水烟市场规模、份额及成长分析（按产品类型、口味、最终用户、销售管道和地区）－2025-2032 年产业预测

预计 2023 年全球水烟市场规模将达到 4.22 亿美元，并从 2024 年的 4.5112 亿美元扩大到 2032 年的 7.6933 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.9%。

压力的增加和忙碌的生活方式导致男性和女性的吸烟率上升，尤其是18至30岁的人，他们是水烟的主要消费者。同侪压力可能会推动这一趋势，为未来几年水烟市场创造丰厚的商机。目前，北美占据着这一市场的主导地位，这得益于女性吸烟者比例的不断增长以及水烟製造商的高度集中。各大公司正在投资研发创新产品，例如草药香烟，由于人们对传统香烟的健康担忧，草药香烟越来越受欢迎。然而，向更健康替代品的转变也可能对传统水烟市场的成长构成挑战。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

水烟市场规模（依产品类型）

• 市场概览
• 浓烈水烟
• 温和水烟
• 轻水烟

按口味分類的水烟草市场规模

• 市场概览
• 水果
• 巧克力
• 焦糖
• 薄荷
• 混合
• 其他的

水烟市场规模（按最终用户划分）

• 市场概览
• 初学者/新潜水员
• 休閒潜水员
• 活跃潜水员
• 高级/专业潜水员

水烟市场规模（依销售管道）

• 市场概览
• 直销
• 大卖场/超级市场
• 专卖店
• 便利商店
• 独立小店
• 线上零售商
• 其他销售管道

水烟市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Al Fakher Tobacco Trading LLC（UAE）
• Nakhla Tobacco（Egypt）
• Starbuzz Tobacco（USA）
• Tangiers Tobacco（USA）
• Fumari, Inc.（USA）
• Social Smoke, Inc.（USA）
• Japan Tobacco Inc.（Japan）
• Godfrey Phillips India Ltd.（India）
• Eastern Tobacco（Egypt）
• AL-WAHA Tobacco（Jordan）
• Azure Tobacco（USA）
• Haze Tobacco LLC（USA）
• Mujeebsons（Pakistan）
• Cloud Tobacco, Inc.（USA）
• Al Andalus Flavoured Tobacco & Molasses Co. LLC（Jordan）
• Metco Ltd.（Jordan）
• Alzawrae Industrial Company（Jordan）
• Romman Shisha（Jordan）
• Mazaya（Jordan）
• Ugly Hookah（USA）

结论和建议

Global Hookah Tobacco Market size was valued at USD 422.0 million in 2023 and is poised to grow from USD 451.12 million in 2024 to USD 769.33 million by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

Rising stress and hectic lifestyles are contributing to an increase in smoking rates among both men and women, particularly among individuals aged 18 to 30 who are the primary consumers of hookah tobacco. Peer pressure often drives this trend, presenting lucrative revenue opportunities for the hookah market in the years ahead. North America currently dominates this market, bolstered by a growing percentage of female smokers and a significant concentration of hookah manufacturers. Key players are investing in research and development to innovate products, such as herbal tobacco, which is becoming increasingly popular due to health concerns associated with traditional tobacco. However, this shift toward healthier alternatives may also pose challenges to the growth of the traditional hookah tobacco market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Hookah Tobacco market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Hookah Tobacco Market Segments Analysis

Global Hookah Tobacco Market is segmented by Product Type, Flavor, End User, Sales Channel and region. Based on Product Type, the market is segmented into Strong Hookah Tobacco, Mild Hookah Tobacco and Light Hookah Tobacco. Based on Flavor, the market is segmented into Fruit, Chocolate, Caramel, Mint, Blended and Others. Based on End User, the market is segmented into Beginner/New Diver, Casual Diver, Active Diver and Advanced/Professional Diver. Based on Sales Channel, the market is segmented into Direct Sales, Hypermarkets/Supermarkets, Specialty Stores, Convenience Stores, Independent Small Stores, Online Retailers and Other Sales Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Hookah Tobacco Market

The current global workforce is facing increasing levels of job-related stress, which is expected to rise further. In response to this growing pressure, many individuals are turning to hookah tobacco as a means of relaxation and stress relief. The consumption of hookah tobacco provides an invigorating effect, helping people unwind from their daily tensions. Rich in nicotine, this form of tobacco promotes an immediate sense of calm by stimulating the release of dopamine in the brain, a neurotransmitter associated with feelings of pleasure and satisfaction. As stress levels rise, the appeal of hookah tobacco as a respite becomes increasingly prominent in the global market.

Restraints in the Global Hookah Tobacco Market

The global hookah tobacco market is facing significant challenges due to the rising awareness of health risks associated with tobacco use. Increasing instances of serious health issues like coronary heart disease, oral, and lung cancers linked to tobacco consumption are concerning many individuals. Additionally, several developed countries are imposing stricter regulations on tobacco products due to their detrimental health effects. For instance, China has enacted laws prohibiting smoking in public areas, which could negatively impact the growth of the hookah tobacco market. These factors collectively contribute to the restraints hindering the market's expansion and appeal among consumers.

Market Trends of the Global Hookah Tobacco Market

The Global Hookah Tobacco market is witnessing a notable shift towards herbal tobacco products, driven by increasing health concerns associated with traditional tobacco use. Consumers are increasingly seeking low-risk alternatives, leading to a surge in demand for herbal hookah flavors that promise reduced adverse effects. In response, key manufacturers are strategically investing in research and development to innovate and launch high-quality, low-risk tobacco offerings, enhancing their competitiveness in the burgeoning market. This trend emphasizes a consumer preference for healthier options, establishing herbal tobacco as a significant growth driver, reshaping the landscape of the hookah tobacco industry globally.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Hookah Tobacco Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Strong Hookah Tobacco
• Mild Hookah Tobacco
• Light Hookah Tobacco

Global Hookah Tobacco Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Fruit
• Chocolate
• Caramel
• Mint
• Blended
• Others

Global Hookah Tobacco Market Size by End User & CAGR (2025-2032)

• Market Overview
• Beginner/New Diver
• Casual Diver
• Active Diver
• Advanced/Professional Diver

Global Hookah Tobacco Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Direct Sales
• Hypermarkets/Supermarkets
• Specialty Stores
• Convenience Stores
• Independent Small Stores
• Online Retailers
• Other Sales Channel

Global Hookah Tobacco Market Size & CAGR (2025-2032)

• North America (Product Type, Flavor, End User, Sales Channel)
  • US
  • Canada
• Europe (Product Type, Flavor, End User, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Flavor, End User, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Flavor, End User, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Flavor, End User, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Al Fakher Tobacco Trading LLC (UAE)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nakhla Tobacco (Egypt)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starbuzz Tobacco (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tangiers Tobacco (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fumari, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Social Smoke, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Japan Tobacco Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godfrey Phillips India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eastern Tobacco (Egypt)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AL-WAHA Tobacco (Jordan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Azure Tobacco (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haze Tobacco LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mujeebsons (Pakistan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloud Tobacco, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Al Andalus Flavoured Tobacco & Molasses Co. LLC (Jordan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Metco Ltd. (Jordan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alzawrae Industrial Company (Jordan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Romman Shisha (Jordan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mazaya (Jordan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ugly Hookah (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations