市场调查报告书
商品编码
1503278
全球汽车后座资讯娱乐市场:按作业系统、技术类型、最终用户类型和地区预测(~2030年)Global Automotive Rear Seat Infotainment Market Research Report Information By Operating System, Technology Type, End User, Type, And By Region -Industry Forecast Till 2030 |
汽车后座资讯娱乐市场规模预计将从2023年的 5.541 亿美元成长,预测期内的年复合成长率为 10.16%。
由于多种因素,汽车后座资讯娱乐市场预计在预测期内将大幅成长。全球豪华汽车行业的扩张和云端运算的日益使用推动汽车后座资讯娱乐市场的扩张。此外,车载资讯娱乐系统中科技的日益使用也为进入者提供了成长机会。
到2022年,北美地区的收入占有率最大,达到 31.9%,预计将在预测期内引领市场。对先进车载娱乐和资讯系统不断成长的需求推动了北美市场的快速成长。随着对定制车内体验的需求和联锁车辆技术的采用的增加,该行业预计在未来几年将成长。随着越来越多的家庭进行公路旅行并花更多的时间在汽车上,对后座娱乐的需求也在增加。促成这一成长的其他因素包括语音识别、触控萤幕显示器和连接选项等技术进步、远端资讯处理和车内连接等联网汽车技术的日益普及,以及客户对定制车内体验的需求不断增加。
欧洲是汽车製造的主要中心之一,BMW、Audi AG、Volkswagen Group等公司都在那里生产豪华汽车。由于消费者对豪华后座体验的需求,欧洲后座娱乐市场不断成长。汽车製造商和科技公司大力投资现代遥控器、触控萤幕、串流媒体和后座显示器。
由于汽车拥有率不断上升以及消费者对最新技术的需求,亚太地区预计将经历快速成长。消费者在汽车上花费的时间越来越多,娱乐、舒适度和连结性的标准也随之提高。为了解决这个问题,汽车製造商推出配备先进控制介面、触控萤幕后座显示器和串流媒体的车辆。
本报告调查了全球汽车后座资讯娱乐市场,提供了市场的定义和概述,市场影响因素和市场机会分析,市场规模推移和预测,各种细分及地区/主要国家的详细分析,竞争形势,主要企业简介等彙整资讯。
Global Automotive Rear Seat Infotainment Market Research Report Information By Operating System (Qnx, Linux, Microsoft, and Others), Technology Type (Multimedia Player and Navigation Systems), End User (OEM and Aftermarket), Type (Headrest Monitor System, Overhead System, and Plug and Play System), And By Region (North America, Europe, Asia-Pacific, Middle East & Africa, and South America) -Industry Forecast Till 2030
In 2023, the automotive rear seat entertainment market was estimated to be worth USD 554.1 million. Over the course of the study period, the Automotive Rear Seat Infotainment industry is expected to develop at a compound annual growth rate (CAGR) of 10.16%.
Due to several factors, the automotive rear seat infotainment market is anticipated to increase significantly throughout the projected period. The global luxury automobile industry is expanding, and cloud computing is being used more often, which is driving the expansion of the automotive rear seat infotainment market. Moreover, the increasing utilisation of technology for in-car infotainment systems is anticipated to offer a prospect for expansion for industry participants.
Technology is advancing significantly in the automotive industry. Innovation in this market segment is being driven by rivalry as well as advancements in the technology industry. The automotive industry is currently embracing cloud computing as a new technology. GPS services and infotainment systems both depend on constant data flow and network connectivity. Moreover, studies are being conducted to develop machine intelligence and make cars smarter. All of these necessitate constant information flow, continuous service, and system readiness for demand.
Qnx, Linux, Microsoft, and Others are included in the market segmentation based on operating system. Multimedia players and navigation systems are included in the Automotive Rear Seat Infotainment Market segmentation based on Technology Type.
OEM and Aftermarket are included in the Automotive Rear Seat Infotainment Market segmentation based on the End User.
Plug and Play systems, overhead systems, and headrest monitor systems are among the market segmentation options based on type.
North America is anticipated to continue to dominate the Automotive Rear Seat Infotainment market for the duration of the forecast period, with the greatest revenue share of 31.9% in 2022. The increased desire for sophisticated in-car entertainment and information systems is fueling the North American rear seat infotainment market's rapid growth. Over the next several years, the industry is expected to grow as demand for customized in-vehicle experiences and the adoption of linked car technologies both rise. The need for rear seat entertainment is growing as more families take road trips and spend more time in their cars. Other factors contributing to this growth include technological advancements like voice recognition, touchscreen displays, and connectivity options; the growing popularity of connected car technologies like telematics and in-car connectivity; and the growing desire from customers for customized in-car experiences.
One of the main hubs to produce automobiles is Europe, where companies that make luxury vehicles include BMW, Audi AG, Volkswagen Group, and others. The market for rear seat entertainment in Europe is expanding because to consumer demand for luxurious rear-seat experiences. Modern remote controls, touchscreens, streaming media, and rear seat displays are being heavily invested in by automakers and tech companies. Europeans spend more time in their cars and travel large distances for vacations and commuting. Rear seat infotainment offers luxury, comfort, and seamless connectivity-elements that they greatly value. Regulations from the European Union also require similar functions in the backseat, expanding the capabilities of infotainment systems.
The market for back seat infotainment systems in the Asia-Pacific region is expected to grow rapidly because of rising car ownership and consumer demand for modern technology. Because they spend more time in their cars, consumers have higher standards for entertainment, comfort, and connectivity. In response, automakers introduce vehicles with cutting-edge control interfaces, touchscreens for rear seat displays, and streaming media. Economic growth, the emergence of middle-class lifestyles, and consumer desires for roomy SUVs and luxury cars-which incorporate expanding rear-seat multimedia systems-
For several reasons, the Middle East has seen a spike in the demand for infotainment systems installed in back seats. The rising demand for luxury cars in the area is one of the main factors driving this demand.
With rising car ownership and living standards, it is expected that the back seat infotainment market in South America will grow significantly. In the region, rising middle class populations, economic growth, and better transportation systems are all contributing to rising automobile usage.
Principal Players
Panasonic Corporation, Harman International, Alps Alpine Co Ltd, LG Electronics, Clarion Co. Ltd., Pioneer Corporation, Garmin Ltd., JVCKENWOOD Corporation, VOXX International Corp., and NSV Auto are some of the leading companies in the market. International Harman
INFOTAINMENT MARKET 107
INFOTAINMENT MARKET 108
AUTOMOTIVE REAR SEAT INFOTAINMENT MARKET 108