赌场游戏机市场报告：趋势、预测和竞争分析（至 2030 年）

赌场游戏机的趋势和预测

全球赌场游戏机市场的未来看起来充满希望，固定式和可携式市场都有机会。 2024年至2030年，全球赌场游戏机市场预计复合年增长率为4.8%。该市场的主要驱动因素是对基于伺服器/电子游戏系统的需求不断增长以及世界各地赌场数量的增加。

• Lucintel 预测，在预测期内，按产品类型划分，拉霸机仍将是最大的细分市场。
• 从营运模式来看，固定式车型仍将是一大细分市场。
• 从地区来看，由于大众市场游戏设备的需求不断增长，北美在预测期内将继续成为最大的地区。

赌场游戏机市场的策略性成长机会

赌场游戏机产业的策略成长机会很大程度上是由技术进步和消费行为的变化所推动的。随着对更加身临其境、个人化和适合行动装置的游戏体验的需求不断增加，公司正在探索新的应用程式来扩大其影响力并提高玩家参与度。

• 行动整合：行动游戏持续流行，越来越多的玩家希望随时随地玩游戏。将行动功能整合到赌场游戏机中可以实现实体赌场和行动平台之间的无缝过渡，从而提高用户参与度。这种成长机会对于吸引年轻、精通科技、优先考虑行动优先游戏体验的玩家至关重要。
• 跨平台游戏：赌场营运商越来越多地寻求能够跨平台游戏的机器，允许用户在实体赌场和线上游戏环境之间转换。这项创新至关重要，因为玩家需要在游戏体验中获得更大的灵活性和便利性，最终提高参与度和保留率。
• 环保游戏机：随着永续性成为消费者决策的重要因素，开发环保赌场游戏机的机会正在扩大。这些游戏机采用节能技术和环保材料，帮助赌场实现永续性目标，同时吸引环保意识的玩家。
• 个人化人工智慧主导的体验：使用人工智慧和资料分析来个人化游戏体验具有巨大的成长潜力。透过为个人玩家量身定制游戏推荐、奖励和游戏玩法，赌场可以提高参与度、保留率并最终提高盈利。随着玩家期望更加个人化的互动，这一趋势变得越来越重要。
• 整合基于技能的游戏：将基于技能的游戏整合到传统赌场机器中创造了吸引更年轻和更具竞争力的玩家的新机会。这些游戏允许更深入的参与和更长的游戏时间，使它们成为寻求多元化产品的现代赌场的宝贵补充。

行动、跨平台游戏、永续性、个人化和基于技能的游戏的策略性成长机会正在重塑赌场游戏机产业的未来。透过利用这些趋势，公司可以在不断成长和发展的游戏市场中占据更大的份额。

赌场游戏机市场推广因素及问题

赌场游戏机产业受到技术、经济和监管驱动因素和挑战的综合影响。这些因素影响技术创新、市场扩张和玩家参与。了解这些动态对于产业参与者有效驾驭竞争格局至关重要。

推动赌场游戏机市场的因素是：

• 技术进步：科技持续推动赌场游戏机的成长。 VR/AR、人工智慧和基于技能的游戏等创新正在重塑用户体验。这些技术提供了更身临其境、互动性和个人化的游戏体验，是产业成长的关键驱动力。
• 行动整合的需求：随着越来越多的玩家转向行动和线上游戏，对与行动平台整合的赌场游戏机的需求不断增加。在实体游戏和数位游戏之间无缝过渡的混合系统对于保持玩家参与和吸引新用户至关重要。
• 监管压力：围绕着赌博不断发展的法规环境既是推动因素，也是挑战。一方面，法规确保公平竞争和负责任的赌博，但另一方面它们会产生合规成本并限制市场扩张，特别是在博彩法严格的国家。
• 经济状况：可支配收入和消费者支出等经济因素影响赌场游戏机市场。在景气衰退期间，对赌场等豪华娱乐的需求可能会下降，而在经济繁荣时期，创新游戏体验的支出可能会增加。
• 不断变化的消费者偏好：消费者越来越要求个人化体验和更具吸引力的基于技能的游戏。这些不断变化的偏好正在迫使产业进行创新和适应，重点是整合人工智慧和互动技术，以更好地满足玩家的需求。

赌场游戏机市场的挑战

• 监管不确定性：区域监管变化带来的不确定性可能会影响市场扩张和创新。
• 安全与公平：维护游戏系统的安全和公平对于维持玩家信任至关重要，但它也带来了技术和合规性挑战。
• 开发成本高：开发尖端游戏设备需要大量的研发投资，这可能成为中小型製造商的进入障碍。

儘管技术进步、行动融合和不断变化的消费者偏好正在推动赌场游戏机产业的成长，但监管挑战和经济因素仍然是重大障碍。能够有效应对这些驱动因素和挑战的公司将最有可能在这个竞争激烈的市场中取得成功。

目录

第一章执行摘要

第二章全球赌​​场游戏机市场：市场动态

• 简介、背景、分类
• 供应链
• 产业驱动因素与挑战

第三章 市场趋势及预测分析（2018-2030）

• 宏观经济趋势（2018-2023）与预测（2024-2030）
• 全球赌场游戏机市场趋势（2018-2023）与预测（2024-2030）
• 全球赌场游戏机市场：依产品类型
  • 拉霸机
  • 视讯彩票终端
  • 视讯扑克机
  • 其他的
• 全球赌场游戏机市场：依安装位置
  • 安装在赌场内
  • 安装在赌场外
• 全球赌场游戏机市场：依营运模式
  • 固定式
  • 可携式的

第四章 各地区市场趋势及预测分析（2018-2030）

• 全球赌场游戏机市场：按地区
• 北美赌场游戏机市场
• 欧洲赌场游戏机市场
• 亚太赌场游戏机市场
• 其他地区赌场游戏机市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 全球赌场游戏机市场成长机会：依产品类型
  • 全球赌场游戏机市场的成长机会：按地点
  • 全球赌场游戏机市场成长机会：依营运模式
  • 全球赌场游戏机市场成长机会：按地区
• 全球赌场游戏机市场新趋势
• 战略分析
  • 新产品开发
  • 扩大全球赌场游戏机市场产能
  • 全球赌场游戏机市场的企业合併
  • 认证和许可

第七章主要企业简介

• Incredible Technologies
• Playags
• International Game Technology
• Everi Holdings
• Euro Games Technology
• Aristocrat Leisure
• Gamebridge Casino Equipment
• Matsui Gaming Machine
• Jackpot Digital
• The Novomatic

Casino Game Machine Trends and Forecast

The future of the global casino game machine market looks promising with opportunities in the floor mounted and portable markets. The global casino game machine market is expected to grow with a CAGR of 4.8% from 2024 to 2030. The major drivers for this market are the increasing demand for server-based/electronic gaming systems and the rising number of casinos across the globe.

• Lucintel forecasts that, within the product type category, slot machines will remain the largest segment over the forecast period.
• Within the operation category, floor-mounted will remain the larger segment.
• In terms of regions, North America will remain the largest region over the forecast period due to the growing demand for mass-market gaming equipment.

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Emerging Trends in the Casino Game Machine Market

Emerging trends in the casino game machine industry are pushing the boundaries of gaming experiences. Technological advancements, evolving consumer behavior, and regulatory developments are all contributing to the next generation of gaming machines. These trends reflect a focus on immersive experiences, sustainability, and digital convergence.

• Skill-Based Gaming: Skill-based gaming is gaining momentum, particularly among younger audiences who prefer games that involve strategy and decision-making rather than relying purely on chance. These games, which incorporate elements like trivia or puzzle-solving, are becoming more prevalent in casinos. Skill-based machines allow players to have more control over outcomes, making them more attractive to a new generation of gamers.
• Integration of Virtual Reality and Augmented Reality: Virtual and augmented reality are being incorporated into gaming machines, creating immersive environments that go beyond traditional gameplay. Players can engage with machines in a virtual space, creating more interactive and visually compelling experiences. The integration of VR and AR is expected to appeal to younger, tech-savvy players, while also enhancing the overall user experience in both land-based and online casinos.
• Digital and Mobile Integration: The integration of mobile platforms with physical casino game machines is another emerging trend. Players can use mobile apps to interact with slot machines and access rewards, creating a seamless gaming experience across both digital and physical spaces. This integration is crucial as mobile gaming continues to grow, offering casinos a way to enhance player loyalty and engagement through digital connectivity.
• Sustainability and Eco-Friendly Machines: Sustainability is becoming a focus in the casino game machine industry, with manufacturers seeking to develop eco-friendly machines that reduce energy consumption. These machines use energy-efficient components and environmentally conscious materials. As environmental concerns grow globally, casinos are also adopting machines that comply with green certification standards, contributing to overall sustainability goals.
• AI and Data-Driven Personalization: The use of artificial intelligence (AI) and data analytics is revolutionizing how casino game machines operate. AI is used to personalize the gaming experience based on player preferences and behaviors. Machines are now equipped to offer tailored recommendations, rewards, and bonuses to players, enhancing user engagement and improving casino profitability.

These emerging trends-skill-based gaming, VR/AR integration, mobile connectivity, sustainability, and AI-driven personalization-are reshaping the casino game machine industry. They are transforming how players interact with machines and setting the stage for the next generation of casino entertainment. As these trends continue to evolve, the industry will likely see increased player engagement, expanded market reach, and more innovative offerings.

Recent Developments in the Casino Game Machine Market

The casino game machine sector has seen notable developments in recent years, driven by technological innovation and regulatory changes. Companies are adopting cutting-edge technologies like AI, VR, and AR to enhance user experience. Meanwhile, regulatory changes are creating new opportunities and challenges for the industry.

• Growth of Digital and Skill-Based Games: Skill-based games, which involve player decision-making rather than pure luck, are gaining popularity. These games are being integrated into machines alongside traditional slot games, allowing players to engage more deeply with the game. This shift caters to a younger demographic who prefer games that involve skill and strategy.
• Integration of Virtual and Augmented Reality: The integration of VR and AR into casino machines has created a more immersive gaming experience. These technologies allow players to interact with virtual environments and enhance their sense of presence, making gaming more engaging and fun. VR and AR are expected to increase the appeal of casino machines, especially among tech-savvy players.
• Introduction of Mobile and Online Features: Casinos are increasingly offering hybrid game machines that link with mobile apps. Players can interact with machines via smartphones and use digital rewards. This integration allows for seamless gaming experiences between physical casinos and online platforms, catering to the growing demand for mobile-friendly gaming options.
• Advancements in Data Analytics and AI: Casino game machines are now equipped with AI to offer personalized gaming experiences. These systems analyze player behaviors and preferences, tailoring game recommendations and rewards to maximize engagement. AI is also used to improve machine maintenance and optimize gaming experiences in real-time.
• Stricter Regulatory Measures: Governments around the world are implementing more stringent regulations on casino gaming, focusing on issues like responsible gambling and security. This has led to the development of machines with advanced security features, such as biometrics for player identification and advanced monitoring systems to ensure fairness and compliance.

These developments in digital, mobile, and skill-based gaming, along with advancements in VR/AR, AI, and regulatory compliance, are transforming the landscape of casino game machines. The integration of these technologies is providing players with more personalized and immersive experiences, driving the future of the industry.

Strategic Growth Opportunities for Casino Game Machine Market

Strategic growth opportunities in the casino game machine industry are largely driven by technological advancements and shifting consumer behaviors. As the demand for more immersive, personalized, and mobile-friendly gaming experiences grows, companies are exploring new applications to expand their reach and increase player engagement.

• Mobile Integration: Mobile gaming continues to rise in popularity, with more players seeking to enjoy games on the go. Integrating mobile functionality into casino game machines allows for seamless transitions between physical casinos and mobile platforms, enhancing user engagement. This growth opportunity is essential for attracting younger, tech-savvy players who prioritize mobile-first gaming experiences.
• Cross-Platform Gaming: Casino operators are increasingly seeking machines that enable cross-platform play, allowing users to transition between land-based casinos and online gaming environments. This innovation is critical as players demand greater flexibility and convenience in their gaming experiences, ultimately driving engagement and retention.
• Eco-Friendly Gaming Machines: As sustainability becomes a key factor in consumer decision-making, there is a growing opportunity for the development of eco-friendly casino game machines. These machines use energy-efficient technologies and environmentally responsible materials, helping casinos meet sustainability goals while appealing to environmentally conscious players.
• Personalized and AI-Driven Experiences: Using AI and data analytics to personalize the gaming experience offers significant growth potential. By tailoring game recommendations, rewards, and gameplay to individual players, casinos can enhance engagement and retention, ultimately boosting profitability. This trend is becoming increasingly important as players expect more individualized interactions.
• Integration of Skill-Based Games: Integrating skill-based games into traditional casino machines presents a new opportunity to attract younger, more competitive players. These games allow for deeper engagement and longer playtime, making them a valuable addition to modern casinos looking to diversify their offerings.

The strategic growth opportunities in mobile, cross-platform gaming, sustainability, personalization, and skill-based games are reshaping the future of the casino game machine industry. By capitalizing on these trends, companies can position themselves to capture a larger share of the growing and evolving gaming market.

Casino Game Machine Market Driver and Challenges

The casino game machine industry is being shaped by a mix of technological, economic, and regulatory drivers and challenges. These factors influence innovation, market expansion, and player engagement. Understanding these dynamics is critical for industry players to navigate the competitive landscape effectively.

The factors responsible for driving the casino game machine market include:

• Technological Advancements: Technology continues to drive the growth of casino game machines. Innovations such as VR/AR, AI, and skill-based games are reshaping the user experience. These technologies offer more immersive, interactive, and personalized gaming experiences, making them a key driver of industry growth.
• Demand for Mobile Integration: As more players shift to mobile and online gaming, the demand for casino game machines that integrate with mobile platforms is growing. Hybrid systems that allow for seamless transitions between physical and digital gaming are critical for maintaining player engagement and attracting new users
• Regulatory Pressure: The growing regulatory environment around gambling is both a driver and a challenge. On one hand, regulations ensure fair play and responsible gambling, but on the other hand, they create compliance costs and limit market expansion, especially in countries with strict gaming laws.
• Economic Conditions: Economic factors such as disposable income and consumer spending affect the casino game machine market. During economic downturns, the demand for luxury entertainment like casinos may decrease, while during boom times, the industry can see increased spending on innovative gaming experiences.
• Changing Consumer Preferences: Consumers are increasingly demanding personalized experiences and more engaging, skill-based games. This shift in preferences is pushing the industry to innovate and adapt, with a focus on integrating AI and interactive technologies to better serve player needs.

Challenges in the casino game machine market:

• Regulatory Uncertainty: Regulatory changes in different regions can create uncertainty, affecting market expansion and innovation.
• Security and Fairness: Maintaining security and fairness in gaming systems is crucial for maintaining player trust, but it also poses challenges in terms of technology and compliance.
• High Development Costs: Developing cutting-edge gaming machines requires significant investment in R&D, which can be a barrier to entry for smaller manufacturers.

Technological advancements, mobile integration, and changing consumer preferences are driving growth in the casino game machine industry, while regulatory challenges and economic factors remain critical obstacles. Companies that can navigate these drivers and challenges effectively will be best positioned to thrive in this competitive market.

List of Casino Game Machine Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies casino game machine companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the casino game machine companies profiled in this report include-

• Incredible Technologies
• Playags
• International Game Technology
• Everi Holdings
• Euro Games Technology
• Aristocrat Leisure
• Gamebridge Casino Equipment
• Matsui Gaming Machine
• Jackpot Digital
• The Novomatic

Casino Game Machine by Segment

The study includes a forecast for the global casino game machine by product type, installation, mode of operation, and region.

Casino Game Machine Market by Product Type [Analysis by Value from 2018 to 2030]:

• Slot Machines
• Video Lottery Terminal
• Video Poker Machines
• Others

Casino Game Machine Market by Installation [Analysis by Value from 2018 to 2030]:

• Installed Inside Casino
• Installed Outside Casino

Casino Game Machine Market by Mode of Operation [Analysis by Value from 2018 to 2030]:

• Floor Mounted
• Portable

Casino Game Machine Market by Region [Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Casino Game Machine Market

The global casino game machine industry is influenced by technological advancements, regulatory changes, and market demand. Countries like the United States, China, Germany, India, and Japan have seen significant developments, particularly around the adoption of innovative technologies, improved user experiences, and regulatory reforms.

• United States: In the U.S., casino game machines are benefiting from rapid advancements in digital technology. New slot machines now feature immersive virtual reality (VR) and augmented reality (AR) experiences, while modern interfaces are designed to be more engaging and user-friendly. The growing trend of mobile gaming also influences casinos, as hybrid machines that allow online integration are becoming more common. The U.S. market remains one of the largest for game machines, with companies like IGT and Scientific Games leading in innovation.
• China: China's casino game machine industry is tightly regulated, with most gaming being restricted to special zones like Macau. Despite regulatory challenges, there has been a steady increase in demand for advanced machines featuring AI-driven gaming experiences and localized game content. Game manufacturers are working on improving technology to meet China's unique preferences, such as incorporating traditional cultural themes. However, the government's stance on gambling restricts the growth of the casino machine market outside these regulated zones.
• Germany: Germany's market for casino game machines is growing steadily, with an emphasis on compliance with strict gaming laws. German players are drawn to machines with high-tech features like interactive screens, skill-based games, and digital interfaces. Leading manufacturers are incorporating these elements to cater to the increasingly tech-savvy consumer base. Additionally, there has been a push for eco-friendly gaming machines with reduced energy consumption, as sustainability becomes a key factor in consumer choices and regulatory guidelines.
• India: India's casino market is nascent but growing, especially in regions like Goa. The demand for slot machines and other gaming machines is increasing, spurred by rising disposable incomes and the popularity of online gambling. The Indian market is seeing developments in localized games that cater to cultural preferences and incorporate regional languages. Companies are also focusing on machines that offer online integration, allowing players to switch between physical and online platforms, a trend gaining traction due to India's mobile-first digital landscape.
• Japan: Japan has been evolving in the gaming machine space with advancements in skill-based games and arcade-style machines. Japan's market remains highly regulated, and the demand for gaming machines often centers around the pachinko industry. However, the introduction of integrated resort casinos following the legal approval in 2018 has brought a more modern casino game machine ecosystem to the country. Innovation is focused on enhancing the user experience, with new machines offering deeper interactive features and improved rewards systems.

Features of the Global Casino Game Machine Market

Market Size Estimates: Casino game machine market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Casino game machine market size by product type, installation, mode of operation, and region in terms of value ($B).

Regional Analysis: Casino game machine market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different product types, installation, modes of operation, and regions for the casino game machine market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the casino game machine market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the casino game machine market by product type (slot machines, video lottery terminal, video poker machines, and others), installation (installed inside casino and installed outside casino), mode of operation (floor mounted and portable), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Casino Game Machine Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Casino Game Machine Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Casino Game Machine Market by Product Type
  • 3.3.1: Slot Machines
  • 3.3.2: Video Lottery Terminal
  • 3.3.3: Video Poker Machines
  • 3.3.4: Others
• 3.4: Global Casino Game Machine Market by Installation
  • 3.4.1: Installed Inside Casino
  • 3.4.2: Installed Outside Casino
• 3.5: Global Casino Game Machine Market by Mode of Operation
  • 3.5.1: Floor Mounted
  • 3.5.2: Portable

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Casino Game Machine Market by Region
• 4.2: North American Casino Game Machine Market
  • 4.2.1: North American Market by Product Type: Slot Machines, Video Lottery Terminal, Video Poker Machines, and Others
  • 4.2.2: North American Casino Game Machines Market by Mode of Operation: Floor Mounted and Portable
• 4.3: European Casino Game Machine Market
  • 4.3.1: European Market by Product Type: Slot Machines, Video Lottery Terminal, Video Poker Machines, and Others
  • 4.3.2: European Casino Game Machines Market by Mode of Operation: Floor Mounted and Portable
• 4.4: APAC Casino Game Machine Market
  • 4.4.1: APAC Market by Product Type: Slot Machines, Video Lottery Terminal, Video Poker Machines, and Others
  • 4.4.2: APAC Casino Game Machines Market by Mode of Operation: Floor Mounted and Portable
• 4.5: ROW Casino Game Machine Market
  • 4.5.1: ROW Market by Product Type: Slot Machines, Video Lottery Terminal, Video Poker Machines, and Others
  • 4.5.2: ROW Casino Game Machines Market by Mode of Operation: Floor Mounted and Portable

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Casino Game Machine Market by Product Type
  • 6.1.2: Growth Opportunities for the Global Casino Game Machine Market by Installation
  • 6.1.3: Growth Opportunities for the Global Casino Game Machine Market by Mode of Operation
  • 6.1.4: Growth Opportunities for the Global Casino Game Machines Market by Region
• 6.2: Emerging Trends in the Global Casino Game Machine Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Casino Game Machine Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Casino Game Machine Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Incredible Technologies
• 7.2: Playags
• 7.3: International Game Technology
• 7.4: Everi Holdings
• 7.5: Euro Games Technology
• 7.6: Aristocrat Leisure
• 7.7: Gamebridge Casino Equipment
• 7.8: Matsui Gaming Machine
• 7.9: Jackpot Digital
• 7.10: The Novomatic