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市场调查报告书
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1822393

2032 年有机口腔护理产品市场预测：按产品类型、成分类型、配方、应用、分销管道和地区进行的全球分析

Organic Oral Care Products Market Forecasts to 2032 - Global Analysis By Product Type (Toothpaste, Mouthwash, and Dental Floss), Ingredient Type, Formulation, Application, Distribution Channel and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球有机口腔护理产品市场预计在 2025 年达到 22 亿美元，到 2032 年将达到 40 亿美元，预测期内的复合年增长率为 8.7%。

有机口腔护理产品是指采用芦荟、薄荷和茶树油等有机成分製成的天然口腔卫生产品，包括牙膏、漱口水和牙线。这些产品采用环保配方，不含合成化学物质、人工香料和防腐剂，有助于促进口腔健康。这些产品（包括草本牙膏和可生物降解牙线）迎合了注重健康的消费者的需求，他们寻求安全、永续的方案来保持口气清新、牙齿强健和牙龈健康。

据土壤协会称，消费者为了整体健康而避开合成化学品，并寻求由有机和天然成分製成的牙膏和漱口水。

绿色牙科的日益流行

绿色牙科的发展是关键驱动力，因为这个理念优先考虑永续、无毒的治疗方法和材料。这些专家的认可使消费者的选择更加合理，将有机口腔护理从小众趋势转变为值得推荐的健康实践。推荐不含SLS、人工甜味剂和三氯生产品的牙医，为消费者提供了一个值得信赖的教育和推广管道，鼓励患者选择符合更广泛预防和环保医疗保健理念的有机品牌。

对产品有效性的怀疑

一个主要的阻碍因素是消费者始终怀疑有机配方与传统、有科学根据的化学产品相比的有效性。许多人认为，草药萃取物等天然成分无法与氟化物的防蛀功效或过氧化物的去渍功效相媲美。要克服这种认知，需要投入大量资金进行临床研究以证实其有效性，并开展教育性行销以证明替代活性成分的有效性，这对该领域的品牌来说仍然是一个重大挑战。

扩大儿科口服药物领域

儿童口腔护理领域蕴藏着巨大的发展机会。注重健康的家长越来越多地为孩子寻找更安全、无毒的牙膏替代品，因为孩子很容易摄取牙膏中的化学物质。开发有吸引力的无氟有机配方，搭配儿童喜爱的口味（例如水果味、泡泡糖味）和精美的包装，可以抓住这个日益增长的消费群体。这不仅可以从小培养品牌忠诚度，还能满足传统大众市场产品无法充分满足的特定消费者需求。

具有竞争力的传统化学产品

市场面临来自成熟传统品牌的严重威胁，这些品牌凭藉化学配方产品占据了货架空间。这些竞争对手拥有庞大的行销预算、深厚的零售商关係，以及透过数十年的广告宣传建立的消费者信任。他们推出价格具有竞争力的「天然」子品牌的能力，对纯有机公司构成了持续的挑战，使其难以实现大众市场渗透，也难以说服注重价值的消费者转向通常价格更高的替代品。

COVID-19的影响：

新冠疫情带来了双重影响。最初，它提高了人们的整体健康意识，并引发了人们对无化学成分、天然且有益于整体健康（包括口腔护理）的产品的兴趣。然而，人们的兴趣已显着转向具有特定抗病毒功效的卫生产品，例如酒精和其他消毒剂，而这些产品在有机产品中并不常见。此外，供应链中断影响了原材料的可得性，为许多有机品牌带来了生产和分销挑战。

牙膏市场预计将成为预测期内最大的市场

牙膏市场预计将在预测期内占据最大市场份额，因为它是日常生活中的必需品，也是消费者转向有机个人护理的重要切入点。消费者对避免使用SLS、氟化物和人工甜味剂等合成化学物质的意识日益增强，推动了市场需求。製造商推出了各种创新配方，融合了活性碳、羟基磷灰石和各种草本萃取物，使其成为最具活力和主导地位的类别。

预计预测期内草药萃取物市场的复合年增长率最高

预计在预测期内，草药萃取物领域将迎来最高成长率，这得益于消费者对以天然功效着称的植物来源成分产品的偏好。印度楝（抗菌）、茶树油（牙龈健康）、洋甘菊（舒缓）和薄荷（清新口气）等萃取物因其独特的功效特性而日益受到追捧，它们不仅提供简单的清洁功能，还能提供有针对性的自然疗法口腔护理解决方案。

