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市场调查报告书
商品编码
1843283
花生酱的全球市场:质地·购买诉求·性质·终端用户·流通管道·各地区 (~2035年)Global Peanut Butter Market Research Report Information by Texture, by Claim, by Nature, by End-Use, by Distribution Channel Forecast till 2035 |
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全球花生酱市场预计将从 2024 年的 75.7243 亿美元成长至 2025 年的 6.67%,复合年增长率为 2035 年。花生酱是一种由磨碎的烤花生製成的奶油状或块状涂抹酱,有时用盐、糖和油调味。它富含蛋白质和健康脂肪,广泛用于涂抹在吐司、冰沙和零食中。
全球花生酱市场由注重健康的消费者推动。花生酱被认为是一种营养丰富的植物性蛋白质来源,随着素食、纯素和弹性素食主义的兴起,其需求正在加速增长。此外,随着人们对永续发展的日益关注以及蛋白质强化产品的兴起,花生酱作为一种便捷环保的蛋白质来源,已成为众多消费者的热门选择。
报告属性详细内容
北美是花生酱市场最成熟的地区,人均消费量高,产品创新不断推进。美国在该区域市场处于领先地位,产品阵容不断扩展,涵盖天然、有机和强化品种,以满足多样化的饮食需求。以美国为首的北美地区在全球花生酱市场占着稳固的地位,这得益于人们对营养和创新涂抹酱的偏好不断变化。
欧洲市场正在经历显着增长,这得益于消费者对更健康、更高蛋白的传统涂抹酱替代品的需求日益增长。西欧市场尤其处于领先地位,德国、英国和荷兰越来越多地采用天然和无糖品种。此外,德国、英国和法国等国家对优质、天然和永续生产的花生酱产品的需求也不断增长。
亚太地区是成长最快的地区,这得益于人们日益增强的健康意识、不断壮大的中产阶级以及对全球饮食习惯日益增长的关注。受高蛋白饮食的普及和便利消费的推动,中国、印度和印尼等市场的需求正在快速成长。花生酱作为一种健康、富含蛋白质的食品,正逐渐获得认可,尤其是在中国和日本的城市消费者中,该地区的市场正在迅速扩张。
本报告研究了全球花生酱市场,提供了市场定义和概述、影响市场成长的各种因素分析、市场规模趋势和预测、按细分市场、地区和主要国家/地区进行的细分、竞争格局以及主要公司的概况。
Global Peanut Butter Market Research Report Information by Texture (Creamy, Crunchy, Powdered), by Claim (Low Sodium, No Sugar, Reduced Fat), by Nature (Organic, Regular), by End-Use (Direct Consumption & Culinary Purpose, Bakery & Confectionery, Dips & Spreads, Sweet & Savory Snacks, Others), by Distribution Channel (Supermarket/Hypermarkets, Convenience Stores, Specialty Stores, Online) Forecast till 2035
Industry Overview
In 2024, the Global Peanut Butter Market reached USD 7,572.43 million, with forecasts indicating a 6.67% CAGR between 2025 and 2035. Peanut butter is a creamy or chunky spread made from ground roasted peanuts, sometimes blended with salt, sugar, or oil for added taste. It's a rich source of protein and healthy fats, often enjoyed on toast, in smoothies, or as a snack ingredient.
Health-conscious consumers are driving the global peanut butter market, recognizing it as a nutrient-dense, plant-based protein alternative. The trend toward vegetarian, vegan, and flexitarian diets has accelerated demand for peanut butter due to its rich protein profile, accessibility, and taste. Moreover, increasing awareness of sustainability and the rise of protein-fortified variants have positioned peanut butter as a go-to choice for those seeking convenient and eco-friendly protein options.
Major Company Development
Rising consumer focus on plant-based nutrition and sustainable food options is fueling the global peanut butter market. Recognized as a nutrient-rich and affordable protein source, peanut butter appeals to individuals following vegan, keto, or high-protein diets. Its versatility in everyday consumption-ranging from spreads to smoothies-along with the introduction of enhanced protein formulations, is further accelerating market expansion worldwide.
Major players in the global peanut butter market are Hormel Foods Corporation, Kellogg Company, Mars, Inc., Unilever Plc, J.M. Smucker Company, Kraft Heinz, The Hershey Company, Associated British Foods plc, Dr Oetker, and Conagra Brands, Inc.
Report Attribute Details
Industry Segmentations
North America represents the most established market for peanut butter, characterized by high per capita consumption and product innovation. The U.S. leads the region with an expanding portfolio of natural, organic, and fortified peanut butter options catering to evolving dietary needs. With the U.S. driving consumption, North America maintains a strong foothold in the global peanut butter market, supported by evolving preferences for nutritious and innovative spreads.
The European market for peanut butter has experienced remarkable growth as consumer preferences shift toward healthier, protein-rich alternatives to traditional spreads. Western Europe dominates, with Germany, the UK, and the Netherlands leading the adoption of natural and no-added-sugar variants. European countries such as Germany, the UK, and France are witnessing growing demand for premium, natural, and sustainably produced peanut butter products.
Asia-Pacific stands as the fastest-growing region, fueled by rising health awareness, a growing middle class, and increasing exposure to global food habits. Markets like China, India, and Indonesia are witnessing strong uptake, driven by the popularity of high-protein diets and convenience-driven consumption. The Asia-Pacific market is expanding swiftly as urban consumers in China and Japan embrace peanut butter as a healthy, protein-packed food choice.
South America's peanut butter market is evolving steadily, with Brazil and Argentina leading consumption due to growing health awareness and changing snacking patterns. Consumers are embracing peanut butter as a nutritious and affordable protein source, particularly in urban centers. Local and international brands are focusing on organic and natural products to appeal to health-focused consumers.
In the Middle East and Africa, the peanut butter market is gaining momentum as consumers adopt Western-style diets and seek plant-based protein options. Urban growth and increased access to modern retail have made peanut butter a regular pantry item among middle-income households. Africa's strong peanut cultivation base supports local production, while imported premium brands are carving a niche in Gulf countries.