超级应用市场报告：2030 年趋势、预测与竞争分析

超级应用趋势和预测

预计 2024 年至 2030 年，全球超级应用市场将以 25.5% 的复合年增长率成长。该市场的主要驱动因素是互联网和智慧型手机普及的扩大、数位付款和电子商务的普及。全球超级应用市场的未来充满希望，商业和消费者市场充满机会。

超级应用市场洞察

Lucintel 预测，由于 Android 手机的价格实惠，预计在预测期内将出现高速成长。

随着整合人工智慧和自动化功能的采用增加，能够自动化资料输入和客户服务等日常业务的业务领域将继续主导市场。

由于互联网和智慧型手机普及不断上升以及数位技术的快速进步，亚太地区在预测期内可能仍然是最大的地区。

常问问题

Q1.市场成长预测如何？

A1. 2024年至2030年，全球超级应用市场预计将以25.5%的复合年增长率成长。

Q2.影响市场成长的主要驱动因素有哪些？

A2. 该市场的主要驱动因素是互联网和智慧型手机普及的提高、数位付款和电子商务的普及。

Q3.市场的主要细分市场有哪些？

A3. 超级应用市场的未来性在商业和消费市场都被看好。

Q4.市场上主要企业有哪些？

A4.主要的超级应用公司如下。

• Wechat
• Paytm
• Gojek Tech
• Tata Neu
• Grab

Q5.未来最大的细分市场是什么？

A5.Lucintel 预测，由于价格实惠，Android 手机预计将在预测期内实现高速成长。

Q6. 未来五年预计哪个地区将成为最大的市场？

A6. 由于网路和智慧型手机普及不断上升以及数位科技的快速发展，亚太地区在预测期内仍将是最大的地区。

Q7. 可以客製化报告吗？

A7. 是的，Lucintel 提供 10% 的客製化服务，无需额外付费。

目录

第一章执行摘要

第二章全球超级应用市场：市场动态

• 简介、背景、分类
• 供应链
• 产业驱动因素与挑战

第三章 2018-2030年市场趋势及预测分析

• 宏观经济趋势（2018-2023）与预测（2024-2030）
• 全球超级应用市场趋势（2018-2023）与预测（2024-2030）
• 按平台分類的全球超级应用市场
  • iOS
  • 安卓
  • 其他的
• 按设备分類的全球超级应用市场
  • 智慧型手机
  • 药片
  • 其他的
• 按应用分類的全球超级应用市场
  • 财务业务
  • 运输及物流服务
  • 电子商务
  • 社群媒体和通讯
  • 其他的
• 按最终用途分類的全球超级应用市场
  • 商业
  • 消费者

第四章 2018-2030年区域市场趋势及预测分析

• 按地区分類的全球超级应用市场
• 北美超应用市场
• 欧洲超应用市场
• 亚太超级应用市场
• 其他地区超应用市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 按平台分類的全球超级应用市场成长机会
  • 按设备分類的全球超级应用市场成长机会
  • 全球超级应用市场成长机会（按应用）
  • 按最终用途分類的全球超级应用市场成长机会
  • 按地区分類的全球超级应用市场成长机会
• 全球超应用市场新趋势
• 战略分析
  • 新产品开发
  • 扩大全球超应用市场容量
  • 全球超级应用市场的併购与合资
  • 认证和许可

第七章主要企业概况

• WeChat
• Paytm
• Gojek Tech
• Tata Neu
• Grab

Super App Trends and Forecast

The future of the global super app market looks promising with opportunities in the business and consumer markets. The global super app market is expected to grow with a CAGR of 25.5% from 2024 to 2030. The major drivers for this market are growing internet & smartphone penetration and increasing digital payment & e-commerce adoption.

A more than 150-page report is developed to help in your business decisions.

Super App by Segment

The study includes a forecast for the global super app by platform, device, application, end use, and region.

