全球汽车订阅服务市场：区域分析、未来趋势、定价分析、产品格局、消费者分析和竞争格局－预测至 2035 年

汽车订阅服务市场预计将从 2024 年的 48.228 亿美元成长到 2035 年的 220.083 亿美元，复合年增长率为 13.6%。

都市化和汽车保有量的监管压力正在显着推动这一市场的发展。在世界各地的城市，燃油汽车的保险、维护、维修成本以及高昂的税费使得拥有和营运私家车变得难以负担。因此，城市居民，尤其是特大城市的居民，正在转向灵活的旅游解决方案。

此外，全球商务旅行的增加、混合办公文化以及灵活的调动方式也刺激了汽车订阅服务的兴起。由于专业人士经常在城市之间奔波或在多个地点办公，因此对灵活、短期且高品质的旅行选择的需求日益增长。在欧洲、北美和东南亚部分地区，许多办公室职员和顾问现在更倾向于选择固定费率的汽车，而不是租车或计程车，用于长期停留和城际通勤。与缺乏个人化和车队灵活性的租车模式不同，订阅服务提供了一种拥有感，而且没有经济负担，尤其是提供按月换车选项。一些公司将汽车订阅服务（包括个人和商用车）作为员工社会福利计画的一部分，进一步支持了这种需求。

汽车订阅服务供应商正大力投资个人化服务，力求为每位使用者打造独一无二、符合其偏好的体验。远端资讯处理技术在此过程中发挥关键作用。透过分析驾驶习惯、频率、里程和位置数据，平台可以提供客製化套餐、升级选项或基于使用情况的定价，从而维持消费者的参与度和满意度。例如，低里程的都市区驾驶者可以选择紧凑型电动车套餐，并偶尔获得升级积分；而週末出行者则可以以折扣价换购SUV。这种方法有助于建立情感忠诚度，让使用者感受到被理解和重视，而不是向他们推销千篇一律的服务。

亚太地区的快速都市化和特大城市的成长使得灵活的出行解决方案比拥有汽车更具吸引力。订阅服务通常包括送货上门、全包价格和短期合同，非常适合城市居民忙碌的生活方式。此外，不断发展的新兴企业生态系统和创业投资活动正在推动该地区的出行创新。投资者正在资助快速可扩展的轻资产模式，这些模式结合了数位支付、人工智慧定价和基于应用程式的车队管理。作为绿色倡议的一部分，各国政府也开始支持订阅模式，特别是电动车的订阅模式。随着越来越多的电动车进入市场，用户寻求先试后买的选择，订阅服务成为了理想的解决方案。技术准备、城市压力和财务现实性的结合，使亚太地区成为采用汽车订阅服务的高成长地区。

本报告研究了全球汽车订阅服务市场，总结了区域趋势和进入市场的公司概况。

目录

第一章执行摘要

第二章：调查目标、范围和调查方法

第三章市场概述

• 所有权模式
• 市场演变
• 价值链分析
• 订阅、租赁和购买
• 策略品牌
• 客户分析
• 客户维繫策略
• 转向软体即服务

第四章 主要趋势

• 电动车订阅服务的兴起
• 远端资讯处理应用
• 透过伙伴关係扩大业务范围

第五章区域分析

• 欧洲：汽车订阅服务现状
• 欧洲：竞争性地图绘製
• 北美：汽车订阅服务格局
• 北美：竞争性地图绘製
• 亚太地区（不包括中国）：汽车订阅服务格局
• 中国：汽车订阅服务现状
• 亚太地区（不包括中国）和中国：竞争地图

第六章定价分析

• 地区
• 订阅、租赁和购买
• ICE 车型与 EV 车型

第七章 公司简介

• FINN
• AUTONOMY
• BIPI
• MYLES
• FREE2MOVE

第 8 章作业

第九章 结论

第十章 附录

The vehicle subscription services market is expected to grow from USD 4,822.8 million in 2024 to USD 22,008.3 million by 2035, with a CAGR of 13.6%.

Urbanization and regulatory pressures on vehicle ownership significantly drive this market. Cities worldwide are making it difficult to own and operate private vehicles through costs like insurance, maintenance, and repairs, along with high taxes on fuel-based vehicles. As a result, urban residents, especially in megacities, are shifting toward flexible mobility solutions.

Additionally, the rise in vehicle subscription services is fueled by a global increase in business travel, hybrid work culture, and relocation flexibility. With professionals often moving between cities or working from multiple locations, the demand for adaptable, short-term, high-quality mobility options has risen. In regions like Europe, North America, and parts of Southeast Asia, many corporate employees and consultants now prefer subscription vehicles over rentals or taxis for long-term stays or intercity commutes. Unlike car rental models that lack personalization or fleet flexibility, subscription services provide a sense of ownership without the financial burden, especially with monthly swap options. This demand is further supported by companies offering vehicle subscriptions as part of employee benefits packages, including cars for personal and professional use.

