Product Code: MRFR/F-B & N/1384-CR
Market Overview
Energy Drinks Market is anticipated to register a healthy CAGR of 7.52% during the review period. These drinks guarantee purchasers more physical and mental energy through fixings like caffeine, taurine, guarana, ginseng, and B nutrients remain exceptionally famous in the market. In any case, despite the wide allure of expanded energy, energy drinks have generally been focused on a somewhat restricted gathering of teens and youthful grown-ups.
Significant energy drink brands are trying different things with new flavors to draw in new customers. Red Bull has presented The Coconut Release, Rockstar has sent off Recuperation in Marshmallow, and Coca-Cola Energy has demonstrated that cola flavor can work for energy drinks as well. Be that as it may, Bang has started to lead the pack with its innovative scope of flavors, which incorporate Birthday Cake Slam, Key Lime Pie, Champagne, Frose Rose, and more. Brands are answering the interest for better choices by delivering without sugar and sans calorie energy drinks. This pattern benefits competitors and individuals watching their weight. Furthermore, without sugar choices can be valuable for gamers hoping to stay away from a sugar crash. Red Bull, Beast, and Rockstar have all presented sans sugar and without calorie renditions, flagging a thrilling new course for the energy drink industry.
Market Segmentation
Drinks, shots, and mixers make up the drink, shot, and mixer segments of the energy drink market.
The Energy Drinks Market is divided into conventional and organic categories based on type. The market is divided into cans, bottles, and various types of packaging. The worldwide energy drink market has been divided into two categories based on the distribution channel: on-trade and off-trade.
Regional Analysis
The North American energy drinks market is supposed to grow at a vigorous rate over the extended period, as indicated by Market Exploration Future. The expanded utilization of energy drinks in the region is because of numerous variables, like the ascent in discretionary cashflow, the rise of neighborhood marks, and expanded marketing and limited time exercises.
Europe's energy drinks market has seen critical development throughout the long term, driven by elements, for example, evolving ways of life, expanding interest for energy-supporting refreshments, and forceful marketing techniques by energy drink producers.
The Asia Pacific region is quite possibly of the quickest developing market. Nations like China, India, and Japan are supposed to encounter huge development in the market because of a few variables, including customers' receptiveness to attempting new flavors and the interest from worker populaces who partake in a different scope of refreshments. The rest of the world, which incorporates Latin America, the Center East, and Africa, is likewise expected to observe moderate development in the Energy Drinks market because of expected expansions in extra cash, changing customer ways of life, and rising wellbeing concerns.
Major Players
Prominent players in the Energy Drinks Market are The Coca-Cola Company, Taisho Pharmaceutical Co. Ltd., Red Bull, and PepsiCo. Inc., Monster Energy, Lucozade, AriZona Beverages USA, Living Essentials LLC, Xyience Energy, and many more.
TABLE OF CONTENTS
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 13
- 1.1 GLOBAL ENERGY DRINKS MARKET, BY PRODUCT TYPE 15
- 1.2 GLOBAL ENERGY DRINKS MARKET, BY TYPE 16
- 1.3 GLOBAL ENERGY DRINKS MARKET, BY PACKAGING TYPE 17
- 1.4 GLOBAL ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL 18
- 1.5 GLOBAL ENERGY DRINKS MARKET, BY REGION 19
2 MARKET INTRODUCTION 20
- 2.1 DEFINITION 20
- 2.2 SCOPE OF THE STUDY 20
- 2.3 SCOPE OF THE STUDY 20
- 2.4 MARKET STRUCTURE 21
3 RESEARCH METHODOLOGY 22
- 3.1 RESEARCH PROCESS 22
- 3.2 PRIMARY RESEARCH 23
- 3.3 SECONDARY RESEARCH 24
- 3.4 MARKET SIZE ESTIMATION 24
- 3.5 TOP DOWN & BOTTOM-UP APPROACH 25
- 3.6 FORECAST MODEL 26
- 3.7 LIST OF ASSUMPTIONS 27
4 MARKET DYNAMICS 28
- 4.1 INTRODUCTION 28
- 4.2 DRIVERS 29
- 4.2.1 CONSUMER INCLINATION TOWARD LOW SUGAR/SUGAR-FREE BEVERAGES 29
- 4.2.2 CHANGING CONSUMER' LIFESTYLE AND GROWING CONSUMER FOCUS ON FITNESS AND HEALTH 29
- 4.2.3 DRIVER IMPACT ANALYSIS 30
- 4.3 RESTRAINTS 30
- 4.3.1 HEALTH CONCERNS RELATED TO THE CONSUMPTION OF ENERGY DRINKS AND EMERGING THREATS FROM ADJACENT ENERGY BEVERAGES TO HINDER MARKET GROWTH 30
- 4.3.2 RESTRAINT IMPACT ANALYSIS 31
- 4.4 OPPORTUNITIES 31
- 4.4.1 INTRODUCING INNOVATIVE AND NATURAL INGREDIENTS 31
- 4.5 CHALLENGES 32
5 MARKET FACTOR ANALYSIS 33
- 5.1 VALUE/SUPPLY CHAIN ANALYSIS 33
- 5.1.1 RAW MATERIALS 34
- 5.1.2 MANUFACTURING PROCESS 34
- 5.1.3 DISTRIBUTION 35
- 5.1.4 END USER 35
- 5.2 PORTER'S FIVE FORCES MODEL 36
- 5.2.1 THREAT OF NEW ENTRANTS 36
- 5.2.2 BARGAINING POWER OF SUPPLIERS 37
- 5.2.3 THREAT OF SUBSTITUTES 37
- 5.2.4 BARGAINING POWER OF BUYERS 37
- 5.2.5 INTENSITY OF RIVALRY 38
- 5.3 IMPACT OF COVID-19 ON THE GLOBAL ENERGY DRINKS MARKET 38
- 5.3.1 IMPACT ON SUPPLY CHAIN 39
- 5.3.2 IMPACT ON PRODUCTION 39
- 5.3.3 IMPACT ON CONSUMER BEHAVIOR 39
6 GLOBAL ENERGY DRINKS MARKET, BY PRODUCT TYPE 40
- 6.1 OVERVIEW 40
- 6.2 DRINKS 41
- 6.3 SHOTS 42
- 6.4 MIXERS 43
7 GLOBAL ENERGY DRINKS MARKET, BY TYPE 44
- 7.1 OVERVIEW 44
- 7.2 CONVENTIONAL 45
- 7.3 ORGANIC 46
8 GLOBAL ENERGY DRINKS MARKET, BY PACKAGING TYPE 47
- 8.1 OVERVIEW 47
- 8.2 CANS 48
- 8.3 BOTTLE 49
- 8.4 OTHERS 49
9 GLOBAL ENERGY DRINKS MARKET, BY DISTRIBUTION CHANNEL 50
- 9.1 OVERVIEW 50
- 9.2 ON-TRADE 51
- 9.3 OFF-TRADE 51
10 GLOBAL ENERGY DRINKS, BY REGION 52
- 10.1 OVERVIEW 52
- 10.2 NORTH AMERICA 54
- 10.2.1 US 56
- 10.2.2 CANADA 57
- 10.2.3 MEXICO 58
- 10.3 EUROPE 60
- 10.3.1 GERMANY 62
- 10.3.2 FRANCE 63
- 10.3.3 ITALY 64
- 10.3.4 SPAIN 65
- 10.3.5 UK 66
- 10.3.6 REST OF EUROPE 67
- 10.4 ASIA-PACIFIC 69
- 10.4.1 CHINA 71
- 10.4.2 JAPAN 72
- 10.4.3 INDIA 73
- 10.4.4 AUSTRALIA & NEW ZEALAND 74
- 10.4.5 REST OF ASIA PACIFIC 76
- 10.5 REST OF THE WORLD 77
- 10.5.1 SOUTH AMERICA 79
- 10.5.2 MIDDLE EAST 80
- 10.5.3 AFRICA 81
11 COMPETITIVE LANDSCAPE 83
- 11.1 COMPETITIVE OVERVIEW 83
- 11.2 MAJOR GROWTH STRATEGY IN THE GLOBAL ENERGY DRINKS MARKET 84
- 11.3 COMPETITIVE BENCHMARKING 85
12 COMPANY PROFILES 86
- 12.1 RED BULL 86
- 12.1.1 COMPANY OVERVIEW 86
- 12.1.2 FINANCIAL OVERVIEW 87
- 12.1.3 PRODUCTS OFFERED 87
- 12.1.4 KEY DEVELOPMENTS 88
- 12.1.5 SWOT ANALYSIS 89
- 12.1.6 KEY STRATEGIES 89
- 12.2 TAISHO PHARMACEUTICAL HOLDINGS CO 90
- 12.2.1 COMPANY OVERVIEW 90
- 12.2.2 FINANCIAL OVERVIEW 90
- 12.2.3 PRODUCTS OFFERED 90
- 12.2.4 KEY DEVELOPMENTS 91
- 12.2.5 SWOT ANALYSIS 91
- 12.2.6 KEY STRATEGIES 92
- 12.3 PEPSICO. INC. 93
- 12.3.1 COMPANY OVERVIEW 93
- 12.3.2 FINANCIAL OVERVIEW 94
- 12.3.3 KEY PRODUCTS 94
- 12.3.4 KEY DEVELOPMENTS 95
- 12.3.5 SWOT ANALYSIS 96
- 12.3.6 KEY STRATEGIES 96
- 12.4 MONSTER BEVERAGE CORPORATION 97
- 12.4.1 COMPANY OVERVIEW 97
- 12.4.2 FINANCIAL OVERVIEW 98
- 12.4.3 PRODUCTS OFFERED 98
- 12.4.4 KEY DEVELOPMENTS 99
- 12.4.5 SWOT ANALYSIS 100
- 12.4.6 KEY STRATEGIES 100
- 12.5 SUNTORY BEVERAGE & FOOD LIMITED 101
- 12.5.1 COMPANY OVERVIEW 101
- 12.5.2 FINANCIAL OVERVIEW 102
- 12.5.3 PRODUCTS OFFERED 102
- 12.5.4 KEY DEVELOPMENTS 103
- 12.5.5 SWOT ANALYSIS 103
- 12.5.6 KEY STRATEGIES 104
- 12.6 THE COCO-COLA COMPANY 105
- 12.6.1 COMPANY OVERVIEW 105
- 12.6.2 FINANCIAL OVERVIEW 105
- 12.6.3 PRODUCTS OFFERED 106
- 12.6.4 KEY DEVELOPMENTS 106
- 12.6.5 SWOT ANALYSIS 107
- 12.6.6 KEY STRATEGIES 107
- 12.7 LIVING ESSENTIALS MARKETING LLC 108
- 12.7.1 COMPANY OVERVIEW 108
- 12.7.2 PRODUCTS OFFERED 108
- 12.7.3 KEY DEVELOPMENTS 108
- 12.7.4 KEY STRATEGIES 109
- 12.8 XYIENCE ENERGY 110
- 12.8.1 COMPANY OVERVIEW 110
- 12.8.2 PRODUCTS OFFERED 110
- 12.8.3 KEY DEVELOPMENTS 110
- 12.8.4 KEY STRATEGIES 110
- 12.9 ARIZONA BEVERAGES USA 111
- 12.9.1 COMPANY OVERVIEW 111
- 12.9.2 PRODUCTS OFFERED 111
- 12.9.3 KEY DEVELOPMENTS 111
- 12.9.4 KEY STRATEGIES 112
- 12.10 VITAL PHARMACEUTICALS 113
- 12.10.1 COMPANY OVERVIEW 113
- 12.10.2 PRODUCTS OFFERED 113
- 12.10.3 KEY DEVELOPMENTS 113
- 12.10.4 KEY STRATEGIES 113