Super App Market by Platform [Shipment Analysis by Value from 2018 to 2030]:

• iOS
• Android
• Others

Super App Market by Device [Shipment Analysis by Value from 2018 to 2030]:

• Smartphone
• Tablets
• Others

Super App Market by Application [Shipment Analysis by Value from 2018 to 2030]:

• Financial Services
• Transportation & Logistics Services
• E-Commerce
• Social Media & Messaging
• Others

Super App Market by End Use [Shipment Analysis by Value from 2018 to 2030]:

• Businesses
• Consumers

Super App Market by Region [Shipment Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

List of Super App Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies super app companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the super app companies profiled in this report include-

• Wechat
• Paytm
• Gojek Tech
• Tata Neu
• Grab

Super App Market Insights

Lucintel forecasts that anroid is expected to witness higher growth over the forecast period due to affordable nature of android phones.

Within this market, business will remain the larger segment due to growing adoption of integrated AI and automation features, thus allowing businesses to automate routine tasks like data entry and customer service.

APAC will remain the largest region over the forecast period due to increasing internet and smartphone penetration and surging advancements in digital technologies.

Features of the Global Super App Market

Market Size Estimates: Super app market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Super app market size by various segments, such as by platform, device, application, end use, and region in terms of value ($B).

Regional Analysis: Super app market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different platforms, devices, applications, end uses, and regions for the super app market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the super app market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

FAQ

Q1. What is the growth forecast for super app market?

Answer: The global super app market is expected to grow with a CAGR of 25.5% from 2024 to 2030.

Q2. What are the major drivers influencing the growth of the super app market?

Answer: The major drivers for this market are growing internet & smartphone penetration and increasing digital payment & e-commerce adoption.

Q3. What are the major segments for super app market?

Answer: The future of the super app market looks promising with opportunities in the business and consumer markets.

Q4. Who are the key super app market companies?

Answer: Some of the key super app companies are as follows.

• Wechat
• Paytm
• Gojek Tech
• Tata Neu
• Grab

Q5. Which super app market segment will be the largest in future?

Answer: Lucintel forecasts that anroid is expected to witness higher growth over the forecast period due to affordable nature of android phones.

Q6. In super app market, which region is expected to be the largest in next 5 years?

Answer: APAC will remain the largest region over the forecast period due to increasing internet and smartphone penetration and surging advancements in digital technologies.

Q7. Do we receive customization in this report?

Answer: Yes, Lucintel provides 10% customization without any additional cost.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the super app market by platform (ios, android, and others), device (smartphone, tablets, and others), application (financial services, transportation & logistics services, e-commerce, social media & messaging, and others), end use (businesses and consumers), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Super App Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Super App Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Super App Market by Platform
  • 3.3.1: iOS
  • 3.3.2: Android
  • 3.3.3: Others
• 3.4: Global Super App Market by Device
  • 3.4.1: Smartphone
  • 3.4.2: Tablets
  • 3.4.3: Others
• 3.5: Global Super App Market by Application
  • 3.5.1: Financial Services
  • 3.5.2: Transportation & Logistics Services
  • 3.5.3: E-commerce
  • 3.5.4: Social Media & Messaging
  • 3.5.5: Others
• 3.6: Global Super App Market by End Use
  • 3.6.1: Businesses
  • 3.6.2: Consumers

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Super App Market by Region
• 4.2: North American Super App Market
  • 4.2.2: North American Super App Market by End Use: Businesses and Consumers
• 4.3: European Super App Market
  • 4.3.1: European Super App Market by Platform: iOS, Android, and Others
  • 4.3.2: European Super App Market by End Use: Businesses and Consumers
• 4.4: APAC Super App Market
  • 4.4.1: APAC Super App Market by Platform: iOS, Android, and Others
  • 4.4.2: APAC Super App Market by End Use: Businesses and Consumers
• 4.5: ROW Super App Market
  • 4.5.1: ROW Super App Market by Platform: iOS, Android, and Others
  • 4.5.2: ROW Super App Market by End Use: Businesses and Consumers

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Super App Market by Platform
  • 6.1.2: Growth Opportunities for the Global Super App Market by Device
  • 6.1.3: Growth Opportunities for the Global Super App Market by Application
  • 6.1.4: Growth Opportunities for the Global Super App Market by End Use
  • 6.1.5: Growth Opportunities for the Global Super App Market by Region
• 6.2: Emerging Trends in the Global Super App Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Super App Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Super App Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: WeChat
• 7.2: Paytm
• 7.3: Gojek Tech
• 7.4: Tata Neu
• 7.5: Grab