 5.237 billion in 2025.
Kimchi, a staple of Korean cuisine, is a fermented and salted vegetable side dish, traditionally made from napa cabbage and Korean radish, and seasoned with a characteristic blend of Gochugaru (Korean chilli powder), garlic, spring onions, ginger, and jeotgal (salted fish). Its role in Korean food culture is foundational; it is served as a side dish with virtually every meal and acts as a key ingredient in a wide array of soups, stews, and other prepared foods such as kimchi jjigae (stew), kimchi bokkeumbap (fried rice), and kimchi jeon (pancake). The flavour profile of kimchi is not monolithic but spans a wide spectrum, influenced by its specific ingredients, preparation methods, fermentation time, and storage conditions, making it a uniquely versatile and complex food product. With nearly 200 documented varieties, its presence is ubiquitous in Korean households and restaurants, where it is consumed alone, with rice, or as an integral component of other traditional dishes.
Primary Market Drivers
The expansion of the global kimchi market is propelled by two interconnected forces: its burgeoning international popularity and the recognized health benefits associated with its consumption.
The high popularity of kimchi, initially concentrated in Korea, has transcended national borders to become a significant element in global cuisine. This traditional side dish has been successfully integrated into diverse culinary traditions, demonstrating a remarkable capacity for adaptation. It is being reimagined to complement Japanese sushi, served alongside Chinese dumplings, and even used as a replacement for pickles on American hamburgers. This global integration is a key driver for market growth, as it moves kimchi beyond ethnic specialty aisles and into mainstream food culture.
Underpinning this global appeal is the powerful influence of the Korean Wave (Hallyu), wherein international admiration for Korean culture, driven by K-pop and television dramas, has translated into increased consumption of Korean food products. Overseas fans have become enthusiastic consumers, seeking authentic culinary experiences, which has directly boosted the international profile and commercial demand for kimchi. This cultural phenomenon has been instrumental in converting global awareness into tangible market growth.
Concurrent with its cultural ascent is the growing consumer focus on functional foods and wellness, an area where kimchi excels. The fermentation process and its vegetable base endow kimchi with significant nutritional and health-promoting properties. It is a rich source of vitamins, including Vitamin K which is crucial for blood clotting and bone health, and minerals. A key component, choline, supports cellular function, the nervous system, muscle movement, and cognitive functions including memory.
Furthermore, kimchi is renowned for its benefits to digestive health, largely due to the probiotics generated during fermentation. Its consumption is also associated with a reduced risk of certain cardiovascular diseases and certain cancers, in addition to supporting the immune system. This compelling health proposition is increasingly driving demand from health-conscious consumers worldwide, who seek out kimchi not only for its taste but also for its therapeutic and preventative wellness benefits.
Geographical Market Outlook
The Asia Pacific region is anticipated to maintain a dominant position in the global kimchi market. This is unsurprising given that South Korea is the cultural and consumption epicenter for the product. Kimchi is an indispensable component of the Korean diet, a fact that alone sustains a massive domestic market. The deeply ingrained culinary tradition ensures consistently high consumption levels within the country, forming the bedrock of the regional market's strength.
Beyond South Korea, the broader Asia Pacific region exhibits strong and growing demand. Prime markets include China, Japan, India, Thailand, Indonesia, and Taiwan. The regional supply chain is also evolving to meet this sustained demand. A notable trend involves the rising export capacity from manufacturing centers outside of Korea, such as Qingdao in China. Factors such as local economic conditions and production efficiencies have positioned such hubs to become significant suppliers, capable of meeting a substantial portion of the import needs of key markets like South Korea. This intra-regional trade dynamic underscores the commodity's economic importance and the mature, yet still growing, supply networks within Asia Pacific, further solidifying the region's leading market share. The interplay between established domestic consumption in Korea and expanding production and export activities across the region creates a robust and dynamic market landscape.
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