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市场调查报告书
商品编码
1918091
全球牧草市场-2026-2031年预测Global Herbage Market - Forecast from 2026 to 2031 |
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全球牧草市场预计将从 2025 年的 849,401,000 美元成长到 2031 年的 1,281,219,000 美元,复合年增长率为 7.09%。
饲料市场(包括草本植物的叶片和肉质茎)正经历强劲增长,这主要得益于其在牲畜营养、人类健康和永续农业方面的广泛应用。该行业的特点是主要消费和农业趋势的融合,包括乳製品需求的增长、植物性饮食的兴起以及政府对有机农业的支持力度加大。
市场扩张的关键驱动因素在于牧草在改善牲畜健康和生产力方面所扮演的重要角色。作为富含蛋白质的饲料的重要来源,优质牧草能够直接改善动物营养。这在乳牛养殖业尤其重要,因为营养丰富的牧草对于促进牲畜健康和提高牛奶产量至关重要。随着全球对乳製品的需求持续增长,酪农正积极采用优质牧草来改善牛群健康状况并提高产量,为市场创造了持续的需求。
同时,素食和纯素食的兴起正从消费层面推动市场扩张。出于健康、环境和伦理方面的考虑,全球范围内向植物性营养的转变正在增加人类饮食中草类食物的摄取。这一趋势在亚太地区尤为明显,该地区素食主义盛行,进一步巩固了对植物来源食品的需求基础。
草类在众多产业中的多样化功能用途是推动市场成长的关键因素。除了作为牲畜饲料这个主要用途外,草类也是传统中药的重要成分。例如,百里香和香菜等品种因其具有增强认知能力和促进消化等疗效而被用于治疗疾病。此外,某些草类也被添加到饲料中作为补充剂,以增强其抗发炎特性。草类的效用也延伸至园林绿化领域,用于景观美化、装饰以及运动场地铺设,这充分体现了其广泛的商业性价值。
政府政策和措施正成为市场成长的强劲促进者。许多政府正积极透过专款和政策框架,推广有机农业和天然农业投入品的采用。旨在支持和研究有机农业转型以及鼓励丛集有机农业发展的国家计划,都在直接促进牧场种植。这些措施降低了农民采用有机农业的门槛,并使牧场系统作为可行且永续的农业模式获得认可。
从地理上看,亚太地区预计将成为牧草的主要市场。这一主导地位是由多种因素共同推动的,包括乳製品需求的增长、素食主义盛行以及生活水准的提高。政府为扩大该地区有机农业所采取的支持措施,进一步强化了这些需求驱动因素,为市场扩张创造了有利环境。
竞争格局中包括Alltech、For Farmers和Associated British Foods plc等国际公司,它们提供创新的饲料解决方案、专业补充剂和附加价值服务。它们持续致力于改善农业领域并创建新的永续经营模式,这与推动牧草产业发展的整体市场趋势相符。对专业营养管理和永续农产品解决方案的关注,标誌着市场正朝着高价值、科学验证的产品方向发展。
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产业与市场洞察、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法律规范及其影响、新产品开发、竞争影响
The global herbage market, at a 7.09% CAGR, is anticipated to reach USD 1281.219 million in 2031 from USD 849.401 million in 2025.
The herbage market, encompassing the leafy and succulent stems of herbaceous plants, is experiencing robust growth driven by its multifaceted applications in livestock nutrition, human health, and sustainable agriculture. The sector is defined by the convergence of several major consumer and agricultural trends, including the rising demand for dairy, the expansion of plant-based diets, and increased governmental support for organic farming practices.
A primary driver of market expansion is the critical role of herbage in enhancing livestock health and productivity. High-quality herbage serves as a fundamental source of protein-rich forage, directly improving animal nutrition. This is particularly significant for the dairy industry, where the use of nutrient-dense herbage is integral to boosting livestock health and milk output. As global demand for dairy products continues to rise, dairy farmers are increasingly adopting superior herbage to improve herd health and increase production volumes, creating a sustained demand driver for the market.
Parallelly, the growth in vegetarian and vegan diets is propelling the market from the consumer side. A global shift towards plant-based nutrition, motivated by health, environmental, and ethical considerations, is increasing the consumption of herbage for human dietary needs. This trend is most pronounced in the Asia-Pacific region, which has a high prevalence of vegetarianism, further solidifying the demand base for plant-derived food sources.
The diverse functional applications of herbage across multiple industries significantly contribute to its market momentum. Beyond its core use as livestock feed, herbage is a vital raw material for herbal medicines. Varieties such as thyme-leafed gratiola and coriander are utilized for their therapeutic properties, including enhancing cognitive function and aiding digestion. Furthermore, specific herbage types are incorporated into animal feed as supplements to boost anti-inflammatory capabilities. The utility of herbage also extends to amenity horticulture, where grasses are employed for landscaping, decorating lawns, and surfacing sports fields, demonstrating the product's wide-ranging commercial value.
Government policies and initiatives are acting as powerful catalysts for market growth. Numerous governments are actively promoting organic farming and the adoption of natural agricultural inputs through targeted funding and policy frameworks. Programs designed to support organic transition and research, alongside national schemes that encourage cluster-based organic farming, are directly increasing the cultivation of herbage. These initiatives lower barriers to adoption for farmers and legitimize herbage-based systems as a viable and sustainable agricultural model.
Geographically, the Asia-Pacific region is expected to be a significant and dominant market for herbage. This leadership is attributed to a combination of factors, including a growing demand for dairy products, a high rate of vegetarianism, and improving living standards. Supportive government initiatives aimed at increasing organic cultivation in the region further augment these demand-side drivers, creating a favorable environment for market expansion.
The competitive landscape includes international players such as Alltech, For Farmers, and Associated British Food PLC. These companies are engaged in providing innovative feed solutions, specialized supplements, and value-added services. Their ongoing missions often focus on elevating the agricultural sector and creating new, sustainable business models, which aligns with the broader market trends driving the herbage industry forward. The focus on specialized nutrition and sustainable agri-food solutions underscores the market's progression toward higher value and scientifically supported products.
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