Key consumer retention strategies of vehicle subscription service providers

Vehicle subscription providers are heavily investing in personalization, making each user's experience unique and tailored to their preferences. Telematics plays a key role in this process. By analyzing driving habits, frequency, mileage, and location data, platforms can offer customized packages, upgrade options, or usage-based pricing that keeps consumers engaged and satisfied. For instance, a low-mileage urban driver could be offered a compact EV plan with occasional upgrade credits, while a weekend traveler might receive discounted SUV swaps. This approach helps build emotional loyalty by making users feel understood and cared for, rather than selling a generic service.

Asia Pacific witnesses significant growth in vehicle subscription services

Asia Pacific's rapid urbanization and the growth of megacities make flexible mobility solutions more attractive than car ownership. Subscription services, which often include door-to-door delivery, all-inclusive pricing, and short-term contracts, fit with the lifestyles of busy urban professionals. Additionally, the expanding startup ecosystem and venture capital activity in the region have spurred mobility innovation. Investors are funding asset-light models that scale quickly and incorporate digital payments, AI-driven pricing, and app-based fleet management. Governments are also beginning to support subscription models, especially for EVs, as part of their green mobility initiatives. As more EVs enter the market and users look for trial options before buying, subscriptions provide an ideal solution. This combination of technological readiness, urban pressure, and financial pragmatism positions Asia Pacific as a high-growth region for vehicle subscription adoption.

In-depth interviews were conducted with CEOs, marketing directors, other innovation and strategy directors, and executives from various key organizations operating in this market.

• By Company Type: OEMs - 30%, Third-party Providers - 60%, and Vehicle Subscription Platform Providers - 10%
• By Designation: C-level - 40%, Directors - 40%, and Others - 20%
• By Region: North America - 21%, Europe - 50%, Asia Pacific - 10%, and China - 16%

Established players such as Miles Mobility (Germany), FINN (Germany), Autonomy (US), Free2Move (Germany), Myle (India), Drivalia (UK), REVV (India), LeasePlan (Germany), Mocean Subscription (Germany), and Ezoo (UK) lead the vehicle subscription services market.

Key Benefits of Buying this Report:

The report will assist market leaders and new entrants by providing information on the closest estimates. It will also help stakeholders understand the competitive landscape and gain more insights to better position their businesses and develop effective go-to-market strategies. Additionally, the report helps stakeholders grasp the market's pulse and offers information on key market drivers, restraints, and opportunities.

The report provides insights on the following pointers:

Analysis of key drivers (rapid urbanization and shift in lifestyle preferences), restraints (high operational complexity and margins dilution), and opportunities (shift from ownership to usership), influencing market growth

Product Development/Innovation: Detailed insights on upcoming technologies and new vehicle range & services of the vehicle subscription services market

Market Development: Comprehensive information about the lucrative market - the report analyzes the vehicle subscription services market across varied regions

Market Diversification: Exhaustive information about untapped geographies, recent developments, and investments in the vehicle subscription services market

Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Miles Mobility, FINN, Autonomy, Free2Move, Myle, Drivalia, REVV, LeasePlan, Mocean Subscription, and Ezoo

TABLE OF CONTENTS

1 EXECUTIVE SUMMARY

2 RESEARCH OBJECTIVES, SCOPE, AND METHODOLOGY

• 2.1 RESEARCH OBJECTIVES AND METHODOLOGY
• 2.2 RESEARCH SCOPE

3 MARKET OVERVIEW

• 3.1 OWNERSHIP MODEL
• 3.2 MARKET EVOLUTION
• 3.3 VALUE CHAIN ANALYSIS
• 3.4 SUBSCRIPTION VS. LEASE VS. PURCHASE
• 3.5 STRATEGIC BRANDING
• 3.6 CUSTOMER ANALYSIS
• 3.7 CUSTOMER RETENTION STRATEGIES
• 3.8 SHIFT TOWARD SOFTWARE-AS-A-SERVICE

4 KEY TRENDS

• 4.1 RISE OF EV SUBSCRIPTION SERVICES
• 4.2 ADOPTION OF TELEMATICS
• 4.3 EXPANDING BUSINESS REACH THROUGH PARTNERSHIPS

5 REGIONAL ANALYSIS

• 5.1 EUROPE: VEHICLE SUBSCRIPTION SERVICES LANDSCAPE
• 5.2 EUROPE: COMPETITIVE MAPPING
• 5.3 NORTH AMERICA: VEHICLE SUBSCRIPTION SERVICES LANDSCAPE
• 5.4 NORTH AMERICA: COMPETITIVE MAPPING
• 5.5 ASIA PACIFIC (EXCL. CHINA): VEHICLE SUBSCRIPTION SERVICES LANDSCAPE
• 5.6 CHINA: VEHICLE SUBSCRIPTION SERVICES LANDSCAPE
• 5.7 ASIA PACIFIC (EXCL. CHINA) AND CHINA: COMPETITIVE MAPPING

6 PRICING ANALYSIS

• 6.1 REGIONAL
• 6.2 SUBSCRIPTION VS. LEASE. VS. PURCHASE
• 6.3 ICE VS. EV MODEL

7 COMPANY PROFILES

• 7.1 FINN
• 7.2 AUTONOMY
• 7.3 BIPI
• 7.4 MYLES
• 7.5 FREE2MOVE

8 CHALLENGES

9 CONCLUSION

10 APPENDIX