市场调查报告书
商品编码
1591336
全球无酒精酒和无酒精鸡尾酒市场:按产品类型、类别、形式、风味和地区进行预测(~2032 年)Global Non-alcoholic Liquors & Mocktails Market Research Report Information by Product Type, Category, By Form, By Flavor, And By Region - Forecast Till 2032 |
非酒精酒和无酒精鸡尾酒市场规模预计将从 2023 年的 61.6 亿美元增长到 2032 年的 127.9 亿美元,在预测期内保持在 8.57%。
无酒精酒和无酒精鸡尾酒市场主要是由客户对美好生活日益增长的渴望所推动的。人们对饮酒危害的认识不断提高,促使人们寻找能够提供类似风味且不会带来与饮酒相关的健康风险的替代品。千禧世代和 Z 世代更有可能重视自己的健康并尝试不含酒精的替代品。健康和保健趋势对客户的选择产生巨大影响。随着对智力和身体健康的日益重视,人们越来越关注自己的饮食和消费模式。
消费者对饮用非酒精酒对健康益处的认识不断提高,正在推动市场扩张。消费者偏好的这种转变主要是由于对健康和保健的日益关注所推动的。随着人们健康意识的增强,传统酒精饮料的消费量大幅减少。酒精饮料通常与多种健康问题有关,包括肝病、高血压和成瘾。另一方面,非酒精饮料提供了一种更安全的替代品,使人们能够享受饮酒带来的社会效益,同时避免与之相关的健康风险。
区域洞察
中国非酒精酒和无酒精鸡尾酒市场规模最大,2023年市场规模为44.6亿美元,预计2032年将达到96.7亿美元,预测期内复合年增长率为9.12%。由于消费者偏好的变化以及对健康和保健的日益关注,中国市场正在不断扩大。另一方面,中国是全球最大的无酒精鸡尾酒供应国,在全球市场中发挥重要作用。
此外,预计 2024 年至 2032 年,德国无酒精酒和无酒精鸡尾酒市场将以 7.40% 的复合年增长率成长。德国的无酒精鸡尾酒业务也受益于客户行为的这种变化。由于近一半的消费者 (47%) 出行频率大大降低,因此重点可能会转向改善家庭消费体验。
本报告调查了全球无酒精酒和无酒精鸡尾酒市场,提供了市场的定义和概述,分析了市场成长的各种影响因素、市场规模的趋势和预测,并按各个细分市场、地区和主要国家进行了细分。
Global Non-alcoholic Liquors & Mocktails Market Research Report Information by Product Type (Rum, Vodka, Whiskey, Gin, Tequila, Aperitif, Mocktails, and Others), Category (Regular, and Premium), By Form (Fresh and Processed), By Flavor (Herbal and Botanical, Spiced, Exotic and Tropical Fruits & Vegetables, Oak, Agave, Smoky, and others), And By Region (China, Malaysia, Germany, Portugal, Saudi Arabia, and GCC) - Forecast Till 2032
The market for non-alcoholic liquors and mocktails was estimated to be worth USD 6.16 billion in 2023. The Non-alcoholic Liquors & Mocktails market is expected to increase from 2023 to USD 12.79 billion by 2032, with a compound yearly growth rate (CAGR) of 8.57% during the forecast period (2024-2032).
The market for non-alcoholic liquors and mocktails is primarily driven by customers' increasing desire for better lives. As people become increasingly aware of the harmful effects of alcohol consumption, they are looking for alternatives that provide similar flavor sensations without the health risks associated with it. Millennials and Generation Z are particularly prominent in this trend because they emphasize well-being and are more prepared to experiment with non-alcoholic alternatives. Trends in health and wellness have a significant impact on what customers pick. With a growing emphasis on intellectual and physical health, people have grown more conscious of their eating and consumption patterns.
Consumers' growing awareness of the health benefits of drinking non-alcoholic liquor is driving market expansion. This shift in consumer preferences is primarily driven by an increasing emphasis on health and wellness. As people grow more health-conscious, there is a notable decrease in their intake of conventional alcoholic beverages, which are frequently connected to a variety of health problems such as liver disease, high blood pressure, and addiction. Non-alcoholic beverages, on the other hand, provide a safer alternative that allows customers to enjoy the social benefits of drinking while avoiding the accompanying health hazards.
Market Segment insights
Rum, vodka, whiskey, gin, tequila, aperitifs, mocktails, and others are among the product types in the non-alcoholic liquors & mocktails industry.
The Non-alcoholic Liquors & Mocktails market is segmented into standard and premium categories.
Flavor-based market segments include herbal and botanical, spiced, exotic, and tropical fruits and vegetables, oak, agave, smoked, and others.
Regional insights
China's Non-alcoholic Liquors & Mocktails market has the highest market value of USD 4.46 billion in 2023 and is predicted to reach USD 9.67 billion by 2032, with a CAGR of 9.12% between 2024 and 2032. The non-alcoholic drinks and mocktails market in China is expanding due to shifting consumer preferences and a greater emphasis on health and wellness. China, on the other hand, is the world's largest supplier of mocktails and hence plays an important role in the global market.
Furthermore, the ready-to-drink (RTD) mocktails market is expanding as convenience and diversity are pushed. These beverages are widely available in supermarkets and shops, allowing customers to easily obtain something cold and delicious without having to create it themselves.
The Non-alcoholic Liquors & Mocktails market in Germany is estimated to develop at a 7.40% CAGR between 2024 and 2032. The mocktail business in Germany is also profiting from these shifting client behaviors. With nearly half (47%) of consumers going out significantly less frequently, there may be an increased emphasis on improving the at-home consumption experience.
Seedlip, Keurig Dr Pepper Inc., Curious Elixirs, Proposition Cocktail Co., Mocktail Beverages Inc., New London Light, The Free Spirits Company, Welch's, Three Spirits, and Sobrii are among the major players in the Non-alcoholic Liquors & Mocktails business.