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市场调查报告书
商品编码
1896239
宠物远端医疗和虚拟兽医护理服务市场预测至2032年:按服务类型、动物类型、平台、交付方式、支付模式、最终用户和地区分類的全球分析Pet Telehealth & Virtual Veterinary Services Market Forecasts to 2032 - Global Analysis By Service Type, Animal Type, Platform, Delivery Mode, Payment Model, End User and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球宠物远端医疗兽医护理服务市场价值将达到 3.69 亿美元,预计到 2032 年将达到 13.454 亿美元。
预计在预测期内,宠物远端医疗线上兽医服务将以20.3%的复合年增长率成长。该服务透过视讯通话、行动应用程式、聊天系统和远端监控工具等数位平台,提供兽医咨询、指导、监控和后续观察。秉承关怀动物的永恆使命,该模式将兽医专业知识延伸至诊所之外,使宠物饲主能够随时随地获得有关健康管理、行为、营养和非紧急情况的建议。该模式认识到面对面咨询对于复杂的诊断和治疗至关重要,因此将传统兽医专业知识与现代技术(人工智慧、数据平台和联网设备)相结合,以提高便利性、护理的连续性和早期疗育。
拥有宠物的家庭数量不断增加
全球宠物家庭数量的不断增长是推动宠物远端医疗虚拟兽医服务市场发展的主要动力。随着宠物日益被视为家庭成员,饲主也寻求便捷、及时、高品质的医疗保健解决方案。远端医疗服务能够提供持续监测、健康咨询和行为指导,从而减轻宠物和饲主的压力和旅行负担。快节奏的生活方式、都市化以及人们对主动健康管理的渴望进一步推动了这种向数位化医疗的转变,并预计在预测期内将持续促进市场成长。
监管和法律障碍
儘管技术不断进步,但由于各国和各州法规结构分散且法律限制各异,市场仍面临许多挑战。许可要求、处方笺法律和兽医执业法规差异巨大,对服务提供者造成了合规障碍。这些不一致之处延缓了平台的普及,并增加了营运成本。此外,对医疗事故责任的担忧以及复杂病例需要面对面会诊的必要性也进一步阻碍了平台的推广。
技术进步
人工智慧、物联网设备、穿戴式感测器和云端平台的快速发展为市场成长提供了巨大的机会。这些技术能够实现宠物健康即时监测、远距离诊断、个人化护理提案和疾病预测管理。行动应用和分析功能的整合提高了用户参与度和服务可及性。此外,技术创新使兽医能够提供可扩展、高效的数据驱动型解决方案,弥补传统护理的不足。数位工具和智慧型设备的持续发展预计将推动市场渗透率的进一步提升。
与传统兽医诊所合作
由于与传统兽医诊疗模式的整合存在挑战,远端保健服务的推广可能会遇到阻力。许多兽医更倾向于面对面诊疗,以便进行准确的诊断和治疗,尤其是在复杂病例或紧急情况下。基础设施不足、员工培训缺乏以及数位平台与医院系统之间的互通性问题都可能阻碍服务的无缝衔接。此外,习惯面对面诊疗的宠物饲主可能也会对远距医疗有所抵触,从而延缓其普及。
新冠疫情成为了市场发展的催化剂。由于保持社交距离和封锁措施限制了人们前往实体诊所,宠物饲主开始转向远端咨询,进行常规体检、行为指导和解决一些小的健康问题。疫情加速了数位普及,使兽医和宠物主人更习惯使用远端医疗工具。即使在疫情结束后,虚拟咨询的便利性、安全性和高效性仍然促成了持久的行为改变,推动了全球市场对远端医疗解决方案的持续需求。
预计在预测期内,远距离诊断领域将占据最大的市场份额。
预计在预测期内,远距离诊断领域将占据最大的市场份额,这主要得益于人们对无需亲自前往诊所即可进行及时健康评估的需求。远距离诊断工具、穿戴式健康监测器和人工智慧平台使兽医能够有效地评估症状并识别疾病的早期征兆。这种方法可以减轻宠物的压力,提高饲主的便利性,并促进预防性护理。诊断技术与行动应用程式和云端系统的日益整合预计将进一步巩固该领域的全球普及率和市场份额。
预计在预测期内,语音咨询领域将呈现最高的复合年增长率。
预计在预测期内,语音咨询领域将实现最高成长率,这主要得益于语音兽医支援的日益普及。语音咨询能够为非紧急健康问题、行为问题和后续观察提供灵活、快速且方便的建议。许多饲主更倾向于这种低成本且便捷的沟通方式,尤其是在网路频宽不足以支援影片串流的地区。与行动应用程式和自动预约系统的整合提高了服务的易用性和可靠性,从而推动了该领域在已开发市场和新兴市场的快速成长。
由于宠物主人数量不断增长、动物福利意识日益增强以及数位医疗技术的快速普及,亚太地区预计将在预测期内占据最大的市场份额。中国、印度和日本等国家可支配收入的成长、都市化的加快以及技术应用的普及,都推动了对虚拟兽医服务的强劲需求。政府旨在促进动物健康的各项倡议,以及不断完善的兽医医疗基础设施,进一步巩固了该地区的地位。这些因素共同作用,使亚太地区成为全球市场的主要产生收入中心。
在预测期内,北美地区预计将实现最高的复合年增长率,这主要得益于智慧型手机的高普及率以及人们对宠物健康和保健的广泛关注。成熟的兽医生态系统,加上消费者对远端保健解决方案的强烈接受度,正在推动市场的快速扩张。美国和加拿大在人工智慧、物联网和穿戴式装置领域的创新,以及有利的法规结构,进一步加速了远距医疗的普及。消费者对便利性、及时咨询和预防性护理日益增长的需求,正使北美成为虚拟兽医服务成长最快的市场。
According to Stratistics MRC, the Global Pet Telehealth & Virtual Veterinary Services Market is accounted for $369.0 million in 2025 and is expected to reach $1,345.4 million by 2032 growing at a CAGR of 20.3% during the forecast period. Pet Telehealth & Virtual Veterinary Services refer to the delivery of veterinary consultation, guidance, monitoring, and follow-up care through digital platforms such as video calls, mobile apps, chat systems, and remote monitoring tools. Rooted in the timeless duty of caring for animals, this model brings veterinary expertise beyond clinic walls, enabling pet owners to access advice for wellness, behavior, nutrition, and non-emergency conditions anytime, anywhere. It blends traditional veterinary knowledge with modern technology-AI, data platforms, and connected devices-to improve convenience, continuity of care, and early intervention, while acknowledging that hands-on clinical visits remain essential for complex diagnoses and procedures.
Increasing Pet Ownership
The growing number of households adopting pets worldwide is a primary driver for the Pet Telehealth & Virtual Veterinary Services Market. As pets are increasingly viewed as family members, owners demand convenient, timely, and high-quality healthcare solutions. Telehealth services enable continuous monitoring, wellness consultations, and behavioral guidance, reducing stress and travel for both pets and owners. This shift toward digital care is amplified by busy lifestyles, urbanization, and a desire for proactive health management, fueling sustained market growth throughout the forecast period.
Regulatory & Legal Barriers
Despite technological advancements, the market faces significant challenges due to fragmented regulatory frameworks and legal restrictions across countries and states. Licensing requirements, teleprescription laws, and veterinary practice regulations vary widely, creating compliance hurdles for service providers. These inconsistencies can delay platform deployment and increase operational costs. Additionally, concerns regarding malpractice liability and the need for in-person examinations for complex cases further restrain adoption.
Advancements in technology
Rapid advancements in AI, IoT-enabled devices, wearable sensors, and cloud-based platforms present substantial opportunities for growth. These technologies facilitate real-time health monitoring, remote diagnostics, personalized care recommendations, and predictive disease management for pets. Integration of mobile apps and analytics enhances user engagement and service accessibility. Furthermore, technological innovations allow veterinarians to offer scalable, efficient, and data-driven solutions, bridging gaps in traditional care. The continuous evolution of digital tools and smart devices is poised to expand market penetration.
Integration with Traditional Clinics
The adoption of telehealth services can face resistance due to integration challenges with conventional veterinary clinics. Many practitioners prefer traditional, in-person consultations for accurate diagnosis and treatment, particularly for complex or emergency cases. Inadequate infrastructure, lack of staff training, and interoperability issues between digital platforms and clinic systems can hinder seamless service delivery. Additionally, reluctance from pet owners accustomed to face-to-face care may slow adoption.
The COVID-19 pandemic acted as a catalyst for the market. Social distancing measures and lockdowns restricted access to physical clinics, prompting pet owners to seek remote consultations for routine check-ups, behavioral guidance, and minor health issues. The pandemic accelerated digital adoption, familiarizing both veterinarians and owners with telehealth tools. Even post-pandemic, the convenience, safety, and efficiency of virtual care have established lasting behavioral shifts, driving sustained demand of telehealth solutions across global markets.
The remote diagnosis segment is expected to be the largest during the forecast period
The remote diagnosis segment is expected to account for the largest market share during the forecast period, due to demand for timely health assessments without requiring physical clinic visits. Tele-diagnostic tools, wearable health monitors, and AI-enabled platforms allow veterinarians to evaluate symptoms and identify early disease indicators effectively. This approach reduces stress for pets, enhances convenience for owners, and facilitates proactive care. The increasing integration of diagnostic technologies with mobile apps and cloud systems further strengthens the adoption and market share of this segment globally.
The audio consultations segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the audio consultations segment is predicted to witness the highest growth rate, due to rising adoption of voice-based veterinary support. Audio consultations offer flexible, quick, and accessible advice for non-critical health concerns, behavioral queries, and follow-up care. Many pet owners prefer this low-cost, convenient communication mode, especially in regions with limited internet bandwidth for video streaming. Integration with mobile apps and automated scheduling systems enhances usability and service reliability drive rapid growth of this segment across both developed and emerging markets.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to increasing pet ownership, growing awareness of animal welfare, and rapid adoption of digital health technologies. Rising disposable incomes, urbanization, and technological penetration in countries like China, India, and Japan contribute to strong demand for virtual veterinary services. Government initiatives promoting animal health, coupled with expanding veterinary infrastructure, further strengthen the region's position. These factors collectively make Asia Pacific a key revenue-generating hub for the global market.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to high smartphone penetration, and widespread awareness of pet health and wellness. The region's established veterinary ecosystem, coupled with strong consumer willingness to adopt telehealth solutions, fosters rapid market expansion. Innovations in AI, IoT, and wearable devices, alongside supportive regulatory frameworks in the U.S. and Canada, further accelerate adoption. Rising demand for convenience, timely consultations, and preventive care positions North America as the fastest-growing market for virtual veterinary services.
Key players in the market
Some of the key players in Pet Telehealth & Virtual Veterinary Services Market include Airvet, Vetster, TeleVet, FirstVet, Virtuwoof, PawSquad, Petriage, PetDesk, VitusVet, GuardianVets, BabelBark, Fuzzy Pet Health, VetNOW, Anipanion, and WhiskerDocs.
In October 2025, Airvet partnered with Healthy Paws to broaden pet care access by combining comprehensive pet insurance with 24/7 virtual veterinary support. Through this alliance, policyholders gain instant, cost-effective telehealth care via the Airvet app, while Airvet members receive exclusive insurance benefits, easing both affordability and accessibility for pet families.
In October 2025, Airvet's UK expansion underscores its commitment to global pet care access by bringing 24/7 telehealth services to British employees through employer benefit programs, matching coverage already offered in the U.S., Canada, and India, this move supports pet parents by enabling real-time consultations with licensed vets via video, enhancing preventive care and work-life wellbeing while helping employers deliver equitable benefits worldwide.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.