口腔清洁用品市场规模、份额和成长分析（按产品、分销管道、最终用户和地区划分）－2026-2033年产业预测

预计到 2024 年，全球口腔清洁用品市场规模将达到 399 亿美元，到 2025 年将达到 424.5 亿美元，到 2033 年将达到 697.3 亿美元，预测期（2026-2033 年）的复合年增长率为 6.4%。

全球口腔清洁用品市场的成长主要得益于人们对口腔卫生与整体健康之间重要连结的认识不断提高。口腔卫生不良与全身性疾病之间的关联，正透过公共卫生措施和宣传宣传活动不断提升消费者的意识。这种转变在新兴市场尤其明显，这些市场中不断壮大的中产阶级高度重视个人卫生。因此，对牙膏和牙刷等必需品的需求激增。一些公司采用先进技术进行创新，例如人工智慧牙刷和行动应用程式集成，以改善口腔清洁用品回馈，这也发挥了关键作用。此外，消费者对天然、草本和永续产品的偏好日益增长，也促使市场更加多元化，涌现出更多针对性的产品，这些产品能够提升便利性、有效性和品牌忠诚度。

全球口腔清洁用品市场按产品、分销管道、最终用户和地区进行细分。依产品划分，市场分为牙刷、牙膏、漱口水/漱口液、假牙产品和牙科配件。依分销管道划分，市场分为超级市场/大卖场、便利商店、线上零售商和药局/药局。依最终用户划分，市场细分为儿童、成人和老年人三大类。依地区划分，市场分为北美、欧洲、亚太、拉丁美洲以及中东和非洲。

推动全球口腔清洁用品市场发展的因素

全球口腔清洁用品市场的主要驱动力是人们对口腔卫生及其对整体健康影响的认识不断提高。随着消费者对口腔健康与心臟病、糖尿病等全身性疾病之间联繫的了解日益加深，对包括牙膏、漱口水和口腔卫生工具在内的综合口腔清洁用品的需求显着增长。此外，社群媒体和数位行销的影响力日益增强，也促使消费者更加重视口腔健康，从而增加了对高端、先进口腔清洁用品解决方案的支出，以满足他们不断变化的需求和偏好。

全球口腔清洁用品市场面临的限制因素

全球口腔清洁用品市场面临的主要限制因素之一是仿冒品的氾滥。大量模仿知名品牌的假口腔清洁用品充斥市场，导致消费者对正品失去信任，并引发对产品安全性和有效性的担忧。这些仿冒品不符合品质标准，可能对消费者的健康构成威胁。此外，这些非法产品的存在也损害了正品的销售量，为那些致力于建立忠实基本客群的公司带来了巨大挑战。监管壁垒以及追踪和打击仿冒品的难度进一步加剧了产业相关人员的困境。

全球口腔清洁用品市场趋势

全球口腔清洁用品市场正经历着一个显着的趋势：智慧口腔清洁用品设备的兴起，例如人工智慧牙刷和智慧口腔护理应用程式。这些创新透过提供使用者个人化回馈和追踪刷牙习惯，正在革新日常口腔护理方式。因此，消费者的口腔卫生状况得到改善，从而推动了这些技术主导解决方案的普及。这种转变尤其吸引那些重视个人保健产品效率和创新性的科技达人。总而言之，智慧技术的融合正在重塑市场动态，鼓励人们更积极参与和管理口腔卫生。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术分析
• 监管分析

全球口腔清洁用品市场规模（按产品和复合年增长率划分）（2026-2033 年）

• 牙刷
  • 手动输入
  • 电动（可充电）
  • 电池供电（不可充电）
  • 其他的
• 牙膏
  • 凝胶
  • 磨料
  • 贴上
  • 粉末
• 漱口水/漱口液
  • 药用
  • 非药用
• 义齿相关产品
• 牙科配件

全球口腔清洁用品市场规模（依年龄层划分）及复合年增长率（2026-2033 年）

• 孩子
• 成人
• 老年人

全球口腔清洁用品市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 固定式
• 无线

全球口腔清洁用品市场规模（按应用领域划分）及复合年增长率（2026-2033 年）

• 家用
• 适用于牙医诊所

全球口腔清洁用品市场规模（按销售管道和复合年增长率划分）（2026-2033 年）

• 大卖场/超级市场
• 专卖店
• 药局和药房
• 便利商店
• 线上销售管道

全球口腔清洁用品市场规模（按地区划分）及复合年增长率（2026-2033 年）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Procter & Gamble（USA）
• Colgate-Palmolive Company（USA）
• Unilever（UK）
• Johnson & Johnson（USA）
• GlaxoSmithKline plc（UK）
• Church & Dwight Co., Inc.（USA）
• Henkel AG & Co. KGaA（Germany）
• Sunstar Suisse SA（Switzerland）
• Lion Corporation（Japan）
• Dr. Fresh, LLC（USA）
• Koninklijke Philips NV（Netherlands）
• Water Pik, Inc.（USA）
• Pierre Fabre SA（France）
• GC Corporation（Japan）
• Septodont Holding（France）
• Dentsply Sirona（USA）
• Straumann Holding AG（Switzerland）
• 3M Company（USA）
• Ivoclar Vivadent AG（Liechtenstein）
• Kao Corporation（Japan）

结论与建议

Global Oral Care Market size was valued at USD 39.90 Billion in 2024 and is poised to grow from USD 42.45 Billion in 2025 to USD 69.73 Billion by 2033, growing at a CAGR of 6.4% during the forecast period (2026-2033).

The global oral care market is significantly driven by an increasing awareness of the vital connection between oral hygiene and overall health. Links between poor oral health and systemic diseases have heightened consumer awareness, spurred by public health initiatives and educational campaigns. This shift is particularly pronounced in emerging markets, as expanding middle-class populations prioritize personal hygiene. Consequently, the demand for essential products like toothpaste and toothbrushes is surging. Innovation also plays a crucial role, with companies introducing advanced technologies like AI-powered toothbrushes and mobile app integrations for improved feedback on oral care. Additionally, there is a rising consumer preference for natural, herbal, and sustainable products, further diversifying the market with targeted offerings that enhance convenience, efficacy, and brand loyalty.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Oral Care market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Oral Care Market Segments Analysis

The global oral care market is segmented based on product, distribution channel, end user, and region. In terms of product, the market is grouped into toothbrush, toothpaste, mouthwash/rinse, denture products, and dental accessories. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and pharmacies & drug stores. Based on end user, the market is trifurcated into children, adults, and elderly. Based on region, the market is segmented into North America, Europe, Asia-Pacific, Central & South America and the Middle East & Africa.

Driver of the Global Oral Care Market

A key market driver for the global oral care market is the increasing awareness of oral hygiene and its impact on overall health. As consumers become more educated about the connections between oral health and systemic conditions such as heart disease and diabetes, there has been a noticeable rise in the demand for a comprehensive range of oral care products, including toothpaste, mouthwash, and dental hygiene tools. Additionally, the growing influence of social media and digital marketing has further propelled consumers to prioritize their oral health, leading to higher spending on premium and advanced oral care solutions that meet their evolving needs and preferences.

Restraints in the Global Oral Care Market

One key market restraint for the Global Oral Care Market is the increasing prevalence of counterfeit products. The market is flooded with fake oral care products that mimic reputable brands, leading to consumer distrust and concerns regarding product safety and efficacy. These counterfeit products often lack the necessary quality standards and can pose health risks to users. Moreover, the presence of these illicit alternatives can undermine the sales of legitimate brands, causing significant challenges for companies trying to establish a loyal customer base. Regulatory hurdles and the difficulty of tracking and combating counterfeit goods further complicate the situation for industry players.

Market Trends of the Global Oral Care Market

The global oral care market is witnessing a notable trend with the rise of smart oral care devices, including AI-powered toothbrushes and connected hygiene applications. These innovations are revolutionizing daily dental routines by providing users with personalized feedback and tracking their brushing habits. As a result, consumers are experiencing enhanced dental health outcomes, leading to increased adoption of these technology-driven solutions. This shift is particularly appealing to tech-savvy individuals who prioritize efficiency and innovation in their personal care products. Overall, the integration of smart technology is reshaping market dynamics, fostering greater engagement and proactive management of oral health.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Regulatory Analysis

Global Oral Care Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Toothbrush
  • Manual
  • Electric (Rechargeable)
  • Battery-powered (Non-rechargeable)
  • Others
• Toothpaste
  • Gel
  • Polish
  • Paste
  • Powder
• Mouthwash/Rinse
  • Medicated
  • Non-medicated
• Denture Products
• Dental Accessories

Global Oral Care Market Size by Age Group & CAGR (2026-2033)

• Market Overview
• Kids
• Adults
• Geriatric

Global Oral Care Market Size by Type & CAGR (2026-2033)

• Market Overview
• Countertop
• Cordless

Global Oral Care Market Size by Application & CAGR (2026-2033)

• Market Overview
• Home
• Dentistry

Global Oral Care Market Size by Sales Channel & CAGR (2026-2033)

• Market Overview
• Hypermarkets/Supermarkets
• Specialty Stores
• Drug Stores &Pharmacies
• Convenience Stores
• Online Sales Channel

Global Oral Care Market Size & CAGR (2026-2033)

• North America (Product Type, Age Group, Type, Application, Sales Channel)
  • US
  • Canada
• Europe (Product Type, Age Group, Type, Application, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Age Group, Type, Application, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Age Group, Type, Application, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Age Group, Type, Application, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunstar Suisse S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Fresh, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koninklijke Philips N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Water Pik, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pierre Fabre S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GC Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Septodont Holding (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dentsply Sirona (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Straumann Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3M Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ivoclar Vivadent AG (Liechtenstein)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations