市场调查报告书
商品编码
1504150
口腔护理的市场规模,占有率,预测,趋势分析:各产品,各年龄层,各流通管道 - 2031年前的世界预测Oral Care Market Size, Share, Forecast, & Trends Analysis by Product Age Group Distribution Channel - Global Forecast to 2031 |
预计到 2031 年,口腔护理市场将达到 589.9 亿美元,2024 年至 2031 年复合年增长率为 7.4%。
口腔护理市场规模、占有率、预测和趋势分析:依产品(牙膏、牙刷、漱口水、牙线、舌头清洁剂、益生菌)、依年龄组(成人、儿童)和分销渠道(超市、药局),线上)- 2031 年之前的世界预测
该报告基于全面的一手和二手研究以及对市场情景的深入分析,提供了该行业的关键驱动因素、限制因素、课题和机遇。市场的推动因素包括牙周病和龋齿的日益流行、口腔健康和卫生意识的提高、牙齿美学需求的增加、消费者对口腔护理产品的认识不断提高,以及环保型口腔护理产品的使用不断增加。
此外,向使用天然成分和草药的口腔护理产品的转变,以及口腔护理产品的技术进步,正在为该市场创造巨大的成长机会。然而,口腔护理产品中有害化学物质的影响可能会抑制市场成长。此外,缺乏对专业口腔护理产品的认识也是该市场营运公司面临的主要课题。
(註:包含前5名公司的SWOT分析)
Oral Care Market Size, Share, Forecast, & Trends Analysis by Product (Toothpastes, Toothbrush, Mouthwash, Dental Floss, Tongue Cleaner, Probiotic) Age Group (Adult, Children) Distribution Channel (Supermarket, Pharmacies, Online)-Global Forecast to 2031
The oral care market is projected to reach $58.99 billion by 2031, at a CAGR of 7.4% from 2024 to 2031.
Following a comprehensive primary and secondary study and an in-depth analysis of the market scenario, this report provides the key drivers, constraints, challenges, and opportunities of the industry. This market is driven by the increasing prevalence of gum diseases and dental caries, rising awareness of oral health & hygiene, growing demand for dental aesthetics, rising consumer awareness regarding oral care products, and growing use of eco-friendly oral care products.
Furthermore, the shift towards natural and herbal oral care products and technological advancements in oral care products provide a significant growth opportunity for this market. However, the effect of harmful chemicals in oral care products may restrain its growth. Additionally, limited awareness of specialized oral care products poses a major challenge for the players operating in this market.
Among products, in 2024, the toothpastes segment is expected to account for the largest share of 51.6% of the oral care market. The large share of this segment is attributed to factors such as rising awareness for oral health, a shift in the use of herbal and natural products as compared to chemical-based products, growing cases of dental caries and gum diseases, awareness about oral hygiene, growing number of market players launching new oral care products. For instance, in January 2024, Lion Corporation (Japan) launched the 'OCH-TUNE' brand, which includes new toothpastes, toothbrushes, and mouthwashes, which include the FAST and SLOW styles. These styles indicate the formation of foam and the type of medicated toothpaste, i.e., fast and slow medicated toothpaste.
Among age groups, in 2024, the adults segment is expected to account for the larger share of the oral care market. The large share of the segment is attributed to factors such as a large number of adults using oral care products, the high prevalence of gum problems in adults, and greater awareness of maintaining oral health among adults. Apart from this, the complexity of dental issues in adults also contributes to the large share of the segment.
Among distribution channels, in 2024, the supermarkets/hypermarkets segment is expected to account for the largest share of the oral care market. Supermarkets and hypermarkets are the major distributors of oral care products and provide a wide range of oral care devices and products. The large share of the segment is attributed to factors such as the rising number of supermarkets, the growing number of advanced oral care products, discounts and reasonable price ranges of products, and availability & accessibility of products.
An in-depth analysis of the geographical scenario of the oral care market provides detailed qualitative and quantitative insights for the five major geographies (North America, Europe, Asia-Pacific, the Middle East & Africa, and Latin America) along with the coverage of major countries in each region. In 2024, North America is expected to account for the largest share of 31.10% of the oral care market, followed by Europe, Asia-Pacific, Latin America, and the Middle East & Africa. The large share of the segment is primarily due to the presence of leading manufacturers, support from government and regulatory authorities to promote oral health and hygiene, the presence of large key market players, the high prevalence of dental caries, growing awareness of oral health, high adoption of technological advancements, and the emergence of new distribution channels.
The key players operating in the oral care market are Colgate-Palmolive Company (U.S.), GlaxoSmithKline plc (U.K.), Koninklijke Philips N.V. (Netherlands), Johnson & Johnson (U.S.), Procter & Gamble (U.S.), Unilever plc (U.K.), Ultradent Products, Inc. (U.S.), M+C Schiffer GmbH (Germany), Dabur India Limited (India), GC Corporation (Japan), Lion Corporation (Japan), Church & Dwight Co., Inc. (U.S.), Arcadia Consumer Healthcare, Inc. (U.S.), and Haleon plc (U.K.).
Oral Care Market-by Product
(Other forms include polishes, tablets, and foams)
Oral Care Market-by Age Group
Oral Care Market-by Distribution Channel
Oral Care Market-by Geography
(Note: SWOT analyses of the top 5 companies will be provided.)