![]() |
市场调查报告书
商品编码
1750232
口腔清洁用品的全球市场:市场规模·占有率·预测,趋势分析(各产品·各年龄层·各流通管道) - 未来预测(到2032年)Oral Care Market Size, Share, Forecast, & Trends Analysis by Product Age Group Distribution Channel - Global Forecast to 2032 |
全球口腔护理市场:市场规模、市场占有率、预测、趋势(按产品、年龄层和分销管道划分)-未来预测(截至2032年)
根据题为 "全球口腔护理市场:市场规模、市场占有率、预测、趋势(按产品、年龄组和分销渠道划分)-未来预测(截至2032年)" 的研究报告,预计到2032年,口腔护理市场规模将达到700亿美元,预测期内(2025-2032年)的复合增长率为3.9%。本报告对五大地区的口腔护理市场进行了深入分析,总结了当前的市场趋势、市场规模、近期市场发展以及2032年的预测。
在进行了大量二手资料和一手资料研究以及对市场情景的详细分析后,本报告对关键行业推动因素、市场阻碍因素、机会和趋势进行了影响分析。牙周病和龋齿盛行率的上升、口腔健康和卫生意识的增强、牙齿美学需求的不断增长、消费者对口腔护理产品意识的不断提升以及环保口腔护理产品的使用日益增多,这些因素共同推动了该市场的增长。此外,人们对使用天然成分和草药的护理产品的偏好,以及口腔护理产品的技术进步,预计将为口腔护理市场的利益相关者带来重大机会。此外,电动牙刷的兴起、护肤类口腔护理产品的推出以及人工智慧在牙刷中的应用,都是口腔护理市场的关键趋势。
然而,口腔护理产品中有害化学物质的影响在一定程度上阻碍了口腔护理市场的成长。此外,专业口腔护理产品的认知度低是全球口腔护理市场面临的一大课题。
Oral Care Market Size, Share, Forecast, & Trends Analysis by Product (Toothpastes, Toothbrush, Mouthwash, Dental Floss, Tongue Cleaner, Probiotic), Age Group (Adults, Children), Distribution Channel (Supermarket, Pharmacies, Online) - Global Forecast to 2032
According to the research report titled, 'Oral Care Market Size, Share, Forecast, & Trends Analysis by Product (Toothpastes, Toothbrush, Mouthwash, Dental Floss, Tongue Cleaner, Probiotic) Age Group (Adults, Children) Distribution Channel (Supermarket, Pharmacies, Online) - Global Forecast to 2032,' the oral care market is projected to reach $70 billion by 2032, at a CAGR of 3.9% during the forecast period 2025-2032. The report provides an in-depth analysis of the oral care market across five major regions, emphasizing the current market trends, market sizes, recent developments, and forecasts till 2032.
Succeeding extensive secondary and primary research and an in-depth analysis of the market scenario, the report conducts the impact analysis of the key industry drivers, restraints, opportunities, and trends. The growth of this market is driven by the rising prevalence of gum diseases and dental caries, increasing awareness of oral health & hygiene, rising demand for dental aesthetics, increasing consumer awareness regarding oral care products, and growing use of eco-friendly oral care products. In addition, the inclination towards natural and herbal care products and technological advancements in oral care products are expected to provide significant opportunities for stakeholders operating in the oral care market. Moreover, the rise of electric toothbrushes, the introduction of skincare-inspired oral care products, and the integration of AI in toothbrushes are major trends in the oral care market.
However, the effect of harmful chemicals in oral care products hinders the growth of the oral care market to some extent. Furthermore, limited awareness of specialized oral care products is a major challenge in the global oral care market.
The key players operating in the oral care market are Colgate-Palmolive Company (U.S.), GlaxoSmithKline plc (U.K.), Koninklijke Philips N.V. (Netherlands), Johnson & Johnson (U.S.), Procter & Gamble (U.S.), Unilever plc (U.K.), Ultradent Products, Inc. (U.S.), M+C Schiffer GmbH (Germany), Dabur India Limited (India), GC Corporation (Japan), Lion Corporation (Japan), Church & Dwight Co., Inc. (U.S.), Arcadia Consumer Healthcare, Inc. (U.S.), and Haleon plc (U.K.).
Based on product, the oral care market is segmented into toothpastes, toothbrushes, mouthwashes, and other oral care products. In 2025, the toothpastes segment is expected to account for the largest share of 36.7% of the oral care market. Toothpaste is available in various forms, such as gels, pastes, powders, and other forms, and is used to clean the teeth and maintain the oral aesthetics of the mouth. The large share of this segment is attributed to factors such as rising awareness of oral health, a shift in the use of herbal and natural products as compared to chemical-based products, a growing number of market players, growing cases of dental caries and gum diseases, and awareness about oral hygiene.
By age group, the oral care market is segmented into adults and children. In 2025, the adults segment is expected to account for a larger share of the oral care market. The large number of adults using oral care products is a key factor supporting the segment's largest share. The high prevalence of gum problems in adults and high awareness of maintaining oral care among adults are also supporting the segment's largest share. Adults tend to visit dental practitioners often compared to children. Adults have easy access to resources about oral health and hygiene compared to children. Websites, articles, and social media platforms offer educational content on dental care, including the benefits of using toothpaste, recommended oral hygiene practices, and tips for maintaining healthy teeth and gums.
By end users, the oral care market is segmented into supermarkets/hypermarkets, pharmacies, oral care clinics, and online channels. In 2025, the supermarket/hypermarkets segment is expected to account for the largest share of 38.1% of the market. Supermarkets/hypermarkets are self-service stores that offer a wide variety of products, including oral care. The large share of the segment is attributed to factors such as the increasing number of stores, easy accessibility and availability of oral care products, reasonable price ranges, and greater frequency of offers and discounts.
An in-depth geographic analysis of the industry provides detailed qualitative and quantitative insights into the five major regions (North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa) and the coverage of major countries in each region. Asia-Pacific is projected to register the fastest growth rate during the forecast period of 2025- 2032. The region's large and rapidly growing population, particularly in countries like China and India, contributes significantly to the rising demand for oral care products. Urbanization and increasing awareness of oral hygiene, supported by government initiatives and educational campaigns, are further accelerating market expansion. Additionally, a growing middle class with rising disposable incomes is fueling the demand for both basic and premium oral care products, including electric toothbrushes, whitening treatments, and herbal formulations. The proliferation of modern retail infrastructure and e-commerce platforms has improved product accessibility across urban and rural areas alike.
Furthermore, major global and regional market players are investing heavily in local manufacturing and distribution networks to meet the increasing demand and reduce operational costs. Aging populations in countries such as Japan and South Korea are also creating a niche demand for specialized oral care solutions. Collectively, these factors make Asia-Pacific the most dynamic and promising region for growth in the global oral care market over the forecast period.
Key Questions Answered in the Report-
Oral Care Market Assessment-by Product
Oral Care Market Assessment-by Age Group
Oral Care Market Assessment-by Distribution Channel
Oral Care Market Assessment-by Geography