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市场调查报告书
商品编码
1917801

行为与心理健康远端医疗服务市场－2026-2031年预测

Telehealth Services for Behavioural and Mental Health Market - Forecast from 2026 to 2031
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 148 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

行为与心理健康远端医疗服务市场预计将从 2025 年的 193.68 亿美元成长到 2031 年的 332.56 亿美元，复合年增长率为 9.43%。

行为和心理健康远端医疗服务市场正经历快速且持续的成长，从根本上改变了行为和心理健康服务的提供和获取方式。该领域主要利用数位通讯技术，包括视讯会议、电话、通讯和数位疗法，提供远端评估、治疗、咨询和药物管理服务。市场扩张的驱动力来自许多因素的共同作用，包括不断增长的临床需求、技术的可行性、患者偏好的改变以及更广泛的医疗保健趋势所推动的医疗服务模式的永久性转变。

市场驱动因素与需求趋势

推动成长的关键因素是全球精神疾病盛行率的不断上升，以及由此产生的对改善医疗服务可近性的迫切需求。精神健康服务的需求与传统、地理受限的临床网络的服务能力之间存在着巨大且持续的差距。远端医疗透过消除地理障碍，直接弥补了这一差距，使偏远、服务不足和出行不便地区的患者能够与专家取得联繫。这种能力对于扩大服务范围以满足人群需求至关重要。

远端医疗在心理健康领域的应用日益受到患者和社会的认可，这无疑是推动远距医疗发展的重要因素。远端医疗的便利性和私密性降低了患者寻求帮助的生理和心理障碍。患者可以在熟悉舒适的环境中接受治疗，从而减少对心理疾病的歧视，并促进更持久的治疗。疫情进一步巩固了这种接受度的转变，使远端医疗从紧急选择转变为相当一部分寻求心理健康支持的患者首选且合法的治疗方法。

此外，远端医疗能够显着提升患者参与度和医疗服务的连续性。虚拟就诊减少了后勤方面的障碍，从而提高了患者的预约依从性，并增加了联繫频率，这对于有效的心理健康管理至关重要。这种模式支持连续性医疗路径，便于后续追踪、及时核对用药情况，并能维持稳定的治疗关係，避免因出行或搬迁而中断。这种更高的医疗服务连续性与改善临床疗效和减少危机情况下（例如急诊就诊）的医疗资源利用率直接相关。

技术和服务模式的演变

市场上涌现大量专用平台，提供从面向消费者的按需治疗应用程式到面向医疗系统和支付方的整合企业解决方案等各种服务。服务模式也从传统的一对一视讯治疗扩展到团体治疗、非同步文字咨商、数位化认知行为疗法 (CBT) 计画以及混合护理模式。这种多元化使得可以根据不同患者的需求和偏好提供适当程度和类型的帮助，从而建立更个人化和扩充性的连续性照护体系。

区域市场动态

北美在该市场保持主导地位，这主要得益于多种因素的共同作用，包括较高的精神疾病基准率、完善的数位基础设施、支持数位医疗的强大风险投资和创新生态系统，以及相对成熟的远距行为疗法报销政策。监理柔软性的引入也发挥了关键作用。然而，这是一种全球性的成长现象。包括欧洲和亚太部分地区在内的其他地区，由于精神健康意识的提高、政府推动数位医疗发展的倡议以及为解决医疗服务提供者短缺问题所做的努力，也正在加速采用远距医疗模式，这表明该模式在不同的医疗保健系统中都具有实用性。

竞争格局与策略挑战

竞争格局瞬息万变，既有纯粹的远端医疗公司，也有提供虚拟服务的传统医疗机构，还有将解决方案整合到福利方案中的雇主/支付者。关键的差异化因素包括临床网路的品质和专业水平、平台的易用性和安全性、与电子健康记录(EHR) 和其他数位工具的整合能力，以及展示可衡量结果的能力。成功的关键在于建立可靠且基于实证医学的服务，确保病患安全、隐私和临床疗效，同时成功应对不同司法管辖区复杂多样的监管和报销环境。

挑战与未来前景

市场面临许多挑战，包括确保所有人群都能公平地获得数位化服务、维持严格的病患隐私和资料安全标准，以及实现与线下就诊相比永续的报销差距。州和国际许可法规也使医疗服务提供者网路的扩张变得更加复杂。

然而，从长远来看，远距医疗的发展方向是更深层的整合和更精细化。远端医疗正成为行为健康服务体系的核心组成部分，而非替代品。未来的成长将得益于以下几个面向：整合人工智慧等先进工具以支援治疗和评估疗效；采用更无缝的混合式医疗模式，将线上和线下互动相结合；以及拓展到新的专科领域和病患群体。与雇主健康计画和人群健康管理倡议的整合将进一步巩固远距医疗的地位。

总之，行为和心理健康远端医疗服务市场代表着转向以患者为中心、可近性的连续性医疗服务模式转移。其成长的结构性支撑来自未被满足的临床需求、技术进步以及医疗服务期望的持续变化。对业界专家而言，策略重点不仅在于提供便利的服务，更在于展现卓越的品质、疗效和价值。未来，我们将建构一个整合的、技术辅助的心理健康生态系统，远端医疗作为其基石，将在建构一个具有韧性、可近且高效的医疗服务体系中发挥至关重要的作用。

本报告的主要优势：

  • 深入分析：取得以客户群、政府政策和社会经济因素、消费者偏好、垂直产业和其他细分市场为重点的深入市场洞察，涵盖主要地区和新兴地区。
  • 竞争格局：了解主要企业采取的策略倡议，并了解透过正确的策略打入市场的潜力。
  • 市场驱动因素与未来趋势：探索动态因素和关键市场趋势，以及它们将如何塑造未来的市场发展。
  • 可执行的建议：利用洞察力为策略决策提供讯息，从而在动态环境中开拓新的业务管道和收入来源。
  • 受众范围广：对新兴企业、研究机构、顾问公司、中小企业和大型企业都有益处且经济高效。

它是用来做什么的？

产业与市场洞察、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法律规范及其影响、新产品开发、竞争影响

分析范围

  • 历史资料（2021-2025 年）和预测资料（2026-2031 年）
  • 成长机会、挑战、供应链前景、法规结构、客户行为和趋势分析
  • 竞争对手定位、策略和市场占有率分析
  • 按业务板块和地区（国家）分類的收入成长和预测分析
  • 公司概况（策略、产品、财务资讯、关键趋势等）

目录

第一章执行摘要

第二章市场概述

  • 市场概览
  • 市场定义
  • 分析范围
  • 市场区隔

第三章 商业情境

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策和法规
  • 策略建议

第四章 技术展望

第五章 行为与心理健康远端医疗服务市场（按类型划分）

  • 介绍
  • 同步
  • 非同步

6. 按交付方式分類的行为和心理健康远端医疗服务市场

  • 介绍
  • 视讯会议
  • 电话服务
  • 基于讯息

7. 按最终用户分類的行为和心理健康远端医疗服务市场

  • 介绍
  • 医院和诊所
  • 心理健康中心
  • 其他的

8. 按地区分類的行为和心理健康远端医疗服务市场

  • 介绍
  • 北美洲
    • 按类型
    • 透过供应方法
    • 最终用户
    • 按国家/地区
      • 美国
      • 加拿大
      • 墨西哥
  • 南美洲
    • 按类型
    • 透过供应方法
    • 最终用户
    • 按国家/地区
      • 巴西
      • 阿根廷
      • 其他的
  • 欧洲
    • 按类型
    • 透过供应方法
    • 最终用户
    • 按国家/地区
      • 德国
      • 法国
      • 英国
      • 西班牙
      • 其他的
  • 中东和非洲
    • 按类型
    • 透过供应方法
    • 最终用户
    • 按国家/地区
      • 沙乌地阿拉伯
      • 阿拉伯聯合大公国
      • 其他的
  • 亚太地区
    • 按类型
    • 透过供应方法
    • 最终用户
    • 按国家/地区
      • 中国
      • 印度
      • 日本
      • 韩国
      • 印尼
      • 泰国
      • 台湾
      • 其他的

第九章：竞争格局与分析

  • 主要企业和策略分析
  • 市占率分析
  • 企业合併、协议、商业合作
  • 竞争对手仪錶板

第十章：公司简介

  • Teladoc Health Inc
  • American Well Corporation
  • Talkspace
  • BetterHelp
  • Evernorth Health, Inc.（Cigna Healthcare）
  • Included Health, Inc.
  • Ableto
  • Lyra Health
  • Iris Telehealth
  • CVS Health Corporation

第十一章附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要收益
  • 分析方法
  • 简称
简介目录
Product Code: KSI061615778

Telehealth Services For Behavioural And Mental Health Market is forecasted to rise at a 9.43% CAGR, reaching USD 33.256 billion in 2031 from USD 19.368 billion in 2025.

The telehealth services market for behavioural and mental health is experiencing rapid and sustained growth, fundamentally reshaping the delivery of and access to psychological and psychiatric care. This segment utilizes digital communication technologies-primarily video conferencing, but also phone, messaging, and digital therapeutics-to provide remote assessment, therapy, counselling, and medication management. The market's expansion is driven by a powerful convergence of increased clinical demand, technological enablement, evolving patient preferences, and a permanent shift in care delivery models accelerated by broader healthcare trends.

Core Market Drivers and Demand Dynamics

The primary engine for growth is the escalating global prevalence of mental health conditions and the concurrent, critical need to improve access to care. There exists a significant and persistent gap between the demand for mental health services and the capacity of traditional, location-bound clinical networks. Telehealth directly addresses this gap by eliminating geographical barriers, allowing patients in remote, underserved, or mobility-constrained settings to connect with specialists. This capability is essential for scaling service delivery to meet population-level need.

A powerful, complementary driver is the increasing patient and societal acceptance of virtual care for mental health. The convenience and privacy afforded by telehealth reduce practical and psychological barriers to seeking help. Patients can engage in therapy from a familiar, comfortable environment, which can lower perceived stigma and facilitate more consistent engagement. This shift in acceptance, normalized further by the pandemic, has transformed telehealth from a contingency option into a preferred and legitimate modality for a substantial segment of patients seeking behavioural health support.

Furthermore, telehealth enhances patient engagement and continuity of care in unique ways. The reduced logistical friction of virtual visits can lead to higher appointment adherence and more frequent touchpoints, which are crucial for effective behavioural health management. The model supports continuous care pathways, enabling easier follow-ups, timely medication adjustments, and sustained therapeutic relationships without interruption due to travel or relocation. This improved continuity is directly linked to better clinical outcomes and reduced rates of crisis utilization, such as emergency department visits.

Technological and Service Model Evolution

The market is characterized by the proliferation of dedicated platforms offering a spectrum of services. These range from direct-to-consumer apps providing on-demand therapy to integrated enterprise solutions for health systems and payers. Service models have expanded beyond traditional one-on-one video therapy to include group therapy sessions, asynchronous text-based counselling, digital cognitive behavioural therapy (CBT) programs, and hybrid models of care. This diversification allows for matching different patient needs and preferences with appropriate levels and types of support, creating a more personalized and scalable care continuum.

Geographic Market Dynamics

North America maintains a leadership position in this market, driven by a confluence of factors: a high baseline prevalence of mental health conditions, widespread digital infrastructure, a robust venture and innovation ecosystem supporting digital health, and relatively mature reimbursement policies for tele-behavioural health. Regulatory flexibilities introduced have also been instrumental. However, this is a global growth phenomenon. Other regions, including Europe and parts of Asia-Pacific, are experiencing accelerated adoption due to increasing mental health awareness, government initiatives to expand digital health, and efforts to address provider shortages, indicating the model's relevance across diverse healthcare systems.

Competitive Landscape and Strategic Imperatives

The competitive environment is dynamic, featuring a mix of pure-play telehealth companies, traditional healthcare providers offering virtual services, and employers/payers integrating solutions into benefits packages. Key differentiators include the quality and specialization of clinical networks, platform usability and security, integration capabilities with electronic health records and other digital tools, and the ability to demonstrate measurable outcomes. Success hinges on building trusted, evidence-based services that ensure patient safety, privacy, and clinical efficacy while navigating complex and varying regulatory and reimbursement landscapes across jurisdictions.

Challenges and Future Trajectory

The market faces ongoing challenges, including ensuring equitable digital access for all populations, maintaining rigorous standards for patient privacy and data security, and achieving sustainable reimbursement parity with in-person care. Licensing regulations across state and national borders also present a complexity for scaling provider networks.

Despite these, the long-term trajectory points toward deeper integration and sophistication. Telehealth is becoming a core, permanent component of the behavioural health delivery system, not an alternative. Future growth will be fueled by the integration of advanced tools like AI for therapeutic support and outcome measurement, more seamless hybrid care models that blend in-person and virtual touchpoints, and expansion into new sub-specialties and patient populations. The convergence with employer wellness programs and population health initiatives will further solidify its role.

In conclusion, the telehealth services market for behavioural and mental health represents a paradigm shift toward accessible, patient-centered, and continuous care. Its growth is structurally supported by unmet clinical need, technological progress, and lasting changes in care delivery expectations. For industry experts, the strategic focus is on moving beyond access alone to demonstrate superior quality, outcomes, and value. The future points toward an integrated, technology-enabled mental health ecosystem where telehealth serves as a foundational pillar, essential for building resilient, accessible, and effective systems of care.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2021 to 2025 & forecast data from 2026 to 2031
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.)

Telehealth Services for Behavioural and Mental Health Market Segmentation

  • By Type
  • Synchronous
  • Asynchronous
  • By Mode of Delivery
  • Video Conferencing
  • Telephone Calls
  • Message-Based
  • By End-User
  • Hospitals & Clinics
  • Mental Health Centres
  • Others
  • By Geography
  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Taiwan
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. TELEHEALTH SERVICES FOR BEHAVIOURAL AND MENTAL HEALTH MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. Synchronous
  • 5.3. Asynchronous

6. TELEHEALTH SERVICES FOR BEHAVIOURAL AND MENTAL HEALTH MARKET BY MODE OF DELIVERY

  • 6.1. Introduction
  • 6.2. Video Conferencing
  • 6.3. Telephone Calls
  • 6.4. Message-Based

7. TELEHEALTH SERVICES FOR BEHAVIOURAL AND MENTAL HEALTH MARKET BY END-USER

  • 7.1. Introduction
  • 7.2. Hospitals & Clinics
  • 7.3. Mental Health Centres
  • 7.4. Others

8. TELEHEALTH SERVICES FOR BEHAVIOURAL AND MENTAL HEALTH MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. By Type
    • 8.2.2. By Mode of Delivery
    • 8.2.3. By End-User
    • 8.2.4. By Country
      • 8.2.4.1. USA
      • 8.2.4.2. Canada
      • 8.2.4.3. Mexico
  • 8.3. South America
    • 8.3.1. By Type
    • 8.3.2. By Mode of Delivery
    • 8.3.3. By End-User
    • 8.3.4. By Country
      • 8.3.4.1. Brazil
      • 8.3.4.2. Argentina
      • 8.3.4.3. Others
  • 8.4. Europe
    • 8.4.1. By Type
    • 8.4.2. By Mode of Delivery
    • 8.4.3. By End-User
    • 8.4.4. By Country
      • 8.4.4.1. Germany
      • 8.4.4.2. France
      • 8.4.4.3. United Kingdom
      • 8.4.4.4. Spain
      • 8.4.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. By Type
    • 8.5.2. By Mode of Delivery
    • 8.5.3. By End-User
    • 8.5.4. By Country
      • 8.5.4.1. Saudi Arabia
      • 8.5.4.2. UAE
      • 8.5.4.3. Others
  • 8.6. Asia Pacific
    • 8.6.1. By Type
    • 8.6.2. By Mode of Delivery
    • 8.6.3. By End-User
    • 8.6.4. By Country
      • 8.6.4.1. China
      • 8.6.4.2. India
      • 8.6.4.3. Japan
      • 8.6.4.4. South Korea
      • 8.6.4.5. Indonesia
      • 8.6.4.6. Thailand
      • 8.6.4.7. Taiwan
      • 8.6.4.8. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Teladoc Health Inc
  • 10.2. American Well Corporation
  • 10.3. Talkspace
  • 10.4. BetterHelp
  • 10.5. Evernorth Health, Inc. (Cigna Healthcare)
  • 10.6. Included Health, Inc.
  • 10.7. Ableto
  • 10.8. Lyra Health
  • 10.9. Iris Telehealth
  • 10.10. CVS Health Corporation

11. APPENDIX

  • 11.1. Currency
  • 11.2. Assumptions
  • 11.3. Base and Forecast Years Timeline
  • 11.4. Key Benefits for the Stakeholders
  • 11.5. Research Methodology
  • 11.6. Abbreviations