抹茶市场规模、份额和成长分析（按产品类型、类型、配方、等级、分销管道、应用和地区）- 2025-2032 年行业预测

2023 年全球抹茶市场规模价值 41 亿美元，预计将从 2024 年的 44.6 亿美元成长到 2032 年的 86.9 亿美元，预测期间（2025-2032 年）的复合年增长率为 8.7%。

由于消费者对营养、天然和有机食品的认识不断提高，尤其是富含维生素和抗氧化剂的健康饮料，健康和保健市场正在经历显着增长。抹茶是一种优质绿茶，以其独特的风味和健康益处而闻名，不仅在传统茶道中广受欢迎，而且在拿铁、甜点和沙拉酱等各种烹饪应用中也很受欢迎。抹茶因其高抗氧化剂含量而声名鹊起，在美容领域的影响力也越来越大。抹茶具有促进新陈代谢、增强免疫力和提高注意力等功效，吸引了许多消费者，引领了人们透过瑜珈和自我护理等方式追求健康的日益增长的趋势。持续的产品创新，例如 KitKat 绿茶抹茶等产品，可能会进一步刺激市场扩张。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 贸易分析
• 客户和购买标准分析
• 原料分析

抹茶市场规模（依产品类型）

• 市场概况
• 即溶预混合料
• 粉末
• 即饮

抹茶市场规模（按类型）

• 市场概况
• 传统的
• 加糖
• 无醣

抹茶市场规模：按混合物

• 市场概况
• 飞机
• 味道

抹茶市场规模（依等级）

• 市场概况
• 经典的
• 茶道
• 烹饪

抹茶市场规模（依分销管道划分）

• 市场概况
• 在线的
• 离线

抹茶市场规模（依用途）

• 市场概况
• 抹茶饮品
• 个人护理及化妆品
• 食物
• 普通茶

抹茶市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• Aiya Co., Ltd.（Japan）
• ITO EN, Ltd.（Japan）
• Encha Life LLC（United States）
• The AOI Tea Company（United States）
• DoMatcha（Canada）
• Marukyu Koyamaen Co., Ltd.（Japan）
• Nestle SA（Switzerland）
• Unilever PLC（United Kingdom）
• Midori Spring Ltd.（Canada）
• Kiss Me Organics（United States）
• Kenko Tea（Australia）
• Green Foods Corporation（United States）
• Jade Leaf Matcha（United States）
• Matcha Maiden（Australia）
• Matcha Source（United States）
• Kissa Tea GmbH（Germany）
• PureChimp（United Kingdom）
• Vivid Vitality Ltd.（United Kingdom）
• Tenzo Tea, Inc.（United States）
• Ippodo Tea Co.（Japan）

结论和建议

Global Matcha Tea Market size was valued at USD 4.1 billion in 2023 and is poised to grow from USD 4.46 billion in 2024 to USD 8.69 billion by 2032, growing at a CAGR of 8.7% during the forecast period (2025-2032).

The health and wellness market is witnessing significant growth thanks to heightened consumer awareness of nutrient-dense, natural, and organic options, particularly healthy beverages rich in vitamins and antioxidants. Matcha, a premium green tea known for its unique flavor and health benefits, is gaining traction not only in traditional tea ceremonies but also in diverse culinary applications such as lattes, desserts, and salad dressings. Its reputation is bolstered by its high antioxidant content, leading to its increasing presence in the beauty sector. Consumers are drawn to matcha for benefits like metabolism enhancement, immune support, and improved focus, aligning perfectly with the growing trend towards wellness practices like yoga and self-care. Continued product innovation, as evidenced by offerings like KitKat Green Tea Matcha, is set to further fuel market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Matcha Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Matcha Tea Market Segments Analysis

Global Matcha Tea Market is segmented by Product Type, Type, Formulation, Grade, Distribution Channel, Application and region. Based on Product Type, the market is segmented into Instant Premixes, Powder and Ready to drink. Based on Type, the market is segmented into Traditional, Sweetened and Unsweetened. Based on Formulation, the market is segmented into Plain and Flavoured. Based on Grade, the market is segmented into Classic, Ceremonial and Culinary. Based on Distribution Channel, the market is segmented into Online and Offline. Based on Application, the market is segmented into Matcha Beverages, Personal Care & Cosmetics, Food Products and Regular Tea. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Matcha Tea Market

The global matcha tea market is being propelled by a growing awareness of its numerous health benefits, including its high antioxidant levels, detoxifying effects, and ability to alleviate stress. Its convenience as a quick-to-prepare beverage makes matcha tea particularly appealing to busy individuals. Additionally, the rising trend of incorporating matcha into various culinary creations-such as baked goods, smoothies, and desserts-has significantly boosted demand. The product's widespread availability in supermarkets, health food stores, and online platforms further enhances its accessibility for consumers, contributing to the overall expansion of the matcha tea market worldwide.

Restraints in the Global Matcha Tea Market

The Global Matcha Tea market faces several challenges that could hinder its growth. One significant restraint is the limited availability of high-quality matcha tea, attributed to the intricate production process and the specific environmental conditions required for cultivating tea plants. This complexity not only affects supply but also results in a higher price point for matcha tea, making it less accessible to consumers who are sensitive to price changes. Consequently, the combination of restricted high-quality supply and elevated costs may discourage potential buyers and affect overall market dynamics.

Market Trends of the Global Matcha Tea Market

The Global Matcha Tea market is experiencing a robust upward trend fueled by the rising health-consciousness among consumers, who increasingly prioritize organic and natural products. The rich antioxidant profile, along with essential vitamins and minerals in matcha, reinforces its appeal as a health-promoting beverage. Manufacturers are responding to this demand by innovating and diversifying their offerings, introducing new flavors and blends to capture a broader customer base. Additionally, the integration of matcha into various food and beverage items, such as smoothies, ice creams, and baked goods, further accelerates its market traction, positioning matcha tea as a versatile health solution in modern diets.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Matcha Tea Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Instant Premixes
• Powder
• Ready to drink

Global Matcha Tea Market Size by Type & CAGR (2025-2032)

• Market Overview
• Traditional
• Sweetened
• Unsweetened

Global Matcha Tea Market Size by Formulation & CAGR (2025-2032)

• Market Overview
• Plain
• Flavoured

Global Matcha Tea Market Size by Grade & CAGR (2025-2032)

• Market Overview
• Classic
• Ceremonial
• Culinary

Global Matcha Tea Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Matcha Tea Market Size by Application & CAGR (2025-2032)

• Market Overview
• Matcha Beverages
• Personal Care & Cosmetics
• Food Products
• Regular Tea

Global Matcha Tea Market Size & CAGR (2025-2032)

• North America (Product Type, Type, Formulation, Grade, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product Type, Type, Formulation, Grade, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Type, Formulation, Grade, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Type, Formulation, Grade, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Type, Formulation, Grade, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Aiya Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITO EN, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Encha Life LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The AOI Tea Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DoMatcha (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marukyu Koyamaen Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Midori Spring Ltd. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kiss Me Organics (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kenko Tea (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Green Foods Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jade Leaf Matcha (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Matcha Maiden (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Matcha Source (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kissa Tea GmbH (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PureChimp (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vivid Vitality Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tenzo Tea, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ippodo Tea Co. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations