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市场调查报告书
商品编码
1822429

2032 年非酒精饮料市场预测：按产品、分销管道、最终用户和地区进行的全球分析

Non-Alcoholic Beverages Market Forecasts to 2032 - Global Analysis By Product, Distribution Channel, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球非酒精饮料市场预计在 2025 年达到 14,648 亿美元，到 2032 年将达到 27,472 亿美元，预测期内的复合年增长率为 9.4%。

非酒精饮料是指酒精浓度低于0.5%的饮料。这类饮料种类繁多，例如软性饮料、果汁、瓶装水、茶、咖啡、能量饮料以及添加了维生素和益生菌的机能饮料。这些饮料适合所有年龄和生活方式的人，能够补充水分、营养、提神醒脑、补充能量，不会让人醉。日益增强的健康意识、不断变化的消费者偏好以及生活方式趋势正在推动全球对非酒精饮料的需求，使其成为食品和饮料行业的重要组成部分。

健康与保健趋势

机能饮料，例如维生素水和草本混合饮料，正逐渐成为主流。生产商正强调洁净标示成分和透明采购。零售商正在扩大货架空间，以提供低卡路里、营养丰富的产品。健身和生活方式的趋势正在影响产品开发。注重健康的选择正在重新定义非酒精饮料的模式。

社会耻辱与从众压力

消费者可能会认为这些产品限制性强，或是不太符合名流的美感。品牌重塑工作着重于生活方式的吸引力和场合的相关性。高端设计和精准的讯息有助于重新定位这一类别。文化规范和群体行为持续影响购买决策。这些挑战限制了其在成人社交环境中的广泛渗透。

便利性和随时随地消费

紧凑的包装和可重复密封的包装形式提高了易用性。分销管道正在扩展到交通枢纽站和健身中心等客流量较大的区域。配方也不断改进，以支持能量、补水和头脑清醒。线上管道支援客製化配送和品牌互动。便利性正成为饮料创新的核心价值提案。

监管挑战和市场准入壁垒

不同市场的成分限制和标籤规则各不相同，导致产品上市复杂化。小品牌面临测试、核准和分销方面的障碍。零散的政策增加了成本，并延迟了市场准入。规模较大的公司则可以利用法律体制来获得优势。监管压力影响了竞争动态，并减缓了新产品的上市速度。

COVID-19的影响：

新冠疫情导致供应链中断、消费地点转移以及健康意识增强，扰乱了非酒精饮料市场。居家需求激增，而外食和餐饮通路则暂时下滑。生产商透过优先考虑增强免疫力、耐储存和卫生包装的产品形式来适应市场变化。在旅行限制的背景下，电商和直销模式受到青睐。在经济復苏期间，机能饮料和健康饮料的创新加速。

预测期内瓶装水市场预计将成为最大的市场

瓶装水因其普遍吸引力、便携性以及与注重健康的生活方式的契合度，预计将在预测期内占据最大的市场份额。需求涵盖零售和机构渠道的不含气、气泡、调味和矿物质等各种形态的瓶装水。製造商正在创新环保包装和增强补水功效。分销管道正在扩展到便利商店、健身房和旅游枢纽。政府倡导补水和减少糖摄入的宣传活动正在推动瓶装水消费。

预计在预测期内，注重健康的个人群体将呈现最高的复合年增长率。

受功能性、低卡路里和强化饮料需求成长的推动，注重健康的个人消费群体预计将在预测期内呈现最高成长率。消费者正在积极寻求能够增强免疫力、促进消化、提升能量和头脑清醒的饮料。各大品牌纷纷推出适应原混合饮料、富含维生素的水和植物来源配方。监管机构对洁净标示和营养透明度的支持正在增强消费者的信任。数位平台正在实现个人化推荐和健康追踪。

占比最大的地区：

在预测期内，预计北美将占据最大的市场份额，这得益于消费者对低糖、天然和机能饮料（例如机能饮料、调味水和益生菌饮料）的强烈偏好。注重健康的千禧世代和Z世代正在推动洁净标示和永续包装的趋势。在广泛的零售分销和积极的营销宣传活动的支持下，美国和加拿大占据市场主导地位。口味、营养增强剂和即饮产品的创新持续吸引消费者，维持全部区域市场的稳定成长。

复合年增长率最高的地区：

预计亚太地区在预测期内将实现最高的复合年增长率，这得益于人们健康意识的增强以及对强化果汁、即饮茶和植物饮料等机能饮料需求的不断增长。不断增长的城市人口、不断变化的生活方式以及不断增长的可支配收入正在推动消费成长。中国、印度和日本等国正经历高端和有机饮料的普及热潮。电子商务和现代零售通路正在进一步加速市场渗透，使该地区成为创新和新产品发布的热点。

免费客製化服务：

此报告的订阅者可以使用以下免费自订选项之一：

  • 公司简介
    • 对最多三家其他市场公司进行全面分析
    • 主要企业的SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 最终用户分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球非酒精饮料市场（按产品）

  • 碳酸饮料
  • 瓶装水
  • 果汁和果汁饮料
  • 机能饮料
  • RTD（即饮）茶和咖啡
  • 乳製品和乳製品替代品
  • 无酒精啤酒和葡萄酒
  • 搅拌机和糖浆
  • 其他产品

6. 全球非酒精饮料市场（依通路）

  • 零售店
  • 线上平台
  • 餐饮和餐饮经销店
  • 饮料自动贩卖机
  • 向机构投资人销售

7. 全球非酒精饮料市场（依最终用户）

  • 一般消费者
  • 健身爱好者和运动员
  • 注重健康的人
  • 儿童和青少年
  • 孕妇
  • 进阶的
  • 专业的
  • 社交和活动
  • 健康疗养院及水疗中心
  • 宗教和文化团体
  • 饭店及餐饮业
  • 其他最终用户

8. 全球非酒精饮料市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第九章：主要进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十章：企业概况

  • The Coca-Cola Company
  • PepsiCo, Inc.
  • Nestle SA
  • Danone SA
  • Keurig Dr Pepper Inc.
  • Suntory Holdings Limited
  • Unilever PLC
  • Red Bull GmbH
  • Monster Beverage Corporation
  • The Kraft Heinz Company
  • National Beverage Corp.
  • Nongfu Spring Co., Ltd.
  • Tata Consumer Products Limited
  • Parle Agro Pvt. Ltd.
  • Cott Corporation
Product Code: SMRC31184

According to Stratistics MRC, the Global Non-Alcoholic Beverages Market is accounted for $1464.8 billion in 2025 and is expected to reach $2747.2 billion by 2032 growing at a CAGR of 9.4% during the forecast period. Non-alcoholic beverages are drinks specifically formulated and consumed without the presence of significant alcohol content, typically less than 0.5% by volume. They encompass a wide variety of products, including soft drinks, fruit juices, bottled water, tea, coffee, energy drinks, and functional beverages enriched with vitamins or probiotics. These drinks cater to all age groups and lifestyles, offering hydration, nutrition, refreshment, or energy without intoxicating effects. Increasing health awareness, changing consumer preferences, and lifestyle trends have driven the global demand for non-alcoholic beverages, making them a vital segment of the food and beverage industry.

Market Dynamics:

Driver:

Health and wellness trends

Functional formats like vitamin-infused water and herbal blends are becoming mainstream. Producers are emphasizing clean-label ingredients and transparent sourcing. Retailers are expanding shelf space for low-calorie and nutrient-rich options. Fitness and lifestyle trends are shaping product development. Health-focused choices are redefining the non-alcoholic beverage landscape.

Restraint:

Social stigma and peer pressure

Consumers may perceive these products as restrictive or less celebratory. Rebranding efforts are focusing on lifestyle appeal and occasion relevance. Premium design and targeted messaging are helping reposition the category. Cultural norms and group behavior continue to influence purchasing decisions. These challenges are limiting broader uptake in adult social contexts.

Opportunity:

Convenience and on-the-go consumption

Compact packaging and resealable formats are enhancing usability. Distribution is expanding into high-traffic zones like transit stations and fitness centers. Formulations are evolving to support energy, hydration, and mental clarity. Online channels are enabling customized delivery and brand engagement. Convenience is becoming a central value proposition in beverage innovation.

Threat:

Regulatory challenges and market entry barriers

Ingredient limitations and labeling rules differ across markets, complicating product rollout. Smaller brands face hurdles in testing, approval, and distribution. Fragmented policies increase cost and delay market access. Larger firms hold advantages in navigating legal frameworks. Regulatory pressure is shaping competitive dynamics and slowing new product entry.

Covid-19 Impact:

Covid-19 disrupted the non-alcoholic beverages market through supply chain interruptions, shifts in consumption venues, and heightened health awareness. In-home demand surged while foodservice and hospitality channels declined temporarily. Producers adapted by prioritizing immunity-boosting, shelf-stable, and hygienically packaged formats. E-commerce and direct-to-consumer models gained traction amid mobility restrictions. Innovation in functional and wellness beverages accelerated during recovery.

The bottled water segment is expected to be the largest during the forecast period

The bottled water segment is expected to account for the largest market share during the forecast period due to its universal appeal, portability, and alignment with health-conscious lifestyles. Demand spans still, sparkling, flavoured, and mineral formats across retail and institutional channels. Producers are innovating with eco-friendly packaging and enhanced hydration profiles. Distribution networks are expanding into convenience stores, gyms, and travel hubs. Government campaigns promoting hydration and reduced sugar intake are reinforcing bottled water consumption.

The health-conscious individual segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the health-conscious individual segment is predicted to witness the highest growth rate due to rising demand for functional, low-calorie, and nutrient-enhanced beverages. Consumers are actively seeking drinks that support immunity, digestion, energy, and mental clarity. Brands are responding with adaptogenic blends, vitamin-infused waters, and plant-based formulations. Regulatory support for clean-label claims and nutritional transparency is reinforcing trust. Digital platforms are enabling personalized recommendations and wellness tracking.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share by strong consumer preference for low-sugar, natural, and functional drinks, including energy beverages, flavoured waters, and probiotic drinks. Health-conscious millennials and Gen Z are driving trends toward clean-label and sustainable packaging. The U.S. and Canada dominate the market, supported by widespread retail distribution and active marketing campaigns. Innovation in flavors, fortification, and ready-to-drink options continues to attract consumers, sustaining steady market growth across the region.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, driven by rising health awareness and increasing demand for functional drinks such as fortified juices, RTD teas, and plant-based beverages. Expanding urban populations, changing lifestyles, and higher disposable incomes are fuelling consumption. Countries like China, India, and Japan are witnessing a surge in premium and organic beverage adoption. E-commerce and modern retail channels are further accelerating market penetration, making the region a hotspot for innovation and new product launches.

Key players in the market

Some of the key players in Non-Alcoholic Beverages Market include The Coca-Cola Company, PepsiCo, Inc., Nestle S.A., Danone S.A., Keurig Dr Pepper Inc., Suntory Holdings Limited, Unilever PLC, Red Bull GmbH, Monster Beverage Corporation, The Kraft Heinz Company, National Beverage Corp., Nongfu Spring Co., Ltd., Tata Consumer Products Limited, Parle Agro Pvt. Ltd. and Cott Corporation.

Key Developments:

In June 2025, Suntory expanded its Natural Water Sanctuary Initiative globally, collaborating with local governments and NGOs to enhance water source recharge and biodiversity. This aligns with its "Water Positive" commitment to replenish more than 100% of water used in beverage production.

In February 2025, Keurig Dr Pepper completed the acquisition of GHOST Energy, expanding its functional beverage portfolio. The deal supports entry into the high-growth energy drink segment and complements KDP's strategy to diversify beyond traditional carbonated soft drinks.

Products Covered:

  • Carbonated Soft Drinks
  • Bottled Water
  • Fruit Juices & Nectars
  • Functional Beverages
  • Ready-to-Drink (RTD) Tea & Coffee
  • Dairy & Dairy Alternatives
  • Non-Alcoholic Beers & Wines
  • Mixers & Syrups
  • Other Products

Distribution Channels Covered:

  • Retail Stores
  • Online Platforms
  • Foodservice & Hospitality Outlets
  • Beverage Vending Machines
  • Institutional Sales

End Users Covered:

  • General Consumers
  • Fitness Enthusiasts & Athletes
  • Health-Conscious Individuals
  • Children & Teens
  • Pregnant Women
  • Seniors
  • Professionals
  • Social Gatherings & Events
  • Wellness Retreats & Spas
  • Religious & Cultural Communities
  • Hospitality & Catering Industry
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Non-Alcoholic Beverages Market, By Product

  • 5.1 Introduction
  • 5.2 Carbonated Soft Drinks
  • 5.3 Bottled Water
  • 5.4 Fruit Juices & Nectars
  • 5.5 Functional Beverages
  • 5.6 Ready-to-Drink (RTD) Tea & Coffee
  • 5.7 Dairy & Dairy Alternatives
  • 5.8 Non-Alcoholic Beers & Wines
  • 5.9 Mixers & Syrups
  • 5.10 Other Products

6 Global Non-Alcoholic Beverages Market, By Distribution Channel

  • 6.1 Introduction
  • 6.2 Retail Stores
  • 6.3 Online Platforms
  • 6.4 Foodservice & Hospitality Outlets
  • 6.5 Beverage Vending Machines
  • 6.6 Institutional Sales

7 Global Non-Alcoholic Beverages Market, By End User

  • 7.1 Introduction
  • 7.2 General Consumers
  • 7.3 Fitness Enthusiasts & Athletes
  • 7.4 Health-Conscious Individuals
  • 7.5 Children & Teens
  • 7.6 Pregnant Women
  • 7.7 Seniors
  • 7.7 Professionals
  • 7.8 Social Gatherings & Events
  • 7.9 Wellness Retreats & Spas
  • 7.10 Religious & Cultural Communities
  • 7.11 Hospitality & Catering Industry
  • 7.12 Other End Users

8 Global Non-Alcoholic Beverages Market, By Geography

  • 8.1 Introduction
  • 8.2 North America
    • 8.2.1 US
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 Italy
    • 8.3.4 France
    • 8.3.5 Spain
    • 8.3.6 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 Japan
    • 8.4.2 China
    • 8.4.3 India
    • 8.4.4 Australia
    • 8.4.5 New Zealand
    • 8.4.6 South Korea
    • 8.4.7 Rest of Asia Pacific
  • 8.5 South America
    • 8.5.1 Argentina
    • 8.5.2 Brazil
    • 8.5.3 Chile
    • 8.5.4 Rest of South America
  • 8.6 Middle East & Africa
    • 8.6.1 Saudi Arabia
    • 8.6.2 UAE
    • 8.6.3 Qatar
    • 8.6.4 South Africa
    • 8.6.5 Rest of Middle East & Africa

9 Key Developments

  • 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 9.2 Acquisitions & Mergers
  • 9.3 New Product Launch
  • 9.4 Expansions
  • 9.5 Other Key Strategies

10 Company Profiling

  • 10.1 The Coca-Cola Company
  • 10.2 PepsiCo, Inc.
  • 10.3 Nestle S.A.
  • 10.4 Danone S.A.
  • 10.5 Keurig Dr Pepper Inc.
  • 10.6 Suntory Holdings Limited
  • 10.7 Unilever PLC
  • 10.8 Red Bull GmbH
  • 10.9 Monster Beverage Corporation
  • 10.10 The Kraft Heinz Company
  • 10.11 National Beverage Corp.
  • 10.12 Nongfu Spring Co., Ltd.
  • 10.13 Tata Consumer Products Limited
  • 10.14 Parle Agro Pvt. Ltd.
  • 10.15 Cott Corporation

List of Tables

  • Table 1 Global Non-Alcoholic Beverages Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Non-Alcoholic Beverages Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Non-Alcoholic Beverages Market Outlook, By Carbonated Soft Drinks (2024-2032) ($MN)
  • Table 4 Global Non-Alcoholic Beverages Market Outlook, By Bottled Water (2024-2032) ($MN)
  • Table 5 Global Non-Alcoholic Beverages Market Outlook, By Fruit Juices & Nectars (2024-2032) ($MN)
  • Table 6 Global Non-Alcoholic Beverages Market Outlook, By Functional Beverages (2024-2032) ($MN)
  • Table 7 Global Non-Alcoholic Beverages Market Outlook, By Ready-to-Drink (RTD) Tea & Coffee (2024-2032) ($MN)
  • Table 8 Global Non-Alcoholic Beverages Market Outlook, By Dairy & Dairy Alternatives (2024-2032) ($MN)
  • Table 9 Global Non-Alcoholic Beverages Market Outlook, By Non-Alcoholic Beers & Wines (2024-2032) ($MN)
  • Table 10 Global Non-Alcoholic Beverages Market Outlook, By Mixers & Syrups (2024-2032) ($MN)
  • Table 11 Global Non-Alcoholic Beverages Market Outlook, By Other Products (2024-2032) ($MN)
  • Table 12 Global Non-Alcoholic Beverages Market Outlook, By Distribution (2024-2032) ($MN)
  • Table 13 Global Non-Alcoholic Beverages Market Outlook, By Retail Stores (2024-2032) ($MN)
  • Table 14 Global Non-Alcoholic Beverages Market Outlook, By Online Platforms (2024-2032) ($MN)
  • Table 15 Global Non-Alcoholic Beverages Market Outlook, By Foodservice & Hospitality Outlets (2024-2032) ($MN)
  • Table 16 Global Non-Alcoholic Beverages Market Outlook, By Beverage Vending Machines (2024-2032) ($MN)
  • Table 17 Global Non-Alcoholic Beverages Market Outlook, By Institutional Sales (2024-2032) ($MN)
  • Table 18 Global Non-Alcoholic Beverages Market Outlook, By End User (2024-2032) ($MN)
  • Table 19 Global Non-Alcoholic Beverages Market Outlook, By General Consumers (2024-2032) ($MN)
  • Table 20 Global Non-Alcoholic Beverages Market Outlook, By Fitness Enthusiasts & Athletes (2024-2032) ($MN)
  • Table 21 Global Non-Alcoholic Beverages Market Outlook, By Health-Conscious Individuals (2024-2032) ($MN)
  • Table 22 Global Non-Alcoholic Beverages Market Outlook, By Children & Teens (2024-2032) ($MN)
  • Table 23 Global Non-Alcoholic Beverages Market Outlook, By Pregnant Women (2024-2032) ($MN)
  • Table 24 Global Non-Alcoholic Beverages Market Outlook, By Seniors (2024-2032) ($MN)
  • Table 25 Global Non-Alcoholic Beverages Market Outlook, By Professionals (2024-2032) ($MN)
  • Table 26 Global Non-Alcoholic Beverages Market Outlook, By Social Gatherings & Events (2024-2032) ($MN)
  • Table 27 Global Non-Alcoholic Beverages Market Outlook, By Wellness Retreats & Spas (2024-2032) ($MN)
  • Table 28 Global Non-Alcoholic Beverages Market Outlook, By Religious & Cultural Communities (2024-2032) ($MN)
  • Table 29 Global Non-Alcoholic Beverages Market Outlook, By Hospitality & Catering Industry (2024-2032) ($MN)
  • Table 30 Global Non-Alcoholic Beverages Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.