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市场调查报告书

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抹茶市场报告：趋势、预测和竞争分析（至2031年）

Matcha Tea Market Report: Trends, Forecast and Competitive Analysis to 2031

出版日期: 2025年11月03日 | 出版商:

Lucintel | 英文 150 Pages | 商品交期: 3个工作天内

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全球抹茶市场未来发展前景广阔，食品添加剂市场和饮料添加剂市场都蕴藏着巨大机会。预计2025年至2031年，全球抹茶市场将以8%的复合年增长率成长。推动该市场发展的关键因素包括：人们对抹茶健康益处的认知不断提高、对天然饮品的需求日益增长以及日本文化的日益流行。

Lucintel预测，在预测期内，饮用抹茶的人数将出现高速成长。
从应用领域来看，饮料添加剂预计将实现更高的成长。
从地区来看，预计北美在预测期内将实现最高成长。

抹茶市场的新趋势

全球抹茶市场正经历蓬勃发展，这主要得益于消费者偏好的不断变化和创意用途的拓展。抹茶不再只是一种传统调味品，它已成为健康生活方式的象征和用途广泛的食材。这些新兴趋势表明，消费者对抹茶的健康益处、视觉吸引力以及便利、环保和多样化的产品形式的需求日益增长。市场变得更加大众化，目标客户群也从专业茶饮爱好者转向追求功能性和愉悦生活方式产品的主流消费者。

抹茶在食品饮料领域的应用日益多元化：抹茶应用的一个关键趋势是其产品范围从传统食品饮料扩展到更广泛的食品饮料领域，包括即饮抹茶拿铁、包装茶、休閒食品、糖果甜点、烘焙食品，甚至咸味食品。这种多元化源自于抹茶鲜艳的色泽、独特的口感和健康益处，使其成为产品创新的热门来源。这显着扩大了抹茶的市场规模和供应范围，使消费者能够以各种便捷的方式将抹茶融入日常饮食中。
关注健康益处：消费者越来越倾向于选择具有特定健康益处的机能性食品和饮料。抹茶富含抗氧化剂、有助于放鬆身心、提神醒脑的茶氨酸以及促进新陈代谢的成分，恰好符合这一趋势。各大公司正将抹茶定位为超级食品，并透过行销积极推广其益处。因此，抹茶的需求不断增长，尤其是在註重健康的消费者群体中，推动了其在营养补充剂、膳食补充剂和健康产品线中的应用。
即饮/预调抹茶饮品的兴起：便利是现代生活方式的一大特点，这推动了即饮抹茶饮品和速溶抹茶预混合料的蓬勃发展。这些产品无需传统的搅拌步骤，即可轻鬆方便地享用抹茶。这使得抹茶的普及度和消费量显着提升，尤其是在年轻一代和生活节奏快的人群中。这一趋势正在扩大抹茶的受众群体，使其不再局限于传统的茶叶消费者，而成为更便捷易携的健康选择。
符合道德规范且永续的采购：日益增强的环境和社会意识正在推动对永续永续道德规范的产品支付溢价。这反过来又加大了农民和供应商采用环保种植方法和开放采购的压力，从而提升抹茶品牌的声誉，并增强消费者对抹茶产品品质和真实性的信心。
优质化与对仪式级抹茶的需求：儘管用于食品的烹饪用抹茶销量不断增长，但由于仪式级抹茶日益受到欢迎，优质化趋势也随之强劲发展。消费者追求高品质、正宗的抹茶，欣赏其悠久的製作工艺、浓郁的风味和鲜艳的色泽。这催生了一个日益壮大的市场，众多眼光独到的消费者愿意为优质抹茶支付更高的价格，从而提升了对精心培育的抹茶品种和专用抹茶冲泡工具的需求，并加深了人们对抹茶文化传承的尊重。

所有这些新兴趋势正在共同重塑全球抹茶市场，它们拓宽了抹茶的用途，强调了其健康功效，并提高了抹茶的便利性和可及性。优质化和对永续性的关注凸显了消费者对符合道德规范的采购和高品质体验的双重需求。这种动态转变使抹茶成为一种用途广泛且日益主流化的超级食品，并持续推动创新和市场成长。

抹茶市场近期趋势

抹茶的国际市场近年来经历了显着的变革，从曾经的小众传统饮品转型为风靡全球的健康饮品。这项变革的驱动力来自人们日益增强的健康意识、生产技术的进步以及巧妙的行销策略。抹茶市场更重视产品多元化、提升产品供应量，并致力于吸引更广泛的消费群体，让他们既能享受到抹茶独特的感官体验，又能获得其强大的健康益处。

即饮抹茶饮料市场扩张：近期的一大趋势是即饮抹茶饮料类别的快速扩张与发展。生产商推出了各种口味的抹茶拿铁、气泡抹茶和冷泡抹茶，并添加了益生菌和适应原等功能性成分。这提高了消费者饮用抹茶的便利性和可及性，使抹茶成为一种方便携带的饮品，并拓展了其受众群体，使其不再局限于传统茶饮消费者，这已成为市场增长的主要驱动力。
将抹茶融入机能性食品和膳食补充剂：抹茶正越来越多地被添加到各种机能性食品和膳食补充剂中，包括抹茶口味的蛋白棒、能量球、营养粉，甚至利用其抗氧化和提神功效的化妆品。这拓展了抹茶的用途，让消费者能够以传统饮品以外的方式享受它的健康益处。这一趋势使抹茶成为整体健康领域中一种用途广泛的成分。
改良的种植和加工流程：抹茶种植和加工方法的新技术进步正在提升抹茶的品质和效率。这些技术包括先进的遮荫种植技术、更高品质的石磨研磨技术以及更先进的保鲜工艺，能够更有效地保留抹茶鲜亮的翠绿色泽、细腻的风味和丰富的营养成分。最终，抹茶的品质得以提升，感官特性也更加稳定，从而满足了注重品质的消费者以及食品饮料加工商的需求。
有机及永续生产抹茶市场成长：有机及永续生产抹茶的供应量和需求量都在上升。消费者对环保和符合道德规范的采购方式日益关注，促使企业转向有机耕作方式和透明的供应链。因此，永续品牌获得了更强大的市场地位，赢得了消费者的信任和忠诚。反过来，这也促进了抹茶业的负责任耕作。
抹茶在餐饮界的扩张：抹茶已不再局限于特色茶饮店，如今已成为主流咖啡馆、餐厅和快餐店菜单上的常客。抹茶拿铁、冰沙和甜点随处可见，这得益于社群媒体的影响和消费者的兴趣。这提高了人们对抹茶的认知度和接受度，使其被更多人了解，并巩固了其作为时尚健康饮品原料的形象，显着推动了抹茶在市场上的渗透。

这些新技术的进步正对抹茶产业产生全面影响，不仅提高了抹茶的普及度，拓展了其在各行各业的应用，也增强了其对更广泛消费市场的吸引力。抹茶注重便利性、功能性和永续性，并透过餐饮管道广泛供应，使其更加普及，并成为全球健康养生领域不可或缺的一部分。

The future of the global matcha tea market looks promising with opportunities in the food additive and beverage additive markets. The global matcha tea market is expected to grow with a CAGR of 8% from 2025 to 2031. The major drivers for this market are the increasing awareness of health benefits, the growing demand for natural beverages, and the rising popularity of japanese culture.

Lucintel forecasts that, within the type category, drinking-use matcha tea is expected to witness higher growth over the forecast period.
Within the application category, beverage additive is expected to witness higher growth.
In terms of region, North America is expected to witness the highest growth over the forecast period.

Emerging Trends in the Matcha Tea Market

The matcha tea market around the world is experiencing a dynamic shift, stimulated by changing consumer tastes and creative uses. Matcha is no longer just a traditional flavoring, but a wellness icon and a diverse ingredient. These emerging trends indicate a greater understanding of matcha's wellness potential, its visual appeal, as well as the demand for easy, eco-friendly, and diversified product presentation. The market is becoming more mass oriented, shifting from specialty tea aficionados to mainstream consumers looking for functional and pleasure lifestyle products.

Diversification into Food and Beverage Applications: A key trend is the diversification of matcha tea from traditional beverages to a broad set of food and beverage products. This encompasses ready-to-drink matcha latte, packaged tea, snack food, sweets, baked products, and even savory foods. The diversification stems from matcha's colorful appearance, distinct taste, and healthiness, which makes it a promising ingredient in product innovation. The effect is a large expansion in market size and availability, enabling consumers to make matcha a part of their dietary patterns in different convenient forms.
Focus on Health and Wellness Benefits: Consumers are increasingly looking for functional foods and beverages that provide certain health benefits. Matcha, rich in antioxidants, L-theanine for relaxed alertness, and metabolism, checks all the boxes for this trend. Companies are actively promoting these benefits through marketing, positioning matcha as a superfood. The result is ongoing demand for matcha, especially among wellness-oriented consumers, propelling product development within nutraceuticals, supplements, and wellness-driven product lines.
Ascension of Convenience and Ready-to-Drink Formats: Convenience is the hallmark of today's lifestyles, resulting in the growth of ready-to-drink matcha drinks and instant matcha premixes. These formats provide a convenient and hassle-free means of consuming matcha without the need for traditional whisking preparation. The result is greater accessibility and greater usage, particularly among younger generations and busy lifestyles. This trend widens the appeal of matcha beyond classical tea consumers, making matcha a more convenient and portable wellness solution.
Ethical and Sustainable Sourcing: As people become more environmentally and socially conscious consumers, demand for sustainable and ethically sourced matcha rises. This encompasses open supply chains, organic certification, and fair trade. Consumers will pay a premium for sustainably and ethically produced products that fit their values. The effect is a pressure to adopt environmentally friendly cultivation practices and open sourcing for farmers and suppliers, improving the reputation of the brand and consumer confidence in the quality and authenticity of their matcha products.
Premiumization and Ceremonial Grade Demand: In spite of the growth of culinary-grade matcha used in food products, there exists an intense parallel trend of premiumization, as ceremonial-grade matcha is increasingly popular. Consumers are demanding high-quality, genuine matcha for ancient preparation methods and for the richer taste and intense color. The effect is an expanding marketplace of discriminating consumers who are willing to pay more for premium matcha, fueling demand for delicate, carefully cultivated matcha varieties and specialty preparation equipment, developing deeper respect for the cultural heritage of matcha.

These new trends are all combined to reshape the global matcha tea market by broadening its uses, foregrounding its health appeal, and improving its convenience and accessibility. The premiumization and focus on sustainability highlight a consumer desire for both ethical sourcing and high-quality experiences. This dynamic change makes matcha a versatile and increasingly mainstream superfood that continues to drive innovation and market growth.

Recent Developments in the Matcha Tea Market

The international market for matcha tea has witnessed significant recent evolution, turning the once niche traditional drink into a worldwide popular health-aware commodity. Such evolution is fueled by a combination of circumstances such as growing health awareness, technological advancements in manufacturing, and intelligent marketing strategies. The emphasis is being made on product diversification, increasing access, and tapping into a wider consumer base appreciative of both the distinct sensory experience and the strong health benefits of matcha.

Ready-to-Drink (RTD) Matcha Drinks Expansion: One of the major recent happenings is the quick expansion and development in the ready-to-drink matcha drinks category. Manufacturers are launching an assortment of flavored matcha lattes, sparkling matcha tea, and cold brew matcha with functional ingredients such as probiotics or adaptogens added to them. The effect is greater convenience and access to consumers, which makes matcha a practical on-the-go beverage and extends its reach beyond conventional tea consumers, largely driving market growth.
Matcha Integration into Functional Foods and Supplements: Matcha is being used more and more in numerous functional food items and dietary supplements. This extends to matcha-flavored protein bars, energy balls, nutritional powders, and even cosmetics, taking advantage of its antioxidant and energy-enhancing properties. The result is a diversification of the applications of matcha so that consumers can enjoy its health benefits through means other than a traditional drink. This trend makes matcha a multi-purpose ingredient within the overall wellness sector.
Improved Cultivation and Processing Technologies: New technological advances in matcha cultivation and processing methods are improving quality and efficiency. These include advanced shade-growing technologies, higher-quality stone-grinding technologies, and advanced preservation processes that more effectively preserve matcha's fresh green color, subtle taste, and nutrient molecules. The result is the supply of higher-quality matcha with more uniform sensory characteristics, fulfilling the needs of quality-conscious consumers and food and beverage processors.
Growth of Organic and Sustainably Produced Matcha: The availability and demand for organic and sustainably produced matcha has been on the rise. There is growing concern among consumers for environmental and ethical sourcing, and hence companies are shifting to organic farming and transparent supply chains. The effect is a stronger market position for sustainable brands, creating trust and loyalty among consumers. This also promotes responsible farming within the matcha sector.
Expansion of Matcha within Foodservice and Cafes: Matcha has grown beyond specialty tea houses and is now a menu standard in mainstream cafes, restaurants, and fast-casual eateries. Matcha lattes, smoothies, and desserts can be found everywhere, fueled by social media influences and consumer interest. The effect is greater visibility and widespread acceptance of matcha, opening it up to more people and reinforcing its image as a fashionable and healthy drink ingredient, helping greatly to increase its overall market penetration.

These new advancements are collectively influencing the matcha tea industry by increasing its availability, broadening its uses across industries, and increasing its appeal to a wider consumer market. The emphasis on convenience, functionality, sustainability, and widespread accessibility through foodservice channels is making matcha more ubiquitous and essential in the global health and wellness scene.

Strategic Growth Opportunities in the Matcha Tea Market

The matcha tea market offers strong strategic growth prospects in different applications, fueled by its special health advantages and increasing consumer demand. Opportunities arise from extending beyond conventional uses into innovative formats and capitalizing on its versatility in different industries. Building on these spaces involves a visionary strategy, concentrating on market diversification, product innovation, and good consumer engagement to serve changing needs and unlock new top-line potential in the global health and wellness landscape.

Ready-to-Drink (RTD) Drinks: The RTD space holds significant growth potential for matcha. Creating new RTD matcha drinks, such as flavored lattes, sparkling teas, and functional beverages with added health benefits (e.g., probiotics, adaptogens), appeals to the convenience-oriented consumer. The prospect is to create engaging flavor profiles and convenient packages that appeal to a mass market beyond tea traditionalists. This can make a big jump in matcha usage by providing a healthy and refreshing drink alternative to sweetened soft drinks and energy drinks.
Food and Confectionery Products: Adding matcha to more food and confectionery products is a valuable growth prospect. This can include matcha-flavored chocolates, candies, ice creams, baked foods (e.g., cookies, cake), and savory snacks. The bright color and distinctive umami taste of matcha provide unique sensory experiences. The potential is in product development that brings matcha into mainstream food categories as a premium, healthy, and aesthetically pleasing ingredient that consumers who are adventurous and health-savvy can get behind.
Nutraceuticals and Dietary Supplements: Considering matcha's abundance in antioxidants, L-theanine levels, and other health-giving compounds, there is immense opportunity in the nutraceutical and dietary supplement markets. Formulating matcha-contained capsules, powders, and functional blends for targeted health issues (e.g., energy, concentration, detoxification, immunity) can appeal to consumers looking for natural wellness options. The opportunity is to utilize scientific evidence to validate health benefits, establishing matcha as a highly effective natural ingredient for comprehensive well-being.
Personal Care and Cosmetics: Matcha's high antioxidant and anti-inflammatory content present an unusual growth potential in the personal care and cosmetics sector. Creating skin care products, masks, cleansers, and even hair care products with matcha can entice consumers seeking natural and functional beauty products. The potential is selling matcha as an integral component of skin well-being and anti-aging, capitalizing on the increase in demand for clean beauty and natural content formulations.
Foodservice and Hospitality Growth: Growing the presence of matcha in cafes, restaurants, hotels, and other foodservice outlets across the world is a strategic growth opportunity. This includes promoting matcha as a multi-purpose ingredient for hot and cold drinks, culinary recipes, and dessert menus. The opportunity is to train chefs and baristas to use matcha in versatile culinary contexts based on its usability and distinct flavor profile. This raises consumer exposure to matcha and solidifies its position as a premium, sought-after ingredient.

These strategic growth prospects are set to affect the matcha tea market heavily by broadening its uses beyond conventional tea, making it widely available in convenient formats, and tapping into its health virtues in multiple industries. Targeting RTD drinks, foodstuff, nutraceuticals, cosmetics, and foodservice, business organizations can capitalize on emerging consumer needs for health, convenience, and natural ingredients, eventually leading to extensive market growth and innovation.

Matcha Tea Market Driver and Challenges

The international matcha tea market is driven by a combination of strong drivers, principally based on a change in consumer health trends and cultural popularity. The market also has significant challenges, such as ensuring the quality standards and stabilizing price fluctuations. The evolution of the market is influenced by production technological advancements, rising global trade, and changing consumer attitudes. A complete comprehension of these challenges and drivers is imperative for stakeholders to transit the market environment, facilitating sustainable growth and customer satisfaction.

The factors responsible for driving the matcha tea market include:

1. Emerging Health and Wellness Trend: The global push for health and wellness is the top driver for the matcha tea industry. Consumers are actively looking for natural products with functional attributes, and matcha, with its high antioxidant content, L-theanine for soothing energy, and metabolic stimulation benefits, is perfectly positioned to meet these needs. This trend fuels both consistent use and inclusion of matcha in numerous health-oriented products, spurring ongoing market growth.

2. Growing Demand for Specialty Drinks: Increasing global demand for specialty and gourmet drinks, especially among the youth, is strongly propelling the matcha market. Matcha lattes, smoothies, and other matcha-based novel beverages have become extremely trendy in food service settings and cafes. This trend, frequently fueled by social media, exposes matcha to a broader public and drives experimentation with its distinctive taste, increasing consumption rates.

3. Diversification of Matcha Usage: Matcha's versatility to be used beyond tea into food, confectionery, cosmetics, and supplements is the key driver in the market. Matcha is being introduced by manufacturers into a broad range of products, from chocolates and ice creams to protein powders and skincare products. Diversification broadens matcha's market coverage and addresses various consumer demand and preferences, generating more revenue streams for manufacturers and distributors.

4. Growing Disposable Incomes and Urbanization: Growing disposable incomes in developing markets, coupled with urbanization, drive market expansion. With more health-conscious lifestyles in urban populations and exposure to international trends, their potential for spending money on premium and functional offerings such as matcha is higher. This shift in population opens up a larger base of consumers for matcha, especially in areas where it was previously not as popular.

5. Growth of E-commerce and Digital Marketing: The growth of e-commerce websites and success of digital marketing efforts are the prime drivers. Online shopping increases access to matcha for global customers, and social media and digital advertising successfully promote its health effects, visual attractiveness, and wide range of uses. It makes brand establishment, customer education, and direct sales to customers easier, greatly increasing market penetration.

Challenges in the matcha tea market are:

1. High Price and Price Volatility: One major challenge facing the matcha market is its comparatively high price when compared to conventional green tea or other drinks. The unique cultivation, shade-growing, and stone-grinding techniques used in producing good-quality matcha make it a costly product. Also, weather patterns, yields from harvesting, and import duties may cause price volatility, which could restrict accessibility for some consumers and affect profit margins for companies.

2. Quality Control and Authenticity Issues: Ensuring the quality and authenticity of matcha goods is a serious issue. The market is at risk of adulteration or misbranding of inferior green tea as matcha, diluting consumer confidence and weakening the high-end image of authentic matcha. It is imperative to put in place tough quality control systems, detailed grading rules, and open sourcing information to handle these issues and safeguard the integrity of the market.

3. Limited Consumer Knowledge (Outside Major Markets): Although matcha's popularity is increasing, limited knowledge and awareness of its subtle flavors, correct preparation techniques, and full scope of health benefits still exist in many parts of the world outside of established tea-consumption cultures and established wellness markets. Addressing this lack of knowledge necessitates broad-based marketing and education efforts to educate and activate prospects, which can be time-consuming and costly.

In summary, the worldwide matcha tea market is highly fueled by the dominant health and wellness trend, the increasing popularity of specialty drinks, and the universal appeal of matcha in multiple product categories. Growing disposable incomes as well as the widespread penetration of e-commerce and digital marketing contribute to its growth. But the market also confronts major challenges in the form of high price and possible price fluctuation of high-grade matcha, difficulty in upholding high quality standards and ascertaining authenticity, and ongoing need for extensive consumer education in less developed markets. Resolution of these difficulties through planning investments, transparent operations, and focused marketing shall be important for the long-term growth and more widespread acceptance of matcha tea in general.

List of Matcha Tea Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies matcha tea companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the matcha tea companies profiled in this report include-

Guizhou Tongren Guitea
Aiya
Marushichi Seicha
Shaoxing Royal Tea Village
Zhejiang Hua's Tea Industry
Marukyu Koyamaen
Yanoen
DoMatcha
Uji Matcha
AOI Seicha

Matcha Tea Market by Segment

The study includes a forecast for the global matcha tea market by type, application, and region.

Matcha Tea Market by Type [Value from 2019 to 2031]:

Drinking-use Matcha Tea
Additive-use Matcha Tea

Matcha Tea Market by Application [Value from 2019 to 2031]:

Food Additives
Beverage Additives
Others

Matcha Tea Market by Region [Value from 2019 to 2031]:

North America
Europe
Asia Pacific
The Rest of the World

Country Wise Outlook for the Matcha Tea Market

The matcha tea industry is witnessing a major global upsurge, led by rising consumer knowledge of its health benefits, such as high antioxidant levels, long-lasting energy, and mental acuity. Culturally Japanese in origin, matcha has moved beyond its ceremonial beginnings to emerge as a value-added ingredient in a range of food and beverage applications. Current trends point to a move towards convenience, variety of products, and sustainable sourcing, appealing to a wider base of consumers looking for functional and natural wellness solutions. The growth represents an increased incorporation of traditional superfoods into contemporary lifestyles.

United States: The US matcha market is experiencing strong growth, largely driven by the health and wellness movement and the food and beverage trend for specialty drinks. New trends involve the growth in ceremonial-grade and organic matcha offerings by top suppliers with an emphasis on sustainable sourcing. There is also a remarkable increase in ready-to-drink (RTD) matcha drinks and instant premixes, appealing to convenience-seeking consumers. In addition, matcha is being used more and more in different food products such as snacks, baked foods, and even skincare, broadening its use beyond that of traditional tea.
China: China, the largest green tea-producing nation, is seeing a thriving matcha market, fueled by escalating health awareness and a rising middle class. Recent efforts have involved substantial investments in new matcha manufacturing facilities, intended to satisfy both domestic and global demand. Chinese manufacturers are concentrating on enhancing quality to international standards and actively expanding the industrial chain by creating new matcha-related products. There is also a governmental strategy at the regional level to position China as a top player in high-end matcha production and integrate it with rural revitalization through tourism.
Germany: matcha tea is becoming increasingly popular in Germany, transcending a niche following to mass appeal. Trends have indicated increased consumer demand for matcha due to its health properties and visual appeal, especially among young consumers. The market is also witnessing growth in the availability of different matcha grades, ranging from ceremonial to culinary, through multiple distribution channels. German firms are emphasizing the incorporation of matcha into diversified offerings, such as functional teas and cold brew formats, in line with the country's robust demand for natural and health-based drinks.
India: India's matcha tea market is growing in incredible ways, particularly among Gen Z and urban millennials who are looking for clean energy picks and better-for-you alternatives to traditional drinks. Trends currently include a shift toward cold consumption, inclusion in smoothies, desserts, and even cocktails. Diverse menu options in local cafes and brands are increasingly featuring matcha-based offerings, ranging from lattes to innovative food uses. Although still a niche, the market is growing, with a concentration on product innovation and removing the perceived bitterness to extend its scope of appeal.
Japan: Being the traditional homeland of matcha, Japan remains a market leader with recent action centered around fulfilling booming international demand and further innovation. This comprises huge investments by Japanese tea giants to expand manufacturing facilities, boosting output for export. There is a high premium on upholding authenticity and quality, especially for ceremonial-grade matcha. Japanese firms are also experimenting with "instant ceremonial matcha" lines and strategic collaborations with international beverage firms to bring matcha into new product segments, capitalizing on its health benefits and distinctive taste.

Features of the Global Matcha Tea Market

Market Size Estimates: Matcha tea market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
Segmentation Analysis: Matcha tea market size by type, application, and region in terms of value ($B).
Regional Analysis: Matcha tea market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the matcha tea market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the matcha tea market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the matcha tea market by type (drinking-use matcha tea and additive-use matcha tea), application (food additives, beverage additives, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

1. Executive Summary

2. Market Overview

2.1 Background and Classifications
2.2 Supply Chain

3. Market Trends & Forecast Analysis

3.2 Industry Drivers and Challenges
3.3 PESTLE Analysis
3.4 Patent Analysis
3.5 Regulatory Environment

4. Global Matcha Tea Market by Type

4.1 Overview
4.2 Attractiveness Analysis by Type
4.3 Drinking-use Matcha Tea: Trends and Forecast (2019-2031)
4.4 Additive-use Matcha Tea: Trends and Forecast (2019-2031)

5. Global Matcha Tea Market by Application

5.1 Overview
5.2 Attractiveness Analysis by Application
5.3 Food Additives: Trends and Forecast (2019-2031)
5.4 Beverage Additives: Trends and Forecast (2019-2031)
5.5 Others: Trends and Forecast (2019-2031)

6. Regional Analysis

6.1 Overview
6.2 Global Matcha Tea Market by Region

7. North American Matcha Tea Market

7.1 Overview
7.2 North American Matcha Tea Market by Type
7.3 North American Matcha Tea Market by Application
7.4 United States Matcha Tea Market
7.5 Mexican Matcha Tea Market
7.6 Canadian Matcha Tea Market

8. European Matcha Tea Market

8.1 Overview
8.2 European Matcha Tea Market by Type
8.3 European Matcha Tea Market by Application
8.4 German Matcha Tea Market
8.5 French Matcha Tea Market
8.6 Spanish Matcha Tea Market
8.7 Italian Matcha Tea Market
8.8 United Kingdom Matcha Tea Market

9. APAC Matcha Tea Market

9.1 Overview
9.2 APAC Matcha Tea Market by Type
9.3 APAC Matcha Tea Market by Application
9.4 Japanese Matcha Tea Market
9.5 Indian Matcha Tea Market
9.6 Chinese Matcha Tea Market
9.7 South Korean Matcha Tea Market
9.8 Indonesian Matcha Tea Market

10. ROW Matcha Tea Market

10.1 Overview
10.2 ROW Matcha Tea Market by Type
10.3 ROW Matcha Tea Market by Application
10.4 Middle Eastern Matcha Tea Market
10.5 South American Matcha Tea Market
10.6 African Matcha Tea Market

11. Competitor Analysis

11.1 Product Portfolio Analysis
11.2 Operational Integration
11.3 Porter's Five Forces Analysis
- Competitive Rivalry
- Bargaining Power of Buyers
- Bargaining Power of Suppliers
- Threat of Substitutes
- Threat of New Entrants
11.4 Market Share Analysis

12. Opportunities & Strategic Analysis

12.1 Value Chain Analysis
12.2 Growth Opportunity Analysis
- 12.2.1 Growth Opportunities by Type
- 12.2.2 Growth Opportunities by Application
12.3 Emerging Trends in the Global Matcha Tea Market
12.4 Strategic Analysis
- 12.4.1 New Product Development
- 12.4.2 Certification and Licensing
- 12.4.3 Mergers, Acquisitions, Agreements, Collaborations, and Joint Ventures

13. Company Profiles of the Leading Players Across the Value Chain

13.1 Competitive Analysis
13.2 Guizhou Tongren Guitea
- Company Overview
- Matcha Tea Business Overview
- New Product Development
- Merger, Acquisition, and Collaboration
- Certification and Licensing
13.3 Aiya
- Company Overview
- Matcha Tea Business Overview
- New Product Development
- Merger, Acquisition, and Collaboration
- Certification and Licensing
13.4 Marushichi Seicha
- Company Overview
- Matcha Tea Business Overview
- New Product Development
- Merger, Acquisition, and Collaboration
- Certification and Licensing
13.5 Shaoxing Royal Tea Village
- Company Overview
- Matcha Tea Business Overview
- New Product Development
- Merger, Acquisition, and Collaboration
- Certification and Licensing
13.6 Zhejiang Hua's Tea Industry
- Company Overview
- Matcha Tea Business Overview
- New Product Development
- Merger, Acquisition, and Collaboration
- Certification and Licensing
13.7 Marukyu Koyamaen
- Company Overview
- Matcha Tea Business Overview
- New Product Development
- Merger, Acquisition, and Collaboration
- Certification and Licensing
13.8 Yanoen
- Company Overview
- Matcha Tea Business Overview
- New Product Development
- Merger, Acquisition, and Collaboration
- Certification and Licensing
13.9 DoMatcha
- Company Overview
- Matcha Tea Business Overview
- New Product Development
- Merger, Acquisition, and Collaboration
- Certification and Licensing
13.10 Uji Matcha
- Company Overview
- Matcha Tea Business Overview
- New Product Development
- Merger, Acquisition, and Collaboration
- Certification and Licensing
13.11 AOI Seicha
- Company Overview
- Matcha Tea Business Overview
- New Product Development
- Merger, Acquisition, and Collaboration
- Certification and Licensing

14. Appendix

14.1 List of Figures
14.2 List of Tables
14.3 Research Methodology
14.4 Disclaimer
14.5 Copyright
14.6 Abbreviations and Technical Units
14.7 About Us
14.8 Contact Us

简介目录图表

List of Figures

Figure 1.1: Trends and Forecast for the Global Matcha Tea Market
Figure 2.1: Usage of Matcha Tea Market
Figure 2.2: Classification of the Global Matcha Tea Market
Figure 2.3: Supply Chain of the Global Matcha Tea Market
Figure 3.1: Driver and Challenges of the Matcha Tea Market
Figure 3.2: PESTLE Analysis
Figure 3.3: Patent Analysis
Figure 3.4: Regulatory Environment
Figure 4.1: Global Matcha Tea Market by Type in 2019, 2024, and 2031
Figure 4.2: Trends of the Global Matcha Tea Market ($B) by Type
Figure 4.3: Forecast for the Global Matcha Tea Market ($B) by Type
Figure 4.4: Trends and Forecast for Drinking-use Matcha Tea in the Global Matcha Tea Market (2019-2031)
Figure 4.5: Trends and Forecast for Additive-use Matcha Tea in the Global Matcha Tea Market (2019-2031)
Figure 5.1: Global Matcha Tea Market by Application in 2019, 2024, and 2031
Figure 5.2: Trends of the Global Matcha Tea Market ($B) by Application
Figure 5.3: Forecast for the Global Matcha Tea Market ($B) by Application
Figure 5.4: Trends and Forecast for Food Additives in the Global Matcha Tea Market (2019-2031)
Figure 5.5: Trends and Forecast for Beverage Additives in the Global Matcha Tea Market (2019-2031)
Figure 5.6: Trends and Forecast for Others in the Global Matcha Tea Market (2019-2031)
Figure 6.1: Trends of the Global Matcha Tea Market ($B) by Region (2019-2024)
Figure 6.2: Forecast for the Global Matcha Tea Market ($B) by Region (2025-2031)
Figure 7.1: North American Matcha Tea Market by Type in 2019, 2024, and 2031
Figure 7.2: Trends of the North American Matcha Tea Market ($B) by Type (2019-2024)
Figure 7.3: Forecast for the North American Matcha Tea Market ($B) by Type (2025-2031)
Figure 7.4: North American Matcha Tea Market by Application in 2019, 2024, and 2031
Figure 7.5: Trends of the North American Matcha Tea Market ($B) by Application (2019-2024)
Figure 7.6: Forecast for the North American Matcha Tea Market ($B) by Application (2025-2031)
Figure 7.7: Trends and Forecast for the United States Matcha Tea Market ($B) (2019-2031)
Figure 7.8: Trends and Forecast for the Mexican Matcha Tea Market ($B) (2019-2031)
Figure 7.9: Trends and Forecast for the Canadian Matcha Tea Market ($B) (2019-2031)
Figure 8.1: European Matcha Tea Market by Type in 2019, 2024, and 2031
Figure 8.2: Trends of the European Matcha Tea Market ($B) by Type (2019-2024)
Figure 8.3: Forecast for the European Matcha Tea Market ($B) by Type (2025-2031)
Figure 8.4: European Matcha Tea Market by Application in 2019, 2024, and 2031
Figure 8.5: Trends of the European Matcha Tea Market ($B) by Application (2019-2024)
Figure 8.6: Forecast for the European Matcha Tea Market ($B) by Application (2025-2031)
Figure 8.7: Trends and Forecast for the German Matcha Tea Market ($B) (2019-2031)
Figure 8.8: Trends and Forecast for the French Matcha Tea Market ($B) (2019-2031)
Figure 8.9: Trends and Forecast for the Spanish Matcha Tea Market ($B) (2019-2031)
Figure 8.10: Trends and Forecast for the Italian Matcha Tea Market ($B) (2019-2031)
Figure 8.11: Trends and Forecast for the United Kingdom Matcha Tea Market ($B) (2019-2031)
Figure 9.1: APAC Matcha Tea Market by Type in 2019, 2024, and 2031
Figure 9.2: Trends of the APAC Matcha Tea Market ($B) by Type (2019-2024)
Figure 9.3: Forecast for the APAC Matcha Tea Market ($B) by Type (2025-2031)
Figure 9.4: APAC Matcha Tea Market by Application in 2019, 2024, and 2031
Figure 9.5: Trends of the APAC Matcha Tea Market ($B) by Application (2019-2024)
Figure 9.6: Forecast for the APAC Matcha Tea Market ($B) by Application (2025-2031)
Figure 9.7: Trends and Forecast for the Japanese Matcha Tea Market ($B) (2019-2031)
Figure 9.8: Trends and Forecast for the Indian Matcha Tea Market ($B) (2019-2031)
Figure 9.9: Trends and Forecast for the Chinese Matcha Tea Market ($B) (2019-2031)
Figure 9.10: Trends and Forecast for the South Korean Matcha Tea Market ($B) (2019-2031)
Figure 9.11: Trends and Forecast for the Indonesian Matcha Tea Market ($B) (2019-2031)
Figure 10.1: ROW Matcha Tea Market by Type in 2019, 2024, and 2031
Figure 10.2: Trends of the ROW Matcha Tea Market ($B) by Type (2019-2024)
Figure 10.3: Forecast for the ROW Matcha Tea Market ($B) by Type (2025-2031)
Figure 10.4: ROW Matcha Tea Market by Application in 2019, 2024, and 2031
Figure 10.5: Trends of the ROW Matcha Tea Market ($B) by Application (2019-2024)
Figure 10.6: Forecast for the ROW Matcha Tea Market ($B) by Application (2025-2031)
Figure 10.7: Trends and Forecast for the Middle Eastern Matcha Tea Market ($B) (2019-2031)
Figure 10.8: Trends and Forecast for the South American Matcha Tea Market ($B) (2019-2031)
Figure 10.9: Trends and Forecast for the African Matcha Tea Market ($B) (2019-2031)
Figure 11.1: Porter's Five Forces Analysis of the Global Matcha Tea Market
Figure 11.2: Market Share (%) of Top Players in the Global Matcha Tea Market (2024)
Figure 12.1: Growth Opportunities for the Global Matcha Tea Market by Type
Figure 12.2: Growth Opportunities for the Global Matcha Tea Market by Application
Figure 12.3: Growth Opportunities for the Global Matcha Tea Market by Region
Figure 12.4: Emerging Trends in the Global Matcha Tea Market