占比最大的地区：

预计亚太地区将在预测期内占据最大市场份额，这得益于印度及其他国家悠久的阿育吠陀和传统医学实践，这些实践强调使用印度楝树和丁香等天然草药进行口腔卫生。庞大的人口、日益增长的有机产品意识，以及众多提供价格实惠且天然定位产品的本土品牌，是该地区占据巨大市场份额的主要原因。

复合年增长率最高的地区：

预计北美将在预测期内实现最高的复合年增长率，这得益于其高度发达的健康产业、消费者对洁净标示和透明产品强劲的需求，以及消费者愿意为获得认证的有机产品支付溢价。影响力行销、蓬勃发展的数位商务以及不断推出新产品的创新知名品牌是推动该地区快速成长的关键因素。

免费客製化服务：

此报告的订阅者可以使用以下免费自订选项之一：

  • 公司简介
    • 全面分析其他市场参与者（最多 3 家公司）
    • 主要企业的SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 应用分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球有机口腔护理产品市场（依产品类型）

  • 牙膏
  • 漱口水
  • 牙线

6. 全球有机口腔护理产品市场（依成分类型）

  • 草本萃取物
  • 天然甜味剂
  • 精油

7. 全球有机口腔护理产品市场（按配方）

  • 贴上
  • 凝胶
  • 粉末

8. 全球有机口腔护理产品市场（按应用）

  • 日常口腔卫生
  • 牙龈护理
  • 缓解敏感肌肤

9. 全球有机口腔护理产品市场（依分销管道）

  • 药局
  • 网路零售
  • 超级市场/大卖场
  • 专卖店

第十章全球有机口腔护理产品市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十一章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第 12 章：公司概况

  • Procter & Gamble（P&G）
  • Colgate-Palmolive
  • Church & Dwight
  • Unilever
  • Johnson & Johnson
  • SmileDirectClub
  • GlaxoSmithKline（GSK）
  • Philips Oral Healthcare
  • Perrigo Company
  • Dr. Brite
  • Amway
  • Sunstar Suisse
  • Lion Corporation
  • Dabur India
  • Himalaya Herbal Healthcare
  • Marvis
  • Jason Natural Products
  • Schmidt's Naturals
Product Code: SMRC31147

According to Stratistics MRC, the Global Organic Oral Care Products Market is accounted for $2.2 billion in 2025 and is expected to reach $4.0 billion by 2032 growing at a CAGR of 8.7% during the forecast period. Organic oral care products are natural dental hygiene items, such as toothpaste, mouthwash, and floss, made from organic ingredients like aloe vera, peppermint, or tea tree oil. Free from synthetic chemicals, artificial flavors, or preservatives, they promote oral health through gentle, eco-friendly formulations. These products, including herbal toothpastes or biodegradable floss, cater to health-conscious consumers seeking safe, sustainable options for maintaining fresh breath, strong teeth, and healthy gums.

According to the Soil Association, consumers are seeking toothpaste and mouthwash made with organic, naturally derived ingredients, avoiding synthetic chemicals for holistic wellness.

Market Dynamics:

Driver:

Green dentistry trends expand

The growth of green dentistry is a significant driver, as this philosophy prioritizes sustainable, non-toxic practices and materials. This professional endorsement validates consumer choices, shifting organic oral care from a niche trend to a recommended health practice. Dentists advocating for products free from SLS, artificial sweeteners, and triclosan create a trusted channel for education and adoption, encouraging patients to choose organic brands that align with a broader preventative and eco-conscious healthcare approach.

Restraint:

Product efficacy skepticism

A major restraint is lingering consumer skepticism regarding the effectiveness of organic formulas compared to traditional, science-backed chemical products. Many believe natural ingredients like herbal extracts cannot match the proven cavity-fighting power of fluoride or the stain-removing prowess of peroxides. Overcoming this perception requires significant investment in clinical research to substantiate claims and educational marketing to demonstrate the efficacy of alternative active ingredients, which remains a considerable challenge for brands in this space.

Opportunity:

Pediatric oral segment expansion

A significant opportunity lies in expanding the pediatric oral care segment. Health-conscious parents are increasingly seeking safer, non-toxic alternatives for their children, who are more vulnerable to ingesting toothpaste chemicals. Developing appealing, fluoride-free organic formulas with child-friendly flavors (e.g., fruit, bubblegum) and engaging packaging can capture this growing demographic. This fosters brand loyalty from an early age and addresses a specific consumer need that is not fully met by conventional mass-market products.

Threat:

Competitive legacy chemical products

The market faces a severe threat from well-established legacy brands that dominate shelf space with chemically-formulated products. These competitors have immense marketing budgets, deep retail relationships, and long-standing consumer trust built on decades of advertising. Their ability to launch "natural" sub-brands at competitive prices poses a constant challenge, making it difficult for purely organic companies to achieve mass-market penetration and convince value-conscious shoppers to switch to often higher-priced alternatives.

Covid-19 Impact:

The COVID-19 pandemic had a dual impact. Initially, it heightened overall health consciousness, driving interest in chemical-free, natural products that support overall wellness, including oral care. However, the focus also shifted dramatically towards hygiene products with specific antiviral claims, such as those containing alcohol or other disinfectants, which are not typical in organic formulations. Furthermore, supply chain disruptions affected the availability of raw materials, challenging production and distribution for many organic brands.

The toothpaste segment is expected to be the largest during the forecast period

The toothpaste segment is expected to account for the largest market share during the forecast period, resulting from its status as an essential daily-use product and the primary entry point for consumers transitioning to organic personal care. Heightened awareness of avoiding synthetic chemicals like SLS, fluoride, and artificial sweeteners ingested daily drives demand. Manufacturers offer a wide range of innovative formulas with charcoal, hydroxyapatite, and various herbal extracts, making it the most dynamic and dominant category.

The herbal extracts segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the herbal extracts segment is predicted to witness the highest growth rate, propelled by a growing consumer preference for products with recognizable, plant-powered ingredients known for their natural benefits. Extracts like neem (antibacterial), tea tree oil (gingival health), chamomile (soothing), and peppermint (fresh breath) are increasingly sought after for their specific functional properties, moving beyond simple cleaning to offering targeted, natural therapeutic oral care solutions.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, attributed to the ancient Ayurvedic and traditional medicine practices in India and other countries that emphasize the use of natural herbs like neem and clove for oral hygiene. A vast population, rising awareness of organic products, and the presence of numerous local brands offering affordable, naturally-positioned products contribute significantly to the region's large market share.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with a highly developed wellness industry, strong consumer demand for clean-label and transparently sourced products, and a willingness to pay premium prices for certified organic goods. Influencer marketing, robust digital commerce, and the presence of major innovative brands constantly launching new products are key factors driving the fastest growth in this region.

Key players in the market

Some of the key players in Organic Oral Care Products Market include Procter & Gamble (P&G), Colgate-Palmolive, Church & Dwight, Unilever, Johnson & Johnson, SmileDirectClub, GlaxoSmithKline (GSK), Philips Oral Healthcare, Perrigo Company, Dr. Brite, Amway, Sunstar Suisse, Lion Corporation, Dabur India, Himalaya Herbal Healthcare, Marvis, Jason Natural Products, and Schmidt's Naturals

Key Developments:

In August 2025, Colgate-Palmolive launched its new "Hello Naturals" line of fully biodegradable toothbrushes and fluoride-free toothpaste tablets, packaged in 100% post-consumer recycled materials, to address growing consumer demand for zero-waste oral care solutions.

In July 2025, Unilever introduced the new "Love Beauty and Planet Coconut & Charcoal Organic Toothpaste," formulated with 95% ingredients of natural origin and certified organic extracts, expanding its popular personal care brand into the oral hygiene segment.

In June 2025, Dabur India announced the launch of its 'Purely Ayurvedic' digital campaign for its Red Toothpaste range, emphasizing its 100% natural ingredients and ancient Ayurvedic formulas to strengthen its position in the domestic and international organic oral care markets.

Product Types Covered:

  • Toothpaste
  • Mouthwash
  • Dental Floss

Ingredient Types Covered:

  • Herbal Extracts
  • Natural Sweeteners
  • Essential Oils

Formulations Covered:

  • Paste
  • Gel
  • Powder

Applications Covered:

  • Daily Oral Hygiene
  • Gum Care
  • Sensitivity Relief

Distribution Channels Covered:

  • Pharmacies
  • Online Retail
  • Supermarkets/Hypermarkets
  • Specialty Stores

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Application Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Organic Oral Care Products Market, By Product Type

  • 5.1 Introduction
  • 5.2 Toothpaste
  • 5.3 Mouthwash
  • 5.4 Dental Floss

6 Global Organic Oral Care Products Market, By Ingredient Type

  • 6.1 Introduction
  • 6.2 Herbal Extracts
  • 6.3 Natural Sweeteners
  • 6.4 Essential Oils

7 Global Organic Oral Care Products Market, By Formulation

  • 7.1 Introduction
  • 7.2 Paste
  • 7.3 Gel
  • 7.4 Powder

8 Global Organic Oral Care Products Market, By Application

  • 8.1 Introduction
  • 8.2 Daily Oral Hygiene
  • 8.3 Gum Care
  • 8.4 Sensitivity Relief

9 Global Organic Oral Care Products Market, By Distribution Channel

  • 9.1 Introduction
  • 9.2 Pharmacies
  • 9.3 Online Retail
  • 9.4 Supermarkets/Hypermarkets
  • 9.5 Specialty Stores

10 Global Organic Oral Care Products Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Procter & Gamble (P&G)
  • 12.2 Colgate-Palmolive
  • 12.3 Church & Dwight
  • 12.4 Unilever
  • 12.5 Johnson & Johnson
  • 12.6 SmileDirectClub
  • 12.7 GlaxoSmithKline (GSK)
  • 12.8 Philips Oral Healthcare
  • 12.9 Perrigo Company
  • 12.10 Dr. Brite
  • 12.11 Amway
  • 12.12 Sunstar Suisse
  • 12.13 Lion Corporation
  • 12.14 Dabur India
  • 12.15 Himalaya Herbal Healthcare
  • 12.16 Marvis
  • 12.17 Jason Natural Products
  • 12.18 Schmidt's Naturals

List of Tables

  • Table 1 Global Organic Oral Care Products Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Organic Oral Care Products Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Organic Oral Care Products Market Outlook, By Toothpaste (2024-2032) ($MN)
  • Table 4 Global Organic Oral Care Products Market Outlook, By Mouthwash (2024-2032) ($MN)
  • Table 5 Global Organic Oral Care Products Market Outlook, By Dental Floss (2024-2032) ($MN)
  • Table 6 Global Organic Oral Care Products Market Outlook, By Ingredient Type (2024-2032) ($MN)
  • Table 7 Global Organic Oral Care Products Market Outlook, By Herbal Extracts (2024-2032) ($MN)
  • Table 8 Global Organic Oral Care Products Market Outlook, By Natural Sweeteners (2024-2032) ($MN)
  • Table 9 Global Organic Oral Care Products Market Outlook, By Essential Oils (2024-2032) ($MN)
  • Table 10 Global Organic Oral Care Products Market Outlook, By Formulation (2024-2032) ($MN)
  • Table 11 Global Organic Oral Care Products Market Outlook, By Paste (2024-2032) ($MN)
  • Table 12 Global Organic Oral Care Products Market Outlook, By Gel (2024-2032) ($MN)
  • Table 13 Global Organic Oral Care Products Market Outlook, By Powder (2024-2032) ($MN)
  • Table 14 Global Organic Oral Care Products Market Outlook, By Application (2024-2032) ($MN)
  • Table 15 Global Organic Oral Care Products Market Outlook, By Daily Oral Hygiene (2024-2032) ($MN)
  • Table 16 Global Organic Oral Care Products Market Outlook, By Gum Care (2024-2032) ($MN)
  • Table 17 Global Organic Oral Care Products Market Outlook, By Sensitivity Relief (2024-2032) ($MN)
  • Table 18 Global Organic Oral Care Products Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 19 Global Organic Oral Care Products Market Outlook, By Pharmacies (2024-2032) ($MN)
  • Table 20 Global Organic Oral Care Products Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 21 Global Organic Oral Care Products Market Outlook, By Supermarkets/Hypermarkets (2024-2032) ($MN)
  • Table 22 Global Organic Oral Care Products Market Outlook, By Specialty Stores (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.