市场调查报告书
商品编码
1576492
智慧音箱市场规模、占有率、预测、趋势分析:按类型、音讯输出模式、便携性、功率、分销管道、应用 - 到 2031 年的全球预测Smart Speaker Market Size, Share, Forecast, & Trends Analysis by Type, Audio Output Mode, Portability, Wattage, Distribution Channel, Application - Global Forecast to 2031 |
本研究报告涵盖 "全球智慧音箱市场:按类型(含显示器、不含显示器)、音讯输出模式、便携性、瓦数、按分销管道(线上零售、离线零售)、按应用(个人)" 。详细分析了五个主要地区的全球智慧音箱市场,包括当前市场趋势、市场规模、市场占有率、近期研发,重点讲解了截至 2031 年的预测。
预计到 2031 年,全球智慧音箱市场将达到 488 亿美元,2024 年至 2031 年复合年增长率为 18.6%。从销售来看,到 2031 年,该市场预计将达到 1.431 亿台,2024 年至 2031 年的复合年增长率为 3.6%。
智慧家庭的兴起、多功能设备的普及以及对声控设备不断增长的需求推动了智慧音箱市场的成长。然而,连接问题正在限制该市场的成长。
此外,消费者对技术先进产品的偏好不断提高,以及对基于显示的智慧扬声器设备的需求不断增加,预计将提供巨大的市场成长机会。然而,语音使用者介面(VUI)的技术不成熟以及隐私和安全问题是阻碍市场成长的课题之一。
自然语言处理 (NLP) 的进步以及对多房间音讯和智慧显示器的日益关注是该市场的显着趋势。
(註:我们提供前 5 名公司的 SWOT 分析。)
Smart Speaker Market by Type (Display and Non-display), Audio Output Mode, Portability, Wattage, Distribution Channel (Online Retail and Offline Retail), Application (Personal Usage and Commercial Usage), and Geography-Global Forecast to 2031.
The research report titled 'Smart Speaker Market by Type (Display and Non-display), Audio Output Mode, Portability, Wattage, Distribution Channel (Online Retail and Offline Retail), Application (Personal Usage and Commercial Usage), and Geography-Global Forecast to 2031' provides an in-depth analysis of global smart speaker market across five major geographies and emphasizes on the current market trends, market sizes, market shares, recent developments, and forecasts till 2031.
The global smart speaker market is expected to reach $48.8 billion by 2031, at a CAGR of 18.6% from 2024-2031. By volume, this market is expected to reach 143.1 million units by 2031, at a CAGR of 3.6% from 2024-2031.
The growth of the smart speaker market is driven by the growing number of smart homes, the proliferation of multifunctional devices, and the growing demand for voice-activated devices. However, connectivity range issues restrain the growth of this market.
Furthermore, the increasing consumer preference for technologically advanced products and the increasing demand for display-based smart speaker devices are expected to offer significant market growth opportunities. However, technological immaturity of voice user interfaces (VUIs) and privacy & security concerns are some of the challenges impeding the market's growth.
Advancements in natural language processing (NLP) and the growing focus on multi-room audio and smart displays are prominent trends in this market.
The global smart speaker market is segmented by type (display and non-display), audio output mode (stereo and surround), portability (wired and wireless), wattage (up to 99W, 100W to 199W, 200W to 499W, 500W to 799W, and more than 800W), distribution channel (online retail and offline retail), and application (personal usage and commercial usage). The study also evaluates industry competitors and analyzes the market at the regional and country levels.
Based on audio output mode, the global smart speaker market is segmented into stereo and surround. In 2024, the surround segment is expected to account for the larger share of over 77.0% of the global smart speaker market. This segment's significant market share can be attributed to the benefits offered by surround smart speakers, including hands-free interaction and the delivery of high-fidelity audio experiences. These features make surround smart speakers particularly appealing to audiophiles seeking a voice-controlled smart home speaker with exceptional sound quality. Moreover, continuous innovation in the tech sector is driving the development of advanced and affordable surround smart speaker options.
Additionally, the surround segment is projected to register the highest CAGR during the forecast period.
Based on type, the global smart speaker market is segmented into display and non-display. In 2024, the non-display segment is expected to account for the larger share of the global smart speaker market. The segment's large market share can be attributed to several factors, including the simplicity of manufacturing these types of speakers, which results in a lower price point. This affordability makes them accessible to a wider range of consumers, especially those who are budget-conscious. Additionally, these speakers excel at voice interaction, enabling a seamless hands-free experience, which is particularly appealing for multitasking or situations where using a phone or screen is inconvenient.
However, the display segment is projected to register the highest CAGR during the forecast period. The growth of this segment can be attributed to the benefits offered by smart displays, such as enhanced functionality, improved user experience, visual entertainment, multitasking capabilities, and enhanced accessibility. Furthermore, smart displays act as a central hub for controlling various smart home devices. With a visual interface, users can monitor and manage their smart home ecosystem more intuitively. Additionally, smart displays provide a richer and more intuitive user experience compared to traditional voice-only smart speakers.
