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健康美容口腔衛生

市场调查报告书

商品编码

1701783

口腔护理市场规模、份额、成长分析（按产品类型、按年龄层、按类型、按应用、按销售管道、按地区）—2025 年至 2032 年行业预测

Oral Care Market Size, Share, and Growth Analysis, By Product Type (Toothbrush, Toothpaste), By Age Group (Kids, Adults), By Type, By Application, By Sales Channel, By Region - Industry Forecast 2025-2032

出版日期: 2025年04月06日 | 出版商:

SkyQuest | 英文 246 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2023 年口腔护理市场规模价值 408 亿美元，预计将从 2024 年的 436.2 亿美元成长到 2032 年的 743.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.9%。

成人和儿童龋齿盛行率的不断上升预计将在未来几年推动口腔护理市场的显着增长。根据世界卫生组织报告，超过5.3亿儿童特别容易受到龋齿的困扰，其主要原因是不良饮食和口腔卫生不良。牙科专业人员的咨询日益增多，推动了适当口腔护理产品的采用。此外，美国口腔修復学会指出，每年有近15%的无牙人口依赖牙齿修復，约有2,300万老年人完全无牙。这些人口结构的变化加剧了对假牙产品日益增长的需求，进一步推动了口腔护理行业的发展，然而，对获得牙科护理和卫生习惯的担忧可能会对市场成长构成挑战。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲国家
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业市场定位（2024年）
主要市场参与者所采取的策略
近期市场趋势
公司市场占有率分析（2024年）
主要企业简介
- 公司详情
- 产品系列分析
- 公司分部份额分析
- 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

Procter & Gamble（USA）
Colgate-Palmolive Company（USA）
Unilever（UK）
Johnson & Johnson（USA）
GlaxoSmithKline plc（UK）
Church & Dwight Co., Inc.（USA）
Henkel AG & Co. KGaA（Germany）
Sunstar Suisse SA（Switzerland）
Lion Corporation（Japan）
Dr. Fresh, LLC（USA）
Koninklijke Philips NV（Netherlands）
Water Pik, Inc.（USA）
Pierre Fabre SA（France）
GC Corporation（Japan）
Septodont Holding（France）
Dentsply Sirona（USA）
Straumann Holding AG（Switzerland）
3M Company（USA）
Ivoclar Vivadent AG（Liechtenstein）
Kao Corporation（Japan）

结论和建议

简介目录

Product Code: SQMIG35B2076

Oral Care Market size was valued at USD 40.8 billion in 2023 and is poised to grow from USD 43.62 billion in 2024 to USD 74.38 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The rising prevalence of dental cavities among both adults and children is expected to drive significant growth in the oral care market in the coming years. The WHO reports that over 530 million children are affected by primary tooth decay, primarily due to poor dietary habits and inadequate oral hygiene, making them particularly susceptible. Increased consultations with dental professionals are promoting the adoption of appropriate oral care products. Furthermore, the American College of Prosthodontists notes that nearly 15% of the edentulous population relies on dental restorations annually, with approximately 23 million older adults being completely edentulous. This demographic shift underscores the growing demand for denture products, further bolstering the oral care industry, although concerns regarding dental care access and hygiene practices may pose challenges to market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Oral Care market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Oral Care Market Segments Analysis

Global Oral Care Market is segmented by Product Type, Age Group, Type, Application, Sales Channel and region. Based on Product Type, the market is segmented into Toothbrush, Toothpaste, Mouthwash/Rinse, Denture Products and Dental Accessories. Based on Age Group, the market is segmented into Kids, Adults and Geriatric. Based on Type, the market is segmented into Countertop and Cordless. Based on Application, the market is segmented into Home and Dentistry. Based on Sales Channel, the market is segmented into Hypermarkets/Supermarkets, Specialty Stores, Drug Stores &Pharmacies, Convenience Stores and Online Sales Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Oral Care Market

The Oral Care market is significantly influenced by the widespread prevalence of dental ailments such as tooth decay, gum disease, and periodontal disease, which affect a substantial portion of the population, including many children who require specialized dental attention due to the sensitivity of their teeth. This situation presents a unique opportunity for market players to develop innovative oral care products tailored specifically for younger demographics. Additionally, the fact that approximately 12%-13% of individuals experience tooth decay and gum issues further underscores the urgent need for effective oral care solutions. Consequently, the increasing incidence of dental problems is expected to propel the growth of the oral care market throughout the forecast period.

Restraints in the Oral Care Market

The Oral Care market faces significant restraints due to the use of specific additives in toothpaste and mouthwash, designed to enhance flavor and appearance, which can trigger allergic reactions in consumers. These reactions may include issues like contact dermatitis, urticaria, rhinitis, and angioedema, leading to a decline in demand for such products. Furthermore, the competitive landscape is intensified by local companies employing aggressive pricing strategies, which further hampers the growth potential of the oral care sector. As a result, these factors collectively pose challenges to market expansion and consumer acceptance of oral care offerings.

Market Trends of the Oral Care Market

The Oral Care market is increasingly evolving to encompass aesthetic spa services provided by dentists, addressing patients' holistic personal care needs. This trend aims to alleviate dental anxiety by minimizing sensory triggers during procedures, thus fostering a more serene experience. The introduction of dental spa clinics integrating 4D visual and audio technologies is enhancing the patient experience, creating a luxurious environment that encourages increased demand for cosmetic dental products. Consequently, this fusion of oral care and wellness is shaping a new market dynamic, as consumers prioritize comfort and aesthetics alongside traditional dental services, driving growth in innovative oral care solutions.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Analysis
Regulatory Analysis

Global Oral Care Market Size by Product Type & CAGR (2025-2032)

Market Overview
Toothbrush
- Manual
- Electric (Rechargeable)
- Battery-powered (Non-rechargeable)
- Others
Toothpaste
- Gel
- Polish
- Paste
- Powder
Mouthwash/Rinse
- Medicated
- Non-medicated
Denture Products
Dental Accessories

Global Oral Care Market Size by Age Group & CAGR (2025-2032)

Market Overview
Kids
Adults
Geriatric

Global Oral Care Market Size by Type & CAGR (2025-2032)

Market Overview
Countertop
Cordless

Global Oral Care Market Size by Application & CAGR (2025-2032)

Market Overview
Home
Dentistry

Global Oral Care Market Size by Sales Channel & CAGR (2025-2032)

Market Overview
Hypermarkets/Supermarkets
Specialty Stores
Drug Stores &Pharmacies
Convenience Stores
Online Sales Channel

Global Oral Care Market Size & CAGR (2025-2032)

North America (Product Type, Age Group, Type, Application, Sales Channel)
- US
- Canada
Europe (Product Type, Age Group, Type, Application, Sales Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Age Group, Type, Application, Sales Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Age Group, Type, Application, Sales Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Age Group, Type, Application, Sales Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Procter & Gamble (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colgate-Palmolive Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GlaxoSmithKline plc (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Church & Dwight Co., Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henkel AG & Co. KGaA (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sunstar Suisse S.A. (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lion Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dr. Fresh, LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Koninklijke Philips N.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Water Pik, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pierre Fabre S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GC Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Septodont Holding (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dentsply Sirona (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Straumann Holding AG (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
3M Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ivoclar Vivadent AG (Liechtenstein)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments