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市场调查报告书
商品编码
1787849
水烟混合料的全球市场:各产品类型,各口味,各流通管道,各最终用途,各地区 - 2028年为止的预测Global Hookah Mixes Market Research Report by Product Type, by Flavor, by Distribution Channel, by End Use, and By Region Forecast till 2028 |
预计2028年,全球水烟混合料市场规模将达到9.6445亿美元,复合年增长率为4.25%。水烟混合料是一种调味物质,用作水烟(水烟)烟斗的介质。烟草与水果萃取物、蜂蜜和糖蜜等成分混合,产生令人愉悦的烟雾。
推动全球水烟混合料市场成长的因素很多。烟草替代品的日益流行,促使许多消费者尝试水烟,将其作为更具社交性和风味的选择。此外,城市地区水烟酒吧和休閒室的数量激增,为人们聚集和享受这项活动创造了新的场所。这些发展有助于提高水烟混合料在全球的整体知名度和受欢迎程度。
儘管严格的监管框架对全球水烟混合物市场构成了重大挑战,但其他趋势总体上是积极的。各国政府对烟草广告、公共消费和产品销售的限制,是限制该市场在各地区成长的因素。
同时,全球水烟混合物市场在机会方面也提供了巨大的潜力。其中一个充满希望的领域是对大量新奇口味的需求。如今好奇的消费者渴望尝试不同的混合口味,尤其是水果、薄荷和草本口味。此外,亚太地区有组织零售业的成长也进一步支撑了水烟混合物市场。更结构化的分销网络确保了水烟混合物能够覆盖更广泛的目标群体,无论是在实体店还是线上。这些因素预计将进一步推动市场扩张。
产业区隔
依口味划分,全球水烟混合料市场可分为水果味、棉花糖味、薄荷味、巧克力味及混合味。
依产品类型划分,全球市场分为烟草製品及非烟草製品。水烟糖浆和溪石属于非烟草製品。
店面与非店面是全球市场中的通路细分。烟草零售商被称为店面分销管道。
从最终用途角度来看,全球水烟混合料市场分为酒吧/酒馆和家庭。
北美水烟混合料市场规模仍较小,但逐渐扩大。美国是最大的贡献者,其城市地区和加州、亚利桑那州等西部各州的消费量很高。这主要归功于大学附近的水烟咖啡馆吸引了年轻消费者。社交吸烟日益增长的普及度和文化影响力使该行业保持活力。该地区2020年的市占率为5.10%,预计复合年增长率为4.35%。
随着人们对调味产品的追求以及社会接受度的提高,欧洲水烟市场正在蓬勃发展。各大城市的水烟吧数量正在增加,其中法国的收入位居前列。然而,扩张必须与许多欧洲国家仍然非常严格的烟草法规相平衡。社交场合、不断变化的生活方式和咖啡馆文化是人们对这一领域持续关注的关键原因。 2020年,该地区的市占率为9.08%。
亚太地区是水烟混合物生产商蓬勃发展的地区,这主要得益于印度城市水烟文化的快速发展。虽然传统上水烟是一种区域现象,但现在在休息室和酒吧等面向年轻人的场所也很受欢迎,这些场所的监管通常非常宽鬆。近年来,无烟和调味产品的需求显着增长。预计该地区将在2020年占据16.14%的市场占有率,复合年增长率为4.54%。
世界其他地区涵盖中东、非洲和南美洲,占据全球水烟混合产品市场的大部分占有率。 2020年,该地区占总市场的69.68%。水烟深植于中东文化,在私人和公共场合都非常普遍。日益多样化的口味和可爱的水烟设计迎合了各种消费者,尤其是女性消费者的需求,对这些消费者来说最具吸引力。水烟比香烟危害更小的观念持续推动市场扩张。
全球水烟混合剂市场的主要竞争对手包括 Starbuzz Tobacco, Inc.、Fumari、Al-Fakher、Nakhla Tobacco Company S.A.E.、Forever Gold、Nadimi LLC、Hookafina, Inc.、Haze Tobacco、Hydro Herbal 和 Alzawrae Company。
本报告研究了全球水烟混合剂市场,提供了市场概况、按产品类型、口味、分销管道、最终用途和地区划分的趋势,以及参与该市场的公司简介。
Global Hookah Mixes Market Research Report by Product Type [Tobacco-Based, Non-Tobacco-Based (Shisha Molasses, Steam Stones)], by Flavor (Fruit, Cotton Candy, Mint, Chocolate, Blends), by Distribution Channel [Store-Based (Tobacco Retailers), Others (Non-Store-Based)], by End Use (Bars & Pubs, Household), and By Region (North America, Europe, Asia-Pacific, Rest of the World) Forecast till 2028
Industry Overview
The global hookah mixes market is projected to reach USD 964.45 million with a compound annual growth rate of 4.25% by 2028. Hookah mixes are flavored substances that are used as a medium in the hookah pipes for smoking. The mixing of tobacco with such ingredients as fruit extracts, honey, and molasses, which results in a smoke of pleasant aroma, is usually the method of preparation.
Several factors have predisposed the global hookah mixes market to grow. The increasing trend of using alternatives to cigarettes has encouraged many consumers to try hookah as a more social and flavorful choice. Additionally, the number of hookah bars and lounges in urban areas has risen sharply, creating new places for people to gather and enjoy this activity. These developments are helping to boost the overall visibility and popularity of hookah mixes worldwide.
The presence of strict regulatory frameworks in the global hookah mixes market is a major challenge, although the other trends are generally positive. The implementation of tobacco advertising, public consumption, and product sales restrictions by various governments is a limiting factor for the growth of this market in different regions.
The global hookah mixes market, on the other hand, represents vast potential in terms of opportunities. One such promising domain is the need for a vast array of new and exotic flavors. Today's consumers are curious and willing to experiment with different blends, especially those that are fruity, minty, or herbal. Besides that, the growth of the organized retail sector in the Asia-Pacific region gives the hookah mixes market a further push. The availability of a more structured distribution network has ensured that hookah mixes reach wider target groups, both in physical stores and online. These factors are expected to support further market expansion.
Industry Segmentations
Depending on the flavor, the global hookah mixes market is divided into fruit, cotton candy, mint, chocolate, and blends.
In terms of product type, the global market is classified into tobacco-based and non-tobacco-based products. Shisha molasses and stream stones are parts of non-tobacco-based products.
Store-based and non-store-based are segments of the distribution channel in the global market. Tobacco retailers are known as a store-based distribution channel.
In terms of end use, the global hookah mixes market is divided into bars & pubs and households.
North American space for hookah mixes is still small but is expanding gradually. The United States is the biggest contributor, with consumption being higher in urban areas, and in the western states like California and Arizona. Hookah cafes located near universities are a primary factor, as these places draw in a younger consumer base. Social smoking's rising popularity and cultural influences have kept the segment vibrant. In 2020, the region's market share was at 5.10%, and forecasts show a 4.35% CAGR.
The European hookah market is thriving because people are becoming more socially accepting and are looking for flavored products. In the main cities, there is a growing number of hookah bars, and France is leading the way in terms of revenue. However, the expansion must be balanced with tobacco regulations that are still very strict in many European countries. Social settings, changing lifestyles, and cafe culture are the main reasons for the continued interest in the segment. The region held a 9.08% share in the market in 2020.
Asia-Pacific is a prosperous region for producers of hookah mixes, which is mainly led by India's rapid growth of urban hookah culture. Though hookah has traditionally been associated with the region, nowadays it is popular in youth-centric venues such as lounges or bars, where often the operating regulations are very loose. Demand for non-tobacco and flavored variants has grown significantly in recent years. The region captured a 16.14% market share in 2020 and is forecast to expand at a 4.54% CAGR.
The rest of the world, covering the Middle East, Africa, and South America, holds the lion's share of the global hookah mixes market. It accounted for 69.68% of the overall market in 2020. Hookah is deeply rooted in the culture of the Middle East, and its use is very common in both private and public settings. An increasing number of flavors and cute hookah designs for the various consumers, especially ladies, are becoming the most attractive factors for these consumers. The perception of hookah being less harmful than cigarettes continues to aid market expansion.
Major competitors in the global hookah mixes market are Starbuzz Tobacco, Inc., Fumari, Al-Fakher, Nakhla Tobacco Company S.A.E., Forever Gold, Nadimi LLC, Hookafina, Inc., Haze Tobacco, Hydro Herbal, and Alzawrae Company.