Based on portability, the global smart speaker market is segmented into wired smart speakers and wireless smart speakers. In 2024, the wireless smart speakers segment is expected to account for the larger share of over 84.0% of the global smart speaker market. This segment's large market share can be attributed to several factors, including advancements in voice recognition technology, increased demand for smart home devices, convenience and user-friendly interfaces, expansion of the IoT ecosystem, competitive pricing, and ongoing technological innovations in smart speaker design. Furthermore, the rising popularity of music streaming platforms, podcasts, and audiobooks has fueled demand for devices that can deliver premium audio content seamlessly. Smart speakers offer seamless integration with popular streaming platforms, thereby enriching the overall user experience.
Additionally, the wireless smart speakers segment is projected to register the highest CAGR during the forecast period.
Based on wattage, the global smart speaker market is segmented into up to 99W, 100W to 199W, 200W to 499W, 500W to 799W, and more than 800W. In 2024, the up to 99W segment is expected to account for the largest share of the global smart speaker market. The segment's large market share can be attributed to the superior sound quality, deeper bass, and louder volume levels offered by speakers within this range (up to 99W), appealing to audiophiles and users who prioritize high-quality audio experiences. As consumer demand for immersive audio continues to rise, there is an increasing preference for smart speakers with higher power output.
However, the 100W to 199W segment is projected to register the highest CAGR during the forecast period. Smart speakers within this wattage range (100W to 199W) are versatile and serve applications beyond consumer use, particularly in professional settings like offices, retail stores, restaurants, and event venues. The increasing demand for these speakers for business and commercial purposes drives the growth of this segment.
Based on distribution channel, the global smart speaker market is segmented into online retail and offline retail. In 2024, the online retail segment is expected to account for the larger share of the global smart speaker market. Online platforms enable customers to effortlessly browse, compare, and purchase smart speakers from the comfort of their homes or while on the move using various devices. Moreover, online retailers offer a wide range of smart speakers spanning different brands, models, and price points, providing consumers with various options tailored to their preferences and requirements. Additionally, the competitive pricing offered by online retailers, facilitated by lower overhead costs compared to brick-and-mortar stores, is a significant draw for price-conscious consumers seeking the best deals on smart speakers. These factors contribute to the large market share of the online retail segment.
Additionally, the online retail segment is projected to register the highest CAGR during the forecast period.
Based on application, the global smart speaker market is segmented into personal usage and commercial usage. In 2024, the personal usage segment is expected to account for the larger share of over 89.0% of the global smart speaker market. The segment's large market share can be attributed to the hands-free operation and voice control capabilities offered by smart speakers, enabling users to perform a wide range of tasks through voice commands. Furthermore, smart speakers have evolved beyond their traditional role of playing music, now facilitating functions like making calls, sending messages, setting reminders, shopping online, and providing news updates, making them indispensable devices for everyday use.
Additionally, the personal usage segment is projected to register the highest CAGR during the forecast period.
Based on geography, the smart speaker market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for the largest share of over 39.0% of the global smart speaker market. North America's significant market share can be attributed to the growing consumer preference for convenience-oriented products. This region has been an early adopter of technologically advanced products, reflecting the willingness of consumers to embrace and integrate new technologies into their lives. This trend has, in turn, spurred manufacturers to innovate and develop increasingly advanced products. Furthermore, the U.S. and Canada stand out as leaders in technology adoption across various sectors. Additionally, North America benefits from the presence of major smart speaker providers and the widespread adoption of these devices, which further accelerates the growth of this regional market.
However, the market in Asia-Pacific is projected to register the highest CAGR of 20.0% during the forecast period. The growth of this regional market can be attributed to the availability of a diverse range of smart appliances and systems, the rising adoption of advanced technologies, continuous technological advancements in IoT devices, and the presence of established market players in the region.
Additionally, the growth of the smart speaker market in Asia-Pacific is supported by the increasing production of consumer electronics, the growing population, and the rapid increase in purchasing power parity (PPP). Furthermore, smart speakers equipped with local language support have significant potential for growth in technologically advancing countries across the region.
The key players operating in the global smart speaker market include Apple Inc. (U.S.), Amazon.com, Inc. (U.S.), Bose Corporation (U.S.), Google LLC (U.S.), Harman International Industries, Inc. (U.S.), Baidu, Inc. (China), Sony Group Corporation (Japan), Sonos, Inc. (U.S.), Panasonic Holdings Corporation (Japan), Samsung Electronics Co., Ltd. (South Korea), Lenovo Group Limited (China), SK Telecom Co., Ltd. (South Korea), LG Electronics Inc. (South Korea), Onkyo Corporation (Japan), and Xiaomi Corporation (China).
Smart Speaker Market Assessment-by Type
Smart Speaker Market Assessment-by Audio Output Mode
Smart Speaker Market Assessment-by Portability
Smart Speaker Market Assessment-by Wattage
Smart Speaker Market Assessment-by Distribution Channel
Smart Speaker Market Assessment-by Application
Smart Speaker Market Assessment-by Geography
(Note: SWOT Analysis of the Top 5 Companies Will Be Provided)