2026 年至 2032 年非酒精饮料市场（依产品类型、包装类型、通路和地区划分）

非酒精饮料市场评估 - 2026-2032

消费者健康意识的不断增强正在产生重大影响，许多消费者正在寻求含糖和酒精饮料的更好替代品。这种转变推动了对具有功能性益处的饮料的需求，例如低糖或无糖、有机成分以及添加维生素、益生菌和适应原等有益健康的物质。到2024年，这类饮料的市场规模将超过1.2622兆美元，到2032年将达到2.29499兆美元。

口味和产品多样性的创新，例如无酒精啤酒、葡萄酒和烈酒，也正在获得更广泛的受众的认可，使这些饮料更容易获得，也更具吸引力。此外，对永续性和环保包装的追求正在影响消费者的购买决策，并推动产业向前发展，预计2026年至2032年期间的复合年增长率将达到约8.56%。

非酒精饮料市场定义/概述

非酒精饮料是酒精含量极低的饮料，也是普通酒精饮料的替代品。这些包括软性饮料、果汁、苏打水、茶、非酒精啤酒、葡萄酒和烈酒。人们在各种场合饮用非酒精饮料，包括在家中、餐厅和社交聚会。它们迎合了注重健康的顾客、因医疗、宗教和个人原因戒酒的顾客，以及那些寻求有意识的饮酒体验的顾客。非酒精饮料的未来看起来一片光明，并且受对更健康、低糖和机能饮料日益增长的需求的推动，将继续扩大。口味创新、植物来源解决方案和传统烈酒的无酒精替代品预计将推动市场成长。此外，随着消费者优先考虑永续性和福祉，他们的关注点将转向环保包装。

酒精需求的增加会推动非酒精饮料市场的发展吗？

酒精需求的不断增长，或许反而会刺激非酒精饮料市场的扩张，因为这会鼓励消费者寻求酒精替代品。随着健康和适度饮酒趋势的兴起，许多消费者选择将自己喜爱的酒精饮料换成无酒精版本。由于人们希望在享受社交饮酒乐趣的同时，又不至于对健康造成负面影响，对无酒精啤酒、葡萄酒和烈酒的需求也日益增长。事实上，喜力早在2024年初就宣布将在美国研发一款名为「海尼根0.0」的无酒精啤酒。

旨在因健康风险而减少酒精消费的政府法规也刺激了非酒精饮料的扩张。 2024 年 1 月，美国国家酒精滥用和酒精成瘾研究所 (NIAAA) 发起了一项全州范围的宣传活动，以提高人们对过量饮酒危害的认识，同时也促进非酒精替代品的供应。这种不断增长的认识，加上酒精在社交场合的流行，预计将重振非酒精饮料市场。消费者正在寻求平衡，无酒精解决方案的出现使他们能够参与相同的社交活动，而不会危及他们的健康和保健目标。因此，对酒精的需求，特别是作为适度和有意识饮酒机芯的一部分，必将继续推动发展。

竞争加剧会阻碍非酒精饮料市场的成长吗？

非酒精饮料市场竞争加剧可能会阻碍成长，但预计不会显着减缓该领域的整体成长。市场的快速扩张吸引了各种各样的新进入者，包括专注于健康、永续性和原创产品的小型利基公司。虽然激烈的竞争可能会使新业务难以获得市场占有率，但它也鼓励行业的创新和多样化，使客户受益。例如，非酒精精酿啤酒公司 Athletic Brewing Company 和非酒精烈酒公司 Seedlip 透过迎合消费者对高品质、无酒精产品的独特偏好，建立了利润丰厚的利基市场。可口可乐和百事可乐等较大的公司也做出了回应，他们创建新的产品线并使其产品组合多样化，包括低糖和机能饮料，以保持竞争力。

然而，竞争激烈的市场压力可能会限制中小企业扩大规模以及在行销和分销方面投入资金的能力。此外，网主导行销和对数位平台的依赖使得企业需要持续创新才能吸引消费者的注意。虽然竞争可能会降低一些公司的利润率，但由于消费者对健康非酒精饮料的需求日益增长，整体市场潜力仍然很高。因此，儘管竞争可能成为阻碍，但它更有可能促进产品创新和成长，而不是限制市场扩张。

目录

第一章 引言

• 市场定义
• 市场区隔
• 调查方法

第二章执行摘要

• 主要发现
• 市场概览
• 市集亮点

第三章市场概述

• 市场规模和成长潜力
• 市场趋势
• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析

第四章 非酒精饮料市场（依产品类型划分）

• 碳酸软性饮料（CSD）
• 瓶装水
• 果汁和花蜜
• 能量饮料
• 即饮茶和咖啡

第五章 非酒精饮料市场（依通路）

• 超级市场和大卖场
• 便利商店
• 食品服务商店
• 网路零售
• 专卖店

6. 按包装类型分類的非酒精饮料市场

• 瓶子
• 能
• 纸盒
• 小袋
• PET（聚对苯二甲酸乙二醇酯）瓶

第七章区域分析

• 北美洲
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东和非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯聯合大公国

第八章市场动态

• 市场驱动因素
• 市场限制
• 市场机会
• COVID-19 市场影响

第九章 竞争态势

• 主要企业
• 市场占有率分析

第十章 公司简介

• 可口可乐公司（美国）
• 百事可乐公司（美国）
• 雀巢公司（瑞士）
• 达能公司（法国）
• 红牛有限公司（奥地利）
• 卡夫亨氏公司（美国）
• 三得利饮料食品有限公司（日本）
• 怪物饮料公司（美国）
• Britvic PLC（英国）
• Keurig Dr Pepper Inc.（美国）

第十一章 市场展望与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第十二章 附录

• 简称列表
• 来源和参考文献

Non-Alcoholic Beverage Market Valuation - 2026-2032

Consumers' increasing health consciousness has a significant impact, with many looking for better alternatives to sugary and alcoholic beverages. This shift is driving up demand for beverages with functional advantages, such as reduced or no sugar, organic ingredients, or added health-boosting substances like vitamins, probiotics, and adaptogens is surpassing USD 1262.2 Billion in 2024 and reaching USD 2294.99 Billion by 2032.

Innovations in flavor profiles and product variety, such as non-alcoholic beers, wines, and spirits, also reach a larger audience, making these beverages more accessible and appealing. Furthermore, the movement toward sustainability and eco-friendly packaging influences customer purchasing decisions, propelling the industry forward is expected to grow at a CAGR of about 8.56% from 2026 to 2032.

Non-Alcoholic Beverage Market: Definition/ Overview

Non-alcoholic beverages are drinks that contain little to no alcohol, providing an alternative to regular alcoholic beverages. These include soft drinks, fruit juices, sparkling waters, teas, and non-alcoholic beers, wines, and spirits. On-alcoholic beverages are used in a variety of situations, including the home, restaurants, and social occasions. They cater to health-conscious customers, those who abstain from alcohol due to medical, religious, or personal reasons, and those looking for a thoughtful drinking experience. The future of non-alcoholic beverages appears bright, with ongoing expansion fueled by rising demand for healthier, low-sugar, and functional beverages. Flavor innovation, plant-based solutions, and alcohol-free alternatives to classic spirits are likely to drive market growth. Furthermore, as consumers prioritize sustainability and wellbeing, the emphasis will shift toward environmentally friendly packaging.

Will Rising Demand of Alcohol Drive the Non Alcoholic Beverage Market?

Rising alcohol demand, paradoxically, may fuel the expansion of the non-alcoholic beverage sector by encouraging customers to seek alcohol substitutes. As health consciousness and the trend of mindful drinking grow, many consumers are opting for non-alcoholic versions of their favorite alcoholic beverages. The increased demand for alcohol-free beers, wines, and spirits is due to people wanting the social experience of drinking without the negative health consequences. In reality, in early 2024, Heineken announced the development of its non-alcoholic beer label, "Heineken 0.0", in the United States as part of a deliberate push to appeal to the growing interest in alcohol-free products.

Government rules aimed at reducing alcohol consumption owing to health dangers are also fueling the expansion of non-alcoholic beverages. In January 2024, The National Institute on Alcohol Abuse and Alcoholism (NIAAA) in the United States initiated a statewide campaign to raise awareness of the dangers of excessive alcohol consumption while also promoting the availability of nonalcoholic alternatives. This growing knowledge, combined with the prevalence of alcohol in social situations, is expected to boost the non-alcoholic beverage market. Consumers are looking for balance, and the availability of alcohol-free solutions allows them to have the same social activities without jeopardizing their health or wellness goals. As a result, increased demand for alcohol, particularly in moderation or as part of the mindful drinking movement, will most certainly continue to drive development.

Will Rising Intense Competition Hinder the Growth of the Non Alcoholic Beverage Market?

Rising competition in the non-alcoholic beverage market may pose growth hurdles, but it is unlikely to materially slow the sector's overall rise. The market's rapid expansion has drawn a diverse set of new entrants, including smaller, niche businesses that focus on health-conscious, sustainable, and creative products. While fierce rivalry might make it difficult for new businesses to gain market share, it also encourages innovation and diversification within the industry, which benefits customers. For instance, Athletic Brewing Company, which sells non-alcoholic craft beers, and Seedlip, a non-alcoholic spirit company, have established lucrative niches by responding to unique consumer preferences for quality, alcohol-free products. Larger firms like Coca-Cola and PepsiCo are also responding by creating new product lines, ensuring that they stay competitive diversifying their portfolios to include low-sugar and functional beverages.

However, competitive pressures may limit smaller firms' capacity to scale and spend in marketing and distribution. Furthermore, the reliance on influencer-driven marketing and digital platforms necessitates ongoing innovation in order to keep consumer attention. While competition may reduce profit margins for some businesses, the total market potential remains high because to rising consumer desire for healthier, non-alcoholic options. Thus, while competition offers obstacles, it is more likely to inspire greater product innovation and growth than to restrict market expansion.

Category-Wise Acumens

Will Rising Demand of Carbonated Soft Drinks Drive the Non Alcoholic Beverage Market?

The sports and energy drink segment is also experiencing rapid expansion, driven by rising demand for beverages that improve physical performance and recovery. Brands such as Red Bull and Gatorade are innovating with sugar-free and functional varieties to appeal to health-conscious consumers, while newcomers are introducing plant-based, electrolyte-rich beverages. This trend is especially noticeable in the APAC region, where rising disposable incomes and increased engagement in sports and fitness activities are driving demand for these beverages. Overall, while carbonated soft drinks and juices remain popular, bottled waters and sports drinks are the fastest-growing areas of the non-alcoholic beverage market.

Will Rising Sales through Offline Channels Fuel the Non Alcoholic Beverage Market?

Rising offline sales are likely to continue of its dominance in the non-alcoholic beverage industry, as physical retail locations remain a significant point of entry for a diverse variety of customers. Supermarkets, convenience stores, and grocery chains remain the principal sites where customers purchase beverages, providing the ease of rapid access.

Major brands such as Coca-Cola and PepsiCo use these offline channels to maintain a broad market reach and cater to diverse consumer tastes. In February 2024, Coca-Cola expanded its distribution network throughout Asia-Pacific, introducing new non-alcoholic beverages in local retail chains to meet the region's growing demand for healthier options. The presence of significant brands in offline stores continues to drive the market, assuring availability and visibility for to the mass consumer base.

Furthermore, government initiatives in several countries are supporting the non-alcoholic beverage market via offline retail channels. For example, in March 2024, the Indian government launched a cooperation with local shops to promote health-focused items in physical stores, with the goal of increasing the availability of low-sugar and functional beverages. Such policies are consistent with the increased emphasis on public health and wellbeing, urging shops to offer healthier beverage options at physical locations. While online sales are fast increasing, the sustained dominance and expansion of offline channels is critical to fuelling the overall growth of the non-alcoholic beverage market, particularly in nations with large, diverse customer populations.

However, online channels are growing the fastest, owing to the increasing trend of e-commerce and evolving consumer behaviors, particularly in the aftermath of the epidemic. Consumers are increasingly buying non-alcoholic beverages online from sites like Amazon, specialist health stores, and direct-to-consumer brand websites. Online purchasing provides ease, the ability to explore specialized products, and direct access to a greater range of beverages, both functional and premium.

Country/Region-wise

Will Growing Influence of Social Media in Asia-Pacific Propel the Non Alcoholic Beverage Market?

The expanding importance of social media in Asia-Pacific (APAC) is propelling the non-alcoholic beverage market. Social media platforms such as Instagram, TikTok, and YouTube have become critical tools for firms to communicate with customers, particularly younger demographics who are becoming more health-conscious and trend-savvy. Social media celebrities and wellness advocates are promoting non-alcoholic beverages, ranging from plant-based to functional beverages with added health advantages such as probiotics or adaptogens. These platforms generate viral trends, making products more desirable and increasing brand visibility in a competitive market. For instance, beverage corporations like Coca-Cola and PepsiCo have used social media to announce new product lines, with PepsiCo releasing its "Amina" brand of non-alcoholic beverages in India in early 2024, addressing the growing demand for healthier, alcohol-free options.

Government actions and regional trends are also supporting social media-driven growth. Many Asian countries are promoting healthier lifestyles in an effort to counteract rising obesity and related ailments. For instance, in March 2024, the Chinese government announced new laws aimed at lowering sugar content in soft drinks and promoting healthy beverage alternatives. This regulation, together with increased exposure of non-alcoholic beverage businesses on social media, creates a favorable climate for growth. The combination of influencer-driven marketing and government regulations that prioritize health is projected to move the non-alcoholic beverage sector as well as the APAC region leadership in the next years.

Will Rising Disposable Income in North America Drive the Non Alcoholic Beverage Market?

Increasing disposable income in North America is predicted to greatly enhance its rapid growth in the non-alcoholic beverage sector. As consumers' spending power grows, they are more prepared to spend on premium, health-conscious products like functional beverages, plant-based drinks, and alcohol-free alternatives. As more consumers prioritize wellness, organic products, and low-sugar alternatives, firms are responding by broadening their portfolios to meet these needs. PepsiCo, for instance, will debut a new range of non-alcoholic sparkling waters and functional drinks under its "Bubly" brand in 2024, targeting consumers searching for healthier, more refreshing options. Similarly, Coca-Cola has extended its "Simply" brand of fruit juices and effervescent beverages, capitalizing on the popularity of natural and low-calorie drinks.

In January 2024, the United States Food and Drug Administration (FDA) issued new guidelines encouraging decreased sugar intake and providing incentives for food and beverage firms to reduce sugar content. These restrictions meet customer demand for health-conscious options while also promoting the expansion of the non-alcoholic beverage business. As disposable incomes rise and the emphasis on health and wellbeing grows, the non-alcoholic beverage industry in North America is positioned for further growth.

Competitive Landscape

The non-alcoholic beverage market is highly competitive, with a wide array of players ranging from large multinational corporations to smaller niche brands. Major categories include non-alcoholic soft drinks, sparkling waters, fruit juices, teas, and functional drinks. Traditional giants like Coca-Cola, PepsiCo, and Nestle dominate the space, often diversifying their portfolios to include healthier options such as low-sugar, organic, or plant-based beverages. However, emerging brands focusing on health-conscious and sustainability-driven products have also gained significant traction. These brands are tapping into consumer preferences for functional ingredients, such as probiotics, adaptogens, and CBD, driving innovation and market growth.

Some of the prominent players operating in the non alcoholic beverage market include:

Coca-Cola Company

PepsiCo, Inc.

Danone S.A.

Nestle S.A.

Arizona Beverage Company

Red Bull GmbH

Keurig Dr Pepper, Inc.

Parle Agro Private Limited

The Kraft Heinz Company

Latest Developments

In April 2024, PepsiCo introduced new flavors under the Bubly brand, including sparkling water with vitamins and functional additives for health-conscious consumers. The decision represents PepsiCo's response to rising demand for low-sugar and wellness-focused beverages, particularly in North America, where consumers are looking for healthier alternatives to sugary soda.

In January 2024, Nestle launched a line of functional beverages under the Nestle Health Science brand in Asia-Pacific to promote intestinal health and immunity. The drinks, which contain prebiotics and probiotics, aim to capitalize on the region's growing demand for health-focused products that promote well-being, particularly among younger, more health-conscious consumers.

Non Alcoholic Beverage Market, By Category

• Product Type:
• Carbonated Soft Drinks
• Juices
• Bottled Waters
• Sports & Energy Drink
• Packaging Type:
• Outlook
• Bottles
• Cans
• Cartons
• Distribution Channel:
• Online
• Offline
• Region:
• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Non-Alcoholic Beverage Market, By Product Type

• Carbonated Soft Drinks (CSDs)
• Bottled Water
• Fruit Juices and Nectars
• Energy Drinks
• Ready-to-Drink (RTD) Tea and Coffee

5. Non-Alcoholic Beverage Market, By Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Foodservice Outlets
• Online Retail
• Specialty Stores

6. Non-Alcoholic Beverage Market, By Packaging Type

• Bottles
• Cans
• Cartons
• Pouches
• PET (Polyethylene Terephthalate) Bottles

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• The Coca-Cola Company (USA)
• PepsiCo, Inc. (USA)
• Nestle S.A. (Switzerland)
• Danone S.A. (France)
• Red Bull GmbH (Austria)
• The Kraft Heinz Company (USA)
• Suntory Beverage & Food Ltd. (Japan)
• Monster Beverage Corporation (USA)
• Britvic PLC (UK)
• Keurig Dr Pepper Inc. (USA)

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References