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市场调查报告书
商品编码
1386187

动态广告插入市场报告：2030 年趋势、预测与竞争分析

Dynamic Ad Insertion Market Report: Trends, Forecast and Competitive Analysis to 2030
出版日期: | 出版商: Lucintel | 英文 150 Pages | 商品交期: 3个工作天内

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简介目录

动态广告趋势和预测

到 2030 年，全球动态广告插入市场预计将达到 80 亿美元，2024 年至 2030 年年复合成长率为 11.5%。该市场的主要驱动因素是 OTT数位广告需求的增加、先进数位行销需求的增加以及影片串流服务的日益采用。全球动态广告插入市场的未来充满希望，媒体和娱乐、电子商务、通讯和金融市场充满机会。

动态广告插入市场洞察

根据 Lucintel 的预测，基于网路的业务预计将在预测期内实现高速成长。

由于快速的数位和数数位视讯内容（包括 OTT）串流服务和随选按需（VoD）平台的Over-the-Top，亚太地区将继续成为最大的地区。

市场规模/估计：以金额计算的动态广告插入的估计市场规模（十亿美元）。

趋势和预测分析：各个细分市场和地区的市场趋势（2018-2023）和预测（2024-2030）。

細項分析：依产品类型、应用程式、最终用途产业和区域金额($B) 估算动态广告插入市场规模。

区域分析：北美、欧洲、亚太地区和世界其他地区的动态广告插入市场区隔。

成长机会：按产品类型、应用、最终用途产业和地区对动态广告插入市场的成长机会分析。

策略分析：动态广告插入市场中的併购、新产品开发、竞争形势等。

基于波特五力模型的产业竞争强度分析

本报告回答了 11 个关键问题：

  • Q.1. 细分市场中最有前途和高成长的机会是什么？
  • Q.2.哪个细分市场将以更快的速度成长？为什么？
  • Q.3.您认为哪些地区未来会出现更快的成长？为什么？
  • Q.4. 影响市场动态的主要因素有哪些？市场的主要挑战和业务风险是什么？
  • Q.5. 这个市场的商业风险和竞争威胁是什么？
  • Q.6.这个市场有哪些新趋势？为什么？
  • Q.7.市场客户需求有何改变？
  • Q.8. 该市场有哪些新发展以及哪些公司处于领先地位？
  • Q.9.这个市场的主要企业有哪些？主要企业采取哪些策略配合措施来发展业务？
  • Q.10. 该市场上的竞争产品有哪些？由于材料或产品替代而导致市场占有率下降的威胁有多大？
  • Q.11.过去年度发生了哪些併购事件，对产业产生了哪些影响？

目录

第1章执行摘要

第2章全球动态广告插入市场：市场动态

  • 简介、背景、分类
  • 供应链
  • 产业驱动因素与挑战

第3章2018-2030年市场趋势及预测分析

  • 宏观经济趋势（2018-2023）与预测（2024-2030）
  • 全球动态广告插入市场趋势（2018-2023）与预测（2024-2030）
  • 按产品类型分類的全球动态广告插入市场
    • 基于网路的
    • 基于应用程式
  • 按应用程式分類的全球动态广告插入市场
    • 视讯串流
    • 电视转播
    • 智慧型手机
    • 其他的
  • 按最终用途产业分類的全球动态广告插入市场
    • 媒体与娱乐
    • 电子商务
    • 电讯
    • 金融
    • 其他的

第4章2018-2030年分地区市场趋势及预测分析

  • 按地区分類的全球动态广告插入市场
  • 北美动态广告插入市场
  • 欧洲动态广告插入市场
  • 亚太地区动态广告插入市场
  • 其他地区充满活力的广告插入市场

第5章竞争分析

  • 产品系列分析
  • 营运整合
  • 波特五力分析

第6章成长机会与策略分析

  • 成长机会分析
    • 按产品类型分類的全球动态广告插入市场成长机会
    • 全球动态广告插入市场成长机会（按应用程式）
    • 最终用途产业的全球动态广告插入市场成长机会
    • 按地区分類的全球动态广告插入市场成长机会
  • 全球动态广告插入市场新趋势
  • 战略分析
    • 新产品开发
    • 全球动态广告插入市场容量扩张
    • 全球动态广告插入市场中的合併、收购与合资企业
    • 认证和许可

第7章主要企业概况

  • Google
  • Adobe
  • SpotX
  • Amagi Media Labs
  • Harmonic
  • Encoding.com
  • Vidillion
  • Edgeware
  • Yospace Technologies
  • Gourmet Ads
简介目录

Dynamic Ad Insertion Trends and Forecast

The future of the global dynamic Ad insertion market looks promising with opportunities in the media and entertainment, e-commerce, telecommunication, and finance markets. The global dynamic Ad insertion market is expected to reach an estimated $8.0 billion by 2030 with a CAGR of 11.5% from 2024 to 2030. The major drivers for this market are rising demand for digital advertisement in OTT, growing demand for advanced digital marketing, and rising adoption of video streaming services.

A more than 150-page report is developed to help in your business decisions.

Dynamic Ad Insertion by Segment

The study includes a forecast for the global dynamic Ad insertion by product type, application, end use industry, and region.

Dynamic Ad Insertion Market by Product Type [Shipment Analysis by Value from 2018 to 2030]:

  • Web-Based
  • App-Based

Dynamic Ad Insertion Market by Application [Shipment Analysis by Value from 2018 to 2030]:

  • Video Streaming
  • Broadcast TV
  • Mobile
  • Others

Dynamic Ad Insertion Market by End Use Industry [Shipment Analysis by Value from 2018 to 2030]:

  • Media and Entertainment
  • E-Commerce
  • Telecommunications
  • Finance
  • Others

Dynamic Ad Insertion Market by Region [Shipment Analysis by Value from 2018 to 2030]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

List of Dynamic Ad Insertion Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies dynamic Ad insertion companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the dynamic Ad insertion companies profiled in this report include-

  • Google
  • Adobe
  • SpotX
  • Amagi Media Labs
  • Harmonic
  • Encoding.com
  • Vidillion
  • Edgeware
  • Yospace Technologies
  • Gourmet Ads

Dynamic Ad Insertion Market Insights

Lucintel forecasts that web-based is expected to witness higher growth over the forecast period.

APAC will remain the largest region due to rapid digital transformation and rising popularity of digital video content, including over-the-top (OTT) streaming services and video-on-demand (VoD) platforms.

Features of the Global Dynamic Ad Insertion Market

Market Size Estimates: Dynamic Ad insertion market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Dynamic Ad insertion market size by product type, application, end use industry, and region in terms of value ($B).

Regional Analysis: Dynamic Ad insertion market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different product types, applications, end use industries, and regions for the dynamic Ad insertion market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the dynamic Ad insertion market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q.1 What is the dynamic Ad insertion market size?

Answer: The global dynamic Ad insertion market is expected to reach an estimated $8.0 billion by 2030.

Q.2 What is the growth forecast for dynamic Ad insertion market?

Answer: The global dynamic Ad insertion market is expected to grow with a CAGR of 11.5% from 2024 to 2030.

Q.3 What are the major drivers influencing the growth of the dynamic Ad insertion market?

Answer: The major drivers for this market are rising demand for digital advertisement in OTT, growing demand for advanced digital marketing, and rising adoption of video streaming services.

Q4. What are the major segments for dynamic Ad insertion market?

Answer: The future of the dynamic Ad insertion market looks promising with opportunities in the media and entertainment, e-commerce, telecommunication, and finance markets.

Q5. Who are the key dynamic Ad insertion market companies?

Answer: Some of the key dynamic Ad insertion companies are as follows:

  • Google
  • Adobe
  • SpotX
  • Amagi Media Labs
  • Harmonic
  • Encoding.com
  • Vidillion
  • Edgeware
  • Yospace Technologies
  • Gourmet Ads

Q6. Which dynamic Ad insertion market segment will be the largest in future?

Answer: Lucintel forecasts that web-based is expected to witness higher growth over the forecast period.

Q7. In dynamic Ad insertion market, which region is expected to be the largest in next 5 years?

Answer: APAC will remain the largest region due to rapid digital transformation and rising popularity of digital video content, including over-the-top (OTT) streaming services and video-on-demand (VoD) platforms.

Q.8 Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the dynamic Ad insertion market by product type (web-based and app-based), application (video streaming, broadcast TV, mobile, and others), end use industry (media and entertainment, e-commerce, telecommunications, finance, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Dynamic Ad Insertion Market : Market Dynamics

  • 2.1: Introduction, Background, and Classifications
  • 2.2: Supply Chain
  • 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

  • 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
  • 3.2. Global Dynamic Ad Insertion Market Trends (2018-2023) and Forecast (2024-2030)
  • 3.3: Global Dynamic Ad Insertion Market by Product Type
    • 3.3.1: Web-Based
    • 3.3.2: App-Based
  • 3.4: Global Dynamic Ad Insertion Market by Application
    • 3.4.1: Video Streaming
    • 3.4.2: Broadcast TV
    • 3.4.3: Mobile
    • 3.4.4: Others
  • 3.5: Global Dynamic Ad Insertion Market by End Use Industry
    • 3.5.1: Media and Entertainment
    • 3.5.2: E-commerce
    • 3.5.3: Telecommunications
    • 3.5.4: Finance
    • 3.5.5: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

  • 4.1: Global Dynamic Ad Insertion Market by Region
  • 4.2: North American Dynamic Ad Insertion Market
    • 4.2.2: North American Dynamic Ad Insertion Market by End Use Industry: Media and Entertainment, E-commerce, Telecommunications, Finance, and Others
  • 4.3: European Dynamic Ad Insertion Market
    • 4.3.1: European Dynamic Ad Insertion Market by Product Type: Web-Based and App-Based
    • 4.3.2: European Dynamic Ad Insertion Market by End Use Industry: Media and Entertainment, E-commerce, Telecommunications, Finance, and Others
  • 4.4: APAC Dynamic Ad Insertion Market
    • 4.4.1: APAC Dynamic Ad Insertion Market by Product Type: Web-Based and App-Based
    • 4.4.2: APAC Dynamic Ad Insertion Market by End Use Industry: Media and Entertainment, E-commerce, Telecommunications, Finance, and Others
  • 4.5: ROW Dynamic Ad Insertion Market
    • 4.5.1: ROW Dynamic Ad Insertion Market by Product Type: Web-Based and App-Based
    • 4.5.2: ROW Dynamic Ad Insertion Market by End Use Industry: Media and Entertainment, E-commerce, Telecommunications, Finance, and Others

5. Competitor Analysis

  • 5.1: Product Portfolio Analysis
  • 5.2: Operational Integration
  • 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

  • 6.1: Growth Opportunity Analysis
    • 6.1.1: Growth Opportunities for the Global Dynamic Ad Insertion Market by Product Type
    • 6.1.2: Growth Opportunities for the Global Dynamic Ad Insertion Market by Application
    • 6.1.3: Growth Opportunities for the Global Dynamic Ad Insertion Market by End Use Industry
    • 6.1.4: Growth Opportunities for the Global Dynamic Ad Insertion Market by Region
  • 6.2: Emerging Trends in the Global Dynamic Ad Insertion Market
  • 6.3: Strategic Analysis
    • 6.3.1: New Product Development
    • 6.3.2: Capacity Expansion of the Global Dynamic Ad Insertion Market
    • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Dynamic Ad Insertion Market
    • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

  • 7.1: Google
  • 7.2: Adobe
  • 7.3: SpotX
  • 7.4: Amagi Media Labs
  • 7.5: Harmonic
  • 7.6: Encoding.com
  • 7.7: Vidillion
  • 7.8: Edgeware
  • 7.9: Yospace Technologies
  • 7.10: Gourmet Ads