List of Tables

Table 1.1: Growth Rate (%, 2023-2024) and CAGR (%, 2025-2031) of the Matcha Tea Market by Type and Application
Table 1.2: Attractiveness Analysis for the Matcha Tea Market by Region
Table 1.3: Global Matcha Tea Market Parameters and Attributes
Table 3.1: Trends of the Global Matcha Tea Market (2019-2024)
Table 3.2: Forecast for the Global Matcha Tea Market (2025-2031)
Table 4.1: Attractiveness Analysis for the Global Matcha Tea Market by Type
Table 4.2: Market Size and CAGR of Various Type in the Global Matcha Tea Market (2019-2024)
Table 4.3: Market Size and CAGR of Various Type in the Global Matcha Tea Market (2025-2031)
Table 4.4: Trends of Drinking-use Matcha Tea in the Global Matcha Tea Market (2019-2024)
Table 4.5: Forecast for Drinking-use Matcha Tea in the Global Matcha Tea Market (2025-2031)
Table 4.6: Trends of Additive-use Matcha Tea in the Global Matcha Tea Market (2019-2024)
Table 4.7: Forecast for Additive-use Matcha Tea in the Global Matcha Tea Market (2025-2031)
Table 5.1: Attractiveness Analysis for the Global Matcha Tea Market by Application
Table 5.2: Market Size and CAGR of Various Application in the Global Matcha Tea Market (2019-2024)
Table 5.3: Market Size and CAGR of Various Application in the Global Matcha Tea Market (2025-2031)
Table 5.4: Trends of Food Additives in the Global Matcha Tea Market (2019-2024)
Table 5.5: Forecast for Food Additives in the Global Matcha Tea Market (2025-2031)
Table 5.6: Trends of Beverage Additives in the Global Matcha Tea Market (2019-2024)
Table 5.7: Forecast for Beverage Additives in the Global Matcha Tea Market (2025-2031)
Table 5.8: Trends of Others in the Global Matcha Tea Market (2019-2024)
Table 5.9: Forecast for Others in the Global Matcha Tea Market (2025-2031)
Table 6.1: Market Size and CAGR of Various Regions in the Global Matcha Tea Market (2019-2024)
Table 6.2: Market Size and CAGR of Various Regions in the Global Matcha Tea Market (2025-2031)
Table 7.1: Trends of the North American Matcha Tea Market (2019-2024)
Table 7.2: Forecast for the North American Matcha Tea Market (2025-2031)
Table 7.3: Market Size and CAGR of Various Type in the North American Matcha Tea Market (2019-2024)
Table 7.4: Market Size and CAGR of Various Type in the North American Matcha Tea Market (2025-2031)
Table 7.5: Market Size and CAGR of Various Application in the North American Matcha Tea Market (2019-2024)
Table 7.6: Market Size and CAGR of Various Application in the North American Matcha Tea Market (2025-2031)
Table 7.7: Trends and Forecast for the United States Matcha Tea Market (2019-2031)
Table 7.8: Trends and Forecast for the Mexican Matcha Tea Market (2019-2031)
Table 7.9: Trends and Forecast for the Canadian Matcha Tea Market (2019-2031)
Table 8.1: Trends of the European Matcha Tea Market (2019-2024)
Table 8.2: Forecast for the European Matcha Tea Market (2025-2031)
Table 8.3: Market Size and CAGR of Various Type in the European Matcha Tea Market (2019-2024)
Table 8.4: Market Size and CAGR of Various Type in the European Matcha Tea Market (2025-2031)
Table 8.5: Market Size and CAGR of Various Application in the European Matcha Tea Market (2019-2024)
Table 8.6: Market Size and CAGR of Various Application in the European Matcha Tea Market (2025-2031)
Table 8.7: Trends and Forecast for the German Matcha Tea Market (2019-2031)
Table 8.8: Trends and Forecast for the French Matcha Tea Market (2019-2031)
Table 8.9: Trends and Forecast for the Spanish Matcha Tea Market (2019-2031)
Table 8.10: Trends and Forecast for the Italian Matcha Tea Market (2019-2031)
Table 8.11: Trends and Forecast for the United Kingdom Matcha Tea Market (2019-2031)
Table 9.1: Trends of the APAC Matcha Tea Market (2019-2024)
Table 9.2: Forecast for the APAC Matcha Tea Market (2025-2031)
Table 9.3: Market Size and CAGR of Various Type in the APAC Matcha Tea Market (2019-2024)
Table 9.4: Market Size and CAGR of Various Type in the APAC Matcha Tea Market (2025-2031)
Table 9.5: Market Size and CAGR of Various Application in the APAC Matcha Tea Market (2019-2024)
Table 9.6: Market Size and CAGR of Various Application in the APAC Matcha Tea Market (2025-2031)
Table 9.7: Trends and Forecast for the Japanese Matcha Tea Market (2019-2031)
Table 9.8: Trends and Forecast for the Indian Matcha Tea Market (2019-2031)
Table 9.9: Trends and Forecast for the Chinese Matcha Tea Market (2019-2031)
Table 9.10: Trends and Forecast for the South Korean Matcha Tea Market (2019-2031)
Table 9.11: Trends and Forecast for the Indonesian Matcha Tea Market (2019-2031)
Table 10.1: Trends of the ROW Matcha Tea Market (2019-2024)
Table 10.2: Forecast for the ROW Matcha Tea Market (2025-2031)
Table 10.3: Market Size and CAGR of Various Type in the ROW Matcha Tea Market (2019-2024)
Table 10.4: Market Size and CAGR of Various Type in the ROW Matcha Tea Market (2025-2031)
Table 10.5: Market Size and CAGR of Various Application in the ROW Matcha Tea Market (2019-2024)
Table 10.6: Market Size and CAGR of Various Application in the ROW Matcha Tea Market (2025-2031)
Table 10.7: Trends and Forecast for the Middle Eastern Matcha Tea Market (2019-2031)
Table 10.8: Trends and Forecast for the South American Matcha Tea Market (2019-2031)
Table 10.9: Trends and Forecast for the African Matcha Tea Market (2019-2031)
Table 11.1: Product Mapping of Matcha Tea Suppliers Based on Segments
Table 11.2: Operational Integration of Matcha Tea Manufacturers
Table 11.3: Rankings of Suppliers Based on Matcha Tea Revenue
Table 12.1: New Product Launches by Major Matcha Tea Producers (2019-2024)
Table 12.2: Certification Acquired by Major Competitor in the Global Matcha Tea Market

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抹茶市场报告：趋势、预测和竞争分析（至2031年）

Matcha Tea Market Report: Trends, Forecast and Competitive Analysis to 2031

目录

第一章执行摘要

第二章市场概览

第三章：市场趋势与预测分析

第四章全球抹茶市场（按类型划分）

第五章全球抹茶市场（依用途划分）

第六章区域分析

第七章：北美抹茶市场

第八章：欧洲抹茶市场

第九章：亚太抹茶市场

第十章世界其他地区（ROW）的抹茶市场

第十一章竞争分析

第十二章：机会与策略分析

第十三章：价值链中主要企业的概况

第十四章附录

Matcha Tea Market by Type [Value from 2019 to 2031]:

Matcha Tea Market by Application [Value from 2019 to 2031]:

Matcha Tea Market by Region [Value from 2019 to 2031]:

This report answers following 11 